Dragons: Gift of the Night Fury (2011)

Theatrical Performance
Domestic Box Office n/a
Home Market Performance
Est. Domestic DVD Sales $5,952,575 Details
Est. Domestic Blu-ray Sales $1,230,047 Details
Total Est. Domestic Video Sales $7,182,622
Further financial details...

Metrics

Movie Details

Video Release: November 15th, 2011 by Dreamworks Video, released as DreamWorks Dragons Double Pack: Gift of the Night Fury / Book of Dragons
Franchise: How to Train Your Dragon
Comparisons: Create your own comparison chart…
Source:Original Screenplay
Genre:Adventure
Production Method:Digital Animation
Creative Type:Kids Fiction

Weekend Box Office Performance

Daily Box Office Performance

Weekly Box Office Performance

Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 20, 2011995,713 95,713$1,434,738$1,434,7381
Nov 27, 20113071,837-25% 167,550$1,076,837$2,511,5752
Dec 18, 20113048,224 286,530$485,133$3,972,2925

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 20, 2011920,053 20,053$380,804$380,8041

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

DVD and Blu-ray Releases for December 6th, 2011

December 6th, 2011

I hate this time for year, because of the holidays. Due to the five-day Thanksgiving long weekend and the Christmas shipping rush, screeners are even more likely to arrive late. Most of the prime releases I'm supposed to review are still on route. It makes it hard to keep up to date on reviews, plus it makes it really hard to figure out what the Pick of the Week should be. The Help is in contention, but I want to see the Blu-ray first. In the end, I went with the The Girl With the Dragon Tattoo: Extended Trilogy Box Set on Blu-ray. More...

Featured Blu-ray / DVD Review: Dragons: Gift of the Night Fury

December 3rd, 2011

How to Train Your Dragon was nearly universally praised and became a larger than expected hit at the box office. It's no surprise that they are working on a sequel. In the meantime, the studio released a couple short films Dragons: Gift of the Night Fury / Book of Dragons on DVD and Blu-ray. Are these worthy successors to the film? And is there enough entertainment here to justify picking it up? More...

Blu-ray Sales: Harry Potter Powers It's Way to the Top

November 30th, 2011

The Harry Potter franchise held three of the top four spots on this week's Blu-ray sales chart with Harry Potter and the Deathly Hallows, Part 2 earning top spot with 1.29 million units / $28.83 million during its first full week of release for totals 3.40 million units / $76.27 million. More...

DVD Sales: Harry Potter Stays Ahead of Duo of DVD Debuts

November 30th, 2011

New releases this week were a little strange. While there were two massive releases, both were in fact released on Blu-ray a month ago. The weak new releases helped Harry Potter and the Deathly Hallows, Part 2 lead the way on the DVD sales chart selling 2.38 million units, while generating $35.57 million in revenue. After just two weeks of release, the film has sold 5.21 million units and generated $77.79 million in revenue, placing it third for the year. More...


  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer

Metrics

Movie Details

Video Release: November 15th, 2011 by Dreamworks Video, released as DreamWorks Dragons Double Pack: Gift of the Night Fury / Book of Dragons
Franchise: How to Train Your Dragon
Comparisons: Create your own comparison chart…
Source:Original Screenplay
Genre:Adventure
Production Method:Digital Animation
Creative Type:Kids Fiction

DVD and Blu-ray Releases for December 6th, 2011

December 6th, 2011

I hate this time for year, because of the holidays. Due to the five-day Thanksgiving long weekend and the Christmas shipping rush, screeners are even more likely to arrive late. Most of the prime releases I'm supposed to review are still on route. It makes it hard to keep up to date on reviews, plus it makes it really hard to figure out what the Pick of the Week should be. The Help is in contention, but I want to see the Blu-ray first. In the end, I went with the The Girl With the Dragon Tattoo: Extended Trilogy Box Set on Blu-ray. More...

Featured Blu-ray / DVD Review: Dragons: Gift of the Night Fury

December 3rd, 2011

How to Train Your Dragon was nearly universally praised and became a larger than expected hit at the box office. It's no surprise that they are working on a sequel. In the meantime, the studio released a couple short films Dragons: Gift of the Night Fury / Book of Dragons on DVD and Blu-ray. Are these worthy successors to the film? And is there enough entertainment here to justify picking it up? More...

Blu-ray Sales: Harry Potter Powers It's Way to the Top

November 30th, 2011

The Harry Potter franchise held three of the top four spots on this week's Blu-ray sales chart with Harry Potter and the Deathly Hallows, Part 2 earning top spot with 1.29 million units / $28.83 million during its first full week of release for totals 3.40 million units / $76.27 million. More...

DVD Sales: Harry Potter Stays Ahead of Duo of DVD Debuts

November 30th, 2011

New releases this week were a little strange. While there were two massive releases, both were in fact released on Blu-ray a month ago. The weak new releases helped Harry Potter and the Deathly Hallows, Part 2 lead the way on the DVD sales chart selling 2.38 million units, while generating $35.57 million in revenue. After just two weeks of release, the film has sold 5.21 million units and generated $77.79 million in revenue, placing it third for the year. More...

Weekend Box Office Performance

Daily Box Office Performance

Weekly Box Office Performance

Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 20, 2011995,713 95,713$1,434,738$1,434,7381
Nov 27, 20113071,837-25% 167,550$1,076,837$2,511,5752
Dec 18, 20113048,224 286,530$485,133$3,972,2925

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Nov 20, 2011920,053 20,053$380,804$380,8041

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.