Holiday Season Ends with Double Milestone for IMAX

January 10, 2006

Both The Polar Express: IMAX Experience and Santa vs. the Snowmen hit milestones this past weekend. The former film topped $10 million during its re-release, and the latter hit $1 million during the same period. Both films earned more than enough to ensure they will be playing in many IMAX theatres next year, which is good news for both the studios and the theatre owners alike.