MacGruber (2010)

MacGruber poster
Theatrical Performance
Domestic Box Office $8,525,600Details
International Box Office $104,295Details
Worldwide Box Office $8,629,895
Home Market Performance
Est. Domestic DVD Sales $5,602,243 Details
Est. Domestic Blu-ray Sales $1,431,335 Details
Total Est. Domestic Video Sales $7,033,578
Further financial details...

Synopsis

In the decade since his fiancee was killed, an Army Ranger, Green Beret and Navy SEAL rolled into one has sworn off fighting crime, preferring instead to rock his mullet as a man of peace. But when his sworn enemy, Dieter Von Cunth, steals a nuclear warhead, only MacGruber and his crack team of experts are equal to the task of bringing the villain to justice.

Metrics

Opening Weekend:$4,043,495 (47.4% of total gross)
Legs:2.11 (domestic box office/biggest weekend)
Domestic Share:98.8% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 0.9 times production budget)
Theater counts:2,551 opening theaters/2,551 max. theaters, 2.1 weeks average run per theater
Infl. Adj. Dom. BO $11,648,415

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes

Movie Details

Domestic Releases: May 21st, 2010 (Wide) by Universal
Video Release: September 7th, 2010 by Universal Home Entertainment
MPAA Rating: R for strong crude and sexual content, violence, language and some nudity
(Rating bulletin 2112, 3/17/2010)
Running Time: 90 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Saturday Night Live, Action Comedy, Out of Retirement, Revenge, Death of a Spouse or Fiancée / Fiancé, Wedding Day Disasters, Terrorism, Love Triangle
Source:Based on TV
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Rogue Pictures, Relativity Media, Michaels/Goldwyn
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 21, 2010 6 $4,043,495   2,551 $1,585   $4,043,495 1
May 28, 2010 9 $1,565,985 -61% 2,546 $615   $7,216,320 2
Jun 4, 2010 32 $99,140 -94% 177 $560   $8,460,995 3

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 21, 2010 5 $1,569,025     2,551 $615   $1,569,025 1
May 22, 2010 6 $1,466,825 -7%   2,551 $575   $3,035,850 2
May 23, 2010 6 $1,007,645 -31%   2,551 $395   $4,043,495 3
May 24, 2010 5 $471,935 -53%   2,551 $185   $4,515,430 4
May 25, 2010 5 $433,670 -8%   2,551 $170   $4,949,100 5
May 26, 2010 5 $357,140 -18%   2,551 $140   $5,306,240 6
May 27, 2010 6 $344,095 -4%   2,551 $135   $5,650,335 7
May 28, 2010 9 $458,300 +33% -71% 2,546 $180   $6,108,635 8
May 29, 2010 9 $534,660 +17% -64% 2,546 $210   $6,643,295 9
May 30, 2010 9 $573,025 +7% -43% 2,546 $225   $7,216,320 10
May 31, 2010 9 $458,125 -20% -3% 2,546 $180   $7,674,445 11
Jun 1, 2010 7 $254,845 -44% -41% 2,546 $100   $7,929,290 12
Jun 2, 2010 7 $229,140 -10% -36% 2,546 $90   $8,158,430 13
Jun 3, 2010 7 $203,425 -11% -41% 2,546 $80   $8,361,855 14
Jun 4, 2010 - $30,110 -85% -93% 177 $170   $8,391,965 15
Jun 5, 2010 - $39,825 +32% -93% 177 $225   $8,431,790 16
Jun 6, 2010 - $29,205 -27% -95% 177 $165   $8,460,995 17
Jun 7, 2010 - $18,585 -36% -96% 177 $105   $8,479,580 18
Jun 8, 2010 - $16,815 -10% -93% 177 $95   $8,496,395 19
Jun 9, 2010 - $15,045 -11% -93% 177 $85   $8,511,440 20
Jun 10, 2010 - $14,160 -6% -93% 177 $80   $8,525,600 21

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 21, 2010 6 $5,650,335   2,551 $2,215   $5,650,335 1
May 28, 2010 9 $2,711,520 -52% 2,546 $1,065   $8,361,855 2
Jun 4, 2010 31 $163,745 -94% 177 $925   $8,525,600 3

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 12, 20101466,256 66,256$1,258,201$1,258,2011

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 12, 2010711,829 11,829$315,348$315,3481

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Will Forte    MacGruber

Supporting Cast

Kristen Wiig    Vicki St. Elmo
Ryan Phillippe    Lt. Dixon Piper
Val Kilmer    Dieter Von Cunth
Maya Rudolph    Casey
Bill Hader   
Powers Boothe   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jorma Taccone    Director
Will Forte    Screenwriter
John L. Solomon    Screenwriter
Jorma Taccone    Screenwriter
John Goldwyn    Producer
Lorne Michaels    Producer
Ryan Kavanaugh    Executive Producer
Tucker Tooley    Executive Producer
Akiva Schaffer    Executive Producer
Seth Myers    Executive Producer
Erin David    Executive Producer

DVD Sales: New Releases Lack the Killer Instinct

September 21st, 2010

While there were plenty of new releases on this week's sales chart, it was a case of quantity over quality, as none of them really made an impact on the chart. Leading the way was Killers with a mere 325,000 units sold for opening week sales of $5.15 million. More...

DVD and Blu-ray Releases for September 7th, 2010

September 6th, 2010

It's TV on DVD season, as five of the top six best-selling new releases for the week are in that category, while the sixth is an exercise DVD. Of the many, many TV on DVD releases coming out this week, there are plenty that are worth picking up, but not many that are worth of Pick of the Week Honors. The top pick in my mind is Stardust, which is making its Blu-ray debut this week. However, Solitary Man might also be added to that list if / when the DVD / Blu-ray screeners arrive. More...

Time to Panic?

June 8th, 2010

Well, that was bad. After the worst Memorial Day long weekend in nearly two decades (at least in terms of tickets sold) we had another weekend full of disappointing new releases. The overall box office was $129 million, which was down 15% from last weekend. Since it is a post-holiday weekend, this drop-off is not surprising. However, it was also down 22% from the same weekend last year, which is the third weekend in a row where we've seen double-digit declines year-over-year. Year-to-date, 2010 is still ahead of 2009, but the lead has shrunk to less than 4% at $4.47 billion to $4.31 billion. More...

Sex Doesn't Sell, Persia is Prince Among Kings

June 2nd, 2010

May is over, and not a moment too soon. I remember at the beginning of last month that a lot of people were suggesting this was going to be the highest grossing summer of all time and that May was going to be the highest grossing month of all time. Since this summer is a weekend shorter than most and this missing weekend was at the beginning of May, this was never going to happen. However, now that the month is over, we can see just how unrealistic those predictions were. Even Memorial Day long weekend wasn't enough as the total box office take was $152 million over three days and $193 million over four. Compared to last week, this was up just over 1%. While any increase is welcome, this it hardly a reason to celebrate. Compared to last Memorial Day, this was down 14% over three days and 13% over four. Not good. Year-to-date, 2010 is still ahead of 2009, but the lead has been cut to 4.7% at $4.30 billion to $4.10 billion. Perhaps it's not quite time to hit the panic button, but I'm starting to do warm up exercises for when running around in a panic will be required. More...

Summer Continues to be Soft

May 25th, 2010

I'm starting to get a little concerned about summer. Granted, we are only three weeks in, but so far we have had two films that came short of high expectations and another that was expected to struggle at the box office and did. This time around, the number one movie failed to meet even the low end of expectations and the overall box office managed just a hair under $150 million. This was 8% more than last weekend, but 15% lower than the same weekend last year. Granted, this time last year was Memorial Day long weekend, so the comparison isn't entirely fair. But still troubling. Year-to-date, 2010 has amassed $4.04 billion, which is 4.8% higher than last year, but the boom in 3D films and the higher ticket prices that go with it means that attendance is down 1.7%. More...

Weekend Estimates: Shrek Bows Out with Disappointing Opening Weekend

May 23rd, 2010

Perhaps DreamWorks Animation saw the writing on the wall before anyone else, but their decision to make Shrek Forever After the last film in the series is looking wise after the Ogre comedy/adventure posted what has to be considered a very ordinary opening. Paramount's weekend estimate is $71.25 million, over $50 million less than Shrek the Third's debut in 2007, and it will take incredible legs through the Summer for the movie to deliver the kind of box office enjoyed by previous movies in the franchise. More...

Weekend Preview: The Beginning of the End for Shrek

May 20th, 2010

It's the first long weekend of the summer; at least it is up here in Canada. What effect will this have on the box office? Not a whole lot, but Canada does represent about 10% of the total domestic box office and every little bit will help. This time last year saw the debut of two box office hits and we only have Shrek Forever After this time around. Granted, even the low end estimates have the pseudo-final chapter in the Shrek franchise crushing either Night at the Museum or Terminator, individually. The question is, can it top their combined opening? It might need to if 2010 is to keep pace with 2009. More...

2010 Preview: May

May 1st, 2010

It's summertime! April started off okay, but ended with a thud. In fact, How to Train Your Dragon was arguably the biggest box office draw of the month, and it opened in March. That said, it's May, and that means there's a clean slate for the box office, as even under the best of circumstances holdovers mean very little at the beginning of the month. As long as the overall box office is healthy, we should be fine. And given the number of $100 million hits that have opened in 2010 so far, plus the $300 million hit that is Alice in Wonderland, I think it is fair to say that we will be fine. The real question is how well May 2010 will compare to last year, when we had six $100 million movies including two that reached $200 million. This time around there's one less weekend, so we will need help from some of the counter programming to match that number. Since there are only three films that you could call counter programming, this could be a problem. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

In the decade since his fiancee was killed, an Army Ranger, Green Beret and Navy SEAL rolled into one has sworn off fighting crime, preferring instead to rock his mullet as a man of peace. But when his sworn enemy, Dieter Von Cunth, steals a nuclear warhead, only MacGruber and his crack team of experts are equal to the task of bringing the villain to justice.

Metrics

Opening Weekend:$4,043,495 (47.4% of total gross)
Legs:2.11 (domestic box office/biggest weekend)
Domestic Share:98.8% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 0.9 times production budget)
Theater counts:2,551 opening theaters/2,551 max. theaters, 2.1 weeks average run per theater
Infl. Adj. Dom. BO $11,648,415

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes

Movie Details

Domestic Releases: May 21st, 2010 (Wide) by Universal
Video Release: September 7th, 2010 by Universal Home Entertainment
MPAA Rating: R for strong crude and sexual content, violence, language and some nudity
(Rating bulletin 2112, 3/17/2010)
Running Time: 90 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Saturday Night Live, Action Comedy, Out of Retirement, Revenge, Death of a Spouse or Fiancée / Fiancé, Wedding Day Disasters, Terrorism, Love Triangle
Source:Based on TV
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Rogue Pictures, Relativity Media, Michaels/Goldwyn
Production Countries: United States
Languages: English

Leading Cast

Will Forte    MacGruber

Supporting Cast

Kristen Wiig    Vicki St. Elmo
Ryan Phillippe    Lt. Dixon Piper
Val Kilmer    Dieter Von Cunth
Maya Rudolph    Casey
Bill Hader   
Powers Boothe   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jorma Taccone    Director
Will Forte    Screenwriter
John L. Solomon    Screenwriter
Jorma Taccone    Screenwriter
John Goldwyn    Producer
Lorne Michaels    Producer
Ryan Kavanaugh    Executive Producer
Tucker Tooley    Executive Producer
Akiva Schaffer    Executive Producer
Seth Myers    Executive Producer
Erin David    Executive Producer

DVD Sales: New Releases Lack the Killer Instinct

September 21st, 2010

While there were plenty of new releases on this week's sales chart, it was a case of quantity over quality, as none of them really made an impact on the chart. Leading the way was Killers with a mere 325,000 units sold for opening week sales of $5.15 million. More...

DVD and Blu-ray Releases for September 7th, 2010

September 6th, 2010

It's TV on DVD season, as five of the top six best-selling new releases for the week are in that category, while the sixth is an exercise DVD. Of the many, many TV on DVD releases coming out this week, there are plenty that are worth picking up, but not many that are worth of Pick of the Week Honors. The top pick in my mind is Stardust, which is making its Blu-ray debut this week. However, Solitary Man might also be added to that list if / when the DVD / Blu-ray screeners arrive. More...

Time to Panic?

June 8th, 2010

Well, that was bad. After the worst Memorial Day long weekend in nearly two decades (at least in terms of tickets sold) we had another weekend full of disappointing new releases. The overall box office was $129 million, which was down 15% from last weekend. Since it is a post-holiday weekend, this drop-off is not surprising. However, it was also down 22% from the same weekend last year, which is the third weekend in a row where we've seen double-digit declines year-over-year. Year-to-date, 2010 is still ahead of 2009, but the lead has shrunk to less than 4% at $4.47 billion to $4.31 billion. More...

Sex Doesn't Sell, Persia is Prince Among Kings

June 2nd, 2010

May is over, and not a moment too soon. I remember at the beginning of last month that a lot of people were suggesting this was going to be the highest grossing summer of all time and that May was going to be the highest grossing month of all time. Since this summer is a weekend shorter than most and this missing weekend was at the beginning of May, this was never going to happen. However, now that the month is over, we can see just how unrealistic those predictions were. Even Memorial Day long weekend wasn't enough as the total box office take was $152 million over three days and $193 million over four. Compared to last week, this was up just over 1%. While any increase is welcome, this it hardly a reason to celebrate. Compared to last Memorial Day, this was down 14% over three days and 13% over four. Not good. Year-to-date, 2010 is still ahead of 2009, but the lead has been cut to 4.7% at $4.30 billion to $4.10 billion. Perhaps it's not quite time to hit the panic button, but I'm starting to do warm up exercises for when running around in a panic will be required. More...

Summer Continues to be Soft

May 25th, 2010

I'm starting to get a little concerned about summer. Granted, we are only three weeks in, but so far we have had two films that came short of high expectations and another that was expected to struggle at the box office and did. This time around, the number one movie failed to meet even the low end of expectations and the overall box office managed just a hair under $150 million. This was 8% more than last weekend, but 15% lower than the same weekend last year. Granted, this time last year was Memorial Day long weekend, so the comparison isn't entirely fair. But still troubling. Year-to-date, 2010 has amassed $4.04 billion, which is 4.8% higher than last year, but the boom in 3D films and the higher ticket prices that go with it means that attendance is down 1.7%. More...

Weekend Estimates: Shrek Bows Out with Disappointing Opening Weekend

May 23rd, 2010

Perhaps DreamWorks Animation saw the writing on the wall before anyone else, but their decision to make Shrek Forever After the last film in the series is looking wise after the Ogre comedy/adventure posted what has to be considered a very ordinary opening. Paramount's weekend estimate is $71.25 million, over $50 million less than Shrek the Third's debut in 2007, and it will take incredible legs through the Summer for the movie to deliver the kind of box office enjoyed by previous movies in the franchise. More...

Weekend Preview: The Beginning of the End for Shrek

May 20th, 2010

It's the first long weekend of the summer; at least it is up here in Canada. What effect will this have on the box office? Not a whole lot, but Canada does represent about 10% of the total domestic box office and every little bit will help. This time last year saw the debut of two box office hits and we only have Shrek Forever After this time around. Granted, even the low end estimates have the pseudo-final chapter in the Shrek franchise crushing either Night at the Museum or Terminator, individually. The question is, can it top their combined opening? It might need to if 2010 is to keep pace with 2009. More...

2010 Preview: May

May 1st, 2010

It's summertime! April started off okay, but ended with a thud. In fact, How to Train Your Dragon was arguably the biggest box office draw of the month, and it opened in March. That said, it's May, and that means there's a clean slate for the box office, as even under the best of circumstances holdovers mean very little at the beginning of the month. As long as the overall box office is healthy, we should be fine. And given the number of $100 million hits that have opened in 2010 so far, plus the $300 million hit that is Alice in Wonderland, I think it is fair to say that we will be fine. The real question is how well May 2010 will compare to last year, when we had six $100 million movies including two that reached $200 million. This time around there's one less weekend, so we will need help from some of the counter programming to match that number. Since there are only three films that you could call counter programming, this could be a problem. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 21, 2010 6 $4,043,495   2,551 $1,585   $4,043,495 1
May 28, 2010 9 $1,565,985 -61% 2,546 $615   $7,216,320 2
Jun 4, 2010 32 $99,140 -94% 177 $560   $8,460,995 3

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 21, 2010 5 $1,569,025     2,551 $615   $1,569,025 1
May 22, 2010 6 $1,466,825 -7%   2,551 $575   $3,035,850 2
May 23, 2010 6 $1,007,645 -31%   2,551 $395   $4,043,495 3
May 24, 2010 5 $471,935 -53%   2,551 $185   $4,515,430 4
May 25, 2010 5 $433,670 -8%   2,551 $170   $4,949,100 5
May 26, 2010 5 $357,140 -18%   2,551 $140   $5,306,240 6
May 27, 2010 6 $344,095 -4%   2,551 $135   $5,650,335 7
May 28, 2010 9 $458,300 +33% -71% 2,546 $180   $6,108,635 8
May 29, 2010 9 $534,660 +17% -64% 2,546 $210   $6,643,295 9
May 30, 2010 9 $573,025 +7% -43% 2,546 $225   $7,216,320 10
May 31, 2010 9 $458,125 -20% -3% 2,546 $180   $7,674,445 11
Jun 1, 2010 7 $254,845 -44% -41% 2,546 $100   $7,929,290 12
Jun 2, 2010 7 $229,140 -10% -36% 2,546 $90   $8,158,430 13
Jun 3, 2010 7 $203,425 -11% -41% 2,546 $80   $8,361,855 14
Jun 4, 2010 - $30,110 -85% -93% 177 $170   $8,391,965 15
Jun 5, 2010 - $39,825 +32% -93% 177 $225   $8,431,790 16
Jun 6, 2010 - $29,205 -27% -95% 177 $165   $8,460,995 17
Jun 7, 2010 - $18,585 -36% -96% 177 $105   $8,479,580 18
Jun 8, 2010 - $16,815 -10% -93% 177 $95   $8,496,395 19
Jun 9, 2010 - $15,045 -11% -93% 177 $85   $8,511,440 20
Jun 10, 2010 - $14,160 -6% -93% 177 $80   $8,525,600 21

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 21, 2010 6 $5,650,335   2,551 $2,215   $5,650,335 1
May 28, 2010 9 $2,711,520 -52% 2,546 $1,065   $8,361,855 2
Jun 4, 2010 31 $163,745 -94% 177 $925   $8,525,600 3

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 12, 20101466,256 66,256$1,258,201$1,258,2011

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 12, 2010711,829 11,829$315,348$315,3481

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.