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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending September 5, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Why Did I Get Married Too? 34,128   34,128 $860,026 $860,026 1
2 new Sons of Anarchy: Season Two 27,422   27,422 $1,151,443 $1,151,443 1
3 (-) Anchorman - The Legend of Ron Burgundy 23,347   23,347 $420,012 $420,012 297
4 new Marmaduke 22,883   22,883 $599,759 $599,759 1
5 (5) Avatar 20,156 +30% 4,904,505 $565,577 $99,212,268 20
6 (6) Clash of the Titans 13,822 -10% 595,937 $359,230 $15,038,743 6
7 (7) Kick-Ass 13,706 -9% 373,744 $320,168 $8,672,187 5
8 (1) Lost: The Complete Sixth and Final Season 13,020 -72% 59,152 $624,822 $2,886,674 2
9 new The Vampire Diaries: The Complete First Season 12,699   12,699 $575,012 $575,012 1
10 new House: The Complete Sixth Season 12,443   12,443 $559,814 $559,814 1
11 (-) 3:10 to Yuma 12,191   12,191 $153,966 $153,966 139
12 (-) Ghostbusters 11,921 +11,363% 83,978 $119,090 $1,069,622 584
13 (-) The Forbidden Kingdom 10,228   10,228 $128,261 $128,261 104
- (-) The Dark Knight 10,202 +77% 829,960 $91,716 $12,521,564 91
14 (-) Superbad 10,153   10,153 $140,620 $140,620 144
15 (11) Date Night 9,720 -27% 133,326 $260,973 $3,460,442 4
16 (3) Hot Tub Time Machine 9,119 -49% 265,897 $159,491 $6,404,598 10
17 (2) The Back-up Plan 8,218 -57% 27,289 $156,060 $586,492 2
18 new Open Water / Open Water 2: Adrift 8,204   8,204 $139,392 $139,392 1
19 (-) High Tension 7,617   7,617 $129,419 $129,419 256

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.