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International Box Office: Madagascar Tops Another Milestone

June 27th, 2012

For the third weekend in a row, Madagascar 3: Europe's Most Wanted earned top spot on the international chart, this time pulling in $35.43 million on 9,499 screens in 43 markets for a total of $214.17 million internationally and $371.26 million worldwide. Its best market of the weekend was Mexico, where it remained in first place with $3.81 million on 1,612 screens over the weekend for a total of $20.78 million after three. Meanwhile in Russia, the film has amassed a total of $43.05 million, including $3.41 million on 1,485 screens this past weekend. The film's next major market is Spain, but it doesn't open there till the end of July. It doesn't finish its run till October when it opens in the U.K.

Snow White And The Huntsman remained in second place with $23.6 million on 6,430 screens in 60 markets for totals of $161.49 million internationally and $298.62 million worldwide. At this point, profitability is practically assured. The film was dominant in Australia with $6.20 million on 379, which is equivalent to a $60 million to $70 million here, given the relative sizes of the two markets. The film also remained in first place in Japan with $2.48 million on 572 screens over the weekend for a total of $10.69 million after two. It was pushed into second place in France, but still managed $2.60 million on 613 screens over the weekend for a total of $7.98 million, also after two. The film has yet to open in Italy and when it does, it will have doubled its production budget worldwide. It will only need to cover its P&A budget to break even, and it should easily do that on the home market.

Brave opened in third place with $14.05 million on 3,966 screens in 10 markets. It opened in first place in Russia with $5.37 million on 950 screens, but that's only good and not great. On the other hand, it had to settle for second place in Australia with $2.51 million on 425 screens over the weekend for a total opening of $3.58 million. That's disappointing. It also debuted in China with $2.2 million, but no other details were given.

Men in Black 3 remained in fourth place with $12.90 million on 8,229 screens in 75 markets for a total of $418.17 million internationally and $581.64 million worldwide. The film is the biggest hit in the franchise on the international scene and it about to top the original as best worldwide.

Prometheus fell to fifth place with $12.75 million on 6,876 screens in 62 markets for a total of $153.16 million internationally and $261.62 million worldwide. There were no major openings this weekend, in fact, there are no major openings for the film till August, while it doesn't end its run till October. However, at this point, the film has already covered its production budget and it could pay for its P&A budget before it hits the home market.

Abraham Lincoln: Vampire Hunter started its international run in sixth place with $8.53 million on 2,678 screens in 17 markets. The film opened in first place in the U.K., but with only $1.74 million on 460 screens. On the other hand, while it had to settle for second place in Russia, it made $4.21 million there. Granted, it's director, Timur Bekmambetov, is Russian, so this is not too much of a surprise.

Black & White Episode I opened in China with $7.62 million, but that was all the information that were given.

Dark Shadows returned to the top ten in eighth place with $7.1 million on 3,480 screens in 54 markets for a total of $143.6 million internationally and $219.4 million worldwide. It opened in second place in Mexico with $2.63 million on 925 screens, but only managed fourth place in Brazil with $1.24 million on 263. That's it for new major markets, but the film should end its run with enough money to almost cover its production budget, while it has a lot of potential on the home market.

The Hunger Games fell to ninth place with $6.92 million on 247 screens in 18 markets for a total of $269.45 million internationally and $672.42 million worldwide. Like I said last week, if the film had made $250 million worldwide, it would have been more than enough to justify adapting the next two novels in the franchise. As it is now, this film might made enough profit to pay for the entire combined budgets for the next two films.

The Dictator rounded out the top ten with $5.03 million on 2,376 screens in 37 markets for totals of $83.89 million internationally and $142.60 million worldwide. The film debuted in third place France with $2.04 million on 336 screens. It still has openings in Spain, Mexico, Brazil, Japan, and other smaller markets, so it should earn enough to break even during its initial push on the home market.

While The Avengers has fallen out of the top ten, it still added $2.6 million on 4,295 screens in 54 markets for an international total of $838.9 million, while its worldwide total rose to $1.437 billion. It won't reach any more major milestones, but we will still watch it a little while longer.


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Filed under: International Box Office, Madagascar 3: Europe's Most Wanted, The Avengers, Brave, Abraham Lincoln: Vampire Hunter, Dark Shadows, Men in Black 3, The Hunger Games, The Dictator, Snow White and the Huntsman, Prometheus