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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending April 10, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Tron: Legacy 605,636   605,636 $14,892,589 $14,892,589 1
2 (1) Tangled 190,351 -81% 1,196,601 $5,206,111 $30,231,549 2
3 new The Chronicles of Narnia: The Voyage of the Dawn Treader 168,185   168,185 $3,469,659 $3,469,659 1
4 (-) Tron 112,709   112,709 $2,591,177 $2,591,177 830
5 new Little Fockers 105,138   105,138 $2,474,958 $2,474,958 1
6 new Tron: Legacy / Tron 80,186   80,186 $4,008,508 $4,008,508 1
7 (2) Black Swan 34,158 -83% 234,200 $682,816 $5,281,793 2
8 (9) The Fighter 34,097 +55% 280,818 $623,299 $6,154,047 4
9 (-) Taxi Driver 27,254   27,254 $354,025 $354,025 709
10 (7) Megamind 22,954 -6% 559,713 $793,047 $14,828,788 7
11 (-) Inception 22,287 +195% 2,925,844 $341,220 $64,098,748 18
12 (21) Due Date 21,318 +86% 390,720 $324,039 $8,599,059 7
13 (6) The Tourist 18,411 -30% 112,254 $428,616 $2,658,007 3
14 (3) Bambi 18,351 -51% 943,348 $458,586 $22,109,400 319
- (-) The Sound of Music 16,796 +80% 592,773 $498,490 $16,894,391 957
15 (8) Yogi Bear 13,021 -46% 95,025 $390,505 $2,877,616 3
16 (5) The Ten Commandments 12,052 -54% 38,315 $210,792 $670,134 957
17 (20) Hereafter 11,810 n/c 83,115 $177,030 $1,799,318 4
18 (-) Red 9,569 +92% 699,287 $195,496 $14,901,706 11
19 (-) Kung Fu Panda 9,508   9,508 $245,794 $245,794 127

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.