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Secret to Towelhead's Success

September 16th, 2008

Towelhead opened with just over $50,000 in 4 theaters for an average of $13,206, which was the best of on this week's chart. A Secret also cracked $10,000 on the per theater chart, but only barely. Its average was $10,088 in four theaters.

The best of the rest of the new releases was actually a re-release, as Flow pulled in an average of $9,025 in its two theaters. There were no other new releases that did well over this past weekend. In fact, the next closest was Loins of Punjab Presents, which has a great name, but a poor per theater average of just $3,713. Moving Midway was right behind with $3,270, while Greetings from the Shore earned just over $40,000 in 31 theaters for an average of $1,307. Finally, it was reported that Proud American opened over the weekend in 750 theaters. Weekend estimates had the movie making just $135,000 for an average of only $180. That's the weakest per theater average for a movie opening in 100 or more theaters, beating the previous low of $231 by The Hottie and the Nottie.

This past week also saw milestones reached for a few Per Theater Chart alumni:

  • It took nearly three months, but Brick Lane finally made it to $1 million.
  • Man on Wire reached $2 million over the weekend, but that might be as far as it goes.
  • Tell No One made it to $5 million, which is better than most limited releases have done this year, even the ones that had some serious buzz going into their releases.
  • Fly Me to the Moon hit $10 million over the weekend, and $15 million is still possible.

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Filed under: Fly Me To the Moon, Ne le dis à personne, Man on Wire, Brick Lane, Un secret, Towelhead, FLOW: For Love of Water, Greetings from the Shore, Moving Midway