See also: Weekly DVD Sales Chart - Weekly Blu-ray Sales Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Combined DVD and Blu-ray Sales Chart for Week Ending December 12, 2010

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RankTitleUnits
this
Week
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 The Twilight Saga: Eclipse 3,387,928 6,156,716  $63,291,329  $115,730,150 2
2 Inception 2,556,542 2,556,542  $57,055,479  $57,055,479 1
3 Shrek Forever After 1,959,235 1,959,235  $37,480,092  $37,480,092 1
4 Toy Story 3 576,762 9,401,274  $9,992,436  $183,401,821 6
5 How to Train Your Dragon 360,807 5,891,117  $5,746,574  $122,652,312 9
6 The Expendables 267,915 2,411,922  $4,600,069  $42,979,530 3
7 The Sorcerer's Apprentice 244,132 1,025,734  $4,745,990  $20,549,765 2
8 The Pacific 242,938 1,348,784  $11,642,898  $63,431,072 6
9 Avatar 233,993 15,282,502  $4,911,404  $349,297,823 34
10 The Blind Side 212,523 7,666,134  $1,903,918  $111,350,205 38
11 Disney’s A Christmas Carol 199,841 2,201,835  $3,365,219  $42,304,211 4
12 Iron Man 2 197,198 6,686,064  $3,752,951  $152,292,590 11
13 The Twilight Saga: New Moon 192,175 8,504,599  $3,354,897  $185,692,781 39
14 Knight and Day 187,406 938,447  $3,170,683  $14,241,338 2
15 Beauty and the Beast 186,960 2,730,091  $3,228,909  $63,220,211 427
16 Shrek: The Whole Story Boxed Set 181,155 181,155  $6,257,578  $6,257,578 1
17 The Search for Santa Paws 178,534 1,775,566  $2,937,915  $31,474,438 3
18 The Last Airbender 177,382 1,602,949  $2,985,291  $31,681,744 4
19 Eat Pray Love 175,178 1,225,771  $2,996,738  $21,373,520 3
20 Grown Ups 166,829 2,154,589  $2,383,982  $39,584,929 5

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.