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Brüno (2009)

Brüno poster
Theatrical Performance
Domestic Box Office $60,054,530Details
International Box Office $70,733,713
Worldwide Box Office $130,788,243
Home Market Performance
Domestic DVD Sales $12,011,592 Details
Domestic Blu-ray Sales $375,109 Details
Total Domestic Video Sales $12,386,701
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer

Metrics

Rotten Tomatoes
Critics FreshAudience Spilled
Critics
68% - Fresh
Audience
41% - Spilled

Latest Ranking on Cumulative Box Office Lists


Movie Details

Production Budget:$42,000,000
Domestic Releases: July 10th, 2009 (Wide) by Universal
Video Release: November 17th, 2009 by Universal Home Entertainment
MPAA Rating: R For pervasive strong and crude sexual content, graphic nudity and language
Running Time: 82 minutes
Comparisons: vs. Borat
Create your own comparison chart…
Source:Based on TV
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Universal Pictures, Media Rights Capital, Four by Two Films
Production Countries: United States

Ranking on other Records and Milestones

RecordRankRevenueChart
Date
Days In
Release
Biggest 6th Weekend at the Domestic Box Office 3,888 $83,780 Aug 14, 2009 38
Biggest 5th Weekend at the Domestic Box Office 3,715 $193,030 Aug 7, 2009 31
Biggest 4th Weekend at the Domestic Box Office 3,037 $885,210 Jul 31, 2009 24
Biggest 3rd Weekend at the Domestic Box Office 2,337 $2,832,870 Jul 24, 2009 17
Fastest Movies to Earn $50 Million at the Domestic Box Office 590 $50,706,050 Jul 17, 2009 11
Biggest 2nd Weekend at the Domestic Box Office 1,292 $8,318,385 Jul 17, 2009 10
Biggest Sunday at the Domestic Box Office 754 $7,468,760 Jul 12, 2009 3
Biggest July Weekend at the Domestic Box Office 96 $30,619,130 Jul 10, 2009 3
Biggest Opening Weekend at the Domestic Box Office 438 $30,619,130 Jul 10, 2009 3
Biggest Weekends at the Domestic Box Office 634 $30,619,130 Jul 10, 2009 3
Widest Opening Weekend 1,170 2,756 Jul 10, 2009 3
Biggest Saturday at the Domestic Box Office 1,068 $8,750,305 Jul 11, 2009 2
Biggest Friday at the Domestic Box Office 336 $14,400,065 Jul 10, 2009 1
Biggest July Day at the Domestic Box Office 197 $14,400,065 Jul 10, 2009 1
Movies with Leggiest Opening Weekend 257 2.13 Jul 10, 2009 1
Movies with Most Front-Loaded Opening Weekend 308 47.0% Jul 10, 2009 1

Cast

   Bruno
Gustaf Hammarsten    Lutz

Production and Technical Credits

Director   
Associate Producer    Peter Baynham
Screenwriter    Sacha Baron Cohen
Screenwriter    Anthony Hines
Screenwriter    Dan Mazer
Screenwriter    Jeff Schaffer
Story Creator    Sacha Baron Cohen
Story Creator    Peter Baynham
Story Creator    Anthony Hines
Story Creator    Dan Mazer
Character Creator    Sacha Baron Cohen
Producer    Sacha Baron Cohen
Producer    Jay Roach
Producer    Dan Mazer
Producer    Monica Levinson
Executive Producer    Anthony Hines
Co-Producer    Jon Poll
Co-Producer    Todd Schulman
Cinematographer    Anthony Hardwick
Cinematographer    Wolfgang Helf
Editor    James Thomas
Editor    Scott M. Davids
Composer    Erran Baron Cohen
Music Supervisor    Richard Henderson
Art Director    Denise Hudson
Art Director    David Saenz de Maturana
Art Director    Lisa Marinaccio
Set Decorator    Ute Bergk
Set Decorator    Britt Woods
Costume Designer    Jason Alper
Sound Mixer    Scott Harber
Supervising Sound Editor    Michael O'Farrell
Re-recording Mixer    Gary A. Rizzo
Re-recording Mixer    Brandon Proctor
Visual Effects Supervisor    Scott M. Davids
Make-up and Hair Designer    Thomas Kolarek
Stunt Coordinator    Alex Daniels
Associate Producer    Jason Alper
Associate Producer    Jonah Hill
Associate Producer    Jeff Schaffer
Associate Producer    Dale Stern
Casting Director    Allison Jones

DVD Sales: Keep On Trekking

December 9th, 2009

New releases were not that plentiful on the sales chart this week, but they did dominate the top of the chart, scoring first place and three of the top four. The new number one was Star Trek, which sold 3.58 million DVD units and generated $53.00 million in consumer spending at retail. More...

DVD Rentals: Reaching for the Stars

December 9th, 2009

Star Trek led all new releases and holdovers to dominate the rental chart this week. It took top spot with two-and-a-half times the rentals of last week's winner and this week's second place film, The Ugly Truth. More...

DVD Releases for November 17th, 2009 - Part I

November 16th, 2009

There's an excellent mix of new releases this week, including Star Trek on DVD and Blu-ray. There are a few TV on DVD releases, including Andy Barker, P.I. - The Complete Series, as well as several Blu-ray releases of note: Galaxy Quest, Gone With the Wind - The Ultimate Collector's Edition, and The Professional. All of these are contenders for the DVD Pick of the Week, but if I were to narrow them down to one selection, it would be Star Trek on Blu-ray. There are plenty of spotlight reviews this week, enough to split the column into two parts, with the second part found here. More...

Featured DVD Review: Bruno

November 14th, 2009

Bruno is Sacha Baron Cohen's follow-up to Borat, which is a movie that holds a special place in my heart... right next to the New York Rangers. I'm kidding. Borat is a very funny movie and one that I recommend picking up on DVD. However, it remains the single biggest blunder in my career as a box office analyst and that still stings three years later. With Borat being such a surprise success, people were expecting big things from Bruno, both at the box office, and with critics, but can it live up to heightened expectations? Or was the secret of Borat's success the fact that no one knew what to expect? More...

International Details - One for the Ages

August 8th, 2009

Ice Age - Dawn of the Dinosaurs became the all-time highest grossing animated film on the international scene during the past week. Over the weekend it earned $24.66 million on 8844 screens in 68 markets for a total of $551.39 million internationally, which tops the $526.88 million earned by Finding Nemo. On the other hand, that film made $866.59 million worldwide compared to this film's running tally of $733.45 million. Ice Age isn't done yet, and should reach a couple milestones before it is done. but the record is likely safe. More...

International Details - Ice Not Showing its Age

August 1st, 2009

It took Ice Age - Dawn of the Dinosaurs just a month to reach $500 million internationally becoming just the seventeenth film to reach that milestone. Over the weekend it added $40.37 million on 10,518 screens in 102 markets for a total of $505.18 million internationally and $676.68 million worldwide. The week the film opened in Japan, but it went nowhere in that market finishing in 10th place with $428,000 on 233 screens. The film opens in South Korea in a couple of weeks and in Italy at the end of the month, and when it does it should be at $600 million internationally and $800 million worldwide. More...

International Details - Harry Leaves Competition in the Cold

July 26th, 2009

Ice Age - Dawn of the Dinosaurs was pushed into second place by The Half-Blood Prince, but it became the biggest international hit of the year topping Transformers - Revenge of the Fallen. Over the weekend the film added $61.90 million on 11,089 screens in 102 markets for a total of $430.88 million internationally and $582.75 million Worldwide. It is possible that the film is already the biggest his in the franchise, but we won't know for sure till this weekend's numbers are released. More...

Hot-Blooded Weekend

July 21st, 2009

The year-to-year box office comparison has been hit hard over the weekend due to the competition from The Dark Knight, which opened this weekend last year. That film alone made $158.41 million over three days. This year, the total box office was $160 million, or 38% lower than last year. It was 12% more than last weekend, and 2009 is still ahead of 2008 by a 10% margin, $5.98 billion to $5.44 billion. But there's no chance things will rebound this coming week. More...

International Details - New Number One for the Year

July 19th, 2009

Transformers - Revenge of the Fallen became the biggest hit of the year on the international scene, at least for a little while. Over the weekend it added $34.27 million on 8210 screens in 62 markets for a total of $371.24 million internationally and $710.46 million worldwide. It has overtaken Angels and Demons for the biggest international hit of 2009, for the time being, while it is just ahead of the original's worldwide total. More...

Weekend Estimates: Half-Blood Prince Posts $79.5 Million Opening Weekend

July 19th, 2009

Harry Potter and the Half-Blood Prince has posted a $79.5 million opening weekend, according to Warner Bros.' estimate released on Sunday. The movie's daily box office was an estimated $26.8 million on Friday, $29.2 million on Saturday and $23.4 million on Sunday -- and represents a remarkable level of consistency over the first five days in release, after a huge performance at midnight screenings on Wednesday. The five-day total of $159.7 million is a new record for the franchise at this stage of a run (see comparison chart for Harry Poter Movies), although it does leave the movies somewhat behind the blistering early pace of The Dark Knight and Transformers: Revenge of the Fallen. More...

Going for Blood

July 15th, 2009

2009 has hit a bit of a rough patch when compared to 2008, and it is unlikely to get better this weekend. That is not to say there are no prime releases — far from it. However, this time last year saw the release of The Dark Knight, and there are very few who think any movie this year will be able to compete with that film. That said, the number who think we could have a huge weekend is growing. More...

Contest - A Night With Bruno - Winning Announcement

July 15th, 2009

The winners of our A Night With Bruno contest were determined and they are... More...

Life's a Beach on the Per Theater Chart

July 14th, 2009

There was a mix of old and new on the top of the Per Theater Chart this week with Humpday opening in first place with an average of $14,369. The Beaches of Agnes was in second place with $13,584 in one theater during its second weekend of release. The overall box office leader, Brüno, was in third place with $11,110. Meanwhile, last week's per theater champ, The Hurt Locker, just managed to remain in the $10,000 club with $10,686, but it also expanded significantly, which makes this achievement even more impressive. More...

Fashionably Late

July 14th, 2009

The weekend at the box office was rather boring, at least as far as box office numbers go. We had no records broken, no blockbuster releases, and no films that shocked analysts, either on the high end or the low end. Total ticket sales were at $143 million, which is 12% lower than last weekend and 5.5% lower than the same weekend last year. Year-to-day, 2009 is still ahead of 2008 by 11.2%, $5.68 billion to $5.11 billion. More...

This Week's New Movie Trailers at The Numbers

July 12th, 2009


Weekend Estimates: Bruno Dazzles on Debut

July 12th, 2009

Sacha Baron Cohen showed he is no one-hit-wonder over the weekend as Bruno topped the box office chart with an impressive $30.4 million, according to Universal's estimate, released on Sunday morning. That's marginally better in total dollars than Borat's $26.5 million debut, although the 2006 release played in only 837 theaters against 2,756 this time around. Ice Age: Dawn of the Dinosaurs dropped an impressive 31% to an estimated $28.5 million, helped in part by a comparison that includes the July 4 holiday last weekend, which dragged sales down across the board. Fox, however, will be encouraged by the performance, and the family pic continues to do incredibly well internationally. More...

Movie Website Reviews for the Weekend of July 10th, 2009

July 12th, 2009

There is nothing on this week's list of movie sites that stands out as award worthy. There's nothing on this week's list of movie sites that stands out as above average. On the plus side, it's making my decision to end this column much easier. More...

In Fashion

July 10th, 2009

There's a bit of a lull in blockbusters this week with no saturation level releases coming out, but that's not to say there isn't a potential $100 million movie. Compared to last year, the selection of new releases are not as strong, but overall 2009 might keep pace with 2008. More...

Trailers for Movies Opening July 10, 2009

July 8th, 2009


Contest - A Night With Bruno

July 3rd, 2009

I Love You, Beth Cooper opens in less than 2,000 theaters next weekend, so it is not truly wide. This leaves Bruno as the only obvious choice for target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office of Bruno. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Elsewhere on Blu-ray and The Pink Panther 2 on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of The Pink Panther 2 on DVD and Night Train on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2009 Preview: July

July 1st, 2009

June gave us some unexpected hits in The Proposal and The Hangover, as well as expected hits like Up, not to mention the biggest hit of the year, so far, in Transformers - Revenge of the Fallen. However, despite this, 2009 lost a bit of ground to 2008, and this will likely continue this month, as this month last year saw the release of The Dark Knight. This year we have a couple of potential $300 million hits, but nothing likely to perform on that scale. Then again, I only predicted Dark Knight would make $250 million, so we could be surprised again this year. The box office is certainly hot, and is currently running more than 12% ahead of last year's pace. More...

New Movie US Release Dates - June 22, 2008

June 22nd, 2008

This week's round of new movie release information contains release dates for The Accidental Husband, Bruno, The Box and more! More...

New Movie Announcements, Stars and Directors - September 11, 2007

September 11th, 2007

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Cast Updates - September 6, 2007

September 6th, 2007

This week's round of new casting information contains updates for Harry Potter and the Half-Blood Prince, Valkyrie, the Love Guru, and more! More...

The shaded area represents the expected performance range for a film, based on its opening weekend box office. 95% of films fall within the shaded area. If a film trends towards the top end of the shaded area, it has good legs compared to the average film; if it trends towards the bottom end of the shaded area, it has poor legs. The predictive area is based on movies from the past 5 years.

Compare this performance with other movies…

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2009/07/10 1 $30,619,130   2,756 $11,110   $30,619,130 3
2009/07/17 4 $8,318,385 -73% 2,759 $3,015   $49,533,475 10
2009/07/24 10 $2,832,870 -66% 1,895 $1,495   $56,629,390 17
2009/07/31 17 $885,210 -69% 747 $1,185   $59,097,200 24
2009/08/07 29 $193,030 -78% 199 $970   $59,786,610 31
2009/08/14 41 $83,780 -57% 142 $590   $59,992,760 38

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2009/07/10 1 $14,400,065   2,756 $5,225   $14,400,065 1
2009/07/11 3 $8,750,305 -39% 2,756 $3,175   $23,150,370 2
2009/07/12 2 $7,468,760 -15% 2,756 $2,710   $30,619,130 3
2009/07/13 2 $3,624,140 -51% 2,756 $1,315   $34,243,270 4
2009/07/14 3 $2,770,225 -24% 2,756 $1,005   $37,013,495 5
2009/07/15 4 $2,217,275 -20% 2,756 $805   $39,230,770 6
2009/07/16 4 $1,984,320 -11% 2,756 $720   $41,215,090 7
2009/07/17 4 $2,896,950 +46% 2,759 $1,050   $44,112,040 8
2009/07/18 7 $3,076,285 +6% 2,759 $1,115   $47,188,325 9
2009/07/19 4 $2,345,150 -24% 2,759 $850   $49,533,475 10
2009/07/20 5 $1,172,575 -50% 2,759 $425   $50,706,050 11
2009/07/21 6 $1,240,995 +6% 2,759 $450   $51,947,045 12
2009/07/22 7 $939,005 -24% 2,759 $340   $52,886,050 13
2009/07/23 7 $910,470 -3% 2,759 $330   $53,796,520 14
2009/07/24 10 $909,660 n/c 1,895 $480   $54,706,180 15
2009/07/25 10 $1,060,985 +17% 1,895 $560   $55,767,165 16
2009/07/26 10 $862,225 -19% 1,895 $455   $56,629,390 17
2009/07/27 10 $426,375 -51% 1,895 $225   $57,055,765 18
2009/07/28 10 $426,595 n/c 1,895 $225   $57,482,360 19
2009/07/29 10 $398,005 -7% 1,895 $210   $57,880,365 20
2009/07/30 10 $331,625 -17% 1,895 $175   $58,211,990 21
2009/07/31 - $276,390 -17% 747 $370   $58,488,380 22
2009/08/01 - $321,225 +16% 747 $430   $58,809,605 23
2009/08/02 - $287,595 -10% 747 $385   $59,097,200 24
2009/08/03 - $145,665 -49% 747 $195   $59,242,865 25
2009/08/04 - $130,735 -10% 747 $175   $59,373,600 26
2009/08/05 - $111,985 -14% 747 $150   $59,485,585 27
2009/08/06 - $107,995 -4% 747 $145   $59,593,580 28
2009/08/07 - $58,705 -46% 199 $295   $59,652,285 29
2009/08/08 - $70,645 +20% 199 $355   $59,722,930 30
2009/08/09 - $63,680 -10% 199 $320   $59,786,610 31
2009/08/10 - $31,840 -50% 199 $160   $59,818,450 32
2009/08/11 - $34,750 +9% 199 $175   $59,853,200 33
2009/08/12 - $28,875 -17% 199 $145   $59,882,075 34
2009/08/13 - $26,905 -7% 199 $135   $59,908,980 35
2009/08/14 - $26,335 -2% 142 $185   $59,935,315 36
2009/08/15 - $31,240 +19% 142 $220   $59,966,555 37
2009/08/16 - $26,205 -16% 142 $185   $59,992,760 38
2009/08/17 - $16,330 -38% 142 $115   $60,009,090 39
2009/08/18 - $17,040 +4% 142 $120   $60,026,130 40
2009/08/19 - $14,910 -13% 142 $105   $60,041,040 41
2009/08/20 - $13,490 -10% 142 $95   $60,054,530 42

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2009/07/10 3 $41,215,090   2,756 $14,955   $41,215,090 7
2009/07/17 6 $12,581,430 -69% 2,759 $4,560   $53,796,520 14
2009/07/24 10 $4,415,470 -65% 1,895 $2,330   $58,211,990 21
2009/07/31 17 $1,381,590 -69% 747 $1,850   $59,593,580 28
2009/08/07 27 $315,400 -77% 199 $1,585   $59,908,980 35
2009/08/14 38 $145,550 -54% 142 $1,025   $60,054,530 42

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
11/22/20094405,267 405,267$6,536,957$6,536,9571

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
11/22/2009173,551 3,551$75,277$75,2771

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.