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Blu-ray Sales: New Releases Have a Good Day on Blu-ray

July 3rd, 2013

The top five of the Blu-ray sales chart this week were nearly all new releases, including the first place Blu-ray, A Good Day Die Hard. This film sold 316,000 units and generated $5.86 million for an opening week Blu-ray share of 58%. That's an excellent Blu-ray share, but the film missed expectations pretty much everywhere else. Meanwhile, the Legacy Box Set placed eighth with 17,000 units / $667,000. Identity Thief earned second place with 272,000 units / $5.56 million for an opening week Blu-ray share of 43%. That's a very good result for a comedy. Warm Bodies was in a distant third place with 93,000 units / $1.86 million. Its opening week Blu-ray share was 39%, which is good for a comedy. Escape From Planet Earth was right behind with 84,000 units / $1.76 million. Kids movies usually struggle on Blu-ray, this includes second-tier digitally animated movies. So an opening week Blu-ray share of 48% is a pleasant surprise. Indiana Jones: The Complete Adventures Collection jumped into fifth place with 40,000 units / $3.31 million over the weekend for a total of 489,000 units / $34.00 million.

Breaking Bad: Season Five debuted in sixth place with 17,000 units / $517,000. TV on DVD releases rarely do well on Blu-ray, so having an opening week Blu-ray share of 42% is fantastic. 21 Rounds: Reloaded opened in ninth place with 16,000 units / $277,000 for an opening week Blu-ray share of 34%. This is fine for a direct-to-DVD action film. Falling Skies: The Complete Second Season just missed the top ten, landing in eleventh place with 14,000 units / $315,000. Its opening week Blu-ray share was 42%, which is again very good for a TV on DVD release.


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Filed under: Video Sales, A Good Day to Die Hard, Warm Bodies, Escape From Planet Earth, Identity Thief, 12 Rounds 2: Reloaded, Indiana Jones