Drag Me To Hell (2009)

Theatrical Performance
Domestic Box Office $42,100,625Details
International Box Office $49,287,862Details
Worldwide Box Office $91,388,487
Home Market Performance
Est. Domestic DVD Sales $14,755,548 Details
Est. Domestic Blu-ray Sales $2,711,598 Details
Total Est. Domestic Video Sales $17,467,146
Further financial details...

Metrics

Opening Weekend:$15,825,480 (37.6% of total gross)
Legs:2.66 (domestic box office/biggest weekend)
Domestic Share:46.1% (domestic box office/worldwide)
Production Budget:$30,000,000 (worldwide box office is 3.0 times production budget)
Theater counts:2,508 opening theaters/2,510 max. theaters, 4.2 weeks average run per theater
Infl. Adj. Dom. BO $59,109,270

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,201-2,300) 2,201 $42,100,625
All Time International Box Office (Rank 1,901-2,000) 1,996 $49,287,862
All Time Worldwide Box Office (Rank 1,901-2,000) 1,975 $91,388,487

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes, iTunes
Google Play:Google Play, Google Play
Netflix:Netflix

Movie Details

Domestic Releases: May 29th, 2009 (Wide) by Universal
International Releases: July 23rd, 2009 (Limited) (New Zealand)
Video Release: October 13th, 2009 by Universal Home Entertainment, released as Drag Me to Hell
MPAA Rating: PG-13 for sequences of horror violence, terror, disturbing images and language
Running Time: 99 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Exorcism, Curses, Supernatural, Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Mandate Pictures
Production Countries: United States
Languages: English, Spanish

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 29, 2009 4 $15,825,480   2,508 $6,310   $15,825,480 1
Jun 5, 2009 7 $7,040,550 -56% 2,510 $2,805   $28,233,230 2
Jun 12, 2009 10 $3,932,585 -44% 2,273 $1,730   $35,214,475 3
Jun 19, 2009 12 $1,974,375 -50% 1,625 $1,215   $39,234,860 4
Jun 26, 2009 15 $583,215 -70% 659 $885   $40,536,230 5
Jul 3, 2009 25 $250,335 -57% 298 $840   $41,054,455 6
Jul 10, 2009 27 $220,515 -12% 241 $915   $41,449,165 7
Jul 17, 2009 30 $150,705 -32% 192 $785   $41,703,805 8
Jul 24, 2009 34 $111,020 -26% 150 $740   $41,905,070 9
Jul 31, 2009 35 $91,615 -17% 111 $825   $42,057,340 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 29, 2009 3 $6,407,940     2,508 $2,555   $6,407,940 1
May 30, 2009 4 $5,755,860 -10%   2,508 $2,295   $12,163,800 2
May 31, 2009 4 $3,661,680 -36%   2,508 $1,460   $15,825,480 3
Jun 1, 2009 4 $1,505,555 -59%   2,508 $600   $17,331,035 4
Jun 2, 2009 4 $1,428,885 -5%   2,508 $570   $18,759,920 5
Jun 3, 2009 4 $1,266,540 -11%   2,508 $505   $20,026,460 6
Jun 4, 2009 5 $1,166,220 -8%   2,508 $465   $21,192,680 7
Jun 5, 2009 6 $2,572,750 +121% -60% 2,510 $1,025   $23,765,430 8
Jun 6, 2009 7 $2,773,550 +8% -52% 2,510 $1,105   $26,538,980 9
Jun 7, 2009 8 $1,694,250 -39% -54% 2,510 $675   $28,233,230 10
Jun 8, 2009 7 $801,995 -53% -47% 2,510 $320   $29,035,225 11
Jun 9, 2009 8 $778,100 -3% -46% 2,510 $310   $29,813,325 12
Jun 10, 2009 7 $727,935 -6% -43% 2,510 $290   $30,541,260 13
Jun 11, 2009 7 $740,630 +2% -36% 2,510 $295   $31,281,890 14
Jun 12, 2009 9 $1,375,400 +86% -47% 2,273 $605   $32,657,290 15
Jun 13, 2009 10 $1,579,745 +15% -43% 2,273 $695   $34,237,035 16
Jun 14, 2009 10 $977,440 -38% -42% 2,273 $430   $35,214,475 17
Jun 15, 2009 9 $522,790 -47% -35% 2,273 $230   $35,737,265 18
Jun 16, 2009 10 $534,155 +2% -31% 2,273 $235   $36,271,420 19
Jun 17, 2009 10 $489,005 -8% -33% 2,273 $215   $36,760,425 20
Jun 18, 2009 10 $500,060 +2% -32% 2,273 $220   $37,260,485 21
Jun 19, 2009 12 $674,375 +35% -51% 1,625 $415   $37,934,860 22
Jun 20, 2009 12 $796,250 +18% -50% 1,625 $490   $38,731,110 23
Jun 21, 2009 12 $503,750 -37% -48% 1,625 $310   $39,234,860 24
Jun 22, 2009 12 $268,125 -47% -49% 1,625 $165   $39,502,985 25
Jun 23, 2009 12 $227,125 -15% -57% 1,625 $140   $39,730,110 26
Jun 24, 2009 13 $118,025 -48% -76% 874 $135   $39,848,135 27
Jun 25, 2009 14 $104,880 -11% -79% 874 $120   $39,953,015 28
Jun 26, 2009 15 $194,405 +85% -71% 659 $295   $40,147,420 29
Jun 27, 2009 15 $240,535 +24% -70% 659 $365   $40,387,955 30
Jun 28, 2009 15 $148,275 -38% -71% 659 $225   $40,536,230 31
Jun 29, 2009 16 $82,125 -45% -69% 659 $125   $40,618,355 32
Jun 30, 2009 17 $85,670 +4% -62% 659 $130   $40,704,025 33
Jul 1, 2009 - $46,195 -46% -61% 308 $150   $40,750,220 34
Jul 2, 2009 - $53,900 +17% -49% 308 $175   $40,804,120 35
Jul 3, 2009 20 $99,830 +85% -49% 298 $335   $40,903,950 36
Jul 4, 2009 20 $64,085 -36% -73% 298 $215   $40,968,035 37
Jul 5, 2009 17 $86,420 +35% -42% 298 $290   $41,054,455 38
Jul 6, 2009 18 $44,700 -48% -46% 298 $150   $41,099,155 39
Jul 7, 2009 19 $43,210 -3% -50% 298 $145   $41,142,365 40
Jul 8, 2009 20 $43,165 n/c -7% 298 $145   $41,185,530 41
Jul 9, 2009 19 $43,120 n/c -20% 298 $145   $41,228,650 42
Jul 10, 2009 - $74,710 +73% -25% 241 $310   $41,303,360 43
Jul 11, 2009 - $87,965 +18% +37% 241 $365   $41,391,325 44
Jul 12, 2009 - $57,840 -34% -33% 241 $240   $41,449,165 45
Jul 13, 2009 - $30,055 -48% -33% 241 $125   $41,479,220 46
Jul 14, 2009 - $29,005 -3% -33% 241 $120   $41,508,225 47
Jul 15, 2009 - $21,905 -24% -49% 208 $105   $41,530,130 48
Jul 16, 2009 - $22,970 +5% -47% 208 $110   $41,553,100 49
Jul 17, 2009 - $47,040 +105% -37% 192 $245   $41,600,140 50
Jul 18, 2009 - $62,385 +33% -29% 192 $325   $41,662,525 51
Jul 19, 2009 - $41,280 -34% -29% 192 $215   $41,703,805 52
Jul 20, 2009 - $22,045 -47% -27% 192 $115   $41,725,850 53
Jul 21, 2009 - $22,080 n/c -24% 192 $115   $41,747,930 54
Jul 22, 2009 - $22,995 +4% +5% 192 $120   $41,770,925 55
Jul 23, 2009 - $23,125 +1% +1% 192 $120   $41,794,050 56
Jul 24, 2009 - $34,525 +49% -27% 150 $230   $41,828,575 57
Jul 25, 2009 - $47,995 +39% -23% 150 $320   $41,876,570 58
Jul 26, 2009 - $28,500 -41% -31% 150 $190   $41,905,070 59
Jul 27, 2009 - $14,245 -50% -35% 150 $95   $41,919,315 60
Jul 28, 2009 - $15,750 +11% -29% 150 $105   $41,935,065 61
Jul 29, 2009 - $14,965 -5% -35% 150 $100   $41,950,030 62
Jul 30, 2009 - $15,695 +5% -32% 150 $105   $41,965,725 63
Jul 31, 2009 - $27,195 +73% -21% 111 $245   $41,992,920 64
Aug 1, 2009 - $37,185 +37% -23% 111 $335   $42,030,105 65
Aug 2, 2009 - $27,235 -27% -4% 111 $245   $42,057,340 66
Aug 3, 2009 - $11,655 -57% -18% 111 $105   $42,068,995 67
Aug 4, 2009 - $11,095 -5% -30% 111 $100   $42,080,090 68
Aug 5, 2009 - $10,545 -5% -30% 111 $95   $42,090,635 69
Aug 6, 2009 - $9,990 -5% -36% 111 $90   $42,100,625 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 29, 2009 4 $21,192,680   2,508 $8,450   $21,192,680 1
Jun 5, 2009 7 $10,089,210 -52% 2,510 $4,020   $31,281,890 2
Jun 12, 2009 10 $5,978,595 -41% 2,273 $2,630   $37,260,485 3
Jun 19, 2009 13 $2,692,530 -55% 1,625 $1,657   $39,953,015 4
Jun 26, 2009 17 $851,105 -68% 659 $1,292   $40,804,120 5
Jul 3, 2009 24 $424,530 -50% 298 $1,425   $41,228,650 6
Jul 10, 2009 29 $324,450 -24% 241 $1,346   $41,553,100 7
Jul 17, 2009 30 $240,950 -26% 192 $1,255   $41,794,050 8
Jul 24, 2009 35 $171,675 -29% 150 $1,145   $41,965,725 9
Jul 31, 2009 37 $134,900 -21% 111 $1,215   $42,100,625 10

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
New Zealand 7/23/2009 $0 0 1 1 $905 8/17/2021
 
Rest of World $49,286,957
 
International Total$49,287,862 8/17/2021

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 18, 20094338,274 338,274$5,747,275$5,747,2751
Oct 25, 20096119,741-65% 458,015$2,214,011$7,961,2862
Nov 1, 2009985,747-28% 543,762$1,585,462$9,546,7483
Nov 8, 20092191,410+7% 635,172$1,631,668$11,178,4164

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 18, 2009351,986 51,986$938,872$938,8721
Oct 25, 2009713,215-75% 65,201$240,109$1,178,9812
Nov 1, 20091112,696-4% 77,897$230,428$1,409,4093

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Alison Lohman    Christine Brown

Supporting Cast

Justin Long    Clay Dalton
Lorna Raver    Mrs. Ganush
Dileep Rao    Rham Jas
David Paymer    Mr. Jacks
Adriana Barraza    Shaun San Dena
Chelcie Ross    Leonard Dalton
Reggie Lee    Stu Rubin

Uncategorized

Jessica Lucas   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Sam Raimi    Director
Sam Raimi    Screenwriter
Cristen Carr Strubbe    Producer
Grant Curtis    Producer
Ivan Raimi    Producer
Joseph Drake    Producer
Joshua Donen    Producer

Oscar Contest: Category Highlight: Best Picture

March 6th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Picture and we actually have a real race in this category. More...

Oscar Contest: Category Highlight: Best Original Screenplay

March 4th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should feel honored to just be nominated. Today we look at Best Original Screenplay, which is one of the more competitive categories this year. More...

DVD Rentals - Fallen on Top

November 3rd, 2009

It was almost a slow week for new releases, sort of. Granted, we had the biggest movie of the year come out on the home market, but that was practically the only release of note. That release, Transformers - Revenge of the Fallen, easily won the race to top the rental chart with nearly three times the rentals as The Proposal managed during its second week of release. More...

DVD Sales - Getting Hitched to Proposal

October 27th, 2009

The Proposal led all new releases and totally dominated the sales chart this week selling 2.41 million units generating $39.26 million in the process. More...

DVD Rentals - Props to Proposal

October 27th, 2009

There were five new releases to reach the top 30 this past week, including three that reached the top five. The best rental overall was The Proposal with close to double the rentals of Land of the Lost. More...

DVD Releases for October 13th, 2009

October 12th, 2009

Not a great week for home market releases. The best-selling DVD is The Proposal while Drag Me To Hell will likely be the best selling Blu-ray title of the week. Drag Me To Hell could have been a DVD Pick of the Week, but weak extras leads me to believe there will be a special edition coming out sooner rather than later. More...

International Details - One for the Ages

August 8th, 2009

Ice Age - Dawn of the Dinosaurs became the all-time highest grossing animated film on the international scene during the past week. Over the weekend it earned $24.66 million on 8844 screens in 68 markets for a total of $551.39 million internationally, which tops the $526.88 million earned by Finding Nemo. On the other hand, that film made $866.59 million worldwide compared to this film's running tally of $733.45 million. Ice Age isn't done yet, and should reach a couple milestones before it is done. but the record is likely safe. More...

International Details - Terminating Another Milestone

June 28th, 2009

Terminator Salvation fell to second place with $18.94 million on 9263 screens in 71 markets over the weekend, for a total of $200.84 million internationally and $320.57 million worldwide. The film has been troubled by sharp drop-offs internationally, and that was certainly the case this past weekend, as it was down 65% in Japan. Japan. It was down 65% in Japan, which is a market known for its strong holds. It still added $3.72 million on 697 screens over the weekend for a total of $19.70 million after two, but that's a sharper decline than anticipated. More...

International details - Hangover Shows Potential Overseas

June 21st, 2009

Night at the Museum - Battle for the Smithsonian remained in second place adding a solid $18.53 million on 8300 screens in 67 markets for a total of $175.90 million. The film opened in first place in Mexico, no surprise there, but with $3.34 million on 1150 screens its per screen average is not that impressive and being booked on more than 1000 screens, you think the studio was expecting a bit more. The film did hang on better than most in South Korea down just 50% to $2.13 million on 576 screens over the weekend for a total of $7.57 million after two. It also added $1.77 million on 506 screens in the U.K. for a total of $27.96 million, which is its best single market of its run so far. More...

International Details - Racing Towards Milestones

June 14th, 2009

Night at the Museum - Battle for the Smithsonian was pushed into second place in the international chart, but still added $27.88 million on 8350 screens in 66 markets while it lifted its international total to $149.55 million. The film opened in first place in South Korea with $4.33 million on 669 screens over the weekend and $4.75 million in total. It also remained in first place in China with $2.1 million on 818 screens over the weekend and $12.2 million in total, but that was a huge drop-off from last week. On the other hand, the film improved by 18% in the U.K. with $3.96 million on 509 screens over the weekend for a running tally of $25.31 million after three. That's better than the film's performance here, if you take into account the relative size of the two markets. The film opens in Mexico this weekend, and in Japan in August. It has likely reached $300 million worldwide already, and could make it all the way to $400 million before it is done. This is a drop-off from its predecessor, but the film is still well on its way to profitability and will get there before it reaches the lucrative home market. More...

Box Office Hangover Pleases Moviegoers

June 9th, 2009

We had a surprise number one at the box office this past weekend, and the films that beat Thursday's predictions outnumber those that failed to reach expected levels, both in terms of the number of films and in terms of total box office generated. This helped the industry to $165 million at the box office over the weekend; however, this was down about 0.2% from last weekend and 5.4% from the same weekend last year. That said, this is better than most were expecting, and 2009 is still way ahead of 2008's pace at $4.34 billion to $3.85 billion. More...

International Details - Terminator's Salvation Yet to Come

June 7th, 2009

Terminator Salvation opened worldwide this weekend, but we won't have those numbers till Wednesday. In the meantime, it earned third place with $13.37 million on 1283 screens in 12 markets for a total of $25.52 million. Most of this has come from South Korea, where it slipped to second place with $4.21 million on 713 screens over the weekend for a total of $15.52 million after two. So far the film has been a disappointment domestically, but it can salvage its run with a massive box office next weekend on the international stage. If it does so, profitability will be assured, but that's a big 'if'. More...

Will New Releases Be Lost at the Box Office?

June 4th, 2009

It looks like we will have another losing weekend at the box office, as none of the three new wide releases look like they will come close to last year's winner. In fact, they might not top last year's second place film, or the sophomore stint of last week's box office champ. More...

Pixar Up, Box Office Down

June 1st, 2009

It was a close call, but 2009 wasn't able to keep pace with 2008, despite Up's better than expected opening. Overall, the box office generated $166 million, which was 6.0% lower than last weekend and 1.4% lower than the same weekend last year. Year-to-date, 2009 still has an impressive 13.6% lead over 2008 at $4.11 billion to $3.61 billion, and even with weakness over the next few weeks, 2009 should maintain its lead for a while to come. More...

Weekend Estimates: Up Continues Pixar Tradition

May 31st, 2009

Up has become the seventh Pixar out of nine to record a $50 million weekend, according to Disney's estimates released on Sunday. The new toon scored an estimated $68.2 million, which, if it holds up, will be the third-best opening for Pixar, behind The Incredibles ($70.5 million) and Finding Nemo ($70.3 million). (See complete box office history for Pixar movies.) With the summer just heating up, Disney can bank on having a $200 million hit on their hands. More...

Movie Website Reviews for the Weekend of May 29th, 2009

May 30th, 2009

Not much competition for the Weekly Website Award this time around, as there was only one site that was significantly above average. That site was Up's Official Site, and it is the winner of the Weekly Website Award. More...

Can the Box Office Remain Up?

May 28th, 2009

There are some people worrying that 2009's winning streak could be coming to an end. Not only was last weekend barely above 2008's pace, but this weekend could see an actual decline due to a number of factors. This includes a surprisingly strong film opening in first place last year, as well as weakness in one of the new releases from last week. Up should carry its weight, but it might not be enough. More...

2009 Preview: May

May 1st, 2009

Last May was strong with two films that cracked $300 million at the box office. This May we might not have any movies reach that milestone. Then again, there are six films that have a shot to reach $200 million. I'm not saying all of them will get there, but I would be surprised if at least two of them don't get there, while all six should reach at least $100 million, which is two more than the same month last year. There are also a few midlevel hits in the waiting, as a few limited releases of note. This latter category includes The Brothers Bloom, Departures, and Pontypool. More...

New Movie US Release Dates - July 6, 2008

July 6th, 2008

This week's round of new movie release information contains release dates for Quarantined, Drag Me To Hell, Cats and Dogs 2 and more! More...

Cast Updates - March 28, 2008

March 28th, 2008

This week's round of new casting information contains updates for Crazy on the Outside, Two Lovers, W., and more! More...

Cast Updates - March 13, 2008

March 13th, 2008

This week's round of new casting information contains updates for Confessions of a Shopaholic, Monsters vs Aliens, The Promotion, and more! More...

Cast Updates - March 6, 2008

March 6th, 2008

This week's round of new casting information contains updates for Fast and the Furious 4, Hamlet 2, Vivaldi, and more! More...

Cast Updates - February 24, 2008

February 24th, 2008

This week's round of new casting information contains updates for Ghosts of Girlfriends Past, Hoodwinked 2, Shanghai, and more! More...

New Movie Announcements, Stars and Directors - February 19, 2008

February 19th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$15,825,480 (37.6% of total gross)
Legs:2.66 (domestic box office/biggest weekend)
Domestic Share:46.1% (domestic box office/worldwide)
Production Budget:$30,000,000 (worldwide box office is 3.0 times production budget)
Theater counts:2,508 opening theaters/2,510 max. theaters, 4.2 weeks average run per theater
Infl. Adj. Dom. BO $59,109,270

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,201-2,300) 2,201 $42,100,625
All Time International Box Office (Rank 1,901-2,000) 1,996 $49,287,862
All Time Worldwide Box Office (Rank 1,901-2,000) 1,975 $91,388,487

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes, iTunes
Google Play:Google Play, Google Play
Netflix:Netflix

Movie Details

Domestic Releases: May 29th, 2009 (Wide) by Universal
International Releases: July 23rd, 2009 (Limited) (New Zealand)
Video Release: October 13th, 2009 by Universal Home Entertainment, released as Drag Me to Hell
MPAA Rating: PG-13 for sequences of horror violence, terror, disturbing images and language
Running Time: 99 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Exorcism, Curses, Supernatural, Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Mandate Pictures
Production Countries: United States
Languages: English, Spanish

Leading Cast

Alison Lohman    Christine Brown

Supporting Cast

Justin Long    Clay Dalton
Lorna Raver    Mrs. Ganush
Dileep Rao    Rham Jas
David Paymer    Mr. Jacks
Adriana Barraza    Shaun San Dena
Chelcie Ross    Leonard Dalton
Reggie Lee    Stu Rubin

Uncategorized

Jessica Lucas   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Sam Raimi    Director
Sam Raimi    Screenwriter
Cristen Carr Strubbe    Producer
Grant Curtis    Producer
Ivan Raimi    Producer
Joseph Drake    Producer
Joshua Donen    Producer

Oscar Contest: Category Highlight: Best Picture

March 6th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Picture and we actually have a real race in this category. More...

Oscar Contest: Category Highlight: Best Original Screenplay

March 4th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should feel honored to just be nominated. Today we look at Best Original Screenplay, which is one of the more competitive categories this year. More...

DVD Rentals - Fallen on Top

November 3rd, 2009

It was almost a slow week for new releases, sort of. Granted, we had the biggest movie of the year come out on the home market, but that was practically the only release of note. That release, Transformers - Revenge of the Fallen, easily won the race to top the rental chart with nearly three times the rentals as The Proposal managed during its second week of release. More...

DVD Sales - Getting Hitched to Proposal

October 27th, 2009

The Proposal led all new releases and totally dominated the sales chart this week selling 2.41 million units generating $39.26 million in the process. More...

DVD Rentals - Props to Proposal

October 27th, 2009

There were five new releases to reach the top 30 this past week, including three that reached the top five. The best rental overall was The Proposal with close to double the rentals of Land of the Lost. More...

DVD Releases for October 13th, 2009

October 12th, 2009

Not a great week for home market releases. The best-selling DVD is The Proposal while Drag Me To Hell will likely be the best selling Blu-ray title of the week. Drag Me To Hell could have been a DVD Pick of the Week, but weak extras leads me to believe there will be a special edition coming out sooner rather than later. More...

International Details - One for the Ages

August 8th, 2009

Ice Age - Dawn of the Dinosaurs became the all-time highest grossing animated film on the international scene during the past week. Over the weekend it earned $24.66 million on 8844 screens in 68 markets for a total of $551.39 million internationally, which tops the $526.88 million earned by Finding Nemo. On the other hand, that film made $866.59 million worldwide compared to this film's running tally of $733.45 million. Ice Age isn't done yet, and should reach a couple milestones before it is done. but the record is likely safe. More...

International Details - Terminating Another Milestone

June 28th, 2009

Terminator Salvation fell to second place with $18.94 million on 9263 screens in 71 markets over the weekend, for a total of $200.84 million internationally and $320.57 million worldwide. The film has been troubled by sharp drop-offs internationally, and that was certainly the case this past weekend, as it was down 65% in Japan. Japan. It was down 65% in Japan, which is a market known for its strong holds. It still added $3.72 million on 697 screens over the weekend for a total of $19.70 million after two, but that's a sharper decline than anticipated. More...

International details - Hangover Shows Potential Overseas

June 21st, 2009

Night at the Museum - Battle for the Smithsonian remained in second place adding a solid $18.53 million on 8300 screens in 67 markets for a total of $175.90 million. The film opened in first place in Mexico, no surprise there, but with $3.34 million on 1150 screens its per screen average is not that impressive and being booked on more than 1000 screens, you think the studio was expecting a bit more. The film did hang on better than most in South Korea down just 50% to $2.13 million on 576 screens over the weekend for a total of $7.57 million after two. It also added $1.77 million on 506 screens in the U.K. for a total of $27.96 million, which is its best single market of its run so far. More...

International Details - Racing Towards Milestones

June 14th, 2009

Night at the Museum - Battle for the Smithsonian was pushed into second place in the international chart, but still added $27.88 million on 8350 screens in 66 markets while it lifted its international total to $149.55 million. The film opened in first place in South Korea with $4.33 million on 669 screens over the weekend and $4.75 million in total. It also remained in first place in China with $2.1 million on 818 screens over the weekend and $12.2 million in total, but that was a huge drop-off from last week. On the other hand, the film improved by 18% in the U.K. with $3.96 million on 509 screens over the weekend for a running tally of $25.31 million after three. That's better than the film's performance here, if you take into account the relative size of the two markets. The film opens in Mexico this weekend, and in Japan in August. It has likely reached $300 million worldwide already, and could make it all the way to $400 million before it is done. This is a drop-off from its predecessor, but the film is still well on its way to profitability and will get there before it reaches the lucrative home market. More...

Box Office Hangover Pleases Moviegoers

June 9th, 2009

We had a surprise number one at the box office this past weekend, and the films that beat Thursday's predictions outnumber those that failed to reach expected levels, both in terms of the number of films and in terms of total box office generated. This helped the industry to $165 million at the box office over the weekend; however, this was down about 0.2% from last weekend and 5.4% from the same weekend last year. That said, this is better than most were expecting, and 2009 is still way ahead of 2008's pace at $4.34 billion to $3.85 billion. More...

International Details - Terminator's Salvation Yet to Come

June 7th, 2009

Terminator Salvation opened worldwide this weekend, but we won't have those numbers till Wednesday. In the meantime, it earned third place with $13.37 million on 1283 screens in 12 markets for a total of $25.52 million. Most of this has come from South Korea, where it slipped to second place with $4.21 million on 713 screens over the weekend for a total of $15.52 million after two. So far the film has been a disappointment domestically, but it can salvage its run with a massive box office next weekend on the international stage. If it does so, profitability will be assured, but that's a big 'if'. More...

Will New Releases Be Lost at the Box Office?

June 4th, 2009

It looks like we will have another losing weekend at the box office, as none of the three new wide releases look like they will come close to last year's winner. In fact, they might not top last year's second place film, or the sophomore stint of last week's box office champ. More...

Pixar Up, Box Office Down

June 1st, 2009

It was a close call, but 2009 wasn't able to keep pace with 2008, despite Up's better than expected opening. Overall, the box office generated $166 million, which was 6.0% lower than last weekend and 1.4% lower than the same weekend last year. Year-to-date, 2009 still has an impressive 13.6% lead over 2008 at $4.11 billion to $3.61 billion, and even with weakness over the next few weeks, 2009 should maintain its lead for a while to come. More...

Weekend Estimates: Up Continues Pixar Tradition

May 31st, 2009

Up has become the seventh Pixar out of nine to record a $50 million weekend, according to Disney's estimates released on Sunday. The new toon scored an estimated $68.2 million, which, if it holds up, will be the third-best opening for Pixar, behind The Incredibles ($70.5 million) and Finding Nemo ($70.3 million). (See complete box office history for Pixar movies.) With the summer just heating up, Disney can bank on having a $200 million hit on their hands. More...

Movie Website Reviews for the Weekend of May 29th, 2009

May 30th, 2009

Not much competition for the Weekly Website Award this time around, as there was only one site that was significantly above average. That site was Up's Official Site, and it is the winner of the Weekly Website Award. More...

Can the Box Office Remain Up?

May 28th, 2009

There are some people worrying that 2009's winning streak could be coming to an end. Not only was last weekend barely above 2008's pace, but this weekend could see an actual decline due to a number of factors. This includes a surprisingly strong film opening in first place last year, as well as weakness in one of the new releases from last week. Up should carry its weight, but it might not be enough. More...

2009 Preview: May

May 1st, 2009

Last May was strong with two films that cracked $300 million at the box office. This May we might not have any movies reach that milestone. Then again, there are six films that have a shot to reach $200 million. I'm not saying all of them will get there, but I would be surprised if at least two of them don't get there, while all six should reach at least $100 million, which is two more than the same month last year. There are also a few midlevel hits in the waiting, as a few limited releases of note. This latter category includes The Brothers Bloom, Departures, and Pontypool. More...

New Movie US Release Dates - July 6, 2008

July 6th, 2008

This week's round of new movie release information contains release dates for Quarantined, Drag Me To Hell, Cats and Dogs 2 and more! More...

Cast Updates - March 28, 2008

March 28th, 2008

This week's round of new casting information contains updates for Crazy on the Outside, Two Lovers, W., and more! More...

Cast Updates - March 13, 2008

March 13th, 2008

This week's round of new casting information contains updates for Confessions of a Shopaholic, Monsters vs Aliens, The Promotion, and more! More...

Cast Updates - March 6, 2008

March 6th, 2008

This week's round of new casting information contains updates for Fast and the Furious 4, Hamlet 2, Vivaldi, and more! More...

Cast Updates - February 24, 2008

February 24th, 2008

This week's round of new casting information contains updates for Ghosts of Girlfriends Past, Hoodwinked 2, Shanghai, and more! More...

New Movie Announcements, Stars and Directors - February 19, 2008

February 19th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 29, 2009 4 $15,825,480   2,508 $6,310   $15,825,480 1
Jun 5, 2009 7 $7,040,550 -56% 2,510 $2,805   $28,233,230 2
Jun 12, 2009 10 $3,932,585 -44% 2,273 $1,730   $35,214,475 3
Jun 19, 2009 12 $1,974,375 -50% 1,625 $1,215   $39,234,860 4
Jun 26, 2009 15 $583,215 -70% 659 $885   $40,536,230 5
Jul 3, 2009 25 $250,335 -57% 298 $840   $41,054,455 6
Jul 10, 2009 27 $220,515 -12% 241 $915   $41,449,165 7
Jul 17, 2009 30 $150,705 -32% 192 $785   $41,703,805 8
Jul 24, 2009 34 $111,020 -26% 150 $740   $41,905,070 9
Jul 31, 2009 35 $91,615 -17% 111 $825   $42,057,340 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 29, 2009 3 $6,407,940     2,508 $2,555   $6,407,940 1
May 30, 2009 4 $5,755,860 -10%   2,508 $2,295   $12,163,800 2
May 31, 2009 4 $3,661,680 -36%   2,508 $1,460   $15,825,480 3
Jun 1, 2009 4 $1,505,555 -59%   2,508 $600   $17,331,035 4
Jun 2, 2009 4 $1,428,885 -5%   2,508 $570   $18,759,920 5
Jun 3, 2009 4 $1,266,540 -11%   2,508 $505   $20,026,460 6
Jun 4, 2009 5 $1,166,220 -8%   2,508 $465   $21,192,680 7
Jun 5, 2009 6 $2,572,750 +121% -60% 2,510 $1,025   $23,765,430 8
Jun 6, 2009 7 $2,773,550 +8% -52% 2,510 $1,105   $26,538,980 9
Jun 7, 2009 8 $1,694,250 -39% -54% 2,510 $675   $28,233,230 10
Jun 8, 2009 7 $801,995 -53% -47% 2,510 $320   $29,035,225 11
Jun 9, 2009 8 $778,100 -3% -46% 2,510 $310   $29,813,325 12
Jun 10, 2009 7 $727,935 -6% -43% 2,510 $290   $30,541,260 13
Jun 11, 2009 7 $740,630 +2% -36% 2,510 $295   $31,281,890 14
Jun 12, 2009 9 $1,375,400 +86% -47% 2,273 $605   $32,657,290 15
Jun 13, 2009 10 $1,579,745 +15% -43% 2,273 $695   $34,237,035 16
Jun 14, 2009 10 $977,440 -38% -42% 2,273 $430   $35,214,475 17
Jun 15, 2009 9 $522,790 -47% -35% 2,273 $230   $35,737,265 18
Jun 16, 2009 10 $534,155 +2% -31% 2,273 $235   $36,271,420 19
Jun 17, 2009 10 $489,005 -8% -33% 2,273 $215   $36,760,425 20
Jun 18, 2009 10 $500,060 +2% -32% 2,273 $220   $37,260,485 21
Jun 19, 2009 12 $674,375 +35% -51% 1,625 $415   $37,934,860 22
Jun 20, 2009 12 $796,250 +18% -50% 1,625 $490   $38,731,110 23
Jun 21, 2009 12 $503,750 -37% -48% 1,625 $310   $39,234,860 24
Jun 22, 2009 12 $268,125 -47% -49% 1,625 $165   $39,502,985 25
Jun 23, 2009 12 $227,125 -15% -57% 1,625 $140   $39,730,110 26
Jun 24, 2009 13 $118,025 -48% -76% 874 $135   $39,848,135 27
Jun 25, 2009 14 $104,880 -11% -79% 874 $120   $39,953,015 28
Jun 26, 2009 15 $194,405 +85% -71% 659 $295   $40,147,420 29
Jun 27, 2009 15 $240,535 +24% -70% 659 $365   $40,387,955 30
Jun 28, 2009 15 $148,275 -38% -71% 659 $225   $40,536,230 31
Jun 29, 2009 16 $82,125 -45% -69% 659 $125   $40,618,355 32
Jun 30, 2009 17 $85,670 +4% -62% 659 $130   $40,704,025 33
Jul 1, 2009 - $46,195 -46% -61% 308 $150   $40,750,220 34
Jul 2, 2009 - $53,900 +17% -49% 308 $175   $40,804,120 35
Jul 3, 2009 20 $99,830 +85% -49% 298 $335   $40,903,950 36
Jul 4, 2009 20 $64,085 -36% -73% 298 $215   $40,968,035 37
Jul 5, 2009 17 $86,420 +35% -42% 298 $290   $41,054,455 38
Jul 6, 2009 18 $44,700 -48% -46% 298 $150   $41,099,155 39
Jul 7, 2009 19 $43,210 -3% -50% 298 $145   $41,142,365 40
Jul 8, 2009 20 $43,165 n/c -7% 298 $145   $41,185,530 41
Jul 9, 2009 19 $43,120 n/c -20% 298 $145   $41,228,650 42
Jul 10, 2009 - $74,710 +73% -25% 241 $310   $41,303,360 43
Jul 11, 2009 - $87,965 +18% +37% 241 $365   $41,391,325 44
Jul 12, 2009 - $57,840 -34% -33% 241 $240   $41,449,165 45
Jul 13, 2009 - $30,055 -48% -33% 241 $125   $41,479,220 46
Jul 14, 2009 - $29,005 -3% -33% 241 $120   $41,508,225 47
Jul 15, 2009 - $21,905 -24% -49% 208 $105   $41,530,130 48
Jul 16, 2009 - $22,970 +5% -47% 208 $110   $41,553,100 49
Jul 17, 2009 - $47,040 +105% -37% 192 $245   $41,600,140 50
Jul 18, 2009 - $62,385 +33% -29% 192 $325   $41,662,525 51
Jul 19, 2009 - $41,280 -34% -29% 192 $215   $41,703,805 52
Jul 20, 2009 - $22,045 -47% -27% 192 $115   $41,725,850 53
Jul 21, 2009 - $22,080 n/c -24% 192 $115   $41,747,930 54
Jul 22, 2009 - $22,995 +4% +5% 192 $120   $41,770,925 55
Jul 23, 2009 - $23,125 +1% +1% 192 $120   $41,794,050 56
Jul 24, 2009 - $34,525 +49% -27% 150 $230   $41,828,575 57
Jul 25, 2009 - $47,995 +39% -23% 150 $320   $41,876,570 58
Jul 26, 2009 - $28,500 -41% -31% 150 $190   $41,905,070 59
Jul 27, 2009 - $14,245 -50% -35% 150 $95   $41,919,315 60
Jul 28, 2009 - $15,750 +11% -29% 150 $105   $41,935,065 61
Jul 29, 2009 - $14,965 -5% -35% 150 $100   $41,950,030 62
Jul 30, 2009 - $15,695 +5% -32% 150 $105   $41,965,725 63
Jul 31, 2009 - $27,195 +73% -21% 111 $245   $41,992,920 64
Aug 1, 2009 - $37,185 +37% -23% 111 $335   $42,030,105 65
Aug 2, 2009 - $27,235 -27% -4% 111 $245   $42,057,340 66
Aug 3, 2009 - $11,655 -57% -18% 111 $105   $42,068,995 67
Aug 4, 2009 - $11,095 -5% -30% 111 $100   $42,080,090 68
Aug 5, 2009 - $10,545 -5% -30% 111 $95   $42,090,635 69
Aug 6, 2009 - $9,990 -5% -36% 111 $90   $42,100,625 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 29, 2009 4 $21,192,680   2,508 $8,450   $21,192,680 1
Jun 5, 2009 7 $10,089,210 -52% 2,510 $4,020   $31,281,890 2
Jun 12, 2009 10 $5,978,595 -41% 2,273 $2,630   $37,260,485 3
Jun 19, 2009 13 $2,692,530 -55% 1,625 $1,657   $39,953,015 4
Jun 26, 2009 17 $851,105 -68% 659 $1,292   $40,804,120 5
Jul 3, 2009 24 $424,530 -50% 298 $1,425   $41,228,650 6
Jul 10, 2009 29 $324,450 -24% 241 $1,346   $41,553,100 7
Jul 17, 2009 30 $240,950 -26% 192 $1,255   $41,794,050 8
Jul 24, 2009 35 $171,675 -29% 150 $1,145   $41,965,725 9
Jul 31, 2009 37 $134,900 -21% 111 $1,215   $42,100,625 10

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
New Zealand 7/23/2009 $0 0 1 1 $905 8/17/2021
 
Rest of World $49,286,957
 
International Total$49,287,862 8/17/2021

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 18, 20094338,274 338,274$5,747,275$5,747,2751
Oct 25, 20096119,741-65% 458,015$2,214,011$7,961,2862
Nov 1, 2009985,747-28% 543,762$1,585,462$9,546,7483
Nov 8, 20092191,410+7% 635,172$1,631,668$11,178,4164

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 18, 2009351,986 51,986$938,872$938,8721
Oct 25, 2009713,215-75% 65,201$240,109$1,178,9812
Nov 1, 20091112,696-4% 77,897$230,428$1,409,4093

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.