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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending March 20, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new The Fighter 194,093   194,093 $4,390,384 $4,390,384 1
- (-) Lord of the Rings - The Motion Picture Trilogy 94,841 +38% 618,892 $7,107,384 $41,571,957 327
2 (1) Bambi 55,258 -64% 864,990 $1,425,111 $20,060,573 316
3 new Hereafter 48,873   48,873 $1,172,943 $1,172,943 1
4 (2) Jackass 3D 29,269 -77% 155,544 $561,676 $3,515,249 2
5 (5) Megamind 28,066 -31% 499,508 $976,972 $12,752,628 4
6 (3) The Walking Dead: Season One 26,338 -70% 115,338 $605,520 $2,715,711 2
7 new The Switch 21,913   21,913 $409,337 $409,337 1
8 (6) Due Date 19,700 -41% 347,868 $492,314 $7,749,128 4
9 (4) The Next Three Days 17,313 -68% 70,881 $387,986 $1,583,078 2
10 (9) Inception 14,266 -32% 2,888,388 $344,663 $63,446,753 15
11 (7) Burlesque 13,897 -54% 131,585 $302,678 $3,009,644 3
12 (8) Faster 10,947 -60% 125,200 $238,422 $2,543,262 3
13 (-) The Sound of Music 10,229 -37% 563,292 $326,909 $16,019,423 954
14 (11) 127 Hours 10,073 -40% 86,147 $221,515 $2,001,472 3
15 (-) Despicable Me 9,433 +33% 1,895,126 $199,978 $48,253,926 14
16 (15) The Expendables 9,394 -27% 1,173,573 $131,423 $20,727,580 17
17 (12) Unstoppable 8,618 -39% 378,504 $176,577 $8,301,929 5
18 new WWE: The True Story of Wrestlemania 7,414   7,414 $177,870 $177,870 1
19 (10) Red 6,619 -66% 681,098 $139,983 $14,525,912 8

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.