Don't Be Afraid of the Dark (2011)

Don't Be Afraid of the Dark poster
Theatrical Performance
Domestic Box Office $24,046,682Details
International Box Office $15,079,745Details
Worldwide Box Office $39,126,427
Home Market Performance
Est. Domestic DVD Sales $5,118,493 Details
Est. Domestic Blu-ray Sales $1,196,642 Details
Total Est. Domestic Video Sales $6,315,135
Further financial details...

Synopsis

Blackwood Manor has new tenants. While architect Alex Hurst and his new girlfriend Kim restore their Gothic mansion's period interiors, Alex's young daughter Sally--neglected by her real mother and brushed aside by the careerist father--can investigate the macabre history and dark corners of the estate. Spurring Sally's investigation are the voices--rasping whispers who call out to her from the basement, who promise her understanding and friendship, who are so very hungry and would like to be set free. When Sally gives in to her curiosity, she opens a gateway into a hellish underworld from which an army of beady-eyed, sharp-clawed monsters emerge, small in size but endless in number: the homunculi. Confronted with the horror that now threatens to taker her life and destroy her family, Sally desperately tries to warn the whole house, but there's just one problem: no one believes her. Will she make them understand in time, or will they become another chapter in the centuries-long horror story of Blackwood Manor?

Metrics

Opening Weekend:$8,525,728 (35.5% of total gross)
Legs:2.82 (domestic box office/biggest weekend)
Domestic Share:61.5% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 1.6 times production budget)
Theater counts:2,760 opening theaters/2,780 max. theaters, 3.7 weeks average run per theater
Infl. Adj. Dom. BO $32,688,927

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Hulu:Hulu

Movie Details

Domestic Releases: August 26th, 2011 (Wide) by FilmDistrict, released as Don't Be Afraid of the Dark
International Releases: January 13th, 2012 (Wide) (Italy)
March 30th, 2012 (Wide) (Venezuela)
April 5th, 2012 (Wide) (Peru)
May 31st, 2012 (Wide) (Bolivia)
Video Release: January 3rd, 2012 by Sony Pictures Home Entertainment
MPAA Rating: R for violence and terror
(Rating bulletin 2120, 5/12/2010)
Running Time: 100 minutes
Comparisons: vs. Shark Night 3D
Create your own comparison chart…
Keywords: Demons, Surprise Twist, Remake, Prologue, Dysfunctional Family, Supernatural, Supernatural Horror
Source:Remake
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Miramax Films, Necropia, Gran Via
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day) 204 $5,195,268 Sep 2, 2011 10
Labor Day (All Movies, 3-Day, Inflation Adjusted) 313 $7,403,093 Sep 2, 2011 10
Labor Day (All Movies, 4-Day, Fri-Mon) 168 $6,382,227 Sep 2, 2011 10
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 192 $9,094,477 Sep 2, 2011 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 26, 2011 4 $8,525,728   2,760 $3,089   $8,525,728 1
Sep 2, 2011 8 $5,195,268 -39% 2,780 $1,869   $16,635,457 2
Sep 9, 2011 12 $2,166,846 -58% 2,251 $963   $21,000,604 3
Sep 16, 2011 17 $1,124,591 -48% 1,334 $843   $22,783,502 4
Sep 23, 2011 23 $353,762 -69% 424 $834   $23,477,283 5
Sep 30, 2011 34 $129,142 -63% 216 $598   $23,708,510 6
Oct 7, 2011 38 $70,221 -46% 114 $616   $23,820,076 7
Oct 14, 2011 48 $43,081 -39% 80 $539   $23,886,449 8
Oct 21, 2011 59 $27,818 -35% 53 $525   $23,925,464 9
Oct 28, 2011 52 $41,182 +48% 75 $549   $23,974,729 10
Nov 4, 2011 51 $31,928 -22% 52 $614   $24,020,099 11
Nov 11, 2011 64 $13,845 -57% 32 $433   $24,042,490 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 26, 2011 3 $3,582,854     2,760 $1,298   $3,582,854 1
Aug 27, 2011 4 $3,034,455 -15%   2,760 $1,099   $6,617,309 2
Aug 28, 2011 5 $1,908,419 -37%   2,760 $691   $8,525,728 3
Aug 29, 2011 5 $800,638 -58%   2,760 $290   $9,326,366 4
Aug 30, 2011 5 $895,128 +12%   2,760 $324   $10,221,494 5
Aug 31, 2011 6 $621,588 -31%   2,760 $225   $10,843,082 6
Sep 1, 2011 6 $597,107 -4%   2,760 $216   $11,440,189 7
Sep 2, 2011 7 $1,472,333 +147% -59% 2,780 $530   $12,912,522 8
Sep 3, 2011 7 $1,924,895 +31% -37% 2,780 $692   $14,837,417 9
Sep 4, 2011 9 $1,798,040 -7% -6% 2,780 $647   $16,635,457 10
Sep 5, 2011 10 $1,186,959 -34% +48% 2,780 $427   $17,822,416 11
Sep 6, 2011 8 $409,642 -65% -54% 2,780 $147   $18,232,058 12
Sep 7, 2011 8 $312,185 -24% -50% 2,780 $112   $18,544,243 13
Sep 8, 2011 7 $289,515 -7% -52% 2,780 $104   $18,833,758 14
Sep 9, 2011 12 $674,589 +133% -54% 2,251 $300   $19,508,347 15
Sep 10, 2011 11 $999,222 +48% -48% 2,251 $444   $20,507,569 16
Sep 11, 2011 13 $493,035 -51% -73% 2,251 $219   $21,000,604 17
Sep 12, 2011 10 $155,216 -69% -87% 2,251 $69   $21,155,820 18
Sep 13, 2011 11 $182,972 +18% -55% 2,251 $81   $21,338,792 19
Sep 14, 2011 11 $156,156 -15% -50% 2,251 $69   $21,494,948 20
Sep 15, 2011 11 $163,963 +5% -43% 2,251 $73   $21,658,911 21
Sep 16, 2011 - $354,306 +116% -47% 1,334 $266   $22,013,217 22
Sep 17, 2011 16 $498,795 +41% -50% 1,334 $374   $22,512,012 23
Sep 18, 2011 17 $271,490 -46% -45% 1,334 $204   $22,783,502 24
Sep 19, 2011 15 $80,143 -70% -48% 1,334 $60   $22,863,645 25
Sep 20, 2011 15 $91,035 +14% -50% 1,334 $68   $22,954,680 26
Sep 21, 2011 - $80,044 -12% -49% 1,334 $60   $23,034,724 27
Sep 22, 2011 - $88,797 +11% -46% 1,334 $67   $23,123,521 28
Sep 23, 2011 - $110,106 +24% -69% 424 $260   $23,233,627 29
Sep 24, 2011 - $162,902 +48% -67% 424 $384   $23,396,529 30
Sep 25, 2011 - $80,754 -50% -70% 424 $190   $23,477,283 31
Sep 26, 2011 - $24,151 -70% -70% 424 $57   $23,501,434 32
Sep 27, 2011 - $25,262 +5% -72% 424 $60   $23,526,696 33
Sep 28, 2011 - $26,102 +3% -67% 424 $62   $23,552,798 34
Sep 29, 2011 - $26,570 +2% -70% 424 $63   $23,579,368 35
Sep 30, 2011 - $37,897 +43% -66% 216 $175   $23,617,265 36
Oct 1, 2011 - $61,124 +61% -62% 216 $283   $23,678,389 37
Oct 2, 2011 - $30,121 -51% -63% 216 $139   $23,708,510 38
Oct 3, 2011 - $9,410 -69% -61% 216 $44   $23,717,920 39
Oct 4, 2011 - $10,200 +8% -60% 216 $47   $23,728,120 40
Oct 5, 2011 - $11,496 +13% -56% 216 $53   $23,739,616 41
Oct 6, 2011 - $10,239 -11% -61% 216 $47   $23,749,855 42
Oct 7, 2011 - $19,685 +92% -48% 114 $173   $23,769,540 43
Oct 8, 2011 - $31,473 +60% -49% 114 $276   $23,801,013 44
Oct 9, 2011 - $19,063 -39% -37% 114 $167   $23,820,076 45
Oct 10, 2011 - $7,524 -61% -20% 114 $66   $23,827,600 46
Oct 11, 2011 - $5,619 -25% -45% 114 $49   $23,833,219 47
Oct 12, 2011 - $5,054 -10% -56% 114 $44   $23,838,273 48
Oct 13, 2011 - $5,095 +1% -50% 114 $45   $23,843,368 49
Oct 14, 2011 - $11,446 +125% -42% 80 $143   $23,854,814 50
Oct 15, 2011 - $23,321 +104% -26% 80 $292   $23,878,135 51
Oct 16, 2011 - $8,314 -64% -56% 80 $104   $23,886,449 52
Oct 17, 2011 - $3,038 -63% -60% 80 $38   $23,889,487 53
Oct 18, 2011 - $2,868 -6% -49% 80 $36   $23,892,355 54
Oct 19, 2011 - $2,909 +1% -42% 80 $36   $23,895,264 55
Oct 20, 2011 - $2,382 -18% -53% 80 $30   $23,897,646 56
Oct 21, 2011 - $8,972 +277% -22% 53 $169   $23,906,618 57
Oct 22, 2011 - $12,718 +42% -45% 53 $240   $23,919,336 58
Oct 23, 2011 - $6,128 -52% -26% 53 $116   $23,925,464 59
Oct 24, 2011 - $1,935 -68% -36% 53 $37   $23,927,399 60
Oct 25, 2011 - $2,341 +21% -18% 53 $44   $23,929,740 61
Oct 26, 2011 - $1,759 -25% -40% 53 $33   $23,931,499 62
Oct 27, 2011 - $2,048 +16% -14% 53 $39   $23,933,547 63
Oct 28, 2011 - $11,963 +484% +33% 75 $160   $23,945,510 64
Oct 29, 2011 - $18,005 +51% +42% 75 $240   $23,963,515 65
Oct 30, 2011 - $11,214 -38% +83% 75 $150   $23,974,729 66
Oct 31, 2011 - $4,490 -60% +132% 75 $60   $23,979,219 67
Nov 1, 2011 - $3,140 -30% +34% 75 $42   $23,982,359 68
Nov 2, 2011 - $2,863 -9% +63% 75 $38   $23,985,222 69
Nov 3, 2011 - $2,949 +3% +44% 75 $39   $23,988,171 70
Nov 4, 2011 - $8,944 +203% -25% 52 $172   $23,997,115 71
Nov 5, 2011 - $13,692 +53% -24% 52 $263   $24,010,807 72
Nov 6, 2011 - $9,292 -32% -17% 52 $179   $24,020,099 73
Nov 7, 2011 - $2,125 -77% -53% 52 $41   $24,022,224 74
Nov 8, 2011 - $2,199 +3% -30% 52 $42   $24,024,423 75
Nov 9, 2011 - $1,969 -10% -31% 52 $38   $24,026,392 76
Nov 10, 2011 - $2,253 +14% -24% 52 $43   $24,028,645 77
Nov 11, 2011 - $4,560 +102% -49% 32 $143   $24,033,205 78
Nov 12, 2011 - $5,395 +18% -61% 32 $169   $24,038,600 79
Nov 13, 2011 - $3,890 -28% -58% 32 $122   $24,042,490 80
Nov 14, 2011 - $1,162 -70% -45% 32 $36   $24,043,652 81
Nov 15, 2011 - $1,098 -6% -50% 32 $34   $24,044,750 82
Nov 16, 2011 - $956 -13% -51% 32 $30   $24,045,706 83
Nov 17, 2011 - $976 +2% -57% 32 $31   $24,046,682 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 26, 2011 4 $11,440,189   2,760 $4,145   $11,440,189 1
Sep 2, 2011 8 $7,393,569 -35% 2,780 $2,660   $18,833,758 2
Sep 9, 2011 11 $2,825,153 -62% 2,251 $1,255   $21,658,911 3
Sep 16, 2011 15 $1,464,610 -48% 1,334 $1,098   $23,123,521 4
Sep 23, 2011 24 $455,847 -69% 424 $1,075   $23,579,368 5
Sep 30, 2011 35 $170,487 -63% 216 $789   $23,749,855 6
Oct 7, 2011 39 $93,513 -45% 114 $820   $23,843,368 7
Oct 14, 2011 51 $54,278 -42% 80 $678   $23,897,646 8
Oct 21, 2011 59 $35,901 -34% 53 $677   $23,933,547 9
Oct 28, 2011 52 $54,624 +52% 75 $728   $23,988,171 10
Nov 4, 2011 52 $40,474 -26% 52 $778   $24,028,645 11
Nov 11, 2011 64 $18,037 -55% 32 $564   $24,046,682 12

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Bolivia 5/31/2012 $13,191 6 6 13 $53,615 12/29/2018
Italy 1/13/2012 $0 0 1 1 $1,545,452 12/14/2015
Peru 4/5/2012 $0 0 1 1 $288,390 12/29/2018
Venezuela 3/30/2012 $0 0 2 3 $426,869 12/6/2015
 
Rest of World $12,765,419
 
International Total$15,079,745 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 8, 20127107,426 107,426$1,825,168$1,825,1681
Jan 15, 20122336,694-66% 144,120$659,391$2,484,5592
Jan 22, 20122623,911-35% 168,031$461,004$2,945,5633

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 8, 2012724,865 24,865$496,052$496,0521

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Bailee Madison    Sally Hurst

Supporting Cast

Katie Holmes    Kim Hurst
Guy Pearce    Alex Hurst
Jack Thompson    Harris

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Troy Nixey    Director
Guillermo del Toro    Screenwriter
Matthew Robbins    Screenwriter
Guillermo del Toro    Producer
Mark Johnson    Producer
Stephen Jones    Executive Producer
William Horberg    Executive Producer
Tom Williams    Executive Producer

Blu-ray Sales: Overall Sales are in Remission

January 19th, 2012

The Blu-ray sales chart was both busy and slow this week. On the one hand, there were five new releases that charted this week, including three in the top ten. On the other hand, only one of those new releases, Contagion, did any significant business. It was able to sell 274,000 units while generating $4.93 million in revenue, giving it an opening week Blu-ray share of 40%. That's a very good share for a drama, but its overall home market run is disappointing. More...

DVD Sales: New Releases are Spreading

January 17th, 2012

There were five new releases to reach the top 30 on this week's DVD sales chart. This includes a new number one selling DVD, Contagion. The film sold 411,000 units during its first week of release generating $6.16 million. More...

DVD and Blu-ray Releases for January 3rd, 2012

January 3rd, 2012

The first Tuesday of the year is not a great time of year for new releases on the home market. It's an even worse time of year for critics, especially this year. With Christmas Day landing on the Sunday, many studios took the entire week off, so there are plenty of screeners that still haven't made it my way. (There is some good news here, as I was able to get caught up on all of the screeners that had previously arrived late.) A couple of these potential late arrivals are contenders for Pick of the Week, like Justified: Season Two - Buy from Amazon: DVD or Blu-ray and Mildred Pierce - Buy from Amazon: DVD or Blu-ray Combo Pack. They also have competition from Contagion - Buy from Amazon: DVD or Blu-ray, but in the end I gave that honor to The Guard - Buy from Amazon: DVD or Blu-ray. More...

Weekend Wrap-Up: Painless Labor Marks End of Summer

September 7th, 2011

We had a pleasant surprise over Labor Day long weekend as the holdover held on a lot better than expected, while the new releases were on par with expectations, at least on average. (One struggled, one came within a rounding error of the weekend prediction, and one crushed expectations.) This led to a total box office haul of $107 million from Friday through Sunday and $137 million if you include Monday. By comparison, last year the total box office was $106 million / $133 million. It was a close win, but a win's a win. Overall 2011 is behind 2010 by 4% at $7.46 billion to $7.78 billion. There's a slim chance 2011 will close the gap and come out on top in the end, but in order to do that, it will need to earn bigger victories than it did this weekend. More...

Contest: Don't Be Afraid to Enter: Winning Announcement

August 30th, 2011

The winners of our Don't Be Afraid to Enter contest were determined and they are... More...

Weekend Wrap-Up: Box Office was Beyond Help

August 29th, 2011

Hurricane Irene battered the east coast, which may have had a bigger impact at the box office than some were expecting, but at least it wasn't worst case scenario levels. The overall box office plummeted 25% to just $93 million. That wasn't the worst weekend of the year, but it came uncomfortably close. Compared to last year, the box office was down down 19%, meaning the year-to-date decline worsened. With 2011 down by 4.3% at $7.28 billion to $7.60 billion, the year is running out of time to make up the difference. If we go into the holiday season down by $320 million, it might be impossible to make up the ground, no matter how strong the Christmas releases are. More...

Weekend Predictions: Will The Help Clean Up at the Box Office?

August 25th, 2011

Three wide releases this week, Colombiana, Don't Be Afraid of the Dark and My Idiot Brother, but it is likely that none will pose much of a threat to The Help, which is likely to repeat at the top of the box office. There could be an interesting race for second place, as there's no clear consensus on which new release is the strongest or the weakest. Unfortunately, this is because all three are equally weak. Worse still, this weekend last year saw two films earn more than $20 million, which is a mark no film this weekend will match. On the other hand, those were the only two films to crack $10 million, while there could be four, or perhaps even five films do the same this weekend. Perhaps depth will help 2011 come out with a win, but I wouldn't be willing to bet money on that. More...

Contest: Don't Be Afraid to Enter

August 19th, 2011

As summer winds down, it becomes harder to figure out which film most deserves to be the target film in our weekly box office prediction contest. Colombiana appears to be opening the widest, but I think Don't Be Afraid of the Dark will be the bigger hit, so I'm picking it to be the target film. In order to win, one must simply predict the opening weekend box office number for Don't Be Afraid of the Dark. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of House of Payne: Volume Seven on DVD. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of House of Payne: Volume Eight on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: August

August 1st, 2011

It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Blackwood Manor has new tenants. While architect Alex Hurst and his new girlfriend Kim restore their Gothic mansion's period interiors, Alex's young daughter Sally--neglected by her real mother and brushed aside by the careerist father--can investigate the macabre history and dark corners of the estate. Spurring Sally's investigation are the voices--rasping whispers who call out to her from the basement, who promise her understanding and friendship, who are so very hungry and would like to be set free. When Sally gives in to her curiosity, she opens a gateway into a hellish underworld from which an army of beady-eyed, sharp-clawed monsters emerge, small in size but endless in number: the homunculi. Confronted with the horror that now threatens to taker her life and destroy her family, Sally desperately tries to warn the whole house, but there's just one problem: no one believes her. Will she make them understand in time, or will they become another chapter in the centuries-long horror story of Blackwood Manor?

Metrics

Opening Weekend:$8,525,728 (35.5% of total gross)
Legs:2.82 (domestic box office/biggest weekend)
Domestic Share:61.5% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 1.6 times production budget)
Theater counts:2,760 opening theaters/2,780 max. theaters, 3.7 weeks average run per theater
Infl. Adj. Dom. BO $32,688,927

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Hulu:Hulu

Movie Details

Domestic Releases: August 26th, 2011 (Wide) by FilmDistrict, released as Don't Be Afraid of the Dark
International Releases: January 13th, 2012 (Wide) (Italy)
March 30th, 2012 (Wide) (Venezuela)
April 5th, 2012 (Wide) (Peru)
May 31st, 2012 (Wide) (Bolivia)
Video Release: January 3rd, 2012 by Sony Pictures Home Entertainment
MPAA Rating: R for violence and terror
(Rating bulletin 2120, 5/12/2010)
Running Time: 100 minutes
Comparisons: vs. Shark Night 3D
Create your own comparison chart…
Keywords: Demons, Surprise Twist, Remake, Prologue, Dysfunctional Family, Supernatural, Supernatural Horror
Source:Remake
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Miramax Films, Necropia, Gran Via
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day) 204 $5,195,268 Sep 2, 2011 10
Labor Day (All Movies, 3-Day, Inflation Adjusted) 313 $7,403,093 Sep 2, 2011 10
Labor Day (All Movies, 4-Day, Fri-Mon) 168 $6,382,227 Sep 2, 2011 10
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 192 $9,094,477 Sep 2, 2011 10

Leading Cast

Bailee Madison    Sally Hurst

Supporting Cast

Katie Holmes    Kim Hurst
Guy Pearce    Alex Hurst
Jack Thompson    Harris

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Troy Nixey    Director
Guillermo del Toro    Screenwriter
Matthew Robbins    Screenwriter
Guillermo del Toro    Producer
Mark Johnson    Producer
Stephen Jones    Executive Producer
William Horberg    Executive Producer
Tom Williams    Executive Producer

Blu-ray Sales: Overall Sales are in Remission

January 19th, 2012

The Blu-ray sales chart was both busy and slow this week. On the one hand, there were five new releases that charted this week, including three in the top ten. On the other hand, only one of those new releases, Contagion, did any significant business. It was able to sell 274,000 units while generating $4.93 million in revenue, giving it an opening week Blu-ray share of 40%. That's a very good share for a drama, but its overall home market run is disappointing. More...

DVD Sales: New Releases are Spreading

January 17th, 2012

There were five new releases to reach the top 30 on this week's DVD sales chart. This includes a new number one selling DVD, Contagion. The film sold 411,000 units during its first week of release generating $6.16 million. More...

DVD and Blu-ray Releases for January 3rd, 2012

January 3rd, 2012

The first Tuesday of the year is not a great time of year for new releases on the home market. It's an even worse time of year for critics, especially this year. With Christmas Day landing on the Sunday, many studios took the entire week off, so there are plenty of screeners that still haven't made it my way. (There is some good news here, as I was able to get caught up on all of the screeners that had previously arrived late.) A couple of these potential late arrivals are contenders for Pick of the Week, like Justified: Season Two - Buy from Amazon: DVD or Blu-ray and Mildred Pierce - Buy from Amazon: DVD or Blu-ray Combo Pack. They also have competition from Contagion - Buy from Amazon: DVD or Blu-ray, but in the end I gave that honor to The Guard - Buy from Amazon: DVD or Blu-ray. More...

Weekend Wrap-Up: Painless Labor Marks End of Summer

September 7th, 2011

We had a pleasant surprise over Labor Day long weekend as the holdover held on a lot better than expected, while the new releases were on par with expectations, at least on average. (One struggled, one came within a rounding error of the weekend prediction, and one crushed expectations.) This led to a total box office haul of $107 million from Friday through Sunday and $137 million if you include Monday. By comparison, last year the total box office was $106 million / $133 million. It was a close win, but a win's a win. Overall 2011 is behind 2010 by 4% at $7.46 billion to $7.78 billion. There's a slim chance 2011 will close the gap and come out on top in the end, but in order to do that, it will need to earn bigger victories than it did this weekend. More...

Contest: Don't Be Afraid to Enter: Winning Announcement

August 30th, 2011

The winners of our Don't Be Afraid to Enter contest were determined and they are... More...

Weekend Wrap-Up: Box Office was Beyond Help

August 29th, 2011

Hurricane Irene battered the east coast, which may have had a bigger impact at the box office than some were expecting, but at least it wasn't worst case scenario levels. The overall box office plummeted 25% to just $93 million. That wasn't the worst weekend of the year, but it came uncomfortably close. Compared to last year, the box office was down down 19%, meaning the year-to-date decline worsened. With 2011 down by 4.3% at $7.28 billion to $7.60 billion, the year is running out of time to make up the difference. If we go into the holiday season down by $320 million, it might be impossible to make up the ground, no matter how strong the Christmas releases are. More...

Weekend Predictions: Will The Help Clean Up at the Box Office?

August 25th, 2011

Three wide releases this week, Colombiana, Don't Be Afraid of the Dark and My Idiot Brother, but it is likely that none will pose much of a threat to The Help, which is likely to repeat at the top of the box office. There could be an interesting race for second place, as there's no clear consensus on which new release is the strongest or the weakest. Unfortunately, this is because all three are equally weak. Worse still, this weekend last year saw two films earn more than $20 million, which is a mark no film this weekend will match. On the other hand, those were the only two films to crack $10 million, while there could be four, or perhaps even five films do the same this weekend. Perhaps depth will help 2011 come out with a win, but I wouldn't be willing to bet money on that. More...

Contest: Don't Be Afraid to Enter

August 19th, 2011

As summer winds down, it becomes harder to figure out which film most deserves to be the target film in our weekly box office prediction contest. Colombiana appears to be opening the widest, but I think Don't Be Afraid of the Dark will be the bigger hit, so I'm picking it to be the target film. In order to win, one must simply predict the opening weekend box office number for Don't Be Afraid of the Dark. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of House of Payne: Volume Seven on DVD. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of House of Payne: Volume Eight on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: August

August 1st, 2011

It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 26, 2011 4 $8,525,728   2,760 $3,089   $8,525,728 1
Sep 2, 2011 8 $5,195,268 -39% 2,780 $1,869   $16,635,457 2
Sep 9, 2011 12 $2,166,846 -58% 2,251 $963   $21,000,604 3
Sep 16, 2011 17 $1,124,591 -48% 1,334 $843   $22,783,502 4
Sep 23, 2011 23 $353,762 -69% 424 $834   $23,477,283 5
Sep 30, 2011 34 $129,142 -63% 216 $598   $23,708,510 6
Oct 7, 2011 38 $70,221 -46% 114 $616   $23,820,076 7
Oct 14, 2011 48 $43,081 -39% 80 $539   $23,886,449 8
Oct 21, 2011 59 $27,818 -35% 53 $525   $23,925,464 9
Oct 28, 2011 52 $41,182 +48% 75 $549   $23,974,729 10
Nov 4, 2011 51 $31,928 -22% 52 $614   $24,020,099 11
Nov 11, 2011 64 $13,845 -57% 32 $433   $24,042,490 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 26, 2011 3 $3,582,854     2,760 $1,298   $3,582,854 1
Aug 27, 2011 4 $3,034,455 -15%   2,760 $1,099   $6,617,309 2
Aug 28, 2011 5 $1,908,419 -37%   2,760 $691   $8,525,728 3
Aug 29, 2011 5 $800,638 -58%   2,760 $290   $9,326,366 4
Aug 30, 2011 5 $895,128 +12%   2,760 $324   $10,221,494 5
Aug 31, 2011 6 $621,588 -31%   2,760 $225   $10,843,082 6
Sep 1, 2011 6 $597,107 -4%   2,760 $216   $11,440,189 7
Sep 2, 2011 7 $1,472,333 +147% -59% 2,780 $530   $12,912,522 8
Sep 3, 2011 7 $1,924,895 +31% -37% 2,780 $692   $14,837,417 9
Sep 4, 2011 9 $1,798,040 -7% -6% 2,780 $647   $16,635,457 10
Sep 5, 2011 10 $1,186,959 -34% +48% 2,780 $427   $17,822,416 11
Sep 6, 2011 8 $409,642 -65% -54% 2,780 $147   $18,232,058 12
Sep 7, 2011 8 $312,185 -24% -50% 2,780 $112   $18,544,243 13
Sep 8, 2011 7 $289,515 -7% -52% 2,780 $104   $18,833,758 14
Sep 9, 2011 12 $674,589 +133% -54% 2,251 $300   $19,508,347 15
Sep 10, 2011 11 $999,222 +48% -48% 2,251 $444   $20,507,569 16
Sep 11, 2011 13 $493,035 -51% -73% 2,251 $219   $21,000,604 17
Sep 12, 2011 10 $155,216 -69% -87% 2,251 $69   $21,155,820 18
Sep 13, 2011 11 $182,972 +18% -55% 2,251 $81   $21,338,792 19
Sep 14, 2011 11 $156,156 -15% -50% 2,251 $69   $21,494,948 20
Sep 15, 2011 11 $163,963 +5% -43% 2,251 $73   $21,658,911 21
Sep 16, 2011 - $354,306 +116% -47% 1,334 $266   $22,013,217 22
Sep 17, 2011 16 $498,795 +41% -50% 1,334 $374   $22,512,012 23
Sep 18, 2011 17 $271,490 -46% -45% 1,334 $204   $22,783,502 24
Sep 19, 2011 15 $80,143 -70% -48% 1,334 $60   $22,863,645 25
Sep 20, 2011 15 $91,035 +14% -50% 1,334 $68   $22,954,680 26
Sep 21, 2011 - $80,044 -12% -49% 1,334 $60   $23,034,724 27
Sep 22, 2011 - $88,797 +11% -46% 1,334 $67   $23,123,521 28
Sep 23, 2011 - $110,106 +24% -69% 424 $260   $23,233,627 29
Sep 24, 2011 - $162,902 +48% -67% 424 $384   $23,396,529 30
Sep 25, 2011 - $80,754 -50% -70% 424 $190   $23,477,283 31
Sep 26, 2011 - $24,151 -70% -70% 424 $57   $23,501,434 32
Sep 27, 2011 - $25,262 +5% -72% 424 $60   $23,526,696 33
Sep 28, 2011 - $26,102 +3% -67% 424 $62   $23,552,798 34
Sep 29, 2011 - $26,570 +2% -70% 424 $63   $23,579,368 35
Sep 30, 2011 - $37,897 +43% -66% 216 $175   $23,617,265 36
Oct 1, 2011 - $61,124 +61% -62% 216 $283   $23,678,389 37
Oct 2, 2011 - $30,121 -51% -63% 216 $139   $23,708,510 38
Oct 3, 2011 - $9,410 -69% -61% 216 $44   $23,717,920 39
Oct 4, 2011 - $10,200 +8% -60% 216 $47   $23,728,120 40
Oct 5, 2011 - $11,496 +13% -56% 216 $53   $23,739,616 41
Oct 6, 2011 - $10,239 -11% -61% 216 $47   $23,749,855 42
Oct 7, 2011 - $19,685 +92% -48% 114 $173   $23,769,540 43
Oct 8, 2011 - $31,473 +60% -49% 114 $276   $23,801,013 44
Oct 9, 2011 - $19,063 -39% -37% 114 $167   $23,820,076 45
Oct 10, 2011 - $7,524 -61% -20% 114 $66   $23,827,600 46
Oct 11, 2011 - $5,619 -25% -45% 114 $49   $23,833,219 47
Oct 12, 2011 - $5,054 -10% -56% 114 $44   $23,838,273 48
Oct 13, 2011 - $5,095 +1% -50% 114 $45   $23,843,368 49
Oct 14, 2011 - $11,446 +125% -42% 80 $143   $23,854,814 50
Oct 15, 2011 - $23,321 +104% -26% 80 $292   $23,878,135 51
Oct 16, 2011 - $8,314 -64% -56% 80 $104   $23,886,449 52
Oct 17, 2011 - $3,038 -63% -60% 80 $38   $23,889,487 53
Oct 18, 2011 - $2,868 -6% -49% 80 $36   $23,892,355 54
Oct 19, 2011 - $2,909 +1% -42% 80 $36   $23,895,264 55
Oct 20, 2011 - $2,382 -18% -53% 80 $30   $23,897,646 56
Oct 21, 2011 - $8,972 +277% -22% 53 $169   $23,906,618 57
Oct 22, 2011 - $12,718 +42% -45% 53 $240   $23,919,336 58
Oct 23, 2011 - $6,128 -52% -26% 53 $116   $23,925,464 59
Oct 24, 2011 - $1,935 -68% -36% 53 $37   $23,927,399 60
Oct 25, 2011 - $2,341 +21% -18% 53 $44   $23,929,740 61
Oct 26, 2011 - $1,759 -25% -40% 53 $33   $23,931,499 62
Oct 27, 2011 - $2,048 +16% -14% 53 $39   $23,933,547 63
Oct 28, 2011 - $11,963 +484% +33% 75 $160   $23,945,510 64
Oct 29, 2011 - $18,005 +51% +42% 75 $240   $23,963,515 65
Oct 30, 2011 - $11,214 -38% +83% 75 $150   $23,974,729 66
Oct 31, 2011 - $4,490 -60% +132% 75 $60   $23,979,219 67
Nov 1, 2011 - $3,140 -30% +34% 75 $42   $23,982,359 68
Nov 2, 2011 - $2,863 -9% +63% 75 $38   $23,985,222 69
Nov 3, 2011 - $2,949 +3% +44% 75 $39   $23,988,171 70
Nov 4, 2011 - $8,944 +203% -25% 52 $172   $23,997,115 71
Nov 5, 2011 - $13,692 +53% -24% 52 $263   $24,010,807 72
Nov 6, 2011 - $9,292 -32% -17% 52 $179   $24,020,099 73
Nov 7, 2011 - $2,125 -77% -53% 52 $41   $24,022,224 74
Nov 8, 2011 - $2,199 +3% -30% 52 $42   $24,024,423 75
Nov 9, 2011 - $1,969 -10% -31% 52 $38   $24,026,392 76
Nov 10, 2011 - $2,253 +14% -24% 52 $43   $24,028,645 77
Nov 11, 2011 - $4,560 +102% -49% 32 $143   $24,033,205 78
Nov 12, 2011 - $5,395 +18% -61% 32 $169   $24,038,600 79
Nov 13, 2011 - $3,890 -28% -58% 32 $122   $24,042,490 80
Nov 14, 2011 - $1,162 -70% -45% 32 $36   $24,043,652 81
Nov 15, 2011 - $1,098 -6% -50% 32 $34   $24,044,750 82
Nov 16, 2011 - $956 -13% -51% 32 $30   $24,045,706 83
Nov 17, 2011 - $976 +2% -57% 32 $31   $24,046,682 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 26, 2011 4 $11,440,189   2,760 $4,145   $11,440,189 1
Sep 2, 2011 8 $7,393,569 -35% 2,780 $2,660   $18,833,758 2
Sep 9, 2011 11 $2,825,153 -62% 2,251 $1,255   $21,658,911 3
Sep 16, 2011 15 $1,464,610 -48% 1,334 $1,098   $23,123,521 4
Sep 23, 2011 24 $455,847 -69% 424 $1,075   $23,579,368 5
Sep 30, 2011 35 $170,487 -63% 216 $789   $23,749,855 6
Oct 7, 2011 39 $93,513 -45% 114 $820   $23,843,368 7
Oct 14, 2011 51 $54,278 -42% 80 $678   $23,897,646 8
Oct 21, 2011 59 $35,901 -34% 53 $677   $23,933,547 9
Oct 28, 2011 52 $54,624 +52% 75 $728   $23,988,171 10
Nov 4, 2011 52 $40,474 -26% 52 $778   $24,028,645 11
Nov 11, 2011 64 $18,037 -55% 32 $564   $24,046,682 12

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Bolivia 5/31/2012 $13,191 6 6 13 $53,615 12/29/2018
Italy 1/13/2012 $0 0 1 1 $1,545,452 12/14/2015
Peru 4/5/2012 $0 0 1 1 $288,390 12/29/2018
Venezuela 3/30/2012 $0 0 2 3 $426,869 12/6/2015
 
Rest of World $12,765,419
 
International Total$15,079,745 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 8, 20127107,426 107,426$1,825,168$1,825,1681
Jan 15, 20122336,694-66% 144,120$659,391$2,484,5592
Jan 22, 20122623,911-35% 168,031$461,004$2,945,5633

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 8, 2012724,865 24,865$496,052$496,0521

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.