The Dilemma (2011)

The Dilemma poster
Theatrical Performance
Domestic Box Office $48,475,290Details
International Box Office $22,071,575Details
Worldwide Box Office $70,546,865
Home Market Performance
Est. Domestic DVD Sales $7,244,236 Details
Est. Domestic Blu-ray Sales $1,691,335 Details
Total Est. Domestic Video Sales $8,935,571
Further financial details...

Synopsis

Since college, confirmed bachelor Ronny and happily married Nick have been through thick and thin. Now partners in an auto design firm, the two pals are vying to land a dream project that would launch their company. With Ronny's girlfriend, Beth, and Nick's wife, Geneva, by their sides, they're unbeatable. But Ronny's world is turned upside down when he inadvertently sees Geneva out with another man and makes it his mission to get answers. As the amateur investigation dissolves his world into comic mayhem, he learns that Nick has a few secrets of his own. Now, with the clock ticking and pressure mounting on the biggest presentation of their careers, Ronny must decide how and when he will reveal the truth to his best friend.

Metrics

Opening Weekend:$17,816,230 (36.8% of total gross)
Legs:2.72 (domestic box office/biggest weekend)
Domestic Share:68.7% (domestic box office/worldwide)
Production Budget:$70,000,000 (worldwide box office is 1.0 times production budget)
Theater counts:2,940 opening theaters/2,943 max. theaters, 4.5 weeks average run per theater
Infl. Adj. Dom. BO $65,897,051

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Netflix:Netflix

Movie Details

Domestic Releases: January 14th, 2011 (Wide) by Universal
Video Release: May 3rd, 2011 by Universal Home Entertainment
MPAA Rating: PG-13 for mature thematic elements involving sexual content.
(Rating bulletin 2148, 11/24/2010)
Running Time: 110 minutes
Comparisons: vs. Angels & Demons
Create your own comparison chart…
Keywords: Relationships Gone Wrong, Relationship Advice, Infidelity, Comedy Drama, Gambling, Addiction
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Wild West Picture Show, Imagine Entertainment, Spyglass Entertainment, Brian Grazer Productions
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Martin Luther King (All Movies, 3-Day) 41 $17,816,230 Jan 14, 2011 3
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 64 $25,291,886 Jan 14, 2011 3
Martin Luther King (All Movies, 4-Day, Fri-Mon) 46 $20,521,030 Jan 14, 2011 3
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 56 $29,146,135 Jan 14, 2011 3
Martin Luther King (Opening, 3-Day) 24 $17,816,230 Jan 14, 2011 3
Martin Luther King (Opening, 3-Day, Inflation Adjusted) 34 $25,291,886 Jan 14, 2011 3
Martin Luther King (Opening, 4-Day, Fri-Mon) 27 $20,521,030 Jan 14, 2011 3
Martin Luther King (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 32 $29,146,135 Jan 14, 2011 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 14, 2011 2 $17,816,230   2,940 $6,060   $17,816,230 1
Jan 21, 2011 3 $9,108,890 -49% 2,943 $3,095   $32,746,225 2
Jan 28, 2011 7 $5,665,730 -38% 2,905 $1,950   $40,824,185 3
Feb 4, 2011 10 $3,282,555 -42% 2,545 $1,290   $45,574,025 4
Feb 11, 2011 15 $1,031,015 -69% 1,242 $830   $47,635,695 5
Feb 18, 2011 36 $176,660 -83% 293 $603   $48,221,740 6
Feb 25, 2011 39 $139,725 -21% 243 $575   $48,430,355 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 14, 2011 2 $6,174,225     2,940 $2,100   $6,174,225 1
Jan 15, 2011 2 $6,776,305 +10%   2,940 $2,305   $12,950,530 2
Jan 16, 2011 2 $4,865,700 -28%   2,940 $1,655   $17,816,230 3
Jan 17, 2011 2 $2,704,800 -44%   2,940 $920   $20,521,030 4
Jan 18, 2011 2 $1,205,555 -55%   2,940 $410   $21,726,585 5
Jan 19, 2011 2 $955,325 -21%   2,940 $325   $22,681,910 6
Jan 20, 2011 2 $955,425 n/c   2,940 $325   $23,637,335 7
Jan 21, 2011 3 $3,001,860 +214% -51% 2,943 $1,020   $26,639,195 8
Jan 22, 2011 3 $4,473,665 +49% -34% 2,943 $1,520   $31,112,860 9
Jan 23, 2011 4 $1,633,365 -63% -66% 2,943 $555   $32,746,225 10
Jan 24, 2011 4 $573,885 -65% -79% 2,943 $195   $33,320,110 11
Jan 25, 2011 5 $691,605 +21% -43% 2,943 $235   $34,011,715 12
Jan 26, 2011 6 $543,425 -21% -43% 2,943 $185   $34,555,140 13
Jan 27, 2011 6 $603,315 +11% -37% 2,943 $205   $35,158,455 14
Jan 28, 2011 7 $1,700,105 +182% -43% 2,905 $585   $36,858,560 15
Jan 29, 2011 7 $2,658,225 +56% -41% 2,905 $915   $39,516,785 16
Jan 30, 2011 8 $1,307,400 -51% -20% 2,905 $450   $40,824,185 17
Jan 31, 2011 8 $334,075 -74% -42% 2,905 $115   $41,158,260 18
Feb 1, 2011 8 $377,650 +13% -45% 2,905 $130   $41,535,910 19
Feb 2, 2011 8 $378,010 n/c -30% 2,905 $130   $41,913,920 20
Feb 3, 2011 8 $377,550 n/c -37% 2,905 $130   $42,291,470 21
Feb 4, 2011 9 $1,132,525 +200% -33% 2,545 $445   $43,423,995 22
Feb 5, 2011 9 $1,730,010 +53% -35% 2,545 $680   $45,154,005 23
Feb 6, 2011 12 $420,020 -76% -68% 2,545 $165   $45,574,025 24
Feb 7, 2011 10 $241,775 -42% -28% 2,545 $95   $45,815,800 25
Feb 8, 2011 11 $279,950 +16% -26% 2,545 $110   $46,095,750 26
Feb 9, 2011 12 $241,325 -14% -36% 2,545 $95   $46,337,075 27
Feb 10, 2011 11 $267,605 +11% -29% 2,545 $105   $46,604,680 28
Feb 11, 2011 15 $279,450 +4% -75% 1,242 $225   $46,884,130 29
Feb 12, 2011 15 $503,010 +80% -71% 1,242 $405   $47,387,140 30
Feb 13, 2011 17 $248,555 -51% -41% 1,242 $200   $47,635,695 31
Feb 14, 2011 - $204,930 -18% -15% 1,242 $165   $47,840,625 32
Feb 15, 2011 - $74,520 -64% -73% 1,242 $60   $47,915,145 33
Feb 16, 2011 15 $62,055 -17% -74% 1,242 $50   $47,977,200 34
Feb 17, 2011 - $67,880 +9% -75% 1,242 $55   $48,045,080 35
Feb 18, 2011 - $49,810 -27% -82% 293 $170   $48,094,890 36
Feb 19, 2011 - $78,175 +57% -84% 293 $267   $48,173,065 37
Feb 20, 2011 - $48,675 -38% -80% 293 $166   $48,221,740 38
Feb 21, 2011 37 $27,835 -43% -86% 293 $95   $48,249,575 39
Feb 22, 2011 - $14,650 -47% -80% 293 $50   $48,264,225 40
Feb 23, 2011 - $13,185 -10% -79% 293 $45   $48,277,410 41
Feb 24, 2011 - $13,220 n/c -81% 293 $45   $48,290,630 42
Feb 25, 2011 - $43,740 +231% -12% 243 $180   $48,334,370 43
Feb 26, 2011 - $63,180 +44% -19% 243 $260   $48,397,550 44
Feb 27, 2011 - $32,805 -48% -33% 243 $135   $48,430,355 45
Feb 28, 2011 - $10,935 -67% -61% 243 $45   $48,441,290 46
Mar 1, 2011 - $12,150 +11% -17% 243 $50   $48,453,440 47
Mar 2, 2011 - $10,890 -10% -17% 243 $45   $48,464,330 48
Mar 3, 2011 - $10,960 +1% -17% 243 $45   $48,475,290 49

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 14, 2011 1 $23,637,335   2,940 $8,040   $23,637,335 1
Jan 21, 2011 4 $11,521,120 -51% 2,943 $3,915   $35,158,455 2
Jan 28, 2011 7 $7,133,015 -38% 2,905 $2,455   $42,291,470 3
Feb 4, 2011 10 $4,313,210 -40% 2,545 $1,695   $46,604,680 4
Feb 11, 2011 15 $1,440,400 -67% 1,242 $1,160   $48,045,080 5
Feb 18, 2011 37 $245,550 -83% 293 $838   $48,290,630 6
Feb 25, 2011 40 $184,660 -25% 243 $760   $48,475,290 7

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 8, 20115186,818 186,818$3,013,374$3,013,3741
May 15, 2011873,906-60% 260,724$1,181,757$4,195,1312
May 22, 20112535,335-52% 296,059$622,956$4,818,0873
May 29, 20112129,759-16% 325,818$516,319$5,334,4064
Jun 5, 20112719,472-35% 345,290$330,829$5,665,2355
Jun 12, 20113017,082-12% 362,372$290,223$5,955,4586

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 8, 2011344,519 44,519$945,583$945,5831

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Vince Vaughn    Ronny Valentine
Kevin James    Nick Backman

Supporting Cast

Jennifer Connelly    Beth Valentine
Winona Ryder    Geneva Backman
Channing Tatum    Zip Hanson
Queen Latifah    Dana Coleman

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ron Howard    Director
Allan Loeb    Screenwriter
Brian Grazer    Producer
Ron Howard    Producer
Vince Vaughn    Producer
Todd Hallowell    Executive Producer
Victoria Vaughn    Executive Producer
Kim Roth    Executive Producer
Salvatore Totino    Cinematographer
Mike Hill    Editor
Dan Hanley    Editor
Hans Zimmer    Composer
Lorne Balfe    Composer
Alexandra Patsavas    Music Supervisor
Daniel B. Clancy    Production Designer
Dawn Swiderski    Supervising Art Director
Chris Cleek    Set Designer
David Krummel    Set Designer
Jami Primmer    Set Designer
Kathy Lucas    Set Designer
Daniel Orlandi    Costume Designer
David Obermeyer    Sound Mixer
Chic Ciccolini    Supervising Sound Editor
Tom Fleischman    Re-recording Mixer
Bob Chefalas    Re-recording Mixer
Bret Johnson    Re-recording Mixer
John Milinac    Special Effects Coordinator
Justin Ball    Re-recording Mixer
Louisa Velis    Associate Producer
Kathleen McGill    Associate Producer
William M. Connor    Associate Producer
Joe Bucaro    Stunt Coordinator
William M. Connor    Assistant Director
Todd Hallowell    Second Unit Director
Jane Jenkins    Casting Director
Janet Hirshenson    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Green Feeling Blu

May 18th, 2011

Few new releases were able to make a real impact on the Blu-ray sales chart this week, but we did have a new number one. The Green Hornet earned top spot by selling 291,000 units and generating $5.82 million in opening week sales. By units, 38% of its market share was in High definition, which is quite strong. Harry Potter and the Deathly Hallows, Part I slipped to second place with 166,000 units for the week and 2.70 million after a month of release. It remains the best-selling Blu-ray of the year, so far. More...

DVD Sales: King's in the Green

May 17th, 2011

As expected, there were not many new releases to reach the top 30 on this week's DVD sales chart. However, in an unexpected twist, this weakness in the new releases allowed The King's Speech to climb into top spot with 531,000 units over the weekend for totals of 1.66 million units / $23.93 million after three. Maybe its word-of-mouth is helping out. More...

DVD and Blu-ray Releases for May 3rd, 2011

May 3rd, 2011

Historically, this is the weakest time of year for DVD releases. The last of the winter releases have already been released. It's too early for the flood of TV on DVD releases for the upcoming season in the fall. And studios are too worried about competing with blockbusters in theaters. There's really only one first run release that's generating any buzz, The Green Hornet, but while the 3D Blu-ray / Blu-ray / DVD Combo Pack is worth picking up, the sales potential quickly declines from that point and by the time you reach the bottom of the top ten, you are really struggling to find any release that will have any real impact on the home market. As for the best release, as opposed to the biggest, there are two TV on DVD imports that are worth checking out: Being Human: Season 3 on DVD and Murdoch Mysteries: Season 3 on DVD or Blu-ray. (The Blu-ray release for Being Human is too pricey.) Both are worth picking up, but for Pick of the Week, I'm going with Murdoch Mysteries. More...

Strings Provides No Boost for Box Office

January 24th, 2011

It's getting harder and harder to to spin the weekend numbers, as this time around the overall box office was down significantly, even if you ignore Avatar. The total box office was $103 million, which was 21% lower than last weekend and a stunning 29% lower than the same weekend last year. Year-to-date 2011 is already almost $250 million behind $2010 at $730 million to $979 million. Granted, it's far too early in the year to panic, but we haven't seen year-over-year growth for nearly three months. More...

Weekend Estimates: No Strings Attached Tops with $20 Million

January 23rd, 2011

A decent $20.3 million estimated opening for No Strings Attached and some surprisingly good holds in the top four wasn't enough to halt 2011's early box office slump. Overall, the weekend's box office take looks like it will be about $35 million below last year's total, once more uncannily close to the haul of Avatar in the equivalent period. More...

No Competition for No Strings

January 20th, 2011

There's only one wide release this week, and it has a clear path to first place at the box office. However, while No Strings Attached will have little trouble winning, the real question box office watchers are asking is: How well will 2011 do compared to 2010? So far the answer to that question as been, "Disastrously." That trend will continue. This weekend last year, Avatar earned close to $35 million, while no new release will make that much. In fact, the top two films will barely earn more than that. If both No Strings Attached and The Green Hornet can earn more than Legion opened with last year, then I'll be willing to call it a victory, of sorts. Not a true victory, but at least we can look at things with some optimism. More...

Hornet is in the Green, But Dilemma has Problems

January 18th, 2011

2011 continues its trend of performing pretty well against 2010, if you ignore Avatar. This time last year, Avatar earned just over $40 million at the box office over the three-day weekend. This weekend 2011 was behind 2010 by just under $40 million over the same period. (You get a similar result if you look at the four-day numbers.) One could look at this as a small victory, as Avatar is such a rare commodity that it is unfair to expect the box office to compensate for that. However, there are a number of points that makes that thinking dangerous. First of all, even taking out Avatar, 2011's growth is not enough to keep pace with inflation. Secondly, without Avatar as competition, The Book of Eli probably would have earned at least a few million more, as would the rest of the box office. Thirdly, 2011 lost over the four-day weekend by a margin of $210 million to $159 million, which means there were about 7 million fewer people at theaters this weekend, which means there were 7 million fewer people seeing trailers, posters, etc. for upcoming films, and the box office can hardly afford missing out on that much free advertising. Finally, already 2011 is behind 2010 by nearly $200 million, at $798 million to $601 million, and if the conventional wisdom becomes, "2011 will be a disaster at the box office", it will take something special to overcome that negative buzz. And quite frankly, I don't see anything really special hitting theaters till the fall, and by then it will be too late. More...

Weekend Estimates: Green Hornet Tops Sluggish Box Office

January 16th, 2011

An estimated $34 million opening for The Green Hornet (a fractional improvement on the debut of The Book of Eli this time last year) wasn't enough to pull 2011 out of its early box office slump. Total box office for MLK weekend looks as though it will be down about 20-25%, or $40 million, from last year. Its no coincidence that Avatar grossed about $40 million in the same frame in 2010, which suggests that the industry will have a hard job closing the gap over the next couple of months. More...

Will The Green Hornet Live Up to Its Name?

January 13th, 2011

Two wide releases this week look to bring in the green and return the overall box office to the black. The wider of the two, The Green Hornet, is even looking to earn more than Avatar did this time last year, which would be a major victory for 2011. I'm not saying its going to, but it is a real possibility. And if it can't, it appears it is more likely than not that it will match The Book of Eli's opening from last year, which would at least be some positive news for the box office. More...

Contest: Choices, Choices

January 7th, 2011

There could be a real race for top spot next week, which makes choosing the target film for this week's box office prediction contest a little trickier. The Dilemma will probably be the bigger hit in the long run, but The Green Hornet could open faster before collapsing. As such, I'm picking the latter as this week's target film. In order to win, one must simply predict the opening weekend box office number for The Green Hornet. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Spongebob Squarepants: Season Six, Volume Two on DVD and iCarly: iSpace Out on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of iCarly: Season Two, Volume Two on DVD and Yo Gabba Gabba!: Let's Visit the Doctor on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Since college, confirmed bachelor Ronny and happily married Nick have been through thick and thin. Now partners in an auto design firm, the two pals are vying to land a dream project that would launch their company. With Ronny's girlfriend, Beth, and Nick's wife, Geneva, by their sides, they're unbeatable. But Ronny's world is turned upside down when he inadvertently sees Geneva out with another man and makes it his mission to get answers. As the amateur investigation dissolves his world into comic mayhem, he learns that Nick has a few secrets of his own. Now, with the clock ticking and pressure mounting on the biggest presentation of their careers, Ronny must decide how and when he will reveal the truth to his best friend.

Metrics

Opening Weekend:$17,816,230 (36.8% of total gross)
Legs:2.72 (domestic box office/biggest weekend)
Domestic Share:68.7% (domestic box office/worldwide)
Production Budget:$70,000,000 (worldwide box office is 1.0 times production budget)
Theater counts:2,940 opening theaters/2,943 max. theaters, 4.5 weeks average run per theater
Infl. Adj. Dom. BO $65,897,051

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Netflix:Netflix

Movie Details

Domestic Releases: January 14th, 2011 (Wide) by Universal
Video Release: May 3rd, 2011 by Universal Home Entertainment
MPAA Rating: PG-13 for mature thematic elements involving sexual content.
(Rating bulletin 2148, 11/24/2010)
Running Time: 110 minutes
Comparisons: vs. Angels & Demons
Create your own comparison chart…
Keywords: Relationships Gone Wrong, Relationship Advice, Infidelity, Comedy Drama, Gambling, Addiction
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Wild West Picture Show, Imagine Entertainment, Spyglass Entertainment, Brian Grazer Productions
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Martin Luther King (All Movies, 3-Day) 41 $17,816,230 Jan 14, 2011 3
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 64 $25,291,886 Jan 14, 2011 3
Martin Luther King (All Movies, 4-Day, Fri-Mon) 46 $20,521,030 Jan 14, 2011 3
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 56 $29,146,135 Jan 14, 2011 3
Martin Luther King (Opening, 3-Day) 24 $17,816,230 Jan 14, 2011 3
Martin Luther King (Opening, 3-Day, Inflation Adjusted) 34 $25,291,886 Jan 14, 2011 3
Martin Luther King (Opening, 4-Day, Fri-Mon) 27 $20,521,030 Jan 14, 2011 3
Martin Luther King (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 32 $29,146,135 Jan 14, 2011 3

Leading Cast

Vince Vaughn    Ronny Valentine
Kevin James    Nick Backman

Supporting Cast

Jennifer Connelly    Beth Valentine
Winona Ryder    Geneva Backman
Channing Tatum    Zip Hanson
Queen Latifah    Dana Coleman

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ron Howard    Director
Allan Loeb    Screenwriter
Brian Grazer    Producer
Ron Howard    Producer
Vince Vaughn    Producer
Todd Hallowell    Executive Producer
Victoria Vaughn    Executive Producer
Kim Roth    Executive Producer
Salvatore Totino    Cinematographer
Mike Hill    Editor
Dan Hanley    Editor
Hans Zimmer    Composer
Lorne Balfe    Composer
Alexandra Patsavas    Music Supervisor
Daniel B. Clancy    Production Designer
Dawn Swiderski    Supervising Art Director
Chris Cleek    Set Designer
David Krummel    Set Designer
Jami Primmer    Set Designer
Kathy Lucas    Set Designer
Daniel Orlandi    Costume Designer
David Obermeyer    Sound Mixer
Chic Ciccolini    Supervising Sound Editor
Tom Fleischman    Re-recording Mixer
Bob Chefalas    Re-recording Mixer
Bret Johnson    Re-recording Mixer
John Milinac    Special Effects Coordinator
Justin Ball    Re-recording Mixer
Louisa Velis    Associate Producer
Kathleen McGill    Associate Producer
William M. Connor    Associate Producer
Joe Bucaro    Stunt Coordinator
William M. Connor    Assistant Director
Todd Hallowell    Second Unit Director
Jane Jenkins    Casting Director
Janet Hirshenson    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Green Feeling Blu

May 18th, 2011

Few new releases were able to make a real impact on the Blu-ray sales chart this week, but we did have a new number one. The Green Hornet earned top spot by selling 291,000 units and generating $5.82 million in opening week sales. By units, 38% of its market share was in High definition, which is quite strong. Harry Potter and the Deathly Hallows, Part I slipped to second place with 166,000 units for the week and 2.70 million after a month of release. It remains the best-selling Blu-ray of the year, so far. More...

DVD Sales: King's in the Green

May 17th, 2011

As expected, there were not many new releases to reach the top 30 on this week's DVD sales chart. However, in an unexpected twist, this weakness in the new releases allowed The King's Speech to climb into top spot with 531,000 units over the weekend for totals of 1.66 million units / $23.93 million after three. Maybe its word-of-mouth is helping out. More...

DVD and Blu-ray Releases for May 3rd, 2011

May 3rd, 2011

Historically, this is the weakest time of year for DVD releases. The last of the winter releases have already been released. It's too early for the flood of TV on DVD releases for the upcoming season in the fall. And studios are too worried about competing with blockbusters in theaters. There's really only one first run release that's generating any buzz, The Green Hornet, but while the 3D Blu-ray / Blu-ray / DVD Combo Pack is worth picking up, the sales potential quickly declines from that point and by the time you reach the bottom of the top ten, you are really struggling to find any release that will have any real impact on the home market. As for the best release, as opposed to the biggest, there are two TV on DVD imports that are worth checking out: Being Human: Season 3 on DVD and Murdoch Mysteries: Season 3 on DVD or Blu-ray. (The Blu-ray release for Being Human is too pricey.) Both are worth picking up, but for Pick of the Week, I'm going with Murdoch Mysteries. More...

Strings Provides No Boost for Box Office

January 24th, 2011

It's getting harder and harder to to spin the weekend numbers, as this time around the overall box office was down significantly, even if you ignore Avatar. The total box office was $103 million, which was 21% lower than last weekend and a stunning 29% lower than the same weekend last year. Year-to-date 2011 is already almost $250 million behind $2010 at $730 million to $979 million. Granted, it's far too early in the year to panic, but we haven't seen year-over-year growth for nearly three months. More...

Weekend Estimates: No Strings Attached Tops with $20 Million

January 23rd, 2011

A decent $20.3 million estimated opening for No Strings Attached and some surprisingly good holds in the top four wasn't enough to halt 2011's early box office slump. Overall, the weekend's box office take looks like it will be about $35 million below last year's total, once more uncannily close to the haul of Avatar in the equivalent period. More...

No Competition for No Strings

January 20th, 2011

There's only one wide release this week, and it has a clear path to first place at the box office. However, while No Strings Attached will have little trouble winning, the real question box office watchers are asking is: How well will 2011 do compared to 2010? So far the answer to that question as been, "Disastrously." That trend will continue. This weekend last year, Avatar earned close to $35 million, while no new release will make that much. In fact, the top two films will barely earn more than that. If both No Strings Attached and The Green Hornet can earn more than Legion opened with last year, then I'll be willing to call it a victory, of sorts. Not a true victory, but at least we can look at things with some optimism. More...

Hornet is in the Green, But Dilemma has Problems

January 18th, 2011

2011 continues its trend of performing pretty well against 2010, if you ignore Avatar. This time last year, Avatar earned just over $40 million at the box office over the three-day weekend. This weekend 2011 was behind 2010 by just under $40 million over the same period. (You get a similar result if you look at the four-day numbers.) One could look at this as a small victory, as Avatar is such a rare commodity that it is unfair to expect the box office to compensate for that. However, there are a number of points that makes that thinking dangerous. First of all, even taking out Avatar, 2011's growth is not enough to keep pace with inflation. Secondly, without Avatar as competition, The Book of Eli probably would have earned at least a few million more, as would the rest of the box office. Thirdly, 2011 lost over the four-day weekend by a margin of $210 million to $159 million, which means there were about 7 million fewer people at theaters this weekend, which means there were 7 million fewer people seeing trailers, posters, etc. for upcoming films, and the box office can hardly afford missing out on that much free advertising. Finally, already 2011 is behind 2010 by nearly $200 million, at $798 million to $601 million, and if the conventional wisdom becomes, "2011 will be a disaster at the box office", it will take something special to overcome that negative buzz. And quite frankly, I don't see anything really special hitting theaters till the fall, and by then it will be too late. More...

Weekend Estimates: Green Hornet Tops Sluggish Box Office

January 16th, 2011

An estimated $34 million opening for The Green Hornet (a fractional improvement on the debut of The Book of Eli this time last year) wasn't enough to pull 2011 out of its early box office slump. Total box office for MLK weekend looks as though it will be down about 20-25%, or $40 million, from last year. Its no coincidence that Avatar grossed about $40 million in the same frame in 2010, which suggests that the industry will have a hard job closing the gap over the next couple of months. More...

Will The Green Hornet Live Up to Its Name?

January 13th, 2011

Two wide releases this week look to bring in the green and return the overall box office to the black. The wider of the two, The Green Hornet, is even looking to earn more than Avatar did this time last year, which would be a major victory for 2011. I'm not saying its going to, but it is a real possibility. And if it can't, it appears it is more likely than not that it will match The Book of Eli's opening from last year, which would at least be some positive news for the box office. More...

Contest: Choices, Choices

January 7th, 2011

There could be a real race for top spot next week, which makes choosing the target film for this week's box office prediction contest a little trickier. The Dilemma will probably be the bigger hit in the long run, but The Green Hornet could open faster before collapsing. As such, I'm picking the latter as this week's target film. In order to win, one must simply predict the opening weekend box office number for The Green Hornet. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Spongebob Squarepants: Season Six, Volume Two on DVD and iCarly: iSpace Out on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of iCarly: Season Two, Volume Two on DVD and Yo Gabba Gabba!: Let's Visit the Doctor on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 14, 2011 2 $17,816,230   2,940 $6,060   $17,816,230 1
Jan 21, 2011 3 $9,108,890 -49% 2,943 $3,095   $32,746,225 2
Jan 28, 2011 7 $5,665,730 -38% 2,905 $1,950   $40,824,185 3
Feb 4, 2011 10 $3,282,555 -42% 2,545 $1,290   $45,574,025 4
Feb 11, 2011 15 $1,031,015 -69% 1,242 $830   $47,635,695 5
Feb 18, 2011 36 $176,660 -83% 293 $603   $48,221,740 6
Feb 25, 2011 39 $139,725 -21% 243 $575   $48,430,355 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 14, 2011 2 $6,174,225     2,940 $2,100   $6,174,225 1
Jan 15, 2011 2 $6,776,305 +10%   2,940 $2,305   $12,950,530 2
Jan 16, 2011 2 $4,865,700 -28%   2,940 $1,655   $17,816,230 3
Jan 17, 2011 2 $2,704,800 -44%   2,940 $920   $20,521,030 4
Jan 18, 2011 2 $1,205,555 -55%   2,940 $410   $21,726,585 5
Jan 19, 2011 2 $955,325 -21%   2,940 $325   $22,681,910 6
Jan 20, 2011 2 $955,425 n/c   2,940 $325   $23,637,335 7
Jan 21, 2011 3 $3,001,860 +214% -51% 2,943 $1,020   $26,639,195 8
Jan 22, 2011 3 $4,473,665 +49% -34% 2,943 $1,520   $31,112,860 9
Jan 23, 2011 4 $1,633,365 -63% -66% 2,943 $555   $32,746,225 10
Jan 24, 2011 4 $573,885 -65% -79% 2,943 $195   $33,320,110 11
Jan 25, 2011 5 $691,605 +21% -43% 2,943 $235   $34,011,715 12
Jan 26, 2011 6 $543,425 -21% -43% 2,943 $185   $34,555,140 13
Jan 27, 2011 6 $603,315 +11% -37% 2,943 $205   $35,158,455 14
Jan 28, 2011 7 $1,700,105 +182% -43% 2,905 $585   $36,858,560 15
Jan 29, 2011 7 $2,658,225 +56% -41% 2,905 $915   $39,516,785 16
Jan 30, 2011 8 $1,307,400 -51% -20% 2,905 $450   $40,824,185 17
Jan 31, 2011 8 $334,075 -74% -42% 2,905 $115   $41,158,260 18
Feb 1, 2011 8 $377,650 +13% -45% 2,905 $130   $41,535,910 19
Feb 2, 2011 8 $378,010 n/c -30% 2,905 $130   $41,913,920 20
Feb 3, 2011 8 $377,550 n/c -37% 2,905 $130   $42,291,470 21
Feb 4, 2011 9 $1,132,525 +200% -33% 2,545 $445   $43,423,995 22
Feb 5, 2011 9 $1,730,010 +53% -35% 2,545 $680   $45,154,005 23
Feb 6, 2011 12 $420,020 -76% -68% 2,545 $165   $45,574,025 24
Feb 7, 2011 10 $241,775 -42% -28% 2,545 $95   $45,815,800 25
Feb 8, 2011 11 $279,950 +16% -26% 2,545 $110   $46,095,750 26
Feb 9, 2011 12 $241,325 -14% -36% 2,545 $95   $46,337,075 27
Feb 10, 2011 11 $267,605 +11% -29% 2,545 $105   $46,604,680 28
Feb 11, 2011 15 $279,450 +4% -75% 1,242 $225   $46,884,130 29
Feb 12, 2011 15 $503,010 +80% -71% 1,242 $405   $47,387,140 30
Feb 13, 2011 17 $248,555 -51% -41% 1,242 $200   $47,635,695 31
Feb 14, 2011 - $204,930 -18% -15% 1,242 $165   $47,840,625 32
Feb 15, 2011 - $74,520 -64% -73% 1,242 $60   $47,915,145 33
Feb 16, 2011 15 $62,055 -17% -74% 1,242 $50   $47,977,200 34
Feb 17, 2011 - $67,880 +9% -75% 1,242 $55   $48,045,080 35
Feb 18, 2011 - $49,810 -27% -82% 293 $170   $48,094,890 36
Feb 19, 2011 - $78,175 +57% -84% 293 $267   $48,173,065 37
Feb 20, 2011 - $48,675 -38% -80% 293 $166   $48,221,740 38
Feb 21, 2011 37 $27,835 -43% -86% 293 $95   $48,249,575 39
Feb 22, 2011 - $14,650 -47% -80% 293 $50   $48,264,225 40
Feb 23, 2011 - $13,185 -10% -79% 293 $45   $48,277,410 41
Feb 24, 2011 - $13,220 n/c -81% 293 $45   $48,290,630 42
Feb 25, 2011 - $43,740 +231% -12% 243 $180   $48,334,370 43
Feb 26, 2011 - $63,180 +44% -19% 243 $260   $48,397,550 44
Feb 27, 2011 - $32,805 -48% -33% 243 $135   $48,430,355 45
Feb 28, 2011 - $10,935 -67% -61% 243 $45   $48,441,290 46
Mar 1, 2011 - $12,150 +11% -17% 243 $50   $48,453,440 47
Mar 2, 2011 - $10,890 -10% -17% 243 $45   $48,464,330 48
Mar 3, 2011 - $10,960 +1% -17% 243 $45   $48,475,290 49

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 14, 2011 1 $23,637,335   2,940 $8,040   $23,637,335 1
Jan 21, 2011 4 $11,521,120 -51% 2,943 $3,915   $35,158,455 2
Jan 28, 2011 7 $7,133,015 -38% 2,905 $2,455   $42,291,470 3
Feb 4, 2011 10 $4,313,210 -40% 2,545 $1,695   $46,604,680 4
Feb 11, 2011 15 $1,440,400 -67% 1,242 $1,160   $48,045,080 5
Feb 18, 2011 37 $245,550 -83% 293 $838   $48,290,630 6
Feb 25, 2011 40 $184,660 -25% 243 $760   $48,475,290 7

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 8, 20115186,818 186,818$3,013,374$3,013,3741
May 15, 2011873,906-60% 260,724$1,181,757$4,195,1312
May 22, 20112535,335-52% 296,059$622,956$4,818,0873
May 29, 20112129,759-16% 325,818$516,319$5,334,4064
Jun 5, 20112719,472-35% 345,290$330,829$5,665,2355
Jun 12, 20113017,082-12% 362,372$290,223$5,955,4586

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 8, 2011344,519 44,519$945,583$945,5831

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.