Our Idiot Brother (2011)

Our Idiot Brother poster
Theatrical Performance
Domestic Box Office $24,814,830Details
International Box Office $1,046,419Details
Worldwide Box Office $25,861,249
Home Market Performance
Est. Domestic DVD Sales $8,406,997 Details
Est. Domestic Blu-ray Sales $1,120,554 Details
Total Est. Domestic Video Sales $9,527,551
Further financial details...

Synopsis

Every family has one: the sibling who is always just a little bit behind the curve when it comes to getting his life together. For sisters Liz, Miranda and Natalie, that person is their perennially upbeat brother Ned, an erstwhile organic farmer whose willingness to rely on the honesty of mankind is a less-than-optimum strategy for a tidy, trouble-free existence. Ned may be utterly lacking in common sense, but he is their brother and so, after his girlfriend dumps him and boots him off the farm, his sisters once again come to his rescue. As Liz, Emily and Natalie each take a turn at housing Ned, their brother’s unfailing commitment to honesty creates more than a few messes in their comfortable routines. But as each of their lives begins to unravel, Ned’s family comes to realize that maybe, in believing and trusting the people around him, Ned isn’t such an idiot after all.

Metrics

Opening Weekend:$7,011,631 (28.3% of total gross)
Legs:3.54 (domestic box office/biggest weekend)
Domestic Share:96.0% (domestic box office/worldwide)
Production Budget:$5,000,000 (worldwide box office is 5.2 times production budget)
Theater counts:2,555 opening theaters/2,555 max. theaters, 3.9 weeks average run per theater
Infl. Adj. Dom. BO $33,733,143

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: August 26th, 2011 (Wide) by Weinstein Co.
International Releases: May 17th, 2012 (Wide) (Austria)
May 17th, 2012 (Wide) (Germany)
May 23rd, 2012 (Wide) (Belgium)
May 31st, 2012 (Wide) (Netherlands)
July 4th, 2012 (Wide) (Italy)
... Show all releases
Video Release: November 29th, 2011 by Weinstein Co./Anchor Bay
MPAA Rating: R for sexual content including nudity, and for language throughout
(Rating bulletin 2178, 6/29/2011)
Running Time: 95 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Dysfunctional Family, Delayed Adulthood, Life on the Outside, Relationship Advice, Relationships Gone Wrong, LGBTQ+, Narcotics, Comedy Drama, Infidelity, Documentarian, Ballet
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Big Beach, Likely Story
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day) 193 $5,450,884 Sep 2, 2011 10
Labor Day (All Movies, 3-Day, Inflation Adjusted) 295 $7,767,338 Sep 2, 2011 10
Labor Day (All Movies, 4-Day, Fri-Mon) 145 $7,038,249 Sep 2, 2011 10
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 162 $10,029,281 Sep 2, 2011 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 26, 2011 5 $7,011,631   2,555 $2,744   $7,011,631 1
Sep 2, 2011 7 $5,450,884 -22% 2,555 $2,133   $15,686,228 2
Sep 9, 2011 9 $2,650,528 -51% 2,396 $1,106   $21,309,547 3
Sep 16, 2011 14 $1,294,791 -51% 1,747 $741   $23,672,210 4
Sep 23, 2011 28 $252,998 -80% 411 $616   $24,438,384 5
Sep 30, 2011 43 $64,252 -75% 136 $472   $24,603,224 6
Oct 7, 2011 59 $28,178 -56% 67 $421   $24,657,728 7
Oct 14, 2011 71 $17,648 -37% 41 $430   $24,690,360 8
Oct 21, 2011 54 $33,650 +91% 79 $426   $24,732,944 9
Oct 28, 2011 72 $12,880 -62% 51 $253   $24,763,951 10
Nov 4, 2011 61 $19,893 +54% 35 $568   $24,791,760 11
Nov 11, 2011 72 $7,272 -63% 12 $606   $24,809,547 12
Nov 18, 2011 87 $2,211 -70% 6 $369   $24,814,830 13

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 26, 2011 5 $2,390,226     2,555 $936   $2,390,226 1
Aug 27, 2011 6 $2,593,789 +9%   2,555 $1,015   $4,984,015 2
Aug 28, 2011 4 $2,027,616 -22%   2,555 $794   $7,011,631 3
Aug 29, 2011 4 $868,670 -57%   2,555 $340   $7,880,301 4
Aug 30, 2011 4 $995,636 +15%   2,555 $390   $8,875,937 5
Aug 31, 2011 5 $719,057 -28%   2,555 $281   $9,594,994 6
Sep 1, 2011 5 $640,350 -11%   2,555 $251   $10,235,344 7
Sep 2, 2011 8 $1,436,170 +124% -40% 2,555 $562   $11,671,514 8
Sep 3, 2011 8 $1,913,642 +33% -26% 2,555 $749   $13,585,156 9
Sep 4, 2011 7 $2,101,072 +10% +4% 2,555 $822   $15,686,228 10
Sep 5, 2011 9 $1,587,365 -24% +83% 2,555 $621   $17,273,593 11
Sep 6, 2011 6 $564,936 -64% -43% 2,555 $221   $17,838,529 12
Sep 7, 2011 4 $447,648 -21% -38% 2,555 $175   $18,286,177 13
Sep 8, 2011 5 $372,832 -17% -42% 2,555 $146   $18,659,009 14
Sep 9, 2011 9 $835,074 +124% -42% 2,396 $349   $19,494,083 15
Sep 10, 2011 10 $1,199,918 +44% -37% 2,396 $501   $20,694,001 16
Sep 11, 2011 10 $615,546 -49% -71% 2,396 $257   $21,309,547 17
Sep 12, 2011 7 $231,464 -62% -85% 2,396 $97   $21,541,011 18
Sep 13, 2011 7 $313,507 +35% -45% 2,396 $131   $21,854,518 19
Sep 14, 2011 7 $261,359 -17% -42% 2,396 $109   $22,115,877 20
Sep 15, 2011 7 $261,542 n/c -30% 2,396 $109   $22,377,419 21
Sep 16, 2011 14 $408,456 +56% -51% 1,747 $234   $22,785,875 22
Sep 17, 2011 15 $572,329 +40% -52% 1,747 $328   $23,358,204 23
Sep 18, 2011 15 $314,006 -45% -49% 1,747 $180   $23,672,210 24
Sep 19, 2011 12 $121,144 -61% -48% 1,747 $69   $23,793,354 25
Sep 20, 2011 12 $142,925 +18% -54% 1,747 $82   $23,936,279 26
Sep 21, 2011 12 $121,726 -15% -53% 1,747 $70   $24,058,005 27
Sep 22, 2011 12 $127,381 +5% -51% 1,747 $73   $24,185,386 28
Sep 23, 2011 - $81,306 -36% -80% 411 $198   $24,266,692 29
Sep 24, 2011 - $111,358 +37% -81% 411 $271   $24,378,050 30
Sep 25, 2011 - $60,334 -46% -81% 411 $147   $24,438,384 31
Sep 26, 2011 - $22,232 -63% -82% 411 $54   $24,460,616 32
Sep 27, 2011 - $28,802 +30% -80% 411 $70   $24,489,418 33
Sep 28, 2011 - $23,538 -18% -81% 411 $57   $24,512,956 34
Sep 29, 2011 - $26,016 +11% -80% 411 $63   $24,538,972 35
Sep 30, 2011 - $20,517 -21% -75% 136 $151   $24,559,489 36
Oct 1, 2011 - $27,697 +35% -75% 136 $204   $24,587,186 37
Oct 2, 2011 - $16,038 -42% -73% 136 $118   $24,603,224 38
Oct 3, 2011 - $5,786 -64% -74% 136 $43   $24,609,010 39
Oct 4, 2011 - $7,604 +31% -74% 136 $56   $24,616,614 40
Oct 5, 2011 - $6,505 -14% -72% 136 $48   $24,623,119 41
Oct 6, 2011 - $6,431 -1% -75% 136 $47   $24,629,550 42
Oct 7, 2011 - $9,651 +50% -53% 67 $144   $24,639,201 43
Oct 8, 2011 - $11,093 +15% -60% 67 $166   $24,650,294 44
Oct 9, 2011 - $7,434 -33% -54% 67 $111   $24,657,728 45
Oct 10, 2011 - $5,021 -32% -13% 67 $75   $24,662,749 46

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 26, 2011 5 $10,235,344   2,555 $4,006   $10,235,344 1
Sep 2, 2011 7 $8,423,675 -18% 2,555 $3,297   $18,659,019 2
Sep 9, 2011 8 $3,718,400 -56% 2,396 $1,552   $22,377,419 3
Sep 16, 2011 12 $1,807,967 -51% 1,747 $1,035   $24,185,386 4
Sep 23, 2011 29 $353,586 -80% 411 $860   $24,538,972 5
Sep 30, 2011 42 $90,578 -74% 136 $666   $24,629,550 6
Oct 7, 2011 57 $43,162 -52% 67 $644   $24,672,712 7
Oct 14, 2011 66 $26,582 -38% 41 $648   $24,699,294 8
Oct 21, 2011 50 $51,777 +95% 79 $655   $24,751,071 9
Oct 28, 2011 66 $20,796 -60% 51 $408   $24,771,867 10
Nov 4, 2011 58 $30,408 +46% 35 $869   $24,802,275 11
Nov 11, 2011 71 $10,344 -66% 12 $862   $24,812,619 12

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Austria 5/17/2012 $6,867 12 12 38 $25,009 12/10/2015
Belgium 5/23/2012 $13,025 14 14 35 $28,606 12/10/2015
Germany 5/17/2012 $46,805 73 73 119 $181,776 12/10/2015
Italy 7/4/2012 $94,349 171 171 390 $317,163 12/11/2015
Netherlands 5/31/2012 $38,543 15 15 37 $93,955 12/10/2015
Switzerland 8/9/2012 $19,796 14 14 14 $59,430 12/11/2015
 
Rest of World $340,480
 
International Total$1,046,419 12/11/2015

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 201115100,828 100,828$1,511,412$1,511,4121
Dec 11, 20112173,888-27% 174,716$1,129,009$2,640,4212
Dec 18, 20112762,313-16% 237,029$987,661$3,628,0823
Dec 25, 20112890,574+45% 327,603$1,396,651$5,024,7334

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Paul Rudd    Ned
Elizabeth Banks    Miranda
Zooey Deschanel    Natalie
Emily Mortimer    Liz

Supporting Cast

Rashida Jones    Cindy
Hugh Dancy    Christian
Kathryn Hahn    Janet
Shirley Knight    Ilene
Janet Montgomery    Lady Arabella
Steve Coogan    Dylan
T.J. Miller    Billy

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jesse Peretz    Director
Anthony Bregman    Producer
Marc Turtletaub    Producer
Peter Saraf    Producer
Caroline Jaczko    Executive Producer
Stefanie Azpiazu    Executive Producer
John Hodges    Executive Producer
Aleen Keshishian    Executive Producer
Evgenia Peretz    Screenwriter
David Schisgall    Screenwriter
Yaron Orbach    Cinematographer
Andrew Mondshein    Editor
Jacob Craycroft    Editor
Inbal Weinberg    Production Designer

Blu-ray Sales: High Definition Looking Blue

December 15th, 2011

The Smurfs led a group of five new releases on the Blu-ray sales chart earning first place in the process. It sold 355,000 units while generating $8.88 million during its first week on the home market, which represents 42% of all units sold. That's a very strong opening week Blu-ray ratio for a live action kids movie. More...

DVD Sales: Smurfs Start the Final Stretch in Style

December 13th, 2011

We are in the final stretch for the Christmas shopping season, but there are still few more summer blockbusters coming out from now till Christmas week. This time around, there were half a dozen new releases on this week's DVD sales chart, led by The Smurfs with 491,000 units / $8.34 million. For a kids' film that sold more than $140 million in tickets, this is slow start. More...

DVD and Blu-ray Releases for November 29th, 2011

November 29th, 2011

It's another relatively slow week on the home market. The two biggest release of the week don't come out till Friday, while there are few other releases to pick up the slack. As for the search for best and not necessarily the biggest, there are a few contenders. Cave of Forgotten Dreams earned Oscar-worthy reviews and the 3D Blu-ray Combo Pack is a clear contender for Pick of the Week. But in the end I went with Tucker and Dale vs. Evil on DVD or Blu-ray. More...

Featured DVD / Blu-ray Review: Our Idiot Brother

November 27th, 2011

Our Idiot Brother was released in theaters late in the summer and it was never going to be a massive hit at the box office; in fact, it was thought that it might only get a limited release. When it did open, it opened wide, but struggled earning a per theater average of less than $3000 and finishing with just shy of $25 million. On the other hand, it didn't bomb either, because the film cost a mere $5 million to make, while the Weinsteins only paid $6 million for distribution rights. Depending on how much they spent on P&A, the film could break even during its early push onto the home market. Does it deserve to find more success on DVD and Blu-ray? More...

Weekend Wrap-Up: Painless Labor Marks End of Summer

September 7th, 2011

We had a pleasant surprise over Labor Day long weekend as the holdover held on a lot better than expected, while the new releases were on par with expectations, at least on average. (One struggled, one came within a rounding error of the weekend prediction, and one crushed expectations.) This led to a total box office haul of $107 million from Friday through Sunday and $137 million if you include Monday. By comparison, last year the total box office was $106 million / $133 million. It was a close win, but a win's a win. Overall 2011 is behind 2010 by 4% at $7.46 billion to $7.78 billion. There's a slim chance 2011 will close the gap and come out on top in the end, but in order to do that, it will need to earn bigger victories than it did this weekend. More...

Weekend Wrap-Up: Box Office was Beyond Help

August 29th, 2011

Hurricane Irene battered the east coast, which may have had a bigger impact at the box office than some were expecting, but at least it wasn't worst case scenario levels. The overall box office plummeted 25% to just $93 million. That wasn't the worst weekend of the year, but it came uncomfortably close. Compared to last year, the box office was down down 19%, meaning the year-to-date decline worsened. With 2011 down by 4.3% at $7.28 billion to $7.60 billion, the year is running out of time to make up the difference. If we go into the holiday season down by $320 million, it might be impossible to make up the ground, no matter how strong the Christmas releases are. More...

Weekend Predictions: Will The Help Clean Up at the Box Office?

August 25th, 2011

Three wide releases this week, Colombiana, Don't Be Afraid of the Dark and My Idiot Brother, but it is likely that none will pose much of a threat to The Help, which is likely to repeat at the top of the box office. There could be an interesting race for second place, as there's no clear consensus on which new release is the strongest or the weakest. Unfortunately, this is because all three are equally weak. Worse still, this weekend last year saw two films earn more than $20 million, which is a mark no film this weekend will match. On the other hand, those were the only two films to crack $10 million, while there could be four, or perhaps even five films do the same this weekend. Perhaps depth will help 2011 come out with a win, but I wouldn't be willing to bet money on that. More...

2011 Preview: August

August 1st, 2011

It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Every family has one: the sibling who is always just a little bit behind the curve when it comes to getting his life together. For sisters Liz, Miranda and Natalie, that person is their perennially upbeat brother Ned, an erstwhile organic farmer whose willingness to rely on the honesty of mankind is a less-than-optimum strategy for a tidy, trouble-free existence. Ned may be utterly lacking in common sense, but he is their brother and so, after his girlfriend dumps him and boots him off the farm, his sisters once again come to his rescue. As Liz, Emily and Natalie each take a turn at housing Ned, their brother’s unfailing commitment to honesty creates more than a few messes in their comfortable routines. But as each of their lives begins to unravel, Ned’s family comes to realize that maybe, in believing and trusting the people around him, Ned isn’t such an idiot after all.

Metrics

Opening Weekend:$7,011,631 (28.3% of total gross)
Legs:3.54 (domestic box office/biggest weekend)
Domestic Share:96.0% (domestic box office/worldwide)
Production Budget:$5,000,000 (worldwide box office is 5.2 times production budget)
Theater counts:2,555 opening theaters/2,555 max. theaters, 3.9 weeks average run per theater
Infl. Adj. Dom. BO $33,733,143

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: August 26th, 2011 (Wide) by Weinstein Co.
International Releases: May 17th, 2012 (Wide) (Austria)
May 17th, 2012 (Wide) (Germany)
May 23rd, 2012 (Wide) (Belgium)
May 31st, 2012 (Wide) (Netherlands)
July 4th, 2012 (Wide) (Italy)
... Show all releases
Video Release: November 29th, 2011 by Weinstein Co./Anchor Bay
MPAA Rating: R for sexual content including nudity, and for language throughout
(Rating bulletin 2178, 6/29/2011)
Running Time: 95 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Dysfunctional Family, Delayed Adulthood, Life on the Outside, Relationship Advice, Relationships Gone Wrong, LGBTQ+, Narcotics, Comedy Drama, Infidelity, Documentarian, Ballet
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Big Beach, Likely Story
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day) 193 $5,450,884 Sep 2, 2011 10
Labor Day (All Movies, 3-Day, Inflation Adjusted) 295 $7,767,338 Sep 2, 2011 10
Labor Day (All Movies, 4-Day, Fri-Mon) 145 $7,038,249 Sep 2, 2011 10
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 162 $10,029,281 Sep 2, 2011 10

Leading Cast

Paul Rudd    Ned
Elizabeth Banks    Miranda
Zooey Deschanel    Natalie
Emily Mortimer    Liz

Supporting Cast

Rashida Jones    Cindy
Hugh Dancy    Christian
Kathryn Hahn    Janet
Shirley Knight    Ilene
Janet Montgomery    Lady Arabella
Steve Coogan    Dylan
T.J. Miller    Billy

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jesse Peretz    Director
Anthony Bregman    Producer
Marc Turtletaub    Producer
Peter Saraf    Producer
Caroline Jaczko    Executive Producer
Stefanie Azpiazu    Executive Producer
John Hodges    Executive Producer
Aleen Keshishian    Executive Producer
Evgenia Peretz    Screenwriter
David Schisgall    Screenwriter
Yaron Orbach    Cinematographer
Andrew Mondshein    Editor
Jacob Craycroft    Editor
Inbal Weinberg    Production Designer

Blu-ray Sales: High Definition Looking Blue

December 15th, 2011

The Smurfs led a group of five new releases on the Blu-ray sales chart earning first place in the process. It sold 355,000 units while generating $8.88 million during its first week on the home market, which represents 42% of all units sold. That's a very strong opening week Blu-ray ratio for a live action kids movie. More...

DVD Sales: Smurfs Start the Final Stretch in Style

December 13th, 2011

We are in the final stretch for the Christmas shopping season, but there are still few more summer blockbusters coming out from now till Christmas week. This time around, there were half a dozen new releases on this week's DVD sales chart, led by The Smurfs with 491,000 units / $8.34 million. For a kids' film that sold more than $140 million in tickets, this is slow start. More...

DVD and Blu-ray Releases for November 29th, 2011

November 29th, 2011

It's another relatively slow week on the home market. The two biggest release of the week don't come out till Friday, while there are few other releases to pick up the slack. As for the search for best and not necessarily the biggest, there are a few contenders. Cave of Forgotten Dreams earned Oscar-worthy reviews and the 3D Blu-ray Combo Pack is a clear contender for Pick of the Week. But in the end I went with Tucker and Dale vs. Evil on DVD or Blu-ray. More...

Featured DVD / Blu-ray Review: Our Idiot Brother

November 27th, 2011

Our Idiot Brother was released in theaters late in the summer and it was never going to be a massive hit at the box office; in fact, it was thought that it might only get a limited release. When it did open, it opened wide, but struggled earning a per theater average of less than $3000 and finishing with just shy of $25 million. On the other hand, it didn't bomb either, because the film cost a mere $5 million to make, while the Weinsteins only paid $6 million for distribution rights. Depending on how much they spent on P&A, the film could break even during its early push onto the home market. Does it deserve to find more success on DVD and Blu-ray? More...

Weekend Wrap-Up: Painless Labor Marks End of Summer

September 7th, 2011

We had a pleasant surprise over Labor Day long weekend as the holdover held on a lot better than expected, while the new releases were on par with expectations, at least on average. (One struggled, one came within a rounding error of the weekend prediction, and one crushed expectations.) This led to a total box office haul of $107 million from Friday through Sunday and $137 million if you include Monday. By comparison, last year the total box office was $106 million / $133 million. It was a close win, but a win's a win. Overall 2011 is behind 2010 by 4% at $7.46 billion to $7.78 billion. There's a slim chance 2011 will close the gap and come out on top in the end, but in order to do that, it will need to earn bigger victories than it did this weekend. More...

Weekend Wrap-Up: Box Office was Beyond Help

August 29th, 2011

Hurricane Irene battered the east coast, which may have had a bigger impact at the box office than some were expecting, but at least it wasn't worst case scenario levels. The overall box office plummeted 25% to just $93 million. That wasn't the worst weekend of the year, but it came uncomfortably close. Compared to last year, the box office was down down 19%, meaning the year-to-date decline worsened. With 2011 down by 4.3% at $7.28 billion to $7.60 billion, the year is running out of time to make up the difference. If we go into the holiday season down by $320 million, it might be impossible to make up the ground, no matter how strong the Christmas releases are. More...

Weekend Predictions: Will The Help Clean Up at the Box Office?

August 25th, 2011

Three wide releases this week, Colombiana, Don't Be Afraid of the Dark and My Idiot Brother, but it is likely that none will pose much of a threat to The Help, which is likely to repeat at the top of the box office. There could be an interesting race for second place, as there's no clear consensus on which new release is the strongest or the weakest. Unfortunately, this is because all three are equally weak. Worse still, this weekend last year saw two films earn more than $20 million, which is a mark no film this weekend will match. On the other hand, those were the only two films to crack $10 million, while there could be four, or perhaps even five films do the same this weekend. Perhaps depth will help 2011 come out with a win, but I wouldn't be willing to bet money on that. More...

2011 Preview: August

August 1st, 2011

It's that time of year again, the time where we try to guess when Summer ends. According to the real world, Summer ends on the 22nd of September, but in the movie business, summer ends suddenly one weekend in August, and it's never really predictable which weekend that will be. There is some reason to be optimistic, as July ended on a relatively strong note. Both films that were predicted to be monster hits, Transformers: Dark of the Moon and Harry Potter and the Deathly Hallows, Part 2, were monster hits. And for every potential $100 million hit that missed expectations, there was another film that topped them. If this momentum can carry forward, then perhaps summer can be extended for for one or two more weeks. August of 2010 was a good end to the Summer with two $100 million movies and a few mid-level hits. I'm not sure if 2011 will be able to replicate that performance, but Summer could end on a high note. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 26, 2011 5 $7,011,631   2,555 $2,744   $7,011,631 1
Sep 2, 2011 7 $5,450,884 -22% 2,555 $2,133   $15,686,228 2
Sep 9, 2011 9 $2,650,528 -51% 2,396 $1,106   $21,309,547 3
Sep 16, 2011 14 $1,294,791 -51% 1,747 $741   $23,672,210 4
Sep 23, 2011 28 $252,998 -80% 411 $616   $24,438,384 5
Sep 30, 2011 43 $64,252 -75% 136 $472   $24,603,224 6
Oct 7, 2011 59 $28,178 -56% 67 $421   $24,657,728 7
Oct 14, 2011 71 $17,648 -37% 41 $430   $24,690,360 8
Oct 21, 2011 54 $33,650 +91% 79 $426   $24,732,944 9
Oct 28, 2011 72 $12,880 -62% 51 $253   $24,763,951 10
Nov 4, 2011 61 $19,893 +54% 35 $568   $24,791,760 11
Nov 11, 2011 72 $7,272 -63% 12 $606   $24,809,547 12
Nov 18, 2011 87 $2,211 -70% 6 $369   $24,814,830 13

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 26, 2011 5 $2,390,226     2,555 $936   $2,390,226 1
Aug 27, 2011 6 $2,593,789 +9%   2,555 $1,015   $4,984,015 2
Aug 28, 2011 4 $2,027,616 -22%   2,555 $794   $7,011,631 3
Aug 29, 2011 4 $868,670 -57%   2,555 $340   $7,880,301 4
Aug 30, 2011 4 $995,636 +15%   2,555 $390   $8,875,937 5
Aug 31, 2011 5 $719,057 -28%   2,555 $281   $9,594,994 6
Sep 1, 2011 5 $640,350 -11%   2,555 $251   $10,235,344 7
Sep 2, 2011 8 $1,436,170 +124% -40% 2,555 $562   $11,671,514 8
Sep 3, 2011 8 $1,913,642 +33% -26% 2,555 $749   $13,585,156 9
Sep 4, 2011 7 $2,101,072 +10% +4% 2,555 $822   $15,686,228 10
Sep 5, 2011 9 $1,587,365 -24% +83% 2,555 $621   $17,273,593 11
Sep 6, 2011 6 $564,936 -64% -43% 2,555 $221   $17,838,529 12
Sep 7, 2011 4 $447,648 -21% -38% 2,555 $175   $18,286,177 13
Sep 8, 2011 5 $372,832 -17% -42% 2,555 $146   $18,659,009 14
Sep 9, 2011 9 $835,074 +124% -42% 2,396 $349   $19,494,083 15
Sep 10, 2011 10 $1,199,918 +44% -37% 2,396 $501   $20,694,001 16
Sep 11, 2011 10 $615,546 -49% -71% 2,396 $257   $21,309,547 17
Sep 12, 2011 7 $231,464 -62% -85% 2,396 $97   $21,541,011 18
Sep 13, 2011 7 $313,507 +35% -45% 2,396 $131   $21,854,518 19
Sep 14, 2011 7 $261,359 -17% -42% 2,396 $109   $22,115,877 20
Sep 15, 2011 7 $261,542 n/c -30% 2,396 $109   $22,377,419 21
Sep 16, 2011 14 $408,456 +56% -51% 1,747 $234   $22,785,875 22
Sep 17, 2011 15 $572,329 +40% -52% 1,747 $328   $23,358,204 23
Sep 18, 2011 15 $314,006 -45% -49% 1,747 $180   $23,672,210 24
Sep 19, 2011 12 $121,144 -61% -48% 1,747 $69   $23,793,354 25
Sep 20, 2011 12 $142,925 +18% -54% 1,747 $82   $23,936,279 26
Sep 21, 2011 12 $121,726 -15% -53% 1,747 $70   $24,058,005 27
Sep 22, 2011 12 $127,381 +5% -51% 1,747 $73   $24,185,386 28
Sep 23, 2011 - $81,306 -36% -80% 411 $198   $24,266,692 29
Sep 24, 2011 - $111,358 +37% -81% 411 $271   $24,378,050 30
Sep 25, 2011 - $60,334 -46% -81% 411 $147   $24,438,384 31
Sep 26, 2011 - $22,232 -63% -82% 411 $54   $24,460,616 32
Sep 27, 2011 - $28,802 +30% -80% 411 $70   $24,489,418 33
Sep 28, 2011 - $23,538 -18% -81% 411 $57   $24,512,956 34
Sep 29, 2011 - $26,016 +11% -80% 411 $63   $24,538,972 35
Sep 30, 2011 - $20,517 -21% -75% 136 $151   $24,559,489 36
Oct 1, 2011 - $27,697 +35% -75% 136 $204   $24,587,186 37
Oct 2, 2011 - $16,038 -42% -73% 136 $118   $24,603,224 38
Oct 3, 2011 - $5,786 -64% -74% 136 $43   $24,609,010 39
Oct 4, 2011 - $7,604 +31% -74% 136 $56   $24,616,614 40
Oct 5, 2011 - $6,505 -14% -72% 136 $48   $24,623,119 41
Oct 6, 2011 - $6,431 -1% -75% 136 $47   $24,629,550 42
Oct 7, 2011 - $9,651 +50% -53% 67 $144   $24,639,201 43
Oct 8, 2011 - $11,093 +15% -60% 67 $166   $24,650,294 44
Oct 9, 2011 - $7,434 -33% -54% 67 $111   $24,657,728 45
Oct 10, 2011 - $5,021 -32% -13% 67 $75   $24,662,749 46

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 26, 2011 5 $10,235,344   2,555 $4,006   $10,235,344 1
Sep 2, 2011 7 $8,423,675 -18% 2,555 $3,297   $18,659,019 2
Sep 9, 2011 8 $3,718,400 -56% 2,396 $1,552   $22,377,419 3
Sep 16, 2011 12 $1,807,967 -51% 1,747 $1,035   $24,185,386 4
Sep 23, 2011 29 $353,586 -80% 411 $860   $24,538,972 5
Sep 30, 2011 42 $90,578 -74% 136 $666   $24,629,550 6
Oct 7, 2011 57 $43,162 -52% 67 $644   $24,672,712 7
Oct 14, 2011 66 $26,582 -38% 41 $648   $24,699,294 8
Oct 21, 2011 50 $51,777 +95% 79 $655   $24,751,071 9
Oct 28, 2011 66 $20,796 -60% 51 $408   $24,771,867 10
Nov 4, 2011 58 $30,408 +46% 35 $869   $24,802,275 11
Nov 11, 2011 71 $10,344 -66% 12 $862   $24,812,619 12

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Austria 5/17/2012 $6,867 12 12 38 $25,009 12/10/2015
Belgium 5/23/2012 $13,025 14 14 35 $28,606 12/10/2015
Germany 5/17/2012 $46,805 73 73 119 $181,776 12/10/2015
Italy 7/4/2012 $94,349 171 171 390 $317,163 12/11/2015
Netherlands 5/31/2012 $38,543 15 15 37 $93,955 12/10/2015
Switzerland 8/9/2012 $19,796 14 14 14 $59,430 12/11/2015
 
Rest of World $340,480
 
International Total$1,046,419 12/11/2015

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 201115100,828 100,828$1,511,412$1,511,4121
Dec 11, 20112173,888-27% 174,716$1,129,009$2,640,4212
Dec 18, 20112762,313-16% 237,029$987,661$3,628,0823
Dec 25, 20112890,574+45% 327,603$1,396,651$5,024,7334

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.