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Pink Ribbons, Inc. (2012)

Pink Ribbons, Inc poster
Theatrical Performance
Domestic Box Office $26,608Details
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

The ubiquitous pink ribbons of breast cancer philanthropy—and the hand-in-hand marketing of brands and products associated with that philanthropy—permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer—more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns—the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem?

Metrics

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office 12,480 $26,608
All Time Worldwide Box Office 15,467 $26,608
All Time Domestic Highest Grossing Limited Release Movies 5,201 $26,608

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Production Budget:$1,200,000
Domestic Releases: June 1st, 2012 (Limited) by First Run Features
Video Release: September 25th, 2012 by First Run Home
MPAA Rating: Not Rated
Running Time: 98 minutes
Comparisons: vs. An Inconvenient Truth
Create your own comparison chart…
Keywords: Agitprop, Terminal Illness, Cancer
Source:Based on Real Life Events
Genre:Documentary
Production Method:Live Action
Creative Type:Factual
Production Companies: National Film Board of Canada
Production Countries: Canada

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest Domestic 13th Weekend 3,783 $165 Aug 24, 2012 87
Biggest 13th Weekend Limited Release 1,912 $165 Aug 24, 2012 87
Theater Average 13th Weekend Limited Release 1,925 $83 Aug 24, 2012 87
Biggest Domestic 10th Weekend 5,020 $299 Aug 3, 2012 66
Biggest 10th Weekend Limited Release 2,384 $299 Aug 3, 2012 66
Theater Average 10th Weekend Limited Release 2,234 $299 Aug 3, 2012 66
Biggest Domestic 9th Weekend 4,950 $2,134 Jul 27, 2012 59
Biggest 9th Weekend Limited Release 2,112 $2,134 Jul 27, 2012 59
Theater Average 9th Weekend Limited Release 1,751 $711 Jul 27, 2012 59
Biggest Domestic 8th Weekend 5,766 $815 Jul 20, 2012 52
Biggest 8th Weekend Limited Release 2,616 $815 Jul 20, 2012 52
Theater Average 8th Weekend Limited Release 2,461 $408 Jul 20, 2012 52
Biggest Domestic 7th Weekend 6,612 $194 Jul 13, 2012 45
Biggest 7th Weekend Limited Release 3,108 $194 Jul 13, 2012 45
Theater Average 7th Weekend Limited Release 3,123 $97 Jul 13, 2012 45
Biggest Domestic 6th Weekend 6,724 $1,285 Jul 6, 2012 38
Biggest 6th Weekend Limited Release 2,975 $1,285 Jul 6, 2012 38
Theater Average 6th Weekend Limited Release 2,633 $643 Jul 6, 2012 38
Biggest Domestic 5th Weekend 7,032 $2,153 Jun 29, 2012 31
Biggest 5th Weekend Limited Release 3,035 $2,153 Jun 29, 2012 31
Theater Average 5th Weekend Limited Release 3,066 $538 Jun 29, 2012 31
Biggest Domestic 4th Weekend 7,921 $1,445 Jun 22, 2012 24
Biggest 4th Weekend Limited Release 3,619 $1,445 Jun 22, 2012 24
Theater Average 4th Weekend Limited Release 3,627 $482 Jun 22, 2012 24
Biggest Domestic 2nd Weekend 9,578 $2,463 Jun 8, 2012 10
Biggest 2nd Weekend Limited Release 4,730 $2,463 Jun 8, 2012 10
Theater Average 2nd Weekend Limited Release 4,653 $821 Jun 8, 2012 10
Biggest Domestic Opening Weekend 11,270 $2,721 Jun 1, 2012 3
Biggest Opening Weekend Limited Release 6,279 $2,721 Jun 1, 2012 3
Theater Average Opening Weekend Limited Release 6,458 $907 Jun 1, 2012 3
Theater Average Limited Release 38,895 $907 Jun 1, 2012 3
Top 2012 Theater Average Limited Release 1,588 $907 Jun 1, 2012 3
Never Wide Domestic 6,301 $26,608 Jun 1, 2012 0
Never No. 1 Domestic 9,752 $26,608 Jun 1, 2012 0
Widest Expansion Limited Release 4,165 1 Jun 1, 2012 0

Cast

Judy Brady    Herself
Barbara A. Brenner    Herself
Nancy G. Brinker    Herself
James Brophy    Himself
Janet Collins    Herself
Carol Cone    Herself
Charlene Elliott    Herself
Barbara Ehrenreich    Herself
Charlotte Haley    Herself
Jane Houlihan    Herself

Production and Technical Credits

Director   
Screenwriter    Lea Pool
Producer    Ravida Din
Executive Producer    Ravida Din
Screenwriter    Nancy Guerin
Associate Producer    Nancy Guerin
Screenwriter    Patricia Kearns

DVD and Blu-ray Releases for September 25th, 2012

September 25th, 2012

It's the unofficial beginning of the Christmas Shopping Season. Starting the rush this year is The Avengers, which broke records at the box office and will likely do the same on the home market. It is clearly a contender for Pick of the Week, but I'm not sure if the Blu-ray Combo Pack or the 3D Combo Pack is the better deal. The only other contender for Pick of the Week is Bond: 50 on Buy from Amazon. However, it's a double-dip... or triple-dip. I've lost count. In the end, I'm going with The Avengers on 3D Combo Pack. It's only $5 more, so it is worth future-proofing. More...

Full Moon on the Per Theater Chart

June 5th, 2012

Moonrise Kingdom remained on the top of the per theater chart with an outstanding average of $54,805 in 16 theaters. If it had opened with that average in four theaters, it would have been considered a huge hit, so this is a fantastic sophomore stint. Snow White and the Huntsman was the only other film in the $10,000 club with an average of $14,900. More...

Looking for a Pair of Big Limited Releases

June 1st, 2012

There are not one, not two, but three limited releases opening in more than 100 theaters, plus another opening in dozens of theaters. Is it going to be a big week for limited releases as a result? Probably not. Of those four major limited releases, none of them are earning Tomatometer Scores above 25% positive. Ouch. There are a few releases earning overwhelmingly positive reviews, The Loved Ones, Pink Ribbons, Inc., and others, but they are smaller releases and I don't think any of them will truly thrive. More...

Domestic Cumulative Box Office Records


Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/06/01 87 $2,721   3 $907   $2,721 3
2012/06/08 87 $2,463 -9% 3 $821   $7,353 10
2012/06/22 84 $1,445   3 $482   $11,034 24
2012/06/29 77 $2,153 +49% 4 $538   $14,621 31
2012/07/06 84 $1,285 -40% 2 $643   $17,617 38
2012/07/13 89 $194 -85% 2 $97   $18,762 45
2012/07/20 86 $815 +320% 2 $408   $19,704 52
2012/07/27 77 $2,134 +162% 3 $711   $22,568 59
2012/08/03 94 $299 -86% 1 $299   $24,784 66
2012/08/24 105 $165   2 $83   $25,677 87

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/06/01 83 $4,889   3 $1,630   $4,889 7
2012/06/08 89 $4,076 -17% 3 $1,359   $8,966 14
2012/06/22 84 $2,879   3 $960   $12,468 28
2012/06/29 78 $3,864 +34% 4 $966   $16,332 35
2012/07/06 79 $2,236 -42% 2 $1,118   $18,568 42
2012/07/13 91 $321 -86% 2 $161   $18,889 49
2012/07/20 81 $1,545 +381% 2 $773   $20,434 56
2012/07/27 73 $4,051 +162% 4 $1,013   $24,485 63
2012/08/03 97 $647 -84% 1 $647   $25,132 70
2012/08/10 95 $380 -41% 1 $380   $25,512 77
2012/08/24 97 $917   4 $229   $26,429 91
2012/09/07 106 $179   1 $179   $26,608 105

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.