Doctor Seuss' The Lorax

Doctor Seuss' The Lorax poster
Theatrical Performance
Domestic Box Office $214,030,500Details
International Box Office $136,782,302
Worldwide Box Office $350,812,802
Home Market Performance
Domestic DVD Sales $80,104,086 Details
Domestic Blu-ray Sales $31,499,303 Details
Total Domestic Video Sales $111,603,389
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Synopsis

Dr. Seussí The Lorax is a 3D-CG adaptation of the classic tale of a forest guardian who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for a real Truffula Tree, the one thing that will enable him to win the affection of the girl of his dreams. To get it he must find the story of the Lorax, the acerbic yet charming character who fights to protect his world.

Metrics

Movie Details

Production Budget:$67,500,000
Theatrical Release: March 2nd, 2012 (IMAX) by Universal, released as Dr. Seuss' The Lorax
March 2nd, 2012 (Wide) by Universal, released as Dr. Seuss' The Lorax
Video Release: August 7th, 2012 by Universal Home Entertainment
MPAA Rating: PG for brief mild language.
(Rating bulletin 2206, 1/18/2012)
Keywords: 3-D, Agitprop, Government Corruption, Non-Chronological, Coming of Age, Romance, Environment, Fantasy Sequence, Voiceover/Narration, Dysfunctional Family, Inventor, Breaking the Fourth Wall, Corporate Malfeasance, Prologue, IMAX: DMR
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Digital Animation
Creative Type:Kids Fiction

DVD Sales: New Releases Get a Black Eye

There were a quartet of new releases to reach the December 2nd edition of the DVD sales chart, but none of them were able to challenge for top spot. Dr. Seuss' The Lorax and Brave were in a battle for first place with the former winning if you go by units at 637,000 to 584,000. However, the latter wins in terms of revenue at $11.65 million to $8.09 million. Brave is still a little behind in terms of total units at 4.33 million to 4.75 million; however, after just three weeks of release, it has overtaken The Lorax's 17-week total revenue at $73.45 million to $72.32 million. More...

DVD Sales: New Releases Were Expendable

There were not many new releases to reach the top 30 on the November 25th edition of the DVD sales chart. This is not a surprise, as it was the Thanksgiving Sales weekend and holdovers tend to dominate the chart. Brave remained in top spot with 1.59 million units / $27.28 million during its second week of release. At this point, it had sold 3.75 million units and generated $61.79 million, which was enough for sixth place for 2012. More...

Blu-ray Sales: Hungry No More

The Hunger Games dominated the Blu-ray Sales Chart during its first full week on the home market. It saw its sales numbers grow a little bit to 1.75 million units / $34.99 million for the week giving it totals of 3.42 million units / $68.32 million. It is already in the top ten best-selling Blu-rays of all time and the best-selling Blu-ray of the year. It likely won't last in first place for long, as The Avengers is coming out soon and should be record-breaking on Blu-ray. More...

DVD Sales: Home Market Gorges on New Releases

Depending on how you look at things, there were more than ten new releases to reach the top 30 on the DVD Sales Chart. One of the confusing "new" releases is The Hunger Games, which spent its first full week on the home market, but came out a few days before Tuesday. It sold 2.50 million units and generated $42.48 million during its first full week of release, for totals of 4.68 million units / $79.46 million and it is already the second best selling DVD of 2012 and should be in first place very shortly. I was amazed that the film actually sold more this week than it did last week, even with its shortened opening week. After all, Breaking Dawn, Part 1 also opened with a shortened week, but fell nearly 40% during its first full week of release. Clearly this movie has much better word-of-mouth.

More...

DVD Sales: Hunger Games Feasts on DVD

Despite being out for only two days, The Hunger Games was the best new release and crushed the competition on the DVD sales chart. It sold 2.18 million units while generated $36.97 million, again, in just two days. Its opening was not quite as strong as Breaking Dawn, Part 1's debut was earlier this year, at least not on DVD, but it performed better on Blu-ray. More...

Blu-ray Sales: Games Scores Early

The short sales week didn't stop The Hunger Games from earning first place on the Blu-ray Sales Chart. It led all new releases with 1.67 million units / $33.33 million over two days. This is more than I thought it would sell and puts it in the top ten all time openings on Blu-ray. Its opening week Blu-ray share was 43%, which is a little low for a major blockbuster, but it was aimed more at women, who don't buy as many Blu-rays as men do. More...

DVD Sales: Lorax Sells Faster than Thneeds

Doctor Seuss' The Lorax led the new releases earning first place on the DVD sales chart. It sold 1.96 million units and generated $33.38 million in revenue. It is already the sixth best selling DVD for 2012. More...

Blu-ray Sales: Green Film Wins Big on Blu

Doctor Seuss' The Lorax was the first new release to top the Blu-ray Sales Chart in a while. It sold 1.73 million units and generated $34.65 million in revenue. Its opening week Blu-ray share was 47%, which is outstanding for a kids movie. In fact, it generated more revenue from Blu-ray than it did from DVD, so it is clear Blu-ray has taken over the mainstream market. Granted, some types of releases, like dramas, live action kids movies, documentaries, TV shows, etc. still sell much better on DVD than they do on Blu-ray, but those days could be numbered as well.

More...

Featured 3D Blu-ray Review: Doctor Seuss' The Lorax

The Lorax is the fourth Dr. Seuss book adapted to a feature-length movie. I haven't seen all of the rest (I only saw enough of The Cat in the Hat to know I didn't want to finish watching it) but I did like Horton Hears A Who. Will this film live up to that one? And is it worth buying? And is it worth paying extra for the 3D? More...

DVD and Blu-ray Releases for August 7th, 2012

This is not a really slow week on the home market this week, as we have The Lorax coming out, and it was the highest-grossing animated film of the year, until Brave overtook is very recently, so it should be a big seller on the home market. Unfortunately, it is the only major release of the week. There are some other releases worth checking out, a few worth picking up, but very few that are contenders for Pick of the Week. High Fidelity is a great movie, but its Blu-ray debut is Shovelware. Personally, I think Spaceballs is really underrated, but this is not the first time it has been released on Blu-ray and double-dips are rarely Pick of the Week material. In the end, I'm going with My Little Pony Friendship Is Magic: Royal Pony Wedding, because I liked the first DVD release more than I thought I would. More...

International Box Office: Dark Knight Rises Rises in Sophomore Stint

The Dark Knight Rises overall numbers are still limited to studio estimates, but it was clearly the best film of the weekend with $126.2 million on 17,200 screens in 57 markets for a total of $252.0 million internationally and $539.1 million worldwide. Its best new market was France, where it made $10.91 million on 892 screens. It also dominated the box office in Mexico with $9.75 million on 2,765 screens and in Germany with $9.40 million on 718 screens over the weekend for a total opening of $11.40 million. Russia was close behind with $8.33 million on 1,312 screens. The film also earned first place in Brazil, but with $6.70 million on 944, which is a little more subdued, while it missed top spot in Japan with $4.76 million on 546 screens over the weekend for a total opening of $5.82 million. The film remained in first place in the U.K. with $11.42 million on 589 screens over the weekend for a two-week total of $47.96 million. It also remained champion in Australia with $7.77 million on 628 screens over the weekend for a total of $28.00 million after two. On the other hand, it was pushed into second place in South Korea with $5.93 million on 807 screens over the weekend for a total of $27.67 million after two. So far, The Dark Knight Rises has been about on par with Ice Age: Continental Drift, maybe a little behind that film's pace, and it is on track to earn close to $600 million internationally and about $1 billion worldwide. This is a fantastic result, but still below expectations. More...

Weekend Wrap-Up: It's All Fun and Games Till the Box Office Falls

The overall box office went about as well as expected over the weekend; however, that's not particularly good news, as expectations were low to begin with. The Hunger Games remained on top of the box office for the fourth time, making it the first film since Avatar to accomplish that feat. However, there wasn't a lot of celebrate over the weekend, as the box office fell 8% from last weekend to $114 million. More importantly, this was 12% lower than the same weekend last year, making this the worst year-over-year decline of 2012. That said, 2012 still has a massive lead on 2011 up $2.98 billion to $2.50 billion and if the summer is as good as the first part of the year was, that lead will be even greater by the time the Fall rolls around. More...

International Box Office: Wrath is Titanic Internationally

Wrath of the Titans is really struggling domestically, but it could mitigate some of the losses here with its box office numbers internationally. This weekend it added $42.1 million on 13,070 screens in 61 markets for a total of $151.6 million. Its best market of the weekend was Russia, where it earned $4.09 million on 1,116 screens over the weekend for a total of $19.55 million after two. It has yet to open in Japan, and if it can get to $300 million worldwide, it should break even very early in the film's home market run. More...

International Box Office: Wrath Fills Up on International Sales

In a reversal of what happened domestically, Wrath of the Titans won the race on the international chart with an estimated $78 million in 60 markets. This includes some powerhouse results, like $12.66 million on 1,164 screens in Russia, which is more than The Hunger Games has made in two weeks. However, Russia tends to reward fantasy films over most other genres. It also did very well in Mexico ($5.09 million on 1,494 screens) and in Brazil ($4.05 million on 517). On the other hand, it struggled in the U.K. placing second with $3.52 million 466 screens. That's a weaker opening than it had here, given the relative size of the two markets. With a production budget of $150 million, it will likely need close to $400 million to break even before the home market. Anything more than $300 million will be enough to cover expenses, eventually, but probably won't be enough to greenlight a third installment in the franchise. More...

Weekend Wrap-Up: Hunger Still Filling

Despite falling a little bit further than expected, The Hunger Games easily won the race for top spot in the box office this weekend. Wrath of the Titans and Mirror Mirror couldn't compensate for the number one film's decline and the overall box office fell 31% to $149 million. However, and more importantly, the box office was up 19% when compared to last year. Year-to-date, 2012 has expanded its lead to 20% at $2.62 billion to $2.18 billion after three months. More...

Weekend Predictions: Will Hunger Remain the Fairest or Feel the Wrath of the Fanboy Effect?

There are two saturation level releases coming out this week, Wrath of the Titans and Mirror Mirror. Even so, there's a 99% likelihood that The Hunger Games will repeat on the top of the chart. Wrath of the Titans would have to nearly double its average prediction and / or The Hunger Games would have to collapse by a near record amount for there to be a new number one this weekend. Additionally, unless there's some catastrophic event that keeps people away from theaters nationwide, the overall box office should see massive growth from last year. In fact, even without The Hunger Games, there could be some growth from last year, as most analysts expect the two new releases from this year to be stronger than the three new releases from last year. The only downside is the lack of depth. John Carter should place sixth with $2 million over the weekend, but that wouldn't even be enough for a top ten finish last year. More...

Weekend Wrap-Up: Box Office is Stuffed

The buzz surrounding The Hunger Games became nearly deafening by the time it opened. There were some concerns that the film couldn't possible live up to the hype. However, not only did it live up to the hype, it crushed expectations and set records. Overall the box office pulled in $214 million, which is the ninth best combined weekend total and the best non-Holiday season weekend (Summer blockbuster season and the Thanksgiving to New Years holiday run). This was 93% higher than last weekend and 76% higher than the same weekend last year. Needless to say, 2012 stretched its lead over 2011, and it now sits 19% ahead of last year's pace at $2.41 billion to $2.02 billion. This is behind 2010's running tally of $2.69 billion, but ahead of 2009, which had $2.38 billion at this point of the year, so while we are not quite on a record-breaking pace, it has been a very good year so far. More...

Weekend Predictions: How Hungry are Moviegoers?

At the beginning of the month, most people were expecting The Hunger Games to have one of the biggest openings of March and one of the all-time biggest openings for a non-sequel film. However, that's changed... for the better. Instead of analysts predicting $70 million to $80 million over its opening weekend, expectations have grown to the point where it could earn over $100 million over the next three days and still be considered a disappointment. In fact, there are many who are predicting The Hunger Games will make more by itself than the entire industry made last year. Needless to say, if that happened, 2012 will make up for last week's 3.6% year-over-year decline in a huge way. More...

International Box Office: John Carter's International Run is Heavenly

John Carter's international run is heavenly, at least compared to its domestic run. It's weak compared to its production budget. This weekend it added $40.7 million in 54 markets for a total of $126.10 million. It opened huge in China with $10.4 million, while it held on reasonably well in Russia earning $6.60 million on 939 screens over the weekend for a total of $26.10 million after two. At this pace, getting to $200 million internationally and $300 million worldwide might be difficult. And that would be the minimum needed to save face. More...

Weekend Wrap-Up: 21 Jumps High, but Overall Box Office Low

2012's winning streak finally came to a close, but it was close. Overall the total box office was $111 million, which was 17% lower than last week and more importantly, down 3.6% compared to the same weekend last year. 21 Jump Street did hold up its end of the box office numbers, but since the only other new release in the top ten was Casa di me Padre, is wasn't enough. Year-to-date, 2012 is still ahead of 2011's pace by 16% at $2.16 billion to $1.87 billion. That lead will grow next weekend with the release of The Hunger Games, which could be record-breaking at the box office and is just as strong with critics. More...

Weekend Estimates: 21 Jumps to Top of Chart

The industry will enjoy another solid weekend at the box office thanks to a healthy debut by 21 Jump Street, which will ride very positive reviews to about $35 million, according to Sony's Sunday estimate. Unfortunately, that probably won't be quite enough to give 2012 another win over 2011 -- somewhat surprisingly, because Limitless topped the chart last year with only $18.9 million, but the five movies that topped $10 million compared to three this year gives last year the edge. More...

Weekend Predictions: Will Moviegoers Jump at a Quality Release?

So far 2012 has brought hit after hit, but what has been lost in the box office success is the dearth of quality releases. Last weekend, there wasn't a single film in the top ten to earn overall positive reviews. (Although Doctor Seuss' The Lorax is very close to that level.) Fortunately that will change this weekend as 21 Jump Street is earning unbelievably positive reviews. It is the only wide release of the week, compared to three wide releases last year. On the other hand, the best of last year's crop, Limitless, opened with less than $20 million and all but the most pessimistic think 21 Jump Street will top that with ease and if the holdovers can hold on, we could see yet another win at the box office. More...

Footnote Dreaming of Success on the Per Theater Chart

Footnote led the way on the per theater chart with an average of $23,764 in two theaters, while Jiro Dreams of Sushi was right behind with an average of $21,018, also in two theaters. Salmon Fishing in the Yemen was playing in a lot more theaters, but it managed an average of $12,550 in 18 theaters. Even more impressively, it saw growth from Friday to Sunday of 85%, which is amazing for a new release. This bodes very well for its long term potential. Finally, the overall box office leader, Dr. Seuss' The Lorax, rounded out the $10,000 club with an average of $10,370. More...

Weekend Wrap-Up: Lorax has a Sustainable Run

As expected, Doctor Seuss' The Lorax led the way at the box office, but unfortunately, it was on the low end of expectations. Unfortunately, while John Carter did land on the high end of expectations, it really wasn't able to pick up the slack. Overall, the box office fell 21% from last week to $133 million. This was higher than the same weekend last year, but by only 3%. At least the streak is still intact and has now reached ten weeks. Year-to-date, 2012 has reached $2 billion and is now ahead of 2011 by 18% at $2.01 billion to $1.70 billion. Let's hope next week is just as lucrative. More...

Weekend Estimates: Carter Disaster Gives Weekend to Lorax

Although John Carter's opening won't be as bad as the direst predictions, an anemic $30.6 million debut will condemn the film to the record books for all the wrong reasons and (in spite of good international numbers) almost certainly cause a write-down for Disney. Or more immediate embarrassment, the film will fail to win the weekend, coming in second to The Lorax, which is set to post $39.1 million in its second weekend, according to Universal's estimate. That combination of two $30 million plus films will give 2012 another weekend win over last year. More...

Contest: Don't Give Up Contests for Lent: Winning Announcement

The winners of our Don't Give Up Contests for Lent contest were determined and they are... More...

Weekend Predictions: Will New Releases Be Silent?

Three films open wide release this week, but none of them look like they will compete with the Doctor Seuss' The Lorax for top spot. John Carter is the only one with a real shot at first place, but there's a chance it won't make half as much as The Lorax does over the next three days. Silent House is the best-reviewed new release of the week, and if it can remain above 60% positive, it will be the only film in the top ten with overall positive reviews. Finally there's A Thousand Words, but the less said about that film, the better. (It's opening in under 2,000 theaters with zero positive reviews.) Last year Battle: Los Angeles opened in first place with $35 million, a figure The Lorax should top, while the rest of the top ten look about same this year as last. The winning streak should continue. More...

Per Theater Chart is Feeling Green

Dr. Seuss' The Lorax was surprisingly strong during its opening and that helped it win the race on top of the per theater chart with an average of $18,830. The only other two films in the $10,000 club, Being Flynn and Boy, were neck-and-neck at $10,998 and $10,622 respectively. More...

Weekend Wrap-Up: Lorax Parties On Top of the Chart

Nearly everyone expected Doctor Seuss' The Lorax to top the box office chart this weekend, but very few people saw it doing this well. It opened so well that The Hunger Games could have trouble topping it for biggest hit of the month. The overall box office rose to $168 million, which was 26% above last week's pace, as well as the same weekend last year. And here I was worried the streak might end. Year-to-date, 2012 has now pulled in $1.82 million, which is 19% higher than last year's pace. Hopefully this winning streak will continue, and it will if The Lorax has strong legs. More...

Weekend Predictions: Will Lorax Chop Down the Competition?

March begins with two wide releases, although there's no real suspense which one will lead the way at the box office. Doctor Seuss' The Lorax should have no trouble earning first place. The real question is whether or not it will top Rango, which opened with $38 million last year. Not everyone is convinced it will. The only other wide release is Project X, which has a range of expectations going from the low teens to the mid-twenties. If both films land in the high end of expectations, then 2012 should continue its winning streak, as this year has slightly better depth than last year. More...

2012 Preview: March

February continued 2012's winning streak, which has now reached eight weeks. Will that streak continue in March? I'm not sure it will. There are some very good signs. For instance, last March, only one film reached $100 million, Rango, while there were a couple others that cracked $75 million, Battle: Los Angeles and Limitless. Plus the final weekend of this month lines up with the first weekend of April last year, which also had a $100 million hit, Hop. This time around, things look a whole lot better at the top with a potential $200 million hit, The Hunger Games, and two more that should hit the century mark, Dr. Seuss' The Lorax, and Wrath of the Titans. Plus a couple others, 21 Jump Street and John Carter of Mars, that could top $75 million. However, there are a few weeks that look soft when compared with last year. I suspect The Hunger Games will be such a huge hit that overall March 2012 will perform better than March 2011, but I also think there will be a couple weeks of year-over-year declines. On the plus side, very few films feel like filler; in fact, there are very few films, period. Over the next five weekends, only nine films are opening wide, which is odd for this time of year. In fact, it would be slow for the heart of summer, when most weeks have a blockbuster and one counter-programming film. Will this help the overall box office, as no films will be squeezed out? Or will the lack of choices hurt the box office? We will soon find out, but I remain cautiously optimistic. More...

Contest: Don't Give Up Contests for Lent

Lent has begun, I think, so we have an Easter DVD to give away as part of our box office prediction contest. As for the target film, The Lorax is the only film opening next week that has a chance at first place. In fact, it might make more money during its opening weekend than Project X will make in total. Because of this, The Lorax is really the only choice for the target film in this week's Box Office Prediction Contest. In order to win, one must simply predict the opening weekend box office number for The Lorax. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Dora the Explorer: Dora's Easter Adventure on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Nickelodeon Favorites: Dance to the Music on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Cast

Danny De Vito    The Lorax
Ed Helms    The Once-ler
Zac Efron    Ted
Taylor Swift    Audrey
Betty White    Grammy Norma
Rob Riggle    Mr. O'Hare
Jenny Slate    Ted's Mom
Nasim Pedrad    Once-ler's Mom
Joel Swetow    1st Marketing Guy
Michael Beattie    2nd Marketing Gury
Dave Mitchell    1st Commercial Guy
Dempsey Pappion    2nd Commerical Guy
Elmarie Wendel    Aunt Grizelda
Danny Cooksey    Brett/Chet
Stephen Tobolowsky    Uncle Ubb
Chris Renaud    Forest Animals
Jack Angel    Additional Voice
Bob Bergen    Additional Voice
John Cygan    Additional Voice
Debi Derryberry    Additional Voice
Bill Farmer    Additional Voice
Jess Harnell    Additional Voice
Sherry Lynn    Additional Voice
Danny Mann    Additional Voice
Mona Marshall    Additional Voice
Mickie McGowan    Additional Voice
Laraine Newman    Additional Voice
Jan Rabson    Additional Voice
Claira Nicole Titman    Additional Voice
Jim Ward    Additional Voice

Production and Technical Credits

Director    Chris Renaud
Producer    Janet Healy
Executive Producer    Audrey Geisel
Executive Producer    Ken Daurio
Executive Producer    Cinco Paul
Screenwriter    Cinco Paul
Screenwriter    Ken Daurio
Based on the Book by:    Dr Seuss
Song Writer    John Powell
Song Writer    Cinco Paul
Composer    John Powell
Editor    Ken Schretzmann
Editor    Claire Dodgson
Editor    Steven Liu
Art Director    Eric Guillon
Production Designer    Yarrow Cheney
Co-Director    Kyle Balda
Associate Producer    Robert Taylor
Production Manager    Boris Jacq
Production Manager    Nathalie Vaincauwenberghe

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/03/02 1 $17,526,300   3,729 $4,700   $17,526,300 1
2012/03/03 1 $31,286,310 +79% 3,729 $8,390   $48,812,610 2
2012/03/04 1 $21,404,460 -32% 3,729 $5,740   $70,217,070 3
2012/03/05 1 $3,485,750 -84% 3,729 $935   $73,702,820 4
2012/03/06 1 $3,674,910 +5% 3,729 $985   $77,377,730 5
2012/03/07 1 $2,611,125 -29% 3,729 $700   $79,988,855 6
2012/03/08 1 $2,889,975 +11% 3,729 $775   $82,878,830 7
2012/03/09 2 $9,571,030 +231% 3,746 $2,555   $92,449,860 8
2012/03/10 1 $17,905,880 +87% 3,746 $4,780   $110,355,740 9
2012/03/11 1 $11,369,110 -37% 3,746 $3,035   $121,724,850 10
2012/03/12 1 $3,426,660 -70% 3,746 $915   $125,151,510 11
2012/03/13 1 $3,916,050 +14% 3,746 $1,045   $129,067,560 12
2012/03/14 1 $3,126,450 -20% 3,746 $835   $132,194,010 13
2012/03/15 1 $3,429,005 +10% 3,746 $915   $135,623,015 14
2012/03/16 2 $6,784,200 +98% 3,769 $1,800   $142,407,215 15
2012/03/17 2 $9,592,105 +41% 3,769 $2,545   $151,999,320 16
2012/03/18 2 $6,388,455 -33% 3,769 $1,695   $158,387,775 17
2012/03/19 2 $1,451,065 -77% 3,769 $385   $159,838,840 18
2012/03/20 2 $1,620,670 +12% 3,769 $430   $161,459,510 19
2012/03/21 2 $1,357,125 -16% 3,769 $360   $162,816,635 20
2012/03/22 2 $1,413,375 +4% 3,769 $375   $164,230,010 21
2012/03/23 3 $3,235,760 +129% 3,677 $880   $167,465,770 22
2012/03/24 3 $5,919,970 +83% 3,677 $1,610   $173,385,740 23
2012/03/25 3 $4,026,315 -32% 3,677 $1,095   $177,412,055 24
2012/03/26 3 $1,011,175 -75% 3,677 $275   $178,423,230 25
2012/03/27 3 $1,120,600 +11% 3,677 $305   $179,543,830 26
2012/03/28 3 $956,025 -15% 3,677 $260   $180,499,855 27
2012/03/29 3 $1,047,945 +10% 3,677 $285   $181,547,800 28
2012/03/30 5 $2,072,640 +98% 3,264 $635   $183,620,440 29
2012/03/31 5 $3,541,445 +71% 3,264 $1,085   $187,161,885 30
2012/04/01 5 $2,170,560 -39% 3,264 $665   $189,332,445 31
2012/04/02 5 $800,565 -63% 3,264 $245   $190,133,010 32
2012/04/03 5 $1,011,840 +26% 3,264 $310   $191,144,850 33
2012/04/04 6 $891,750 -12% 3,264 $273   $192,036,600 34
2012/04/05 6 $1,137,750 +28% 3,264 $349   $193,174,350 35
2012/04/06 7 $2,252,250 +98% 3,003 $750   $195,426,600 36
2012/04/07 7 $1,711,710 -24% 3,003 $570   $197,138,310 37
2012/04/08 7 $1,066,065 -38% 3,003 $355   $198,204,375 38
2012/04/09 7 $1,006,005 -6% 3,003 $335   $199,210,380 39
2012/04/10 7 $780,780 -22% 3,003 $260   $199,991,160 40
2012/04/11 7 $795,795 +2% 3,003 $265   $200,786,955 41
2012/04/12 7 $675,675 -15% 3,003 $225   $201,462,630 42
2012/04/13 10 $865,920 +28% 2,112 $410   $202,328,550 43
2012/04/14 10 $1,320,035 +52% 2,071 $637   $203,648,585 44
2012/04/15 10 $865,330 -34% 2,112 $410   $204,513,915 45
2012/04/16 10 $179,520 -79% 2,112 $85   $204,693,435 46
2012/04/17 10 $190,080 +6% 2,112 $90   $204,883,515 47
2012/04/18 10 $179,605 -6% 2,112 $85   $205,063,120 48
2012/04/19 10 $190,145 +6% 2,112 $90   $205,253,265 49
2012/04/20 13 $395,750 +108% 1,583 $250   $205,649,015 50
2012/04/21 13 $838,990 +112% 1,583 $530   $206,488,005 51
2012/04/22 13 $664,860 -21% 1,583 $420   $207,152,865 52
2012/04/23 13 $110,985 -83% 1,583 $70   $207,263,850 53
2012/04/24 13 $118,725 +7% 1,583 $75   $207,382,575 54
2012/04/25 13 $94,980 -20% 1,583 $60   $207,477,555 55
2012/04/26 13 $110,125 +16% 1,583 $70   $207,587,680 56
2012/04/27 - $194,260 +76% 883 $220   $207,781,940 57
2012/04/28 - $402,155 +107% 883 $455   $208,184,095 58
2012/04/29 - $251,655 -37% 883 $285   $208,435,750 59
2012/04/30 - $44,150 -82% 883 $50   $208,479,900 60
2012/05/01 - $48,565 +10% 883 $55   $208,495,565 61
2012/05/02 - $39,735 -18% 883 $45   $208,535,300 62
2012/05/04 - $106,805   521 $205   $208,714,450 64
2012/05/05 - $195,375 +83% 521 $375   $208,909,825 65
2012/05/06 - $125,040 -36% 521 $240   $209,034,865 66
2012/05/07 - $31,260 -75% 521 $60   $209,066,125 67
2012/05/08 - $33,865 +8% 521 $65   $209,099,990 68
2012/05/09 - $28,425 -16% 521 $55   $209,128,415 69
2012/05/10 - $31,275 +10% 521 $60   $209,159,690 70
2012/05/11 - $106,925 +242% 455 $235   $209,266,615 71
2012/05/12 - $179,725 +68% 455 $395   $209,446,340 72
2012/05/13 - $145,595 -19% 455 $320   $209,591,935 73
2012/05/14 - $36,400 -75% 455 $80   $209,628,335 74
2012/05/15 - $36,495 n/c 455 $80   $209,664,830 75
2012/05/16 - $34,920 -4% 388 $90   $209,699,750 76
2012/05/17 - $32,980 -6% 388 $85   $209,732,730 77
2012/05/18 - $117,495 +256% 379 $310   $209,850,225 78
2012/05/19 - $200,870 +71% 379 $530   $210,051,095 79
2012/05/20 - $140,230 -30% 379 $370   $210,191,325 80
2012/05/21 - $47,375 -66% 379 $125   $210,238,700 81
2012/05/22 - $41,690 -12% 379 $110   $210,280,390 82
2012/05/23 - $37,900 -9% 379 $100   $210,318,290 83
2012/05/24 - $45,480 +20% 379 $120   $210,363,770 84
2012/05/25 - $122,850 +170% 390 $315   $210,486,620 85
2012/05/26 - $198,885 +62% 390 $510   $210,685,505 86
2012/05/27 - $154,050 -23% 390 $395   $210,839,555 87
2012/05/28 - $146,250 -5% 390 $375   $210,985,805 88
2012/05/29 - $54,555 -63% 390 $140   $211,040,360 89
2012/05/30 - $48,750 -11% 390 $125   $211,089,110 90
2012/05/31 - $56,550 +16% 390 $145   $211,145,660 91
2012/06/01 - $102,375 +81% 315 $325   $211,248,035 92
2012/06/02 - $141,750 +38% 315 $450   $211,389,785 93
2012/06/03 - $96,075 -32% 315 $305   $211,485,860 94
2012/06/04 - $47,250 -51% 315 $150   $211,533,110 95
2012/06/05 - $55,125 +17% 315 $175   $211,588,235 96
2012/06/06 - $50,445 -8% 315 $160   $211,638,680 97
2012/06/07 - $51,975 +3% 315 $165   $211,690,655 98
2012/06/08 - $111,655 +115% 290 $385   $211,802,310 99
2012/06/09 - $140,650 +26% 290 $485   $211,942,960 100
2012/06/10 - $85,550 -39% 290 $295   $212,028,510 101
2012/06/11 - $44,950 -47% 290 $155   $212,073,460 102
2012/06/12 - $54,960 +22% 290 $190   $212,128,420 103
2012/06/13 - $49,160 -11% 290 $170   $212,177,580 104
2012/06/14 - $52,290 +6% 290 $180   $212,229,870 105
2012/06/15 - $87,255 +67% 277 $315   $212,317,125 106
2012/06/16 - $103,875 +19% 277 $375   $212,421,000 107
2012/06/17 - $69,250 -33% 277 $250   $212,490,250 108
2012/06/18 - $42,935 -38% 277 $155   $212,533,185 109
2012/06/19 - $56,785 +32% 277 $205   $212,589,970 110
2012/06/20 - $51,245 -10% 277 $185   $212,641,215 111
2012/06/21 - $54,135 +6% 277 $195   $212,695,350 112
2012/06/22 - $66,690 +23% 234 $285   $212,762,040 113
2012/06/23 - $80,735 +21% 234 $345   $212,842,775 114
2012/06/24 - $58,500 -28% 234 $250   $212,901,275 115
2012/06/25 - $31,590 -46% 234 $135   $212,932,865 116
2012/06/26 - $46,785 +48% 234 $200   $212,979,650 117
2012/06/27 - $42,095 -10% 234 $180   $213,021,745 118
2012/06/28 - $42,050 n/c 234 $180   $213,063,795 119
2012/06/29 - $49,490 +18% 202 $245   $213,113,285 120
2012/06/30 - $58,580 +18% 202 $290   $213,171,865 121
2012/07/01 - $46,465 -21% 202 $230   $213,218,330 122
2012/07/02 - $30,300 -35% 202 $150   $213,248,630 123
2012/07/03 - $38,380 +27% 202 $190   $213,287,010 124
2012/07/04 - $37,370 -3% 202 $185   $213,324,380 125
2012/07/05 - $37,335 n/c 202 $185   $213,361,715 126
2012/07/06 - $42,875 +15% 175 $245   $213,404,590 127
2012/07/07 - $51,625 +20% 175 $295   $213,456,215 128
2012/07/08 - $38,445 -26% 175 $220   $213,494,660 129
2012/07/09 - $21,005 -45% 175 $120   $213,515,665 130
2012/07/10 - $30,625 +46% 175 $175   $213,546,290 131
2012/07/11 - $27,995 -9% 175 $160   $213,574,285 132
2012/07/12 - $27,975 n/c 175 $160   $213,602,260 133
2012/07/13 - $48,720 +74% 168 $290   $213,650,980 134
2012/07/14 - $57,960 +19% 168 $345   $213,708,940 135
2012/07/15 - $36,955 -36% 168 $220   $213,745,895 136
2012/07/16 - $21,840 -41% 168 $130   $213,767,735 137
2012/07/17 - $33,605 +54% 168 $200   $213,801,340 138
2012/07/18 - $29,400 -13% 168 $175   $213,830,740 139
2012/07/19 - $32,760 +11% 168 $195   $213,863,500 140
2012/07/20 - $31,730 -3% 167 $190   $213,895,230 141
2012/07/21 - $30,895 -3% 167 $185   $213,926,125 142
2012/07/22 - $23,380 -24% 167 $140   $213,949,505 143
2012/07/23 - $15,030 -36% 167 $90   $213,964,535 144
2012/07/24 - $24,215 +61% 167 $145   $213,988,750 145
2012/07/25 - $19,205 -21% 167 $115   $214,007,955 146
2012/07/26 - $22,545 +17% 167 $135   $214,030,500 147

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/03/02 1 $70,217,070   3,729 $18,830   $70,217,070 3
2012/03/09 1 $38,846,020 -45% 3,746 $10,370   $121,724,850 10
2012/03/16 2 $22,764,760 -41% 3,769 $6,040   $158,387,775 17
2012/03/23 3 $13,182,045 -42% 3,677 $3,585   $177,412,055 24
2012/03/30 5 $7,784,645 -41% 3,264 $2,385   $189,332,445 31
2012/04/06 7 $5,030,025 -35% 3,003 $1,675   $198,204,375 38
2012/04/13 10 $3,051,285 -39% 2,112 $1,445   $204,513,915 45
2012/04/20 13 $1,899,600 -38% 1,583 $1,200   $207,152,865 52
2012/04/27 17 $848,070 -55% 883 $960   $208,435,750 59
2012/05/04 18 $427,220 -50% 521 $820   $209,034,865 66
2012/05/11 19 $432,245 +1% 455 $950   $209,591,935 73
2012/05/18 16 $458,595 +6% 379 $1,210   $210,191,325 80
2012/05/25 17 $475,785 +4% 390 $1,220   $210,839,555 87
2012/06/01 19 $340,200 -28% 315 $1,080   $211,485,860 94
2012/06/08 19 $337,855 -1% 290 $1,165   $212,028,510 101
2012/06/15 20 $260,380 -23% 277 $940   $212,490,250 108
2012/06/22 25 $205,925 -21% 234 $880   $212,901,275 115
2012/06/29 28 $154,535 -25% 202 $765   $213,218,330 122
2012/07/06 34 $132,945 -14% 175 $760   $213,494,660 129
2012/07/13 36 $143,635 +8% 168 $855   $213,745,895 136
2012/07/20 34 $86,005 -40% 167 $515   $213,949,505 143

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
8/12/201211,869,443 1,869,443$31,761,837$31,761,8371
8/19/20122615,606-67% 2,485,049$12,299,808$44,061,6442
8/26/20122217,449-65% 2,702,498$4,155,450$48,217,0953
9/2/20127168,402-23% 2,870,900$3,245,107$51,462,2014
9/9/20126127,557-24% 2,998,457$2,437,614$53,899,8165
9/16/2012983,221-35% 3,081,678$1,635,293$55,535,1086
9/23/20121270,294-16% 3,151,972$1,327,854$56,862,9627
9/30/20121741,109-42% 3,193,081$754,350$57,617,3128
10/7/20121235,780-13% 3,228,861$536,342$58,153,6549
10/14/20121736,501+2% 3,265,362$547,150$58,700,80410
10/21/20121943,880+20% 3,309,242$654,690$59,355,49411
10/28/20121935,494-19% 3,344,736$532,055$59,887,54912
11/4/20122040,064+13% 3,384,800$596,152$60,483,70113
11/11/20121948,935+22% 3,433,735$732,068$61,215,76914
11/18/20121927,870-43% 3,461,605$416,935$61,632,70415
11/25/20123651,214+2,237% 4,112,819$2,598,344$64,231,04816
12/2/20121637,039-2% 4,749,858$8,090,395$72,321,44317
12/9/20128194,004-70% 4,943,862$2,851,859$75,173,30218
12/16/20122488,685-54% 5,032,547$1,214,984$76,388,28719

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
8/12/20121623,556 623,556$15,376,891$15,376,8911
8/19/20122231,820-63% 855,376$5,702,777$21,079,6682
8/26/2012274,755-68% 930,131$1,860,651$22,940,3193
9/2/2012751,801-31% 981,932$1,259,272$24,199,5914
9/9/2012644,550-14% 1,026,482$1,107,969$25,307,5605
9/16/2012823,194-48% 1,049,676$578,456$25,886,0166
9/23/20121017,235-26% 1,066,911$427,592$26,313,6087
9/30/20121711,281-35% 1,078,192$263,297$26,576,9058
10/7/20121512,500+11% 1,090,692$247,259$26,824,1649
10/14/20121312,698+2% 1,103,390$253,840$27,078,00410
11/25/20121978,713 1,212,055$1,414,464$29,064,00616
12/16/20121750,124 1,307,088$668,651$30,620,14019

Dr. Seuss' The Lorax HD Trailer

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.