Diary of a Wimpy Kid

Diary of a Wimpy Kid poster
Theatrical Performance
Domestic Box Office $64,003,625Details
International Box Office $12,950,686
Worldwide Box Office $76,954,311
Home Market Performance
Domestic DVD Sales $41,494,032 Details
Domestic Blu-ray Sales $4,256,112 Details
Total Domestic Video Sales $45,750,144
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Synopsis

Diary of a Wimpy Kid chronicles the adventures of wisecracking pre-teen Greg Heffley, who must somehow survive the scariest time of anyone's life... middle school. Convinced it's the "dumbest idea ever invented," Heffley considers junior high school a place rigged with hundreds of social landmines, not the least of which are wedgies, swirlies, bullies, lunchtime banishment of the cafeteria floor and a festering piece of cheese with nuclear cooties that he must overcome to become popular. His diary - or "journal" - chronicles his thoughts, tales of family trials and tribulations, and (would be) schoolyard triumphs.

Metrics

Rotten Tomatoes
Critics RottenAudience Spilled
Critics
53% - Rotten
Audience
49% - Spilled

Movie Details

Production Budget:$15,000,000
Theatrical Release: March 19th, 2010 (Wide) by 20th Century Fox
Video Release: August 3rd, 2010 by Fox Home Entertainment
MPAA Rating: PG for some rude humor and language
(Rating bulletin 2107, 2/10/2010)
Franchise: Diary of a Wimpy Kid
Keywords: Wrestling, Breaking the Fourth Wall, Sibling Rivalry, Animated Sequences
Source:Based on Fiction Book/Short Story
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Walden Media

DVD Sales: Last Soars to First

New releases this week were dominated by The Last Song, which outsold the second place film on this week's sales chart by a two-to-one margin. It won the week with 761,000 units and $13.69 million in revenue. More...

DVD Sales: Good Week for Night

Only three new releases managed to reach the top 30 on the DVD sales chart this week, led by Date Night. The DVD sold an estimated 623,000 units, and generated $10.58 million in consumer spending at retail during its first week of release. More...

DVD Sales: Wimpy Kicks Some Ass

It was a strange week on the sales chart with one new release dominating DVD sales, Diary of a Wimpy Kid, and another dominating the Blu-ray sales chart, Kick Ass. Diary of a Wimpy Kid sold 733,000 units generating $12.46 million in revenue. More...

DVD and Blu-ray Releases for August 17th, 2010

The dog days of summer continue on the home market, but it is the calm before the storm. In this case the storm is a flood of TV on DVD releases, which we are starting to see show up in earnest. This is both good news and bad news. On the one hand, there are plenty of top notch releases coming out over the next few weeks. On the other hand, reviewing a full-season TV on DVD release takes a long time, which means my schedule will be packed for the next month or so. At least I get screeners for free, while consumers will see their wallet under assault week after week. The best selling release of the week is Dexter: Season Four, which is also the easy choice for Pick of the Week. I'm not sure if the DVD or the Blu-ray is the better deal, but regardless which format you choose, it is worth picking up. More...

Featured Blu-ray / DVD Review: Diary of a Wimpy Kid

Diary of a Wimpy Kid made its debut in mid-March, which is a bit of a no man's land as far as release dates go. It didn't exactly have a massive marketing push, nor is there a lot of star power, but it opened with over $20 million and became a solid mid-level hit. That's even more impressive when you look at the competition that opened the week before. But will it appeal to fans of the book only, or does it have a more general appeal? More...

DVD and Blu-ray Releases for August 3th, 2010

A good week with a number of interesting releases but no real blockbusters. Kick-Ass, Diary of a Wimpy Kid, Escape from New York, and Bull Durham are all coming out this week and I will get a chance to review them. ... Note the future tense. None of the screeners have arrived yet, but hopefully they all will get here soon. I am always hesitant to award the Pick of the Week to a release when the screener is late, as I prefer to take the opportunity to delve further into the DVD / Blu-ray. Fortunately, one of the prime candidates did arrive on time and Road to Perdition on Blu-ray is worthy of Pick of the Week honors. More...

Dragon Tops Mixed Box Office

How to Train Your Dragon became the third 3D film to top the box office this year, but its opening didn't match my lofty expectations. Additionally, the rest of the box office wasn't able to compensate and that left the overall box office a little on the soft side. On a positive note, it did rise 1.7% from last weekend to $129 million. On the negative side, that represents a 12% decline from the same weekend last year, ending 2010's winning streak at four weeks. Year-to-date, 2010 has pulled in $2.59 billion at the box office. This figure is still 8.9% higher than the same point last year, which is fantastic. More...

Does Dragon Know How to Win at the Box Office?

After three weeks on top, there's really no doubt that Alice in Wonderland will surrender its crown to How to Train Your Dragon this weekend. The real question is whether or not the newcomer can earn more than Monsters vs. Aliens did last year. More...

Alice Completes (Mad) Hat-Trick

For the third weekend in a row, Alice in Wonderland topped the chart at the box office. The number one new release was also bigger than expected. However, the rest of the chart failed to live up to expectations, which led to a total weekend of $126 million, a nearly 14% drop-off from the previous weekend. That said, this was a 20% increase from the same weekend last year, which is obviously a much more important number. Year-to-date, 2010 has pulled in $2.42 billion, 9.0% higher than the same pace last year. It's still way too early to crack open the champagne, but this is a great start. More...

Weekend Estimates: Alice Makes it Three in a Row

Alice in Wonderland is enjoying a third straight win on the box office charts this weekend, according to studio estimates released on Sunday. With another $34.5 million or so in the bank, Alice will have rung up over $265 million by the end of the day. After Avatar's domination at the beginning of the year, 2010 is really shaping up to be the year of 3D movies. More...

Alice has a Bounty on New Releases

After Alice in Wonderland held on better than expected last weekend, almost all analysts think it will repeat on top again this weekend. The three new releases should at least come close to matching last year's new releases, and with Alice leading the way, it should be another strong week on a year-to-year basis. More...

2010 Preview: March

Buy at AllPosters.com

February was a stronger than expected month, for the most part, but 2010 continued to lose ground to 2009. Hopefully this trend will reverse itself, but it could be tough. Last March started with Watchmen, which earned just over $100 million at the box office. The month ended with Monsters vs. Aliens, which earned nearly $200 million. Granted, between these two releases there were a fair number of bombs, but it might be hard for this year to match last year at the top. More...

Cast

Steve Zahn   
ChloŽ Grace Moretz    Angie Steadman

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/03/19 3 $7,375,022   3,077 $2,397   $7,375,022 1
2010/03/20 2 $8,736,067 +18% 3,077 $2,839   $16,111,089 2
2010/03/21 2 $6,015,077 -31% 3,077 $1,955   $22,126,166 3
2010/03/22 3 $1,035,343 -83% 3,077 $336   $23,161,509 4
2010/03/23 3 $924,456 -11% 3,077 $300   $24,085,965 5
2010/03/24 3 $796,789 -14% 3,077 $259   $24,882,754 6
2010/03/25 3 $893,675 +12% 3,077 $290   $25,776,429 7
2010/03/26 5 $2,869,124 +221% 3,083 $931   $28,645,553 8
2010/03/27 5 $4,234,711 +48% 3,083 $1,374   $32,880,264 9
2010/03/28 4 $3,018,126 -29% 3,083 $979   $35,898,390 10
2010/03/29 4 $1,240,561 -59% 3,083 $402   $37,138,951 11
2010/03/30 4 $1,232,640 -1% 3,083 $400   $38,371,591 12
2010/03/31 5 $1,097,690 -11% 3,083 $356   $39,469,281 13
2010/04/01 6 $1,241,697 +13% 3,083 $403   $40,710,978 14
2010/04/02 7 $2,362,924 +90% 2,842 $831   $43,073,902 15
2010/04/03 8 $1,896,957 -20% 2,842 $667   $44,970,859 16
2010/04/04 8 $1,042,488 -45% 2,842 $367   $46,013,347 17
2010/04/05 6 $1,183,701 +14% 2,842 $417   $47,197,048 18
2010/04/06 7 $872,422 -26% 2,842 $307   $48,069,470 19
2010/04/07 7 $758,106 -13% 2,842 $267   $48,827,576 20
2010/04/08 7 $829,151 +9% 2,842 $292   $49,656,727 21
2010/04/09 9 $1,323,667 +60% 2,453 $540   $50,980,394 22
2010/04/10 9 $1,649,576 +25% 2,453 $672   $52,629,970 23
2010/04/11 8 $1,006,398 -39% 2,453 $410   $53,636,368 24
2010/04/12 9 $171,603 -83% 2,453 $70   $53,807,971 25
2010/04/13 9 $184,749 +8% 2,453 $75   $53,992,720 26
2010/04/14 9 $151,478 -18% 2,453 $62   $54,144,198 27
2010/04/15 9 $155,946 +3% 2,453 $64   $54,300,144 28
2010/04/16 11 $656,747 +321% 2,142 $307   $54,956,891 29
2010/04/17 11 $1,317,990 +101% 2,142 $615   $56,274,881 30
2010/04/18 10 $815,305 -38% 2,149 $379   $57,090,186 31
2010/04/19 11 $166,684 -80% 2,149 $78   $57,256,870 32
2010/04/20 11 $159,678 -4% 2,149 $74   $57,416,548 33
2010/04/21 11 $149,643 -6% 2,149 $70   $57,566,191 34
2010/04/22 12 $175,753 +17% 2,149 $82   $57,741,944 35
2010/04/23 14 $426,676 +143% 1,605 $266   $58,168,620 36
2010/04/24 12 $826,452 +94% 1,605 $515   $58,995,072 37
2010/04/25 11 $633,336 -23% 1,605 $395   $59,628,408 38
2010/04/26 - $79,710 -87% 1,605 $50   $59,708,118 39
2010/04/27 - $73,071 -8% 1,605 $46   $59,781,189 40
2010/04/28 - $70,669 -3% 1,605 $44   $59,851,858 41
2010/04/29 - $66,247 -6% 1,605 $41   $59,918,105 42
2010/04/30 - $238,231 +260% 1,166 $204   $60,156,336 43
2010/05/01 - $446,062 +87% 1,166 $383   $60,602,398 44
2010/05/02 - $297,242 -33% 1,166 $255   $60,899,640 45
2010/05/03 - $44,296 -85% 1,166 $38   $60,943,936 46
2010/05/04 - $36,981 -17% 1,166 $32   $60,980,917 47
2010/05/05 - $34,456 -7% 1,166 $30   $61,015,373 48
2010/05/06 - $36,935 +7% 1,166 $32   $61,052,308 49
2010/05/07 - $107,186 +190% 625 $171   $61,159,494 50
2010/05/08 - $206,636 +93% 625 $331   $61,366,130 51
2010/05/09 - $136,091 -34% 625 $218   $61,502,221 52
2010/05/10 - $23,559 -83% 625 $38   $61,525,780 53
2010/05/11 - $22,203 -6% 625 $36   $61,547,983 54
2010/05/12 - $21,987 -1% 625 $35   $61,569,970 55
2010/05/13 - $21,848 -1% 625 $35   $61,591,818 56
2010/05/14 - $98,695 +352% 468 $211   $61,690,513 57
2010/05/15 - $181,853 +84% 468 $389   $61,872,366 58
2010/05/16 - $106,328 -42% 468 $227   $61,978,694 59
2010/05/17 - $19,625 -82% 468 $42   $61,998,319 60
2010/05/18 - $26,261 +34% 468 $56   $62,024,580 61
2010/05/19 - $21,286 -19% 468 $45   $62,045,866 62
2010/05/20 - $20,467 -4% 468 $44   $62,066,333 63
2010/05/21 - $73,261 +258% 352 $208   $62,139,594 64
2010/05/22 - $124,817 +70% 352 $355   $62,264,411 65
2010/05/23 - $79,954 -36% 352 $227   $62,344,365 66
2010/05/24 - $25,155 -69% 352 $71   $62,369,520 67
2010/05/25 - $22,498 -11% 352 $64   $62,392,018 68
2010/05/26 - $19,450 -14% 352 $55   $62,411,468 69
2010/05/27 - $23,400 +20% 352 $66   $62,434,868 70
2010/05/28 - $70,768 +202% 283 $250   $62,505,636 71
2010/05/29 - $101,532 +43% 283 $359   $62,607,168 72
2010/05/30 - $79,948 -21% 283 $283   $62,687,116 73
2010/05/31 18 $82,752 +4% 283 $292   $62,769,868 74
2010/06/01 - $28,247 -66% 283 $100   $62,798,115 75
2010/06/02 - $28,982 +3% 283 $102   $62,827,097 76
2010/06/03 - $31,467 +9% 283 $111   $62,858,564 77
2010/06/04 - $62,477 +99% 244 $256   $62,921,041 78
2010/06/05 - $87,278 +40% 244 $358   $63,008,319 79
2010/06/06 - $58,760 -33% 244 $241   $63,067,079 80
2010/06/07 - $26,083 -56% 244 $107   $63,093,162 81
2010/06/08 - $39,744 +52% 244 $163   $63,132,906 82
2010/06/09 - $39,919 n/c 244 $164   $63,172,825 83
2010/06/10 - $36,662 -8% 244 $150   $63,209,487 84
2010/06/11 - $51,146 +40% 202 $253   $63,260,633 85
2010/06/12 - $62,705 +23% 202 $310   $63,323,338 86
2010/06/13 - $41,558 -34% 202 $206   $63,364,896 87
2010/06/14 - $23,271 -44% 202 $115   $63,388,167 88
2010/06/15 - $30,956 +33% 202 $153   $63,419,123 89
2010/06/16 - $27,239 -12% 202 $135   $63,446,362 90
2010/06/17 - $25,659 -6% 202 $127   $63,472,021 91
2010/06/18 - $26,412 +3% 146 $181   $63,498,433 92
2010/06/19 - $27,821 +5% 146 $191   $63,526,254 93
2010/06/20 - $21,412 -23% 146 $147   $63,547,666 94
2010/06/21 - $17,028 -20% 146 $117   $63,564,694 95
2010/06/22 - $22,908 +35% 146 $157   $63,587,602 96
2010/06/23 - $22,354 -2% 146 $153   $63,609,956 97
2010/06/24 - $22,820 +2% 146 $156   $63,632,776 98
2010/06/25 - $21,979 -4% 105 $209   $63,654,755 99
2010/06/26 - $23,915 +9% 105 $228   $63,678,670 100
2010/06/27 - $15,948 -33% 105 $152   $63,694,618 101
2010/06/28 - $10,089 -37% 105 $96   $63,704,707 102
2010/06/29 - $15,397 +53% 105 $147   $63,720,104 103
2010/06/30 - $13,243 -14% 105 $126   $63,733,347 104
2010/07/01 - $13,440 +1% 105 $128   $63,746,787 105
2010/07/02 - $17,211 +28% 70 $246   $63,763,998 106
2010/07/03 - $15,102 -12% 70 $216   $63,779,100 107
2010/07/04 - $10,062 -33% 70 $144   $63,789,162 108
2010/07/05 48 $14,059 +40% 70 $201   $63,803,221 109
2010/07/06 - $11,466 -18% 70 $164   $63,814,687 110
2010/07/07 - $10,668 -7% 70 $152   $63,825,355 111
2010/07/08 - $12,837 +20% 70 $183   $63,838,192 112
2010/07/09 - $12,000 -7% 51 $235   $63,850,192 113
2010/07/10 - $12,249 +2% 51 $240   $63,862,441 114
2010/07/11 - $8,056 -34% 51 $158   $63,870,497 115
2010/07/12 - $6,998 -13% 51 $137   $63,877,495 116
2010/07/13 - $9,160 +31% 51 $180   $63,886,655 117
2010/07/14 - $7,607 -17% 51 $149   $63,894,262 118
2010/07/15 - $7,311 -4% 51 $143   $63,901,573 119

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/03/19 2 $22,126,166   3,077 $7,191   $22,126,166 3
2010/03/26 5 $10,121,961 -54% 3,083 $3,283   $35,898,390 10
2010/04/02 8 $5,302,369 -48% 2,842 $1,866   $46,013,347 17
2010/04/09 9 $3,979,641 -25% 2,453 $1,622   $53,636,368 24
2010/04/16 11 $2,790,042 -30% 2,142 $1,303   $57,090,186 31
2010/04/23 12 $1,886,464 -32% 1,605 $1,175   $59,628,408 38
2010/04/30 14 $981,535 -48% 1,166 $842   $60,899,640 45
2010/05/07 18 $449,913 -54% 625 $720   $61,502,221 52
2010/05/14 19 $386,876 -14% 468 $827   $61,978,694 59
2010/05/21 23 $278,032 -28% 352 $790   $62,344,365 66
2010/05/28 21 $252,248 -9% 283 $891   $62,687,116 73
2010/06/04 23 $208,515 -17% 244 $855   $63,067,079 80
2010/06/11 28 $155,409 -25% 202 $769   $63,364,896 87
2010/06/18 43 $75,645 -51% 146 $518   $63,547,666 94
2010/06/25 45 $61,842 -18% 105 $589   $63,694,618 101
2010/07/02 49 $42,375 -31% 70 $605   $63,789,162 108
2010/07/09 51 $32,305 -24% 51 $633   $63,870,497 115
2010/07/16 54 $15,059 -53% 28 $538   $63,916,632 122
2010/07/23 63 $9,872 -34% 25 $395   $63,939,922 129
2010/07/30 77 $3,571 -64% 8 $446   $63,960,045 136
2010/08/06 65 $13,065 +266% 40 $327   $63,980,779 143
2010/08/13 68 $7,278 -44% 3 $2,426   $64,001,297 150

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
8/8/20101664,041 664,041$11,282,057$11,282,0571
8/15/20103236,813-64% 900,854$4,023,453$15,305,5092
8/22/20105120,904-49% 1,021,758$2,260,905$17,566,4143
8/29/2010887,954-27% 1,109,712$1,758,200$19,324,6154
9/5/20101176,143-13% 1,185,855$1,500,017$20,824,6325
9/12/20101270,125-8% 1,255,980$1,191,424$22,016,0566
9/19/20102530,209-57% 1,286,189$543,460$22,559,5157
10/10/20102343,096 1,376,683$775,297$24,194,06110
10/17/20102436,178-16% 1,412,861$650,842$24,844,90311
10/24/20102138,711+7% 1,451,572$641,054$25,485,95812
11/7/20102519,006 1,488,731$341,918$26,154,44814
11/14/20101374,798+294% 1,563,529$976,862$27,131,31015
11/21/20102161,342-18% 1,624,871$919,517$28,050,82616
11/28/201022295,297+381% 1,920,168$2,970,688$31,021,51417
12/12/201024117,526 2,089,868$1,731,640$33,507,14119
12/19/20102979,641-32% 2,169,509$1,018,855$34,525,99720
3/27/20111663,270 2,326,150$858,080$36,741,86334
4/3/20112434,750-45% 2,360,900$470,974$37,212,83635
4/10/20111468,832+98% 2,429,732$693,806$37,906,64236
4/24/201110168,652 2,609,921$1,313,344$39,341,35838
5/22/20112239,201 2,666,043$433,575$39,940,92942

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
8/8/2010355,162 55,162$1,394,504$1,394,5041
8/15/2010614,212-74% 69,374$412,000$1,806,5042
8/22/2010127,992-44% 77,366$220,261$2,026,7653

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.