See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending September 30, 2012

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new The Avengers 3,012,207   3,012,207  $68,454,815  $68,454,815 1
2 new Batman: The Dark Knight Returns Part 1 86,450   86,450  $1,333,064  $1,333,064 1
3 (3) Snow White and the Huntsman 46,990 -55% 642,284  $1,170,062  $13,849,714 3
4 new Bond 50 39,159   39,159  $5,957,212  $5,957,212 1
5 (-) Thor 30,122 +987% 1,429,863  $490,158  $34,865,415 55
6 (-) Captain America: The First Avenger 27,712 +384% 1,717,916  $451,993  $43,571,397 49
7 new Resident Evil: Damnation 27,411   27,411  $530,130  $530,130 1
8 (-) Iron Man 2 27,110 +645% 2,273,550  $290,450  $50,851,754 105
9 new American Horror Story: Season 1, Murder House 26,507   26,507  $866,793  $866,793 1
10 (2) The Cabin in the Woods 25,604 -75% 129,798  $511,051  $2,607,432 2
11 (6) The Hunger Games 24,700 -25% 2,294,619  $562,915  $46,640,602 7
12 (1) Indiana Jones - The Complete Adventures Collection 23,194 -79% 132,918  $1,560,724  $8,812,383 207
13 (-) The Incredible Hulk 21,387 +972% 204,093  $267,087  $2,541,355 206
14 (4) Titanic 20,182 -67% 267,687  $496,970  $7,797,927 683
15 (-) Iron Man 17,471 +7,700% 486,517  $622,092  $11,740,229 209
16 (8) Battleship 16,266 -23% 465,594  $382,574  $10,693,766 5
17 (10) Dr. Seuss’ The Lorax 11,145 -32% 1,037,648  $271,061  $26,389,721 8
18 (5) Beverly Hills Chihuahua 3 9,639 -75% 47,724  $241,706  $1,196,558 2
- (-) Spartacus Vengeance - The Complete Second Season 7,880 -40% 68,940  $197,155  $1,866,157 3
19 (7) Katy Perry: Part of Me 7,832 -76% 40,266  $180,809  $843,393 2

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.