The Rum Diary (2011)
| Theatrical Performance | ||
| Domestic Box Office | $13,109,815 | Details |
| International Box Office | $8,434,917 | |
| Worldwide Box Office | $21,544,732 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $5,035,374 | |
| Blu-ray Sales (estimated) | $2,418,822 | |
| Total | $7,454,196 | |
| Further financial details... | ||
Synopsis
Tired of the noise and madness of New York and the crushing conventions of late Eisenhower-era America, itinerant journalist Paul Kemp travels to the pristine island of Puerto Rico to write for a local San Juan newspaper run by the downtrodden editor Lotterman. Adopting the rum-soaked lifestyle of the late '50s version of Hemingway's "The Lost Generation," Paul soon becomes entangled with a very attractive American woman, Chenault and her fiancée Sanderson, a businessman involved in shady property development deals. It is within this world that Kemp ultimately discovers his true voice as a writer and integrity as a man.
Metrics
| Opening Weekend: | $5,135,369 (39.2% of total gross) |
| Legs: | 2.55 (domestic box office/biggest weekend) |
| Domestic Share: | 60.8% (domestic box office/worldwide) |
| Production Budget: | $45,000,000 (worldwide box office is 0.5 times production budget) |
| Theater counts: | 2,272 opening theaters/2,292 max. theaters, 2.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $19,772,176 |
Movie Details
| Domestic Releases: | October 28th, 2011 (Wide) by FilmDistrict |
| International Releases: | April 5th, 2012 (Wide) (Peru)
April 19th, 2012 (Wide) (Argentina) April 20th, 2012 (Wide) (Brazil) April 24th, 2012 (Wide) (Italy) May 4th, 2012 (Wide) (Spain) |
| Video Release: | February 14th, 2012 by Sony Pictures Home Entertainment |
| MPA Rating: | R for language, brief drug use and sexuality. (Rating bulletin 2116, 4/14/2010) |
| Running Time: | 122 minutes |
| Geographical setting: | Puerto Rico |
| Plot point: | Addiction, Fired, Infidelity, News, Poverty, Relationships Gone Wrong, White Collar Crime, Writing and Writers |
| Subgenre: | Comedy Drama |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | Infinitum Nihil, GK Films |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 28, 2011 | 5 | $5,135,369 | 2,272 | $2,260 | $5,135,369 | 1 | |
| Nov 4, 2011 | 8 | $2,920,481 | -43% | 2,292 | $1,274 | $10,356,215 | 2 |
| Nov 11, 2011 | 14 | $803,456 | -72% | 947 | $848 | $12,371,440 | 3 |
| Nov 18, 2011 | 32 | $148,070 | -82% | 152 | $974 | $12,839,267 | 4 |
| Nov 25, 2011 | 45 | $54,243 | -63% | 54 | $1,005 | $12,957,015 | 5 |
| Dec 2, 2011 | 47 | $38,110 | -30% | 63 | $605 | $13,018,899 | 6 |
| Dec 9, 2011 | 51 | $29,471 | -23% | 63 | $468 | $13,070,462 | 7 |
| Dec 16, 2011 | 53 | $12,429 | -58% | 30 | $414 | $13,100,042 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Oct 28, 2011 | 4 | $1,841,255 | 2,272 | $810 | $1,841,255 | 1 | ||
| Oct 29, 2011 | 6 | $1,893,348 | +3% | 2,272 | $833 | $3,734,603 | 2 | |
| Oct 30, 2011 | 4 | $1,400,766 | -26% | 2,272 | $617 | $5,135,369 | 3 | |
| Oct 31, 2011 | 4 | $544,244 | -61% | 2,272 | $240 | $5,679,613 | 4 | |
| Nov 1, 2011 | 4 | $680,351 | +25% | 2,272 | $299 | $6,359,964 | 5 | |
| Nov 2, 2011 | 4 | $542,146 | -20% | 2,272 | $239 | $6,902,110 | 6 | |
| Nov 3, 2011 | 4 | $533,624 | -2% | 2,272 | $235 | $7,435,734 | 7 | |
| Nov 4, 2011 | 7 | $986,737 | +85% | -46% | 2,292 | $431 | $8,422,471 | 8 |
| Nov 5, 2011 | 8 | $1,201,326 | +22% | -37% | 2,292 | $524 | $9,623,797 | 9 |
| Nov 6, 2011 | 8 | $732,418 | -39% | -48% | 2,292 | $320 | $10,356,215 | 10 |
| Nov 7, 2011 | 6 | $272,941 | -63% | -50% | 2,292 | $119 | $10,629,156 | 11 |
| Nov 8, 2011 | 6 | $346,490 | +27% | -49% | 2,292 | $151 | $10,975,646 | 12 |
| Nov 9, 2011 | 6 | $282,339 | -19% | -48% | 2,292 | $123 | $11,257,985 | 13 |
| Nov 10, 2011 | 7 | $309,999 | +10% | -42% | 2,292 | $135 | $11,567,984 | 14 |
| Nov 11, 2011 | - | $285,634 | -8% | -71% | 947 | $302 | $11,853,618 | 15 |
| Nov 12, 2011 | - | $322,191 | +13% | -73% | 947 | $340 | $12,175,809 | 16 |
| Nov 13, 2011 | - | $195,631 | -39% | -73% | 947 | $207 | $12,371,440 | 17 |
| Nov 14, 2011 | - | $78,239 | -60% | -71% | 947 | $83 | $12,449,679 | 18 |
| Nov 15, 2011 | - | $95,730 | +22% | -72% | 947 | $101 | $12,545,409 | 19 |
| Nov 16, 2011 | 11 | $82,007 | -14% | -71% | 947 | $87 | $12,627,416 | 20 |
| Nov 17, 2011 | - | $63,781 | -22% | -79% | 947 | $67 | $12,691,197 | 21 |
| Nov 18, 2011 | - | $42,307 | -34% | -85% | 152 | $278 | $12,733,504 | 22 |
| Nov 19, 2011 | - | $59,871 | +42% | -81% | 152 | $394 | $12,793,375 | 23 |
| Nov 20, 2011 | - | $45,892 | -23% | -77% | 152 | $302 | $12,839,267 | 24 |
| Nov 21, 2011 | - | $20,001 | -56% | -74% | 152 | $132 | $12,859,268 | 25 |
| Nov 22, 2011 | - | $23,271 | +16% | -76% | 152 | $153 | $12,882,539 | 26 |
| Nov 23, 2011 | - | $9,683 | -58% | -88% | 152 | $64 | $12,892,222 | 27 |
| Nov 24, 2011 | - | $10,550 | +9% | -83% | 152 | $69 | $12,902,772 | 28 |
| Nov 25, 2011 | - | $20,301 | +92% | -52% | 54 | $376 | $12,923,073 | 29 |
| Nov 26, 2011 | - | $20,537 | +1% | -66% | 54 | $380 | $12,943,610 | 30 |
| Nov 27, 2011 | - | $13,405 | -35% | -71% | 54 | $248 | $12,957,015 | 31 |
| Nov 28, 2011 | - | $6,296 | -53% | -69% | 54 | $117 | $12,963,311 | 32 |
| Nov 29, 2011 | - | $6,739 | +7% | -71% | 54 | $125 | $12,970,050 | 33 |
| Nov 30, 2011 | - | $5,448 | -19% | -44% | 54 | $101 | $12,975,498 | 34 |
| Dec 1, 2011 | - | $5,291 | -3% | -50% | 54 | $98 | $12,980,789 | 35 |
| Dec 2, 2011 | - | $12,024 | +127% | -41% | 63 | $191 | $12,992,813 | 36 |
| Dec 3, 2011 | - | $14,624 | +22% | -29% | 63 | $232 | $13,007,437 | 37 |
| Dec 4, 2011 | - | $11,462 | -22% | -14% | 63 | $182 | $13,018,899 | 38 |
| Dec 5, 2011 | - | $4,873 | -57% | -23% | 63 | $77 | $13,023,772 | 39 |
| Dec 6, 2011 | - | $6,144 | +26% | -9% | 63 | $98 | $13,029,916 | 40 |
| Dec 7, 2011 | - | $5,558 | -10% | +2% | 63 | $88 | $13,035,474 | 41 |
| Dec 8, 2011 | - | $5,517 | -1% | +4% | 63 | $88 | $13,040,991 | 42 |
| Dec 9, 2011 | - | $9,341 | +69% | -22% | 63 | $148 | $13,050,332 | 43 |
| Dec 10, 2011 | - | $10,976 | +18% | -25% | 63 | $174 | $13,061,308 | 44 |
| Dec 11, 2011 | - | $9,154 | -17% | -20% | 63 | $145 | $13,070,462 | 45 |
| Dec 12, 2011 | - | $3,658 | -60% | -25% | 63 | $58 | $13,074,120 | 46 |
| Dec 13, 2011 | - | $4,607 | +26% | -25% | 63 | $73 | $13,078,727 | 47 |
| Dec 14, 2011 | - | $4,286 | -7% | -23% | 63 | $68 | $13,083,013 | 48 |
| Dec 15, 2011 | - | $4,600 | +7% | -17% | 63 | $73 | $13,087,613 | 49 |
| Dec 16, 2011 | - | $3,691 | -20% | -60% | 30 | $123 | $13,091,304 | 50 |
| Dec 17, 2011 | - | $5,031 | +36% | -54% | 30 | $168 | $13,096,335 | 51 |
| Dec 18, 2011 | - | $3,707 | -26% | -60% | 30 | $124 | $13,100,042 | 52 |
| Dec 19, 2011 | - | $2,735 | -26% | -25% | 30 | $91 | $13,102,777 | 53 |
| Dec 20, 2011 | - | $2,588 | -5% | -44% | 30 | $86 | $13,105,365 | 54 |
| Dec 21, 2011 | - | $1,939 | -25% | -55% | 30 | $65 | $13,107,304 | 55 |
| Dec 22, 2011 | - | $2,511 | +29% | -45% | 30 | $84 | $13,109,815 | 56 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 28, 2011 | 4 | $7,435,734 | 2,272 | $3,273 | $7,435,734 | 1 | |
| Nov 4, 2011 | 8 | $4,132,250 | -44% | 2,292 | $1,803 | $11,567,984 | 2 |
| Nov 11, 2011 | 14 | $1,123,213 | -73% | 947 | $1,186 | $12,691,197 | 3 |
| Nov 18, 2011 | 36 | $211,575 | -81% | 152 | $1,392 | $12,902,772 | 4 |
| Nov 25, 2011 | 44 | $78,017 | -63% | 54 | $1,445 | $12,980,789 | 5 |
| Dec 2, 2011 | 47 | $60,202 | -23% | 63 | $956 | $13,040,991 | 6 |
| Dec 9, 2011 | 48 | $46,622 | -23% | 63 | $740 | $13,087,613 | 7 |
| Dec 16, 2011 | 54 | $22,202 | -52% | 30 | $740 | $13,109,815 | 8 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Tired of the noise and madness of New York and the crushing conventions of late Eisenhower-era America, itinerant journalist Paul Kemp travels to the pristine island of Puerto Rico to write for a local San Juan newspaper run by the downtrodden editor Lotterman. Adopting the rum-soaked lifestyle of the late '50s version of Hemingway's "The Lost Generation," Paul soon becomes entangled with a very attractive American woman, Chenault and her fiancée Sanderson, a businessman involved in shady property development deals. It is within this world that Kemp ultimately discovers his true voice as a writer and integrity as a man.
Metrics
| Opening Weekend: | $5,135,369 (39.2% of total gross) |
| Legs: | 2.55 (domestic box office/biggest weekend) |
| Domestic Share: | 60.8% (domestic box office/worldwide) |
| Production Budget: | $45,000,000 (worldwide box office is 0.5 times production budget) |
| Theater counts: | 2,272 opening theaters/2,292 max. theaters, 2.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $19,772,176 |
Movie Details
| Domestic Releases: | October 28th, 2011 (Wide) by FilmDistrict |
| International Releases: | April 5th, 2012 (Wide) (Peru)
April 19th, 2012 (Wide) (Argentina) April 20th, 2012 (Wide) (Brazil) April 24th, 2012 (Wide) (Italy) May 4th, 2012 (Wide) (Spain) |
| Video Release: | February 14th, 2012 by Sony Pictures Home Entertainment |
| MPA Rating: | R for language, brief drug use and sexuality. (Rating bulletin 2116, 4/14/2010) |
| Running Time: | 122 minutes |
| Geographical setting: | Puerto Rico |
| Plot point: | Addiction, Fired, Infidelity, News, Poverty, Relationships Gone Wrong, White Collar Crime, Writing and Writers |
| Subgenre: | Comedy Drama |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | Infinitum Nihil, GK Films |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 28, 2011 | 5 | $5,135,369 | 2,272 | $2,260 | $5,135,369 | 1 | |
| Nov 4, 2011 | 8 | $2,920,481 | -43% | 2,292 | $1,274 | $10,356,215 | 2 |
| Nov 11, 2011 | 14 | $803,456 | -72% | 947 | $848 | $12,371,440 | 3 |
| Nov 18, 2011 | 32 | $148,070 | -82% | 152 | $974 | $12,839,267 | 4 |
| Nov 25, 2011 | 45 | $54,243 | -63% | 54 | $1,005 | $12,957,015 | 5 |
| Dec 2, 2011 | 47 | $38,110 | -30% | 63 | $605 | $13,018,899 | 6 |
| Dec 9, 2011 | 51 | $29,471 | -23% | 63 | $468 | $13,070,462 | 7 |
| Dec 16, 2011 | 53 | $12,429 | -58% | 30 | $414 | $13,100,042 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Oct 28, 2011 | 4 | $1,841,255 | 2,272 | $810 | $1,841,255 | 1 | ||
| Oct 29, 2011 | 6 | $1,893,348 | +3% | 2,272 | $833 | $3,734,603 | 2 | |
| Oct 30, 2011 | 4 | $1,400,766 | -26% | 2,272 | $617 | $5,135,369 | 3 | |
| Oct 31, 2011 | 4 | $544,244 | -61% | 2,272 | $240 | $5,679,613 | 4 | |
| Nov 1, 2011 | 4 | $680,351 | +25% | 2,272 | $299 | $6,359,964 | 5 | |
| Nov 2, 2011 | 4 | $542,146 | -20% | 2,272 | $239 | $6,902,110 | 6 | |
| Nov 3, 2011 | 4 | $533,624 | -2% | 2,272 | $235 | $7,435,734 | 7 | |
| Nov 4, 2011 | 7 | $986,737 | +85% | -46% | 2,292 | $431 | $8,422,471 | 8 |
| Nov 5, 2011 | 8 | $1,201,326 | +22% | -37% | 2,292 | $524 | $9,623,797 | 9 |
| Nov 6, 2011 | 8 | $732,418 | -39% | -48% | 2,292 | $320 | $10,356,215 | 10 |
| Nov 7, 2011 | 6 | $272,941 | -63% | -50% | 2,292 | $119 | $10,629,156 | 11 |
| Nov 8, 2011 | 6 | $346,490 | +27% | -49% | 2,292 | $151 | $10,975,646 | 12 |
| Nov 9, 2011 | 6 | $282,339 | -19% | -48% | 2,292 | $123 | $11,257,985 | 13 |
| Nov 10, 2011 | 7 | $309,999 | +10% | -42% | 2,292 | $135 | $11,567,984 | 14 |
| Nov 11, 2011 | - | $285,634 | -8% | -71% | 947 | $302 | $11,853,618 | 15 |
| Nov 12, 2011 | - | $322,191 | +13% | -73% | 947 | $340 | $12,175,809 | 16 |
| Nov 13, 2011 | - | $195,631 | -39% | -73% | 947 | $207 | $12,371,440 | 17 |
| Nov 14, 2011 | - | $78,239 | -60% | -71% | 947 | $83 | $12,449,679 | 18 |
| Nov 15, 2011 | - | $95,730 | +22% | -72% | 947 | $101 | $12,545,409 | 19 |
| Nov 16, 2011 | 11 | $82,007 | -14% | -71% | 947 | $87 | $12,627,416 | 20 |
| Nov 17, 2011 | - | $63,781 | -22% | -79% | 947 | $67 | $12,691,197 | 21 |
| Nov 18, 2011 | - | $42,307 | -34% | -85% | 152 | $278 | $12,733,504 | 22 |
| Nov 19, 2011 | - | $59,871 | +42% | -81% | 152 | $394 | $12,793,375 | 23 |
| Nov 20, 2011 | - | $45,892 | -23% | -77% | 152 | $302 | $12,839,267 | 24 |
| Nov 21, 2011 | - | $20,001 | -56% | -74% | 152 | $132 | $12,859,268 | 25 |
| Nov 22, 2011 | - | $23,271 | +16% | -76% | 152 | $153 | $12,882,539 | 26 |
| Nov 23, 2011 | - | $9,683 | -58% | -88% | 152 | $64 | $12,892,222 | 27 |
| Nov 24, 2011 | - | $10,550 | +9% | -83% | 152 | $69 | $12,902,772 | 28 |
| Nov 25, 2011 | - | $20,301 | +92% | -52% | 54 | $376 | $12,923,073 | 29 |
| Nov 26, 2011 | - | $20,537 | +1% | -66% | 54 | $380 | $12,943,610 | 30 |
| Nov 27, 2011 | - | $13,405 | -35% | -71% | 54 | $248 | $12,957,015 | 31 |
| Nov 28, 2011 | - | $6,296 | -53% | -69% | 54 | $117 | $12,963,311 | 32 |
| Nov 29, 2011 | - | $6,739 | +7% | -71% | 54 | $125 | $12,970,050 | 33 |
| Nov 30, 2011 | - | $5,448 | -19% | -44% | 54 | $101 | $12,975,498 | 34 |
| Dec 1, 2011 | - | $5,291 | -3% | -50% | 54 | $98 | $12,980,789 | 35 |
| Dec 2, 2011 | - | $12,024 | +127% | -41% | 63 | $191 | $12,992,813 | 36 |
| Dec 3, 2011 | - | $14,624 | +22% | -29% | 63 | $232 | $13,007,437 | 37 |
| Dec 4, 2011 | - | $11,462 | -22% | -14% | 63 | $182 | $13,018,899 | 38 |
| Dec 5, 2011 | - | $4,873 | -57% | -23% | 63 | $77 | $13,023,772 | 39 |
| Dec 6, 2011 | - | $6,144 | +26% | -9% | 63 | $98 | $13,029,916 | 40 |
| Dec 7, 2011 | - | $5,558 | -10% | +2% | 63 | $88 | $13,035,474 | 41 |
| Dec 8, 2011 | - | $5,517 | -1% | +4% | 63 | $88 | $13,040,991 | 42 |
| Dec 9, 2011 | - | $9,341 | +69% | -22% | 63 | $148 | $13,050,332 | 43 |
| Dec 10, 2011 | - | $10,976 | +18% | -25% | 63 | $174 | $13,061,308 | 44 |
| Dec 11, 2011 | - | $9,154 | -17% | -20% | 63 | $145 | $13,070,462 | 45 |
| Dec 12, 2011 | - | $3,658 | -60% | -25% | 63 | $58 | $13,074,120 | 46 |
| Dec 13, 2011 | - | $4,607 | +26% | -25% | 63 | $73 | $13,078,727 | 47 |
| Dec 14, 2011 | - | $4,286 | -7% | -23% | 63 | $68 | $13,083,013 | 48 |
| Dec 15, 2011 | - | $4,600 | +7% | -17% | 63 | $73 | $13,087,613 | 49 |
| Dec 16, 2011 | - | $3,691 | -20% | -60% | 30 | $123 | $13,091,304 | 50 |
| Dec 17, 2011 | - | $5,031 | +36% | -54% | 30 | $168 | $13,096,335 | 51 |
| Dec 18, 2011 | - | $3,707 | -26% | -60% | 30 | $124 | $13,100,042 | 52 |
| Dec 19, 2011 | - | $2,735 | -26% | -25% | 30 | $91 | $13,102,777 | 53 |
| Dec 20, 2011 | - | $2,588 | -5% | -44% | 30 | $86 | $13,105,365 | 54 |
| Dec 21, 2011 | - | $1,939 | -25% | -55% | 30 | $65 | $13,107,304 | 55 |
| Dec 22, 2011 | - | $2,511 | +29% | -45% | 30 | $84 | $13,109,815 | 56 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 28, 2011 | 4 | $7,435,734 | 2,272 | $3,273 | $7,435,734 | 1 | |
| Nov 4, 2011 | 8 | $4,132,250 | -44% | 2,292 | $1,803 | $11,567,984 | 2 |
| Nov 11, 2011 | 14 | $1,123,213 | -73% | 947 | $1,186 | $12,691,197 | 3 |
| Nov 18, 2011 | 36 | $211,575 | -81% | 152 | $1,392 | $12,902,772 | 4 |
| Nov 25, 2011 | 44 | $78,017 | -63% | 54 | $1,445 | $12,980,789 | 5 |
| Dec 2, 2011 | 47 | $60,202 | -23% | 63 | $956 | $13,040,991 | 6 |
| Dec 9, 2011 | 48 | $46,622 | -23% | 63 | $740 | $13,087,613 | 7 |
| Dec 16, 2011 | 54 | $22,202 | -52% | 30 | $740 | $13,109,815 | 8 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.