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DVD Sales: Bambi Battles to the Top, of Blu-ray

March 15th, 2011

The top selling title on this week's sales chart depends on how you categorize the biggest new release of the week. Since the studio considers the Bambi release as a Blu-ray, Megamind was able to repeat on top with 733,000 units during its first full week of release, lifting its totals to 1.66 million units and $10.25 million. Burlesque opened in second place with 499,000 units / $8.47 million. Given how low expectations were for this film, I would call this a victory, although with a $55 million production budget, it will be a while before it breaks even. On the other hand, Faster missed expectations at the box office, but with its low production budget, opening week sales of 394,000 units / $5.96 million is quite strong. Love and other Drugs was right behind in terms of units with 377,000, but actually finished ahead in terms of dollars with $6.41 million. Due Date fell from second to fourth with 342,000 units / $5.13 million for the week and 1.24 million units / $17.75 million after two.

127 Hours just missed the top five with 251,000 units and $3.77 million, which was enough for sixth place. The only other new release to chart was Scooby Doo: Curse of the Lake Monster, which placed 17th with 57,000 units while earnign $1.03 million.

Bambi easily won the race to the top of the Blu-ray sales chart with just a hair over 1 million units. This is more than Megamind sold on DVD and Blu-ray combined. Megamind was second on the Blu-ray chart with 240,000 units for the week and about 600,000 in total. Burlesque and Faster were in a virtual tie for third place with the former selling just under 140,000 units and the latter selling just over 130,000 units. Due Date rounded out the top five with 100,000 units.

127 Hours opened in sixth place with 90,000 units while Love and other Drugs opened in seventh with 70,000 units.


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Filed under: Video Sales, Bambi, Due Date, Burlesque, Faster, Love and Other Drugs, Scooby-Doo! Curse of the Lake Monster, 127 Hours, Megamind