Pink Ribbons, Inc. (2012)

Pink Ribbons, Inc poster
Theatrical Performance
Domestic Box Office $26,608Details
Further financial details...

Synopsis

The ubiquitous pink ribbons of breast cancer philanthropy—and the hand-in-hand marketing of brands and products associated with that philanthropy—permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer—more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns—the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem?

Metrics

Opening Weekend:$2,721 (10.2% of total gross)
Legs:9.78 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Production Budget:$1,200,000 (worldwide box office is 0.0 times production budget)
Theater counts:3 opening theaters/4 max. theaters, 6.3 weeks average run per theater
Infl. Adj. Dom. BO $36,027

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 14,901-15,000) 14,997 $26,608
All Time Worldwide Box Office (Rank 29,101-29,200) 29,144 $26,608
All Time Domestic Highest Grossing Limited Release Movies (Rank 6,501-6,600) 6,554 $26,608

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: June 1st, 2012 (Limited) by First Run Features
Video Release: September 25th, 2012 by First Run Home
MPAA Rating: Not Rated
Running Time: 98 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Agitprop, Terminal Illness, Cancer
Source:Based on Real Life Events
Genre:Documentary
Production Method:Live Action
Creative Type:Factual
Production/Financing Companies: National Film Board of Canada
Production Countries: Canada
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 1, 2012 87 $2,721   3 $907   $2,721 1
Jun 8, 2012 87 $2,463 -9% 3 $821   $7,353 2
Jun 22, 2012 84 $1,445   3 $482   $11,034 4
Jun 29, 2012 77 $2,153 +49% 4 $538   $14,621 5
Jul 6, 2012 84 $1,285 -40% 2 $643   $17,617 6
Jul 13, 2012 89 $194 -85% 2 $97   $18,762 7
Jul 20, 2012 86 $815 +320% 2 $408   $19,704 8
Jul 27, 2012 77 $2,134 +162% 3 $711   $22,568 9
Aug 3, 2012 94 $299 -86% 1 $299   $24,784 10
Aug 24, 2012 105 $165   2 $83   $25,677 13

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 1, 2012 83 $4,889   3 $1,630   $4,889 1
Jun 8, 2012 89 $4,076 -17% 3 $1,359   $8,966 2
Jun 22, 2012 84 $2,879   3 $960   $12,468 4
Jun 29, 2012 78 $3,864 +34% 4 $966   $16,332 5
Jul 6, 2012 79 $2,236 -42% 2 $1,118   $18,568 6
Jul 13, 2012 91 $321 -86% 2 $161   $18,889 7
Jul 20, 2012 81 $1,545 +381% 2 $773   $20,434 8
Jul 27, 2012 73 $4,051 +162% 4 $1,013   $24,485 9
Aug 3, 2012 97 $647 -84% 1 $647   $25,132 10
Aug 10, 2012 95 $380 -41% 1 $380   $25,512 11
Aug 24, 2012 97 $917   4 $229   $26,429 13
Sep 7, 2012 106 $179   1 $179   $26,608 15

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Interviewee(s)

Judy Brady    Herself
Barbara A. Brenner    Herself
Nancy G. Brinker    Herself
James Brophy    Himself
Janet Collins    Herself
Carol Cone    Herself
Charlene Elliott    Herself
Barbara Ehrenreich    Herself
Charlotte Haley    Herself
Jane Houlihan    Herself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Lea Pool    Director
Lea Pool    Screenwriter
Ravida Din    Producer
Ravida Din    Executive Producer
Nancy Guerin    Screenwriter
Nancy Guerin    Associate Producer
Patricia Kearns    Screenwriter

DVD and Blu-ray Releases for September 25th, 2012

September 25th, 2012

It's the unofficial beginning of the Christmas Shopping Season. Starting the rush this year is The Avengers, which broke records at the box office and will likely do the same on the home market. It is clearly a contender for Pick of the Week, but I'm not sure if the Blu-ray Combo Pack or the 3D Combo Pack is the better deal. The only other contender for Pick of the Week is Bond: 50 on Buy from Amazon. However, it's a double-dip... or triple-dip. I've lost count. In the end, I'm going with The Avengers on 3D Combo Pack. It's only $5 more, so it is worth future-proofing. More...

Full Moon on the Per Theater Chart

June 5th, 2012

Moonrise Kingdom remained on the top of the per theater chart with an outstanding average of $54,805 in 16 theaters. If it had opened with that average in four theaters, it would have been considered a huge hit, so this is a fantastic sophomore stint. Snow White and the Huntsman was the only other film in the $10,000 club with an average of $14,900. More...

Looking for a Pair of Big Limited Releases

June 1st, 2012

There are not one, not two, but three limited releases opening in more than 100 theaters, plus another opening in dozens of theaters. Is it going to be a big week for limited releases as a result? Probably not. Of those four major limited releases, none of them are earning Tomatometer Scores above 25% positive. Ouch. There are a few releases earning overwhelmingly positive reviews, The Loved Ones, Pink Ribbons, Inc., and others, but they are smaller releases and I don't think any of them will truly thrive. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

The ubiquitous pink ribbons of breast cancer philanthropy—and the hand-in-hand marketing of brands and products associated with that philanthropy—permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer—more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns—the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem?

Metrics

Opening Weekend:$2,721 (10.2% of total gross)
Legs:9.78 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Production Budget:$1,200,000 (worldwide box office is 0.0 times production budget)
Theater counts:3 opening theaters/4 max. theaters, 6.3 weeks average run per theater
Infl. Adj. Dom. BO $36,027

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 14,901-15,000) 14,997 $26,608
All Time Worldwide Box Office (Rank 29,101-29,200) 29,144 $26,608
All Time Domestic Highest Grossing Limited Release Movies (Rank 6,501-6,600) 6,554 $26,608

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: June 1st, 2012 (Limited) by First Run Features
Video Release: September 25th, 2012 by First Run Home
MPAA Rating: Not Rated
Running Time: 98 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Agitprop, Terminal Illness, Cancer
Source:Based on Real Life Events
Genre:Documentary
Production Method:Live Action
Creative Type:Factual
Production/Financing Companies: National Film Board of Canada
Production Countries: Canada
Languages: English

Interviewee(s)

Judy Brady    Herself
Barbara A. Brenner    Herself
Nancy G. Brinker    Herself
James Brophy    Himself
Janet Collins    Herself
Carol Cone    Herself
Charlene Elliott    Herself
Barbara Ehrenreich    Herself
Charlotte Haley    Herself
Jane Houlihan    Herself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Lea Pool    Director
Lea Pool    Screenwriter
Ravida Din    Producer
Ravida Din    Executive Producer
Nancy Guerin    Screenwriter
Nancy Guerin    Associate Producer
Patricia Kearns    Screenwriter

DVD and Blu-ray Releases for September 25th, 2012

September 25th, 2012

It's the unofficial beginning of the Christmas Shopping Season. Starting the rush this year is The Avengers, which broke records at the box office and will likely do the same on the home market. It is clearly a contender for Pick of the Week, but I'm not sure if the Blu-ray Combo Pack or the 3D Combo Pack is the better deal. The only other contender for Pick of the Week is Bond: 50 on Buy from Amazon. However, it's a double-dip... or triple-dip. I've lost count. In the end, I'm going with The Avengers on 3D Combo Pack. It's only $5 more, so it is worth future-proofing. More...

Full Moon on the Per Theater Chart

June 5th, 2012

Moonrise Kingdom remained on the top of the per theater chart with an outstanding average of $54,805 in 16 theaters. If it had opened with that average in four theaters, it would have been considered a huge hit, so this is a fantastic sophomore stint. Snow White and the Huntsman was the only other film in the $10,000 club with an average of $14,900. More...

Looking for a Pair of Big Limited Releases

June 1st, 2012

There are not one, not two, but three limited releases opening in more than 100 theaters, plus another opening in dozens of theaters. Is it going to be a big week for limited releases as a result? Probably not. Of those four major limited releases, none of them are earning Tomatometer Scores above 25% positive. Ouch. There are a few releases earning overwhelmingly positive reviews, The Loved Ones, Pink Ribbons, Inc., and others, but they are smaller releases and I don't think any of them will truly thrive. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 1, 2012 87 $2,721   3 $907   $2,721 1
Jun 8, 2012 87 $2,463 -9% 3 $821   $7,353 2
Jun 22, 2012 84 $1,445   3 $482   $11,034 4
Jun 29, 2012 77 $2,153 +49% 4 $538   $14,621 5
Jul 6, 2012 84 $1,285 -40% 2 $643   $17,617 6
Jul 13, 2012 89 $194 -85% 2 $97   $18,762 7
Jul 20, 2012 86 $815 +320% 2 $408   $19,704 8
Jul 27, 2012 77 $2,134 +162% 3 $711   $22,568 9
Aug 3, 2012 94 $299 -86% 1 $299   $24,784 10
Aug 24, 2012 105 $165   2 $83   $25,677 13

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 1, 2012 83 $4,889   3 $1,630   $4,889 1
Jun 8, 2012 89 $4,076 -17% 3 $1,359   $8,966 2
Jun 22, 2012 84 $2,879   3 $960   $12,468 4
Jun 29, 2012 78 $3,864 +34% 4 $966   $16,332 5
Jul 6, 2012 79 $2,236 -42% 2 $1,118   $18,568 6
Jul 13, 2012 91 $321 -86% 2 $161   $18,889 7
Jul 20, 2012 81 $1,545 +381% 2 $773   $20,434 8
Jul 27, 2012 73 $4,051 +162% 4 $1,013   $24,485 9
Aug 3, 2012 97 $647 -84% 1 $647   $25,132 10
Aug 10, 2012 95 $380 -41% 1 $380   $25,512 11
Aug 24, 2012 97 $917   4 $229   $26,429 13
Sep 7, 2012 106 $179   1 $179   $26,608 15

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.