Brave

Brave poster
Theatrical Performance
Domestic Box Office $237,282,182Details
International Box Office $317,324,350
Worldwide Box Office $554,606,532
Home Market Performance
Domestic DVD Sales $115,583,258 Details
Domestic Blu-ray Sales $54,694,701 Details
Total Domestic Video Sales $170,277,959
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Synopsis

A rugged and mythic Scotland is the setting for this action-adventure. The impetuous, tangle-haired Merida, though a daughter of royalty, would prefer to make her mark as a great archer. A clash of wills with her mother compels Merida to make a reckless choice, which unleashes unintended peril on her father's kingdom and her mother's life. Merida struggles with the unpredictable forces of nature, magic and a dark, ancient curse to set things right.

Metrics

Rotten Tomatoes
Audience
82% - Upright

Movie Details

Production Budget:$185,000,000
Theatrical Release: June 22nd, 2012 (Wide) by Walt Disney
Video Release: November 13th, 2012 by Buena Vista Home Entertainment
MPAA Rating: PG for some scary action and rude humor.
(Rating bulletin 2222, 5/9/2012)
Keywords: Curses, Arranged Marriage, Royalty, 3-D, Coming of Age, Paralysis / Loss of a Limb, Animals Gone Bad, Voiceover/Narration, Prologue
Source:Original Screenplay
Genre:Adventure
Production Method:Digital Animation
Creative Type:Kids Fiction
Production Companies: Disney-Pixar

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2013 Awards Season: Oscar Contest: Category Highlight: Best Animated Feature

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DVD Sales: New Year, Old Releases

This week is a little confusing on the home market, as there are two weeks of new releases to deal with. (Because Christmas landed on a Tuesday, new releases were spread throughout the week, including some the following Monday.) One of the old new releases topped the DVD sales chart, as Looper sold 553,000 units and generated $9.71 million during its first full week on the home market. This is better than I was expecting. More...

DVD Sales: New Releases Take a Holiday

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DVD Sales: Ted Takes Down the Competition

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DVD Sales: Ted Knocks Out Batman

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DVD Sales: Dark Knight Shines on the Home Market

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Blu-ray Sales: Dark Knight One-Two Punches Its Way to the Top

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DVD Sales: New Releases Get a Black Eye

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DVD Sales: New Releases Were Expendable

There were not many new releases to reach the top 30 on the November 25th edition of the DVD sales chart. This is not a surprise, as it was the Thanksgiving Sales weekend and holdovers tend to dominate the chart. Brave remained in top spot with 1.59 million units / $27.28 million during its second week of release. At this point, it had sold 3.75 million units and generated $61.79 million, which was enough for sixth place for 2012. More...

Blu-ray Sales: Expendables Bravely Challenge Holdovers

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DVD Sales: Braving the Competition

Catching up on the home market, we see that the top of the November 18th DVD chart was dominated by new releases, with three of them in the top five. This includes Brave with a very impressive opening of 2.16 million units / $34.51 million. This was enough to place in the top ten for 2012, and it has already climbed several more spots. More...

2013 Awards Season: Les Mis Leads Ways as Surprises Dominate

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2013 Awards Season: Lincoln Oversees a Divided Group of Nominees

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Blu-ray Sales: Braving the Harsh Conditions

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2013 Awards Season: PGA Produces a Few Surprises

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2012 - Holiday Gift Guide - Part IV

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Awards Season: Lincoln Shows a United Front at the Golden Globes

The Hollywood Foreign Press Association announced their nominations and the same list of films that have been mentioned since the beginning of Awards Season were rewarded today. Lincoln led the way with seven nods, while Argo and Django Unchained were close behind with five. More...

DVD and Blu-ray Releases for November 13th, 2012

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Featured Blu-ray / DVD Review: Brave

Brave is the latest from Pixar, a studio that hasn't had a box office miss during its entire run and they've only had one film fail to win over the majority of critics. Brave was not the biggest hit Pixar has produced, but is it among the best? More...

International Box Office: Evil Triumphs

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International Box Office: Expendables Fight Their Way to the Top

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International Box Office: Rises Returns to the Top

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International Box Office: Expendables Brave the Competition

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International Box Office: Rising to Another Milestone

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International Box Office: Rises Remains Top Draw

The Dark Knight Rises held onto first place with $66.7 million on 15,400 screens in 58 markets lifting its totals to $378.1 million internationally and $732.0 million worldwide. Since last week, it cracked $300 million internationally and became just the 49th film to reach $700 million worldwide. The film had no major market openings this past weekend, but still finished in first place in Mexico with $5.38 million on 2,370 screens and in Brazil with $4.76 million on 904 screens. In those two markets, it has two-week totals of $21.28 million and $15.28 million respectively. It was forced into second place in the U.K., but earned $6.67 million on 567 screens over the weekend for a total of $63.53 million after two. The film still has a few markets left to open in, including Italy, so it isn't quite done yet. More...

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International Box Office: Dark Knight's Limited Release Roars to the Top

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Weekend Wrap-Up: Knight Rise, but Overshadowed by Darkness

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Weekend Wrap-Up: Ice Age off to a Cold Start

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Weekend Predictions: Will Ice Age Heat Up the Box Office?

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Weekend Wrap-Up: Amazing Start to July

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International Box Office: Ice Drifts to the Top

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Weekend Predictions: Spider-Man is Already Amazing

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Weekend Wrap-Up: Ted Helps the Box Office Come Alive

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Weekend Predictions: Will There Be Box Office Magic?

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International Box Office: Madagascar Tops Another Milestone

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Per Theater Chart: Woody Allen Feels the Love

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Contest: Feeling Brave: Winning Announcement

The winner of our Feeling Brave contest was determined and it is... More...

Weekend Wrap-Up: Brave Hits Bullseye

Turns out the weekend was rather predictable, with nearly every film earning roughly what they were expected to do. More films topped expectations than missed them, and this includes Brave, which earned more than last year's winner, Cars 2. This helped the overall box office grow 26% from last weekend to $164 million. Unfortunately, the other two new releases, Abraham Lincoln: Vampire Hunter and Seeking a Friend for the End of the World, were not as strong compared to the counter-programming from last year, Bad Teacher, and this meant 2012 lost to 2011 by 7%. Worse still, next weekend will be a disaster, as there are four middling releases that will have to compete with Transformers: Dark of the Moon. More...

Weekend Estimates: Brave Opens High, Lincoln Crashes

Pixar will celebrate its 13th consecutive number one opening this weekend, with Brave cruising to first place with about $66.7 million, according to Disney's Sunday estimate. Abraham Lincoln: Vampire Hunter, meanwhile, is DoA with only $16.5 million, not enough even for second place. That honor will go to Madagascar 3 with $20.2 million in its third weekend and a total over $157 million. More...

Weekend Predictions: Braving the Uncertainty

This is not a fun time to be a box office analyst, as there has been a lot of unpredictability recently. Predicting the number one film is easy, as Brave is the only film earning any real buzz. In fact, people will be comparing it to Cars 2 more than any other film playing in theaters this weekend. This is partially because Cars 2 opened this weekend last year, but also because that was Pixar's most recent film. Abraham Lincoln: Vampire Hunter has generated a lot of buzz on the internet, but that means little at the box office. Seeking a Friend for the End of the World will need to connect with more mature moviegoers, and while they haven't had a lot of wide releases to check out, the film is opening in less than 2000 theaters, which will hurt its box office chances. Unless we have some pleasant surprises, we could see another loss in the year-over-year comparison. More...

Contest: Feeling Brave

There are two films opening wide next week, two and a half if you count Seeking a Friend for the End of the World, which is opening in less than 2000 theaters. Abraham Lincoln: Vampire Hunter is earning a lot of internet buzz, but I think it is safe to say Brave will win the race to the top of the box office chart. It is the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Brave. We have two DVDs to give away, but they are first two volumes for Power Rangers: Samurai, so splitting them up to two different winners seemed wrong. So, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), regardless if they go over or not, will win a copy of each of Power Rangers: Samurai - The Team Unites and A New Enemy on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: June

As May ends and we look forward to June, we have some good news and some bad news to report from last month. First the bad news. Nearly every film missed expectations, sometimes by massive levels. The good news? The Avengers was a record-breaking hit and it managed to compensate for every miss of the month and May of 2012 was just as strong as May of 2011. Unfortunately, the month has ended on a low note and The Avengers is shedding theaters, so new releases will be really important for June's chances. There are two films that were supposed to open wide this month that are no longer doing so, although we did have one film moved up to replace G.I. Joe: Retaliation, but that still leaves just twelve films opening wide over the five weekends in June. This does include six films that have a real shot at earning $100 million or more at the box office, and three of those have a shot at $200 million. Prometheus is earning a ton of buzz and there are some that think it will be the biggest hit of the month. It might even be a $300 million hit. However, you can't count out Brave in the race to become the biggest hit of the month, as Pixar's average is over $250 million and $300 million is also not out of the question. It's hard to compare last June, because there were only four weekends last June, and Transformers: Dark of the Moon opened on the Wednesday before the July 1st long weekend, which throws off the numbers. If you consider Dark of the Moon a June release, then there were six $100 million movies and one $300 million this month last year. We will need nearly every film to match expectations in order for 2012 to continue to strengthen its lead on 2011. More...

New Movie US Release Dates - April 13, 2008

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Cast

Kelly MacDonald    Merida
Billy Connolly    King Fergus
Emma Thompson    Queen Elinor
Julie Walters    Witch
Robbie Coltrane    Lord Dingwall
Kevin McKidd    Lord MacGuffin
Craig Ferguson    Lord Macintosh
John Ratzenberger    Gordon

Production and Technical Credits

Director    Mark Andrews
Director    Brenda Chapman
Co-Director    Steve Percell
Producer    Katherine Sarafilm
Executive Producer    John Lasseter
Executive Producer    Andrew Stanton
Executive Producer    Pete Docter
Story Creator    Brenda Chapman
Screenwriter    Mark Andrews
Screenwriter    Steve Purcell
Screenwriter    Brenda Chapman
Screenwriter    Irene Mecchi
Cinematographer    Robert Anderson
Editor    Micholas C. Smith
Composer    Patrick Doyle
Music Supervisor    Tom MacDougall
Production Designer    Steve Pilcher
Art Director    Matt Nolte
Art Director    Noah Klocek
Art Director    Tia Wallace Kratter
Story Supervisor    Brian Larsen
Supervising Technical Director    Bill Wise
Supervising Technical Director    Steve May
Supervising Animator    Alan Barillaro
Supervising Animator    Steven Clay Hunter
Sound Designer    Gary Rydstrom
Supervising Sound Editor    Gwendolyn Yates Whittle
Re-recording Mixer    Gary Rydstrom
Re-recording Mixer    Tom Johnson
Special Effects Supervisor    David MacCarthy
Stereoscopic Supervisor    Bob Whitehill
Associate Producer    Mary Alice Drumm
Casting Director    Kevin Reher
Casting Director    Natalie Lyon

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/06/22 1 $24,635,336   4,164 $5,916   $24,635,336 1
2012/06/23 1 $23,682,115 -4% 4,164 $5,687   $48,317,451 2
2012/06/24 1 $18,006,143 -24% 4,164 $4,324   $66,323,594 3
2012/06/25 1 $8,948,171 -50% 4,164 $2,149   $75,271,765 4
2012/06/26 1 $8,926,775 n/c 4,164 $2,144   $84,198,540 5
2012/06/27 1 $6,834,139 -23% 4,164 $1,641   $91,032,679 6
2012/06/28 1 $6,641,012 -3% 4,164 $1,595   $97,673,691 7
2012/06/29 3 $10,367,679 +56% 4,164 $2,490   $108,041,370 8
2012/06/30 2 $13,349,364 +29% 4,164 $3,206   $121,390,734 9
2012/07/01 2 $10,377,600 -22% 4,164 $2,492   $131,768,334 10
2012/07/02 2 $5,388,123 -48% 4,164 $1,294   $137,156,457 11
2012/07/03 3 $5,780,501 +7% 3,966 $1,458   $142,936,958 12
2012/07/04 3 $6,420,786 +11% 3,966 $1,619   $149,357,744 13
2012/07/05 3 $4,999,227 -22% 3,966 $1,261   $154,356,971 14
2012/07/06 3 $6,287,395 +26% 3,891 $1,616   $160,644,366 15
2012/07/07 3 $7,795,526 +24% 3,891 $2,003   $168,439,892 16
2012/07/08 3 $5,529,449 -29% 3,891 $1,421   $173,969,341 17
2012/07/09 3 $2,540,958 -54% 3,891 $653   $176,510,299 18
2012/07/10 3 $3,153,214 +24% 3,891 $810   $179,663,513 19
2012/07/11 3 $2,650,102 -16% 3,891 $681   $182,313,615 20
2012/07/12 3 $2,587,182 -2% 3,891 $665   $184,900,797 21
2012/07/13 5 $3,289,275 +27% 3,392 $970   $188,190,072 22
2012/07/14 4 $4,404,700 +34% 3,392 $1,299   $192,594,772 23
2012/07/15 4 $3,466,547 -21% 3,392 $1,022   $196,061,319 24
2012/07/16 4 $1,507,472 -57% 3,392 $444   $197,568,791 25
2012/07/17 4 $2,019,470 +34% 3,392 $595   $199,588,261 26
2012/07/18 4 $1,629,097 -19% 3,392 $480   $201,217,358 27
2012/07/19 4 $1,531,828 -6% 3,392 $452   $202,749,186 28
2012/07/20 5 $1,936,197 +26% 2,899 $668   $204,685,383 29
2012/07/21 5 $2,289,035 +18% 2,899 $790   $206,974,418 30
2012/07/22 5 $1,799,755 -21% 2,899 $621   $208,774,173 31
2012/07/23 5 $974,233 -46% 2,899 $336   $209,748,406 32
2012/07/24 5 $1,237,371 +27% 2,899 $427   $210,985,777 33
2012/07/25 5 $930,084 -25% 2,899 $321   $211,915,861 34
2012/07/26 5 $1,108,658 +19% 2,899 $382   $213,024,519 35
2012/07/27 7 $1,253,796 +13% 2,551 $491   $214,278,315 36
2012/07/28 7 $1,713,523 +37% 2,551 $672   $215,991,838 37
2012/07/29 7 $1,337,834 -22% 2,551 $524   $217,329,672 38
2012/07/30 7 $674,352 -50% 2,551 $264   $218,004,024 39
2012/07/31 7 $890,290 +32% 2,551 $349   $218,894,314 40
2012/08/01 7 $788,712 -11% 2,551 $309   $219,683,026 41
2012/08/02 7 $751,014 -5% 2,551 $294   $220,434,040 42
2012/08/03 9 $806,220 +7% 2,110 $382   $221,240,260 43
2012/08/04 9 $1,183,748 +47% 2,110 $561   $222,424,008 44
2012/08/05 9 $996,246 -16% 2,110 $472   $223,420,254 45
2012/08/06 9 $509,748 -49% 2,110 $242   $223,930,002 46
2012/08/07 9 $546,125 +7% 2,110 $259   $224,476,127 47
2012/08/08 11 $468,501 -14% 1,883 $249   $224,944,628 48
2012/08/09 10 $498,238 +6% 1,883 $265   $225,442,866 49
2012/08/10 - $538,284 +8% 1,259 $428   $225,981,150 50
2012/08/11 - $729,146 +35% 1,259 $579   $226,710,296 51
2012/08/12 - $535,235 -27% 1,259 $425   $227,245,531 52
2012/08/13 12 $256,571 -52% 1,259 $204   $227,502,102 53
2012/08/14 12 $336,669 +31% 1,259 $267   $227,838,771 54
2012/08/15 13 $240,008 -29% 1,110 $216   $228,078,779 55
2012/08/16 13 $226,739 -6% 1,110 $204   $228,305,518 56
2012/08/17 - $224,699 -1% 641 $351   $228,530,217 57
2012/08/18 - $337,705 +50% 641 $527   $228,867,922 58
2012/08/19 - $253,381 -25% 641 $395   $229,121,303 59
2012/08/20 - $115,165 -55% 641 $180   $229,236,468 60
2012/08/21 - $128,725 +12% 641 $201   $229,365,193 61
2012/08/22 - $105,940 -18% 641 $165   $229,471,133 62
2012/08/23 - $101,133 -5% 641 $158   $229,572,266 63
2012/08/24 - $133,609 +32% 452 $296   $229,705,875 64
2012/08/25 - $224,794 +68% 452 $497   $229,930,669 65
2012/08/26 - $158,369 -30% 452 $350   $230,089,038 66
2012/08/27 - $85,258 -46% 452 $189   $230,174,296 67
2012/08/31 - $276,836   1,708 $162   $230,651,013 71
2012/09/01 - $550,530 +99% 1,708 $322   $231,201,543 72
2012/09/02 - $599,636 +9% 1,708 $351   $231,801,179 73
2012/09/03 - $628,935 +5% 1,708 $368   $232,430,114 74
2012/09/06 - $65,958   1,708 $39   $232,677,392 77
2012/09/07 - $139,085 +111% 959 $145   $232,816,477 78
2012/09/08 - $365,111 +163% 959 $381   $233,181,588 79
2012/09/09 - $216,376 -41% 959 $226   $233,397,964 80

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/06/22 1 $66,323,594   4,164 $15,928   $66,323,594 3
2012/06/29 3 $34,094,643 -49% 4,164 $8,188   $131,768,334 10
2012/07/06 3 $19,612,370 -42% 3,891 $5,040   $173,969,341 17
2012/07/13 4 $11,160,522 -43% 3,392 $3,290   $196,061,319 24
2012/07/20 5 $6,024,987 -46% 2,899 $2,078   $208,774,173 31
2012/07/27 7 $4,305,153 -29% 2,551 $1,688   $217,329,672 38
2012/08/03 9 $2,986,214 -31% 2,110 $1,415   $223,420,254 45
2012/08/10 12 $1,802,665 -40% 1,259 $1,432   $227,245,531 52
2012/08/17 16 $815,785 -55% 641 $1,273   $229,121,303 59
2012/08/24 18 $516,772 -37% 452 $1,143   $230,089,038 66
2012/08/31 15 $1,427,002 +176% 1,708 $835   $231,801,179 73
2012/09/07 20 $720,572 -50% 959 $751   $233,397,964 80
2012/09/28 37 $139,008   114 $1,219   $233,697,255 101
2012/10/05 31 $160,074 +15% 122 $1,312   $233,928,698 108
2012/10/12 17 $469,731 +193% 276 $1,702   $234,398,429 115
2012/10/19 18 $421,577 -10% 277 $1,522   $235,044,709 122
2012/10/26 19 $293,876 -30% 257 $1,143   $235,457,538 129
2012/11/02 21 $328,031 +12% 253 $1,297   $235,872,669 136
2012/11/09 22 $303,009 -8% 239 $1,268   $236,276,536 143
2012/11/23 23 $187,165   190 $985   $236,943,843 157
2012/11/30 26 $96,382 -49% 181 $532   $237,070,602 164
2012/12/07 34 $62,399 -35% 151 $413   $237,155,664 171
2012/12/14 45 $39,680 -36% 115 $345   $237,211,825 178
2012/12/21 57 $7,365 -81% 39 $189   $237,236,938 185
2013/01/04 62 $7,873   26 $303   $237,277,071 199
2013/01/11 72 $3,050 -61% 14 $218   $237,282,182 206

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
11/18/201212,158,194 2,158,194$34,511,896$34,511,8961
11/25/201211,592,599-26% 3,750,793$27,282,017$61,793,9132
12/2/20122583,783-63% 4,334,576$11,652,309$73,446,2223
12/9/20122509,236-13% 4,843,812$9,161,156$82,607,3784
12/16/20125352,074-31% 5,195,886$6,182,419$88,789,7975
12/23/20125456,242+30% 5,652,128$6,382,826$95,172,6236
12/30/20125240,194-47% 5,892,322$3,600,508$98,773,1317
1/6/20131479,908-67% 5,972,230$1,594,964$100,368,0948
1/13/20131273,329-8% 6,045,559$1,463,647$101,831,7419
1/20/20131642,337-42% 6,087,896$845,047$102,676,78810
1/27/20131453,299+26% 6,141,195$849,586$103,526,37411
2/3/20132134,065-36% 6,175,260$679,937$104,206,31112
2/10/20131935,603+5% 6,210,863$639,786$104,846,09713
11/17/20132913,331 6,568,576$209,107$111,426,70553
11/24/20132517,698+33% 6,586,274$264,762$111,691,46754

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
11/18/20121777,403 777,403$16,379,881$16,379,8811
11/25/20121547,375-30% 1,324,778$11,352,558$27,732,4392
12/2/20122215,900-61% 1,540,678$6,474,840$34,207,2793
12/9/20125141,834-34% 1,682,512$3,540,184$37,747,4634
12/16/20127147,696+4% 1,830,208$3,575,731$41,323,1945
12/23/20126261,914+77% 2,092,122$4,806,115$46,129,3096
12/30/20126101,143-61% 2,193,265$2,075,456$48,204,7657
1/6/20131425,111-75% 2,218,376$697,593$48,902,3588
1/13/20132014,407-43% 2,232,783$390,011$49,292,3699
1/20/20131911,443-21% 2,244,226$280,922$49,573,29110
1/27/20131511,596+1% 2,255,822$269,833$49,843,12411
2/10/2013186,455 2,270,630$159,638$50,211,26513
12/1/201319105,940 2,477,948$1,798,857$53,731,49655

Brave HD Trailer

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.