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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending August 22, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new The Last Song 760,880   760,880 $13,688,231 $13,688,231 1
2 new Dexter: Season Four 366,516   366,516 $10,991,815 $10,991,815 1
3 (1) Date Night 222,557 -64% 845,095 $3,781,243 $14,358,164 2
4 new Furry Vengeance 181,926   181,926 $2,454,182 $2,454,182 1
5 (3) Diary of a Wimpy Kid 120,904 -49% 1,021,758 $2,260,905 $17,566,414 3
6 (2) Death at a Funeral (2010) 113,219 -65% 438,184 $1,923,591 $7,444,746 2
7 (5) Clash of the Titans 111,697 -42% 1,424,942 $1,897,732 $24,057,944 4
8 (4) Kick-Ass 106,599 -45% 737,376 $2,355,966 $16,275,154 3
9 new One Tree Hill: The Complete Seventh Season 73,805   73,805 $2,751,450 $2,751,450 1
10 (6) Letters to God 50,979 -22% 116,346 $799,861 $1,825,469 2
11 (9) The Book of Eli 47,098 -12% 1,784,548 $982,714 $34,998,405 10
12 (13) Percy Jackson & The Olympians: The Lightning Thief 44,979 -3% 1,661,397 $773,639 $31,212,154 8
13 (7) Alice in Wonderland 43,370 -24% 3,888,093 $810,898 $69,364,234 12
14 (15) Hot Tub Time Machine 43,142 -5% 1,050,603 $748,514 $19,371,444 8
15 (8) The Bounty Hunter 42,685 -24% 968,869 $728,206 $17,081,463 6
16 (14) Cop Out 42,077 -8% 589,277 $699,741 $10,115,196 5
17 (11) Avatar 41,468 -16% 8,191,662 $913,399 $143,626,350 18
18 (-) Billy Madison 40,783   40,783 $244,290 $244,290 757
19 (-) Wedding Crashers 38,102 +30,140% 9,157,175 $208,064 $144,406,885 242
20 (27) Dora the Explorer: Save the Day! 36,951 +23% 120,773 $263,461 $983,113 241
21 (17) Repo Men 36,218 -5% 280,512 $703,354 $5,155,258 4
22 (12) Green Zone 35,153 -25% 747,535 $554,714 $13,656,652 9
23 (28) Shawshank Redemption, The 34,485 +20% 328,910 $208,714 $2,067,893 557
24 (19) The Losers 34,087 -3% 368,940 $589,023 $6,398,835 5
25 (23) Toy Story 30,816 -6% 1,010,148 $578,869 $20,425,003 721
26 (20) Toy Story 2 30,283 -13% 1,879,108 $586,018 $36,610,390 492
27 (10) Dora the Explorer: Dora's Big Birthday Adventure 30,131 -40% 134,361 $412,493 $1,818,556 3
28 (22) The Twilight Saga: New Moon 28,632 -15% 7,278,390 $519,098 $161,624,982 23
29 (25) Shutter Island 27,769 -10% 1,181,695 $473,739 $21,179,754 11
30 (-) Lost Boys, The 27,644 +23% 106,301 $195,617 $791,882 656

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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