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Thursday, November 26, 2009
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2003-07-07
h, 2003, From Justin to Kelly earned $10,424 at the box office. This may not seem like much, but a day earlier it earned only $5,092. That jump was the first day-to-day increase in its box office, a feat that didn’t happen until 16 days into its release.
Most movies go through a very predictable pattern at the box office. Big opening on Friday, bigger box office on Saturday. Then they see a drop on Sunday and Monday but tend to fluctuate during the week. And by Friday their box office jumps up again and the pattern repeats (albeit, with smaller and smaller amounts at the box office.)
However, recently it has become increasingly common for movies to open big on Friday and see a drop on Saturday. In June alone, six of the eight wide releases showed this pattern. This is usually caused by one of two factors: The Fanboy Effect, everyone who wants to see the movie is such a rabid fan they see it as soon as it opens; Hollywood Hype, the quality of the ad campaign exceeded the quality of the movie. (And something it's both.) However, even when this happens there’s usually at least one day during the week in which the movie sees some day-to-day improvement. And in cases were there isn’t the weekend always brought an improvement.
That is, until To Justin From Kelly came along. Not only did its box office drop from Thursday to Friday it did it without an appreciable drop in its theatre count. Then it did it again the next week. Fourteen straight days of declining figures at the box office is a record that will last a long, long time. To be fair, I thought the same thing when 8 Mile dropped 62.25% after finishing first at the box office; we're barely half way through 2003 and that's been beat 3 times.
Here's a breakdown of the movie's daily box office.
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Date |
Daily Box Office |
Daily Change |
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Friday, June 20th |
$1,179,909 |
- |
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Saturday |
$919,135 |
-22.10% |
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Sunday |
$616,804 |
-32.90% |
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Monday |
$338,149 |
-45.20% |
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Tuesday |
$323,478 |
-4.30% |
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Wednesday |
$293,415 |
-9.30% |
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Thursday |
$288,218 |
-1.80% |
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Friday |
$231,146 |
-19.80% |
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Saturday |
$227,673 |
-1.50% |
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Sunday |
$166,650 |
-26.80% |
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Monday |
$132,028 |
-20.80% |
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Tuesday, July 1st |
$116,079 |
-12.10% |
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Wednesday |
$11,112 |
-90.40% |
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Thursday |
$9,810 |
-11.70% |
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Friday |
$5,092 |
-48.10% |
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Saturday |
$10,424 |
104.70% |
Submitted by: C.
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2003-06-23
uper Hero movie opened this week to record breaking numbers. Unfortunately, the overall box office didn’t do as well, down roughly 5% from last year.
The Hulk opened in first place this weekend, $40 million ahead of the nearest competition and $8 million above the previous record holder for largest June weekend. And even still the $62.1 million it brought in was seen as a disappointment. The really telling figure is the drop off from Friday to Saturday, nearly $3 million or 11.3%. Reviews were much better than most films released this summer, but probably not good enough to let the Hulk have much legs.
Finding Nemo continues to have amazing legs beating most industry predictions with $21.1 million in it’s fourth weekend at the box office. It is now the second highest grossing film of the year, and could overtake The Matrix Reloaded before its run is finished.
2 Fast 2 Furious didn’t drop as badly as predicted, ending up with $11.1 million. This was enough to cross the $100 million milestone, but that should be the last major milestone for this movie.
As predicted, Bruce Almighty was able to earn $9.8 million and overtake X-Men 2 for third highest grossing film of this year. There’s still some life left in its box office run, and by the end the studio’s take should cover the production and P&A budgets.
Surprising nearly everyone by landing in fifth place was The Italian Job with $7.2 million. Despite losing 600 theatres this week, this remake was able to hang on to nearly 75% of its box office. That was a drop in the per theatre average of only 4%.
Alex and Emma opened almost exactly as predicted, $6.1 million and seventh place. It was also one of the worst reviewed movies of the year, getting only 11% positive.
Doing even worse was From Justin to Kelly, which earned only $2.7 million and finished in eleventh place. And with even worse reviews don’t expect much more at the box office.
Submitted by: C.
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2003-06-20
are opening wide, only one is making any news.
Everyone is predicting the Hulk will easily win this weekend, and most analysts agree it will break the record for a June opening currently held by Austin Powers: The Spy Who Shagged Me at $54.9 million. But how well will it compare to the other monster openers of 2003. Some are predicting The Hulk will beat fellow Marvel Movie X-Men 2. But I think matching Finding Nemo is a more likely scenario. $69 million for an opening weekend, and based on the good reviews, enough legs to get well past $200 million.
The week to week drop-off for Finding Nemo was even better this week than last week. So look for an even smaller drop off this weekend. A box office of $20 million and second place for the year this weekend, after breaking $200 million Wednesday.
Speaking of $200 million, Bruce Almighty was able to cross that milestone on Thursday, completely a week which say it lose very little of its box office. If this trend continues, and it should despite losing nearly 400 theatres, Bruce Almighty should earn $9 million and could overtake X-Men 2 for third place this year.
2 Fast 2 Furious didn’t drop quite as badly during the mid-week, but it is losing nearly 10% of its theatres in just it’s third week. So another 60% drop at the box office should be expected. Still, this leaves it at $8 million for the weekend and just shy of $100 million total box office.
Rugrats Go Wild has held up surprisingly well during the midweek, and a drop of less than 40% could help this movie make a profit, eventually. Look for $7 million on the box office and enough legs to get at least close to $40 million.
Alex and Emma is the second new movie opening wide this weekend. On paper, this movie should be a sure hit. But the terrible reviews, including 0% from the cream-of-the-crop suggest it will be anything but a hit. Look for it to get worse numbers than other ‘also ran’ comedies like The In-Laws and Down With Love. About $6 million and missing the top five is in store.
The last new movie released this week is From Justin to Kelly, which wasn’t screened for critics. Some are comparing it to The Real Cancun; another reality TV turned movie. I think it’s safe to assume From Justin to Kelly will not do quite as badly, with an opening weekend roughly the same as The Real Cancun’s total gross. Or about $4 million, but it may not make the top ten.
Submitted by: C.
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2003-06-18
k promotional websites for several movies were launched and some older ones added additional content. Here’s a list of highlights, plus one last look at websites for films opening this week. If you know of any new movie websites not on this list feel free to e-mail me with the details.
Alex and Emma
Current Content: No changes from the last time the site was reviewed. But it was an effective site, so no real changes were needed.
American Wedding
Current Content: A new trailer was added to the site.
Bad Boys II
Current Content: Issue 3 was added to the site, but it deals more with the first movie than with the new one. Also, both interviews from issues 2 and 3 have yet to be added.
Elf
Current Content: This site as again switched back to the new site, but it’s missing the trailer. There’s still not much content, just some images (poster, gallery, and wallpaper.) The music is well done, the clip is long enough but it doesn’t quite loop effectively.
From Justin to Kelly
Current Content: Some more behind the scene footage was added. So was information of the music, but they’re just link to Kelly and Justin’s homepages.
The Hulk
Current Content: This site is absolutely packed. Not only are all the usual suspects present, (synopsis, cast and crew bios, trailer) but there are more extras on this site than on all the other sites reviewed this week, combined. There are half a dozen clips from the movie, interviews with 9 different members of the cast and crew, a 14-part interview with Stan Lee, 8 clips from the press conference. And that’s just the multimedia section. There are games, trivia, background information galore, scientific information, etc. You could easily spend hours here. And that’s why this site wins the inconceivable Weekly Website Award.
Once Upon a Time in the Midlands
Current Content: Quite a basic site that doesn’t even have a trailer, but it does have the rest of the usual information, plus some images and production notes. Worth noting is the background music, which was long enough to not become repetitive too fast, but it did seem out of place. Perhaps it was used in the trailer.
Sinbad: Legend of the Seven Seas
Current Content: There were a lot of changes made in the past week, but it was mostly style without much new content. New animated segues are used, new animations in some of the menus, etc. There is a new game in the Fun Stuff section and cast and crew bios, with more marked coming soon.
Submitted by: C.
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2003-06-04
k promotional websites for several movies were launched and some older ones added additional content. Here’s a list of highlights, plus one last look at websites for films opening this week. If you know of any new movie websites not on this list feel free to e-mail me with the details.
2 Fast 2 Furious
Current Content: This site starts with a warning not to perform any of the stunts found within. So I was looking forwards to seeing some really dangerous stunts, but alas, the only stunts shown were in the trailers and TV Spots I had already seen. But besides that disappointment the site was ok. It had all the usual suspects (Synopsis, trailer, cast and crew bios) but it focuses a lot on the real stars, the cars. The biggest complaint was the music. The clip was too short and too repetitive to add to the site. I quickly turned it off.
L'Auberge Espagnole
Current Content: This website finally launched, two weeks after the movie opened. The main page has a collage of people, clicking on some of them will take you to that actors filmography. Others take you to the synopsis, trailer, photos, etc. It’s a little different, and the novelty helps.
Bad Boys II
Current Content: The second six issues is up, sort of. There are two need wallpapers and buddy icons in the download section, and the gallery has six new images. However, the story section is marked coming soon and the video section is just a repeat of issue one. Granted, it is almost a week early so the rest of the new content should be there by next week.
Brother Bear
Current Content: Starts with an intro by Bob and Doug McKenzie, I mean Tuke and Rutt. Besides the talking caribou, there’s the trailer and a clip of the movie’s theme song, ‘On My Way’ by Phil Collins. More should be added as the release date nears.
Charlie’s Angels: Full Throttle
Current Content: The game that had been marked coming soon is up … and it’s just the demo for the new Charlie’s Angel video game. Bit of a disappointment there.
The Eye
Current Content: The English version of the website is sparse, with synopsis, cast bios, trailer, images and a spoiler section on where the ghosts can be seen. There is also a section for reviews and where to find theatres playing the movie. No animations, no sounds.
From Justin to Kelly
Current Content: This is a surprisingly well done site. It has tons of information including synopsis, production notes and cast and crew bios. Multimedia like photos, behind the scenes with much more marked coming soon. Plus lots of downloadables like AIM Icons, wallpapers, screensaver, and poster. The animated segues are pretty good, but the music is a bit of a distractions. Individual clips are too short and at least one of them has looping problems.
Godsend
Current Content: After weeks of coming soon the site launched this week, sort of. Right now it only have the trailer. But that’s something.
The Last Samurai
Current Content: The second section is up, this time on the seven principles of the Samurai code.
The League
Current Content: The Nautilus section has been added to the site. And while the graphics used are quite impressive some of the information borders on technobabble. I was hoping for more.
Looney Tunes: Back in Action
Current Content: Right now there’s just four posters and a trailer. But the movie is nearly half a year away, so I’m sure we’ll see plenty of updates before then.
Love the Hard Way
Current Content: This has the beginnings of a good site. Good information (synopsis, cast and crew bios, a section on the music in the movie) and it has good segues between sections. But it has no sound, which really detracts from the enjoyment. The trailer and images are still marked coming soon, so maybe sound will be added then.
Rugrats Go Wild
Current Content: Another week, another small update. This time it’s a Spike Clickable for your desktop.
Swimming Pool
Current Content: This is actually Francois Ozon’s website. But it does have a lot of information on his latest movie, including synopsis, trailer, etc.
Underworld
Current Content: This is a cool site with some unusual features. In fact, it has very little of the usual features, just the synopsis and trailer. The rest of the site includes character bios, a vampire and lycan history, user-submitted sightings and a preview for the video game. Some of the sightings are particularly interesting to read, but there are too many to go through all of them. Of note, there is two different versions on the website, one for Vampires and one for Lycans. However, only the graphics, intro and segues change, the content is the same for both. Lastly, the music and sound for the site is better than most. Music clips are long enough and loop well enough to avoid being repetitive, while adding to the site’s atmosphere. And it is that atmosphere which helped this site win the impeccable Weekly Website Award.
Whale Rider
Current Content: This is a good site hampered by a somewhat overdone menu system. When you move your mouse over a section with more than one option it expands sideways, pushing the other options away and some off the screen. But besides that small complaint this was an enjoyable site. There’s plenty of information to read: synopsis, cast and crew bios, production notes, location notes, and even a glossary of Maori terms. There is also the trailer and plenty of images to look at as well as three wallpapers, a screensaver and a poster to download. Another positive is the background music, which worked well with the site and the clip was long enough to avoid being repetitive.
Submitted by: C.
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