International Box Office: Spider-Man Swings into China with $70.63 million
September 14, 2017
Spider-Man: Homecoming returned to the international top five earning first place with $71.82 million on 21,675 screens in 47 markets for totals of $495.74 million internationally and $823.43 million worldwide. The film debuted in first place in China with $69.12 million on 20,440 screens over the weekend for a four-day opening of $70.63 million. This is already the biggest single market for the film, overtaking South Korea, where it has earned $51.51 million. At this point, the film will have no trouble getting to $900 million worldwide, but $1 billion is out of reach.
It opened in second place with $62.00 million on 10,665 screens in 46 markets. Its biggest opening was in the U.K. where it pulled in $13.22 million in 606 theaters over the weekend, which is by far the biggest opening for a horror movie in that market. On the other hand, it is only equivalent to about $70 million here, given the relative size of the two markets. It also did very well in Russia ($7.28 million on 1,279 screens); in Australia ($6.03 million on 546); and Brazil ($5.6 million on 846). It is still very early, but it doesn’t look like the film will match its domestic run internationally; however, the film already has enough to cover its production budget and likely all of its advertising budget. To be more pedantic, its initial advertising budget. I bet Warner Bros. jump into action as soon as Friday’s numbers came in and bought a lot more advertising to take advantage of the film’s opening weekend.
Dunkirk fell from first place to third with $13.5 million in 52 markets for totals of $309.1 million internationally and $492.1 million worldwide. The film fell 80% during its second weekend in China to just $6.12 million over the weekend for a two-week total of $47.15 million. Even so, the film should get to $500 million worldwide shortly, which is an excellent result.
Annabelle: Creation was next with $8.6 million in 61 markets for totals of $184.0 million internationally and $280.3 million worldwide. The film has yet to open in Spain and Japan, and it won’t get to those markets until October. By the time it gets there, it will have pulled in more than $300 million worldwide, meaning it will only need to be midlevel hits in those markets to become the biggest hit in the franchise.
American Made entered the top five with $8.5 million on 3,521 screens in 43 markets for a total of $33.85 million internationally. The film’s biggest new market was Germany, where it earned $1.22 million on 465 screens over the weekend for a four-day opening of $1.41 million. That’s not good. It should do relatively better here, but it very likely won’t even become a midlevel hit.
Despicable Me 3 fell out of the top five, but that doesn’t matter, because it crossed $1 billion worldwide. The film crossed that mark on Friday, and earned $7.3 million on 4,286 screens in 53 markets over the weekend for totals of $748.31 million internationally and $1.008 billion worldwide.
Filed under: International Box Office, Despicable Me 3, Spider-Man: Homecoming, American Made, Dunkirk, Annabelle: Creation, It, The Conjuring