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Don't Be Afraid of the Dark (2011)

Don't Be Afraid of the Dark poster
Theatrical Performance
Domestic Box Office $24,046,682Details
International Box Office $15,079,745Details
Worldwide Box Office $39,126,427
Home Market Performance
Domestic DVD Sales $4,690,913 Details
Domestic Blu-ray Sales $1,097,217 Details
Total Domestic Video Sales $5,788,130
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Blackwood Manor has new tenants. While architect Alex Hurst and his new girlfriend Kim restore their Gothic mansion's period interiors, Alex's young daughter Sally--neglected by her real mother and brushed aside by the careerist father--can investigate the macabre history and dark corners of the estate. Spurring Sally's investigation are the voices--rasping whispers who call out to her from the basement, who promise her understanding and friendship, who are so very hungry and would like to be set free. When Sally gives in to her curiosity, she opens a gateway into a hellish underworld from which an army of beady-eyed, sharp-clawed monsters emerge, small in size but endless in number: the homunculi. Confronted with the horror that now threatens to taker her life and destroy her family, Sally desperately tries to warn the whole house, but there's just one problem: no one believes her. Will she make them understand in time, or will they become another chapter in the centuries-long horror story of Blackwood Manor?

Metrics

Latest Ranking on Cumulative Box Office Lists


Movie Details

Production Budget:$25,000,000
Domestic Releases: August 26th, 2011 (Wide) by FilmDistrict, released as Don't Be Afraid of the Dark
International Releases: January 13th, 2012 (Wide) (Italy)
March 30th, 2012 (Wide) (Venezuela)
April 5th, 2012 (Wide) (Peru)
May 31st, 2012 (Wide) (Bolivia)
Video Release: January 3rd, 2012 by Sony Pictures Home Entertainment
MPAA Rating: R for violence and terror
(Rating bulletin 2120, 5/12/2010)
Running Time: 100 minutes
Comparisons: vs. Hannibal
Create your own comparison chart…
Keywords: Demons, Surprise Twist, Remake, Prologue, Dysfunctional Family
Source:Remake
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Miramax Films, Necropia, Gran Via
Production Countries: United States

Ranking on other Records and Milestones

RecordRankRevenueChart
Date
Days In
Release
Biggest 12th Weekend at the Domestic Box Office 2,714 $13,845 Nov 11, 2011 80
Biggest 11th Weekend at the Domestic Box Office 2,598 $31,928 Nov 4, 2011 73
Biggest 10th Weekend at the Domestic Box Office 2,771 $41,182 Oct 28, 2011 66
Biggest 9th Weekend at the Domestic Box Office 3,433 $27,818 Oct 21, 2011 59
Biggest 8th Weekend at the Domestic Box Office 3,541 $43,081 Oct 14, 2011 52
Biggest 7th Weekend at the Domestic Box Office 3,556 $70,221 Oct 7, 2011 45
Biggest 6th Weekend at the Domestic Box Office 3,558 $129,142 Sep 30, 2011 38
Biggest 5th Weekend at the Domestic Box Office 3,203 $353,762 Sep 23, 2011 31
Biggest 4th Weekend at the Domestic Box Office 2,830 $1,124,591 Sep 16, 2011 24
Biggest 3rd Weekend at the Domestic Box Office 2,761 $2,166,846 Sep 9, 2011 17
Biggest 2nd Weekend at the Domestic Box Office 2,098 $5,195,268 Sep 2, 2011 10
Biggest Opening Weekend at the Domestic Box Office 2,067 $8,525,728 Aug 26, 2011 3
Widest Opening Weekend 1,181 2,760 Aug 26, 2011 3

Cast

Katie Holmes    Kim Hurst
Guy Pearce    Alex Hurst
   Sally Hurst
Jack Thompson    Harris

Production and Technical Credits

Director   
Screenwriter    Guillermo Del Toro
Screenwriter    Matthew Robbins
Producer    Guillermo Del Toro
Producer    Mark Johnson

Blu-ray Sales: Overall Sales are in Remission

January 19th, 2012

The Blu-ray sales chart was both busy and slow this week. On the one hand, there were five new releases that charted this week, including three in the top ten. On the other hand, only one of those new releases, Contagion, did any significant business. It was able to sell 274,000 units while generating $4.93 million in revenue, giving it an opening week Blu-ray share of 40%. That's a very good share for a drama, but its overall home market run is disappointing. More...

DVD Sales: New Releases are Spreading

January 17th, 2012

There were five new releases to reach the top 30 on this week's DVD sales chart. This includes a new number one selling DVD, Contagion. The film sold 411,000 units during its first week of release generating $6.16 million. More...

DVD and Blu-ray Releases for January 3rd, 2012

January 3rd, 2012

The first Tuesday of the year is not a great time of year for new releases on the home market. It's an even worse time of year for critics, especially this year. With Christmas Day landing on the Sunday, many studios took the entire week off, so there are plenty of screeners that still haven't made it my way. (There is some good news here, as I was able to get caught up on all of the screeners that had previously arrived late.) A couple of these potential late arrivals are contenders for Pick of the Week, like Justified: Season Two - Buy from Amazon: DVD or Blu-ray and Mildred Pierce - Buy from Amazon: DVD or Blu-ray Combo Pack. They also have competition from Contagion - Buy from Amazon: DVD or Blu-ray, but in the end I gave that honor to The Guard - Buy from Amazon: DVD or Blu-ray. More...

Weekend Wrap-Up: Painless Labor Marks End of Summer

September 7th, 2011

We had a pleasant surprise over Labor Day long weekend as the holdover held on a lot better than expected, while the new releases were on par with expectations, at least on average. (One struggled, one came within a rounding error of the weekend prediction, and one crushed expectations.) This led to a total box office haul of $107 million from Friday through Sunday and $137 million if you include Monday. By comparison, last year the total box office was $106 million / $133 million. It was a close win, but a win's a win. Overall 2011 is behind 2010 by 4% at $7.46 billion to $7.78 billion. There's a slim chance 2011 will close the gap and come out on top in the end, but in order to do that, it will need to earn bigger victories than it did this weekend. More...

Contest: Don't Be Afraid to Enter: Winning Announcement

August 30th, 2011

The winners of our Don't Be Afraid to Enter contest were determined and they are... More...

Weekend Wrap-Up: Box Office was Beyond Help

August 29th, 2011

Hurricane Irene battered the east coast, which may have had a bigger impact at the box office than some were expecting, but at least it wasn't worst case scenario levels. The overall box office plummeted 25% to just $93 million. That wasn't the worst weekend of the year, but it came uncomfortably close. Compared to last year, the box office was down down 19%, meaning the year-to-date decline worsened. With 2011 down by 4.3% at $7.28 billion to $7.60 billion, the year is running out of time to make up the difference. If we go into the holiday season down by $320 million, it might be impossible to make up the ground, no matter how strong the Christmas releases are. More...

Weekend Predictions: Will The Help Clean Up at the Box Office?

August 25th, 2011

Three wide releases this week, Colombiana, Don't Be Afraid of the Dark and My Idiot Brother, but it is likely that none will pose much of a threat to The Help, which is likely to repeat at the top of the box office. There could be an interesting race for second place, as there's no clear consensus on which new release is the strongest or the weakest. Unfortunately, this is because all three are equally weak. Worse still, this weekend last year saw two films earn more than $20 million, which is a mark no film this weekend will match. On the other hand, those were the only two films to crack $10 million, while there could be four, or perhaps even five films do the same this weekend. Perhaps depth will help 2011 come out with a win, but I wouldn't be willing to bet money on that. More...

Contest: Don't Be Afraid to Enter

August 19th, 2011

As summer winds down, it becomes harder to figure out which film most deserves to be the target film in our weekly box office prediction contest. Colombiana appears to be opening the widest, but I think Don't Be Afraid of the Dark will be the bigger hit, so I'm picking it to be the target film. In order to win, one must simply predict the opening weekend box office number for Don't Be Afraid of the Dark. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of House of Payne: Volume Seven on DVD. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of House of Payne: Volume Eight on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: August

August 1st, 2011

It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note. More...

The shaded area represents the expected performance range for a film, based on its opening weekend box office. 95% of films fall within the shaded area. If a film trends towards the top end of the shaded area, it has good legs compared to the average film; if it trends towards the bottom end of the shaded area, it has poor legs. The predictive area is based on movies from the past 5 years.

Compare this performance with other movies…

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/08/26 4 $8,525,728   2,760 $3,089   $8,525,728 3
2011/09/02 8 $5,195,268 -39% 2,780 $1,869   $16,635,457 10
2011/09/09 12 $2,166,846 -58% 2,251 $963   $21,000,604 17
2011/09/16 17 $1,124,591 -48% 1,334 $843   $22,783,502 24
2011/09/23 23 $353,762 -69% 424 $834   $23,477,283 31
2011/09/30 34 $129,142 -63% 216 $598   $23,708,510 38
2011/10/07 38 $70,221 -46% 114 $616   $23,820,076 45
2011/10/14 48 $43,081 -39% 80 $539   $23,886,449 52
2011/10/21 59 $27,818 -35% 53 $525   $23,925,464 59
2011/10/28 52 $41,182 +48% 75 $549   $23,974,729 66
2011/11/04 51 $31,928 -22% 52 $614   $24,020,099 73
2011/11/11 64 $13,845 -57% 32 $433   $24,042,490 80

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/08/26 3 $3,582,854   2,760 $1,298   $3,582,854 1
2011/08/27 4 $3,034,455 -15% 2,760 $1,099   $6,617,309 2
2011/08/28 5 $1,908,419 -37% 2,760 $691   $8,525,728 3
2011/08/29 5 $800,638 -58% 2,760 $290   $9,326,366 4
2011/08/30 5 $895,128 +12% 2,760 $324   $10,221,494 5
2011/08/31 6 $621,588 -31% 2,760 $225   $10,843,082 6
2011/09/01 6 $597,107 -4% 2,760 $216   $11,440,189 7
2011/09/02 7 $1,472,333 +147% 2,780 $530   $12,912,522 8
2011/09/03 7 $1,924,895 +31% 2,780 $692   $14,837,417 9
2011/09/04 9 $1,798,040 -7% 2,780 $647   $16,635,457 10
2011/09/05 10 $1,186,959 -34% 2,780 $427   $17,822,416 11
2011/09/06 8 $409,642 -65% 2,780 $147   $18,232,058 12
2011/09/07 8 $312,185 -24% 2,780 $112   $18,544,243 13
2011/09/08 7 $289,515 -7% 2,780 $104   $18,833,758 14
2011/09/09 12 $674,589 +133% 2,251 $300   $19,508,347 15
2011/09/10 11 $999,222 +48% 2,251 $444   $20,507,569 16
2011/09/11 13 $493,035 -51% 2,251 $219   $21,000,604 17
2011/09/12 10 $155,216 -69% 2,251 $69   $21,155,820 18
2011/09/13 11 $182,972 +18% 2,251 $81   $21,338,792 19
2011/09/14 11 $156,156 -15% 2,251 $69   $21,494,948 20
2011/09/15 11 $163,963 +5% 2,251 $73   $21,658,911 21
2011/09/16 - $354,306 +116% 1,334 $266   $22,013,217 22
2011/09/17 16 $498,795 +41% 1,334 $374   $22,512,012 23
2011/09/18 17 $271,490 -46% 1,334 $204   $22,783,502 24
2011/09/19 15 $80,143 -70% 1,334 $60   $22,863,645 25
2011/09/20 15 $91,035 +14% 1,334 $68   $22,954,680 26
2011/09/21 - $80,044 -12% 1,334 $60   $23,034,724 27
2011/09/22 - $88,797 +11% 1,334 $67   $23,123,521 28
2011/09/23 - $110,106 +24% 424 $260   $23,233,627 29
2011/09/24 - $162,902 +48% 424 $384   $23,396,529 30
2011/09/25 - $80,754 -50% 424 $190   $23,477,283 31
2011/09/26 - $24,151 -70% 424 $57   $23,501,434 32
2011/09/27 - $25,262 +5% 424 $60   $23,526,696 33
2011/09/28 - $26,102 +3% 424 $62   $23,552,798 34
2011/09/29 - $26,570 +2% 424 $63   $23,579,368 35
2011/09/30 - $37,897 +43% 216 $175   $23,617,265 36
2011/10/01 - $61,124 +61% 216 $283   $23,678,389 37
2011/10/02 - $30,121 -51% 216 $139   $23,708,510 38
2011/10/03 - $9,410 -69% 216 $44   $23,717,920 39
2011/10/04 - $10,200 +8% 216 $47   $23,728,120 40
2011/10/05 - $11,496 +13% 216 $53   $23,739,616 41
2011/10/06 - $10,239 -11% 216 $47   $23,749,855 42
2011/10/07 - $19,685 +92% 114 $173   $23,769,540 43
2011/10/08 - $31,473 +60% 114 $276   $23,801,013 44
2011/10/09 - $19,063 -39% 114 $167   $23,820,076 45
2011/10/10 - $7,524 -61% 114 $66   $23,827,600 46
2011/10/11 - $5,619 -25% 114 $49   $23,833,219 47
2011/10/12 - $5,054 -10% 114 $44   $23,838,273 48
2011/10/13 - $5,095 +1% 114 $45   $23,843,368 49
2011/10/14 - $11,446 +125% 80 $143   $23,854,814 50
2011/10/15 - $23,321 +104% 80 $292   $23,878,135 51
2011/10/16 - $8,314 -64% 80 $104   $23,886,449 52
2011/10/17 - $3,038 -63% 80 $38   $23,889,487 53
2011/10/18 - $2,868 -6% 80 $36   $23,892,355 54
2011/10/19 - $2,909 +1% 80 $36   $23,895,264 55
2011/10/20 - $2,382 -18% 80 $30   $23,897,646 56
2011/10/21 - $8,972 +277% 53 $169   $23,906,618 57
2011/10/22 - $12,718 +42% 53 $240   $23,919,336 58
2011/10/23 - $6,128 -52% 53 $116   $23,925,464 59
2011/10/24 - $1,935 -68% 53 $37   $23,927,399 60
2011/10/25 - $2,341 +21% 53 $44   $23,929,740 61
2011/10/26 - $1,759 -25% 53 $33   $23,931,499 62
2011/10/27 - $2,048 +16% 53 $39   $23,933,547 63
2011/10/28 - $11,963 +484% 75 $160   $23,945,510 64
2011/10/29 - $18,005 +51% 75 $240   $23,963,515 65
2011/10/30 - $11,214 -38% 75 $150   $23,974,729 66
2011/10/31 - $4,490 -60% 75 $60   $23,979,219 67
2011/11/01 - $3,140 -30% 75 $42   $23,982,359 68
2011/11/02 - $2,863 -9% 75 $38   $23,985,222 69
2011/11/03 - $2,949 +3% 75 $39   $23,988,171 70
2011/11/04 - $8,944 +203% 52 $172   $23,997,115 71
2011/11/05 - $13,692 +53% 52 $263   $24,010,807 72
2011/11/06 - $9,292 -32% 52 $179   $24,020,099 73
2011/11/07 - $2,125 -77% 52 $41   $24,022,224 74
2011/11/08 - $2,199 +3% 52 $42   $24,024,423 75
2011/11/09 - $1,969 -10% 52 $38   $24,026,392 76
2011/11/10 - $2,253 +14% 52 $43   $24,028,645 77
2011/11/11 - $4,560 +102% 32 $143   $24,033,205 78
2011/11/12 - $5,395 +18% 32 $169   $24,038,600 79
2011/11/13 - $3,890 -28% 32 $122   $24,042,490 80
2011/11/14 - $1,162 -70% 32 $36   $24,043,652 81
2011/11/15 - $1,098 -6% 32 $34   $24,044,750 82
2011/11/16 - $956 -13% 32 $30   $24,045,706 83
2011/11/17 - $976 +2% 32 $31   $24,046,682 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/08/26 4 $11,440,189   2,760 $4,145   $11,440,189 7
2011/09/02 8 $7,393,569 -35% 2,780 $2,660   $18,833,758 14
2011/09/09 11 $2,825,153 -62% 2,251 $1,255   $21,658,911 21
2011/09/16 15 $1,464,610 -48% 1,334 $1,098   $23,123,521 28
2011/09/23 24 $455,847 -69% 424 $1,075   $23,579,368 35
2011/09/30 35 $170,487 -63% 216 $789   $23,749,855 42
2011/10/07 39 $93,513 -45% 114 $820   $23,843,368 49
2011/10/14 51 $54,278 -42% 80 $678   $23,897,646 56
2011/10/21 58 $35,901 -34% 53 $677   $23,933,547 63
2011/10/28 52 $54,624 +52% 75 $728   $23,988,171 70
2011/11/04 52 $40,474 -26% 52 $778   $24,028,645 77
2011/11/11 64 $18,037 -55% 32 $564   $24,046,682 84

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Theaters
Maximum
Theaters
Theatrical
Engagements
Total
Box Office
Report
Date
Bolivia 5/31/2012 $13,191 6 6 13 $53,615 12/10/2015
Italy 1/13/2012 $0 0 1 1 $1,545,452 12/14/2015
Peru 4/5/2012 $0 0 1 1 $288,390 12/6/2015
Venezuela 3/30/2012 $0 0 2 3 $426,869 12/6/2015
 
Rest of World $12,765,419
 
International Total$15,079,745 12/14/2015

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
1/8/20127107,426 107,426$1,825,168$1,825,1681
1/15/20122336,694-66% 144,120$659,391$2,484,5592
1/22/20122623,911-35% 168,031$461,004$2,945,5633

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
1/8/2012724,865 24,865$496,052$496,0521

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.