Growing up together, Mitch and Dave were inseparable best friends, but as the years have passed they've slowly drifted apart. While Dave is an overworked lawyer, husband and father of three, Mitch has remained a single, quasi-employed man-child who has never met a responsibility he liked. To Mitch, Dave has it all: beautiful wife Jamie, kids who adore him and a high-paying job at a prestigious law firm. To Dave, living Mitchs stress free life without obligation or consequence would be a dream come true.
Following a drunken night out together, Mitch and Dave's worlds are turned upside down when they wake up in each other's bodies and proceed to freak the &*#@ out.
Despite the freedom from their normal routines and habits, the guys soon discover that each other's lives are nowhere near as rosy as they once seemed. Further complicating matters are Dave's sexy legal associate, Sabrina, and Mitch's estranged father. With time not on their side, Mitch and Dave comically struggle to avoid completely destroying each otherís lives before they can find a way to get their old ones back.
||August 5th, 2011 (Wide) by Universal|
||November 8th, 2011 by Universal Home Entertainment|
||R for pervasive strong crude sexual content and language, some graphic nudity and drug use.|
(Rating bulletin 2180, 7/13/2011)
||One Night Stand, Buddy Comedy, Dysfunctional Family, Performing Arts, Delayed Adulthood, Relationships Gone Wrong, Mid-Life Crisis, Body Swap|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||Relativity Media, Universal Pictures, Original Film, Big Kid Pictures|
It was a record-breaking week on Blu-ray as Harry Potter and the Deathly Hallows, Part 2 made its debut on the home market. That film crushed competition selling 2.71 million units / $60.75 million during its debut, which is even more impressive, as it was released on Friday and not Tuesday. By comparison, Avatar sold 2.55 million units and generated $52.80 million during its debut. (It was also a Friday release, so the comparisons are valid.) Its opening Blu-ray ratio was 49%, which is a little lower than some first run releases have earned. However, I think some of the people who are most likely to buy the films on high definition would either grab the Box Set, or perhaps are waiting for next year's Uber collection. Even without taking into account the box set numbers, the film is instantly in seventh place on the all time chart and, by this time next week, it should be in second place. (It will be a while before Avatar is dethroned).
While there were a few new releases on this week's DVD Sale Chart, one of them dominated so thoroughly that the others pale in comparison. Harry Potter and the Deathly Hallows, Part 2 opened with 2.83 million units sold and $42.22 million in sales. This is about 800,000 more units than Part 1 sold during its first week of release, and it is already in fourth place for the year. And this doesn't take into account the Box Set, which placed 13th with 98,000 units / $4.82 million.
It's a rather mixed week on the home market. Granted, Harry Potter and the Deathly Hallows, Part 2 is coming out this week, but it doesn't make its home market debut till Friday. Also, after the Harry Potter releases, there's a huge drop in quality. Given the issue with the Harry Potter releases, it's best to wait till next year and grab the ultimate editions. I'm not sure there's anything here that rises to the level of Pick of the Week. In the end I went with Captain America: The First Avenger on Blu-ray Combo Pack, even though it didn't come out this week. However, the screener was late and it is the best release on this week's list.
While three of the four wide releases that opened this week missed expectations, the one that beat expectations did so by enough that we can still say the box office was a success pulling in $155 million. That was off by 7% when compared to last weekend, but more importantly it was 8% higher than the same weekend last year. The year-over-year winning streak has hit five weeks, while 2010's lead over 2011 has shrunk to just a hair over $300 million at $7.23 billion to $6.93 billion. Should 2011 continue its recent winning ways, the total box office should reach $10 billion for the year and perhaps show a little growth over 2010 in the end.
It seems summer is still around as the box office was stronger than expected. Not only did Rise of the Planet of the Apes earn more than last year's number one film, The Other Guys, by a large margin, but the rest of the box office was also able to gain ground on 2010. Granted, with a total haul of $167 million, it was down 7% from last weekend. But more importantly, it was up by 26% from last year. Year-to-date 2011 has pulled in $6.68 billion, which is still 5% lower than this point last year, but we are closing the gap and if the fall is as strong as the summer was, we could still squeeze out a win.
August begins with two wide releases, include one opening in well over 3,000 theaters, Rise of the Planet of the Apes, and one that's just below the saturation level, The Change-Up. This time last year, the one-two punch came from The Other Guys and Step Up 3D, which combined to earn just over $51 million. There are some who think Rise of the Planet of the Apes will earn that much by itself. That's a little too bullish for me, but it does suggest 2011 should extend its winning streak over 2010 to four weeks.
It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note.
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