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DVD Sales: New Release Takes Top Spot

February 1st, 2011

Takers led a list of four new releases that reached the top 30 on this week's sales chart. It won the race with relative ease selling 714,000 units and generating $11.42 million in opening week consumer spending at retail. The Social Network was pushed into second place with 469,000 units for the week and 1.51 million units after two. Its total sales of $19.57 million are a little on the low end, but with its performance during Awards Season heating up, it could last on the chart for a long time. Speaking of which, Despicable Me remained in third place, again, with 253,000 units / $5.09 million for the week giving it totals of 6.74 million units / $117.10 million after six weeks of release. Death Race 2 opened in fourth place with 218,000 / $4.04 million, which is good for this type of release. Salt climbed back into the top five with 167,000 units for the week and 1.64 million units after a month of release.

Stone opened in seventh place with 145,000 units / $2.46 million. The final new release to chart was Justified: The Complete First Season, which was right behind with 131,000 units, but just ahead with $2.62 million.

Takers also led the way on the Blu-ray sales chart with 250,000 units sold, compared to 210,000 by The Social Network. Salt placed third with 90,000 units, while Inception and Despicable Me were in a virtual tie with 75,000 units each.

The final new release of note was Death Race 2 at 50,000 units, which is lower than I was expecting given its DVD sales.


Filed under: Video Sales, Inception, Despicable Me, Salt, Takers, The Social Network, Stone, Death Race 2