New releases took three of the top five places including Surf's Up, which earned first place with $8.13 million. This is unusual since kids movies tend to place higher on the sales chart than the rental chart, but that was not the case here.
Evan Almighty was a surprise winner on this week's sales chart topping fellow new release Surf's Up in terms of sales 740,000 units to 682,000 units and in terms of dollars $12.58 million to $10.91 million.
The holiday-delayed list is here, but there are not many releases I can get truly excited about. There are quite a few limited releases on this week's list that deserve to be seen, but only one rises to the level of a DVD Pick of the Week and that is Black Sheep - Unrated - Buy from Amazon. Fair warning, this movie is not for everyone, but it manages to mix the gore and giggles nearly perfectly and fans of such movies will certainly want to add it to their DVD collections.
March ended on a similar tone as it began, but not as strong as recent weeks.
Overall the weekend total gross was $128 million, down 5% from last weekend.
That is also down 10% from the same weekend last year.
However, it is important to note that was the weekend Ice Age: The Meltdown opened with nearly $70 million and 2007 is still 6% ahead of 2006's pace.
Teenage Mutant Ninja Turtles started its international run this past weekend and just missed the top five on debut.
It did manage $3.92 million on 1,004 screens in 8 markets over the weekend and $4.53 million including previews.
Of this box office, nearly half of it came from a pair of third place openings in England ($1.27 million on 368 screens over the weekend and $1.86 million in total), and Australia ($379,000 on 58 screens).
The film also opened in Russia where the strong mutant demographic helped the film capture second place with $1.38 million on 360 screens.
(That was a Chernobyl joke, by the way.)
Six wide releases in a single weekend appears to have been at least three too many as most struggled at the box office.
On the other hand, with so many new films opening and so many different demographics being targeted, it was a good week at the box office overall with receipts hitting $133 million, up 14% from last week and 22% from last year.
Year-to-date revenue has already hit $2 billion and is clocking in at nearly 6% higher than last year's pace.
More importantly, the number of big hits is increasing interest, and that can have a positive effect on future earnings.
I feel confident in saying records will fall this year.
Good week for trailers with several on the list, including a trio of major summer blockbusters. However, while those site will obviously generate the most traffic, they are not award-worthy sites, (at least not yet). The best site this week is Pathfinder - Official Site.
There are six films opening in wide release this week, or at some level of wide release.
This is at least three too many, and to make matters worse, several share target demographics.
This insanity will mean that at least two films, possibly more, will fail to reach their potential.
It also makes predicting the weekend extremely difficult because of the extra variables.
Will Teenage Mutant Ninja Turtles appeal to just the younger crowd, or will fans of the original series also show up?
If so, will this cut into the box office of The Hills Have Eyes 2 and Shooter?
There's a lot to consider here.
March, a month without a holiday. In fact, It's the only month without any holidays to help boost the box office and this prevents studios from releasing big blockbusters. However, it is not the weakest month either and there are a few midlevel hits coming out over the next four weeks and even a couple that could top $100 million
While the big summer blockbusters are sill M.I.A., there are plenty of other films to pick up the slack. This includes this week's winner, Bridge to Terabithia
- Official Site
This week's round of new movie release information contains release dates for I am Legend, Angels & Demons and more.
The end of year big movie rush continues, the last few big movies are launching their sites. And one such movie, Night at the Museum
- Official Site
, is the winning of the Weekly Website Award.
This week's round of new movie release information contains the new and changed release dates that have been announced for the past two weeks.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
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