Reality is a darkly comic look at Luciano, a charming and affable fishmonger whose unexpected and sudden obsession with being a contestant on the reality show "Big Brother" leads him down a rabbit hole of skewed perceptions and paranoia. So overcome by his dream of being on reality TV, Luciano's own reality begins to spiral out of control, making for one of the most compelling tragicomic character studies since Scorsese's The King of Comedy.
Spring Breakers dominated the per theater chart earning the best per theater average for any film of 2013. It opened with an average of $87,667 in three theaters. Had it opened with a total of $87,667 in three theaters, it would have been a great start. A fellow A24 release, Ginger & Rosa, was next with an average of $14,279, also in three theaters. Somebody Up There Likes Me fell 64%, but still earned a spot in the $10,000 club with $12,310 in its one theater. Oz the Great and Powerful was the final film to earn more than $10,000 on the per theater chart with an average of $10,545.
It is a pretty busy week for limited releases with a number of them that could do well. Blancanieves should do well in art house cinemas, but it is too out there for mainstream success. Likewise, From Up on Poppy Hill should draw in fans of Anime, but there are not enough of them to allow the film to expand significantly. Ginger and Rosa has more appeal to mainstream audiences and strong buzz, but its reviews are only good and not great. Spring Breakers is also earning reviews that are good, but not great. However, it has a planned wide opening next week, so unless that falls apart, it will be the biggest hit on this week's list.
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