Weekend Estimates: Skyfall Regains Top Spot
December 9th, 2012
Skyfall returns to the top of the chart this weekend as another new release fails to catch on with audiences and films playing for a 3rd, 4th or 5th weekend battle for top billing. The new release that has missed out this time around is Playing for Keeps, which will land in 6th place with around $6 million. Above it, Rise of the Guardians, Lincoln and Life of Pi are all holding up well on a week-to-week basis (down 21%, 32% and 32% respectively), but Skyfall will win the weekend thanks to its existing momentum. Twilight: Breaking Dawn Part 2 continues to tumble -- it will be down 47% this weekend -- but it will still come in third with just over $9 million.
The outstanding limited release of the week is Hyde Park on Hudson. It is heading for a weekend around $83,000 from 4 theaters, for a per theater average of slightly over $20,000. A wider expansion clearly beckons, although awards buzz is relatively muted for the film so far.
Two other returning limited releases are showing good word of mouth: Rust and Bone expanded to four locations this weekend and will have its best per theater average so far, at $13,700. Beware of Mr. Baker is headed for a second weekend over $10,000 from a single theater.
Bruce Nash email@example.com
Filed under: Weekend Box Office