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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending July 17, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Rango 385,656   385,656 $7,285,042 $7,285,042 1
2 new The Lincoln Lawyer 304,707   304,707 $4,707,723 $4,707,723 1
3 new Insidious 200,850   200,850 $3,589,190 $3,589,190 1
4 (2) Harry Potter and the Deathly Hallows, Part I 195,065 +148% 5,351,288 $1,948,699 $74,123,102 14
5 new Entourage: The Complete Seventh Season 88,547   88,547 $2,176,485 $2,176,485 1
6 (14) Harry Potter and the Half-Blood Prince 68,917 +85% 8,850,788 $562,218 $115,129,976 84
7 new Arthur 63,209   63,209 $1,001,231 $1,001,231 1
8 (1) Sucker Punch 49,981 -41% 335,467 $749,215 $5,028,650 3
9 (3) Diary of a Wimpy Kid: Rodrick Rules 45,932 -31% 472,505 $791,909 $8,632,803 4
10 (5) Unknown 40,918 -25% 406,204 $613,361 $6,235,156 4
11 (15) Hall Pass 39,491 +12% 326,598 $394,515 $4,771,372 5
12 (11) Tangled 36,637 -16% 5,944,595 $549,189 $91,252,976 16
13 new Robot Chicken: Star Wars III 35,750   35,750 $379,665 $379,665 1
14 (22) Harry Potter and the Order of the Phoenix 34,940 +53% 11,331,478 $326,864 $222,095,159 188
15 (13) Gnomeo & Juliet 34,169 -16% 1,066,039 $541,579 $17,388,612 8
16 (8) The Adjustment Bureau 32,665 -30% 390,705 $652,973 $7,513,242 4
17 (16) Just Go With It 32,202 -2% 649,359 $443,744 $11,066,500 6
18 new Damages: The Complete Third Season 30,428   30,428 $608,256 $608,256 1
19 (9) Beastly 29,580 -36% 186,461 $530,074 $3,241,775 3
20 (17) Red Riding Hood 29,541 +3% 309,801 $295,115 $4,496,212 5
21 (6) Battle: Los Angeles 29,194 -44% 602,648 $525,200 $10,455,919 5
22 (10) True Grit 28,693 -37% 1,375,039 $452,776 $21,426,595 6
24 (27) Despicable Me 28,384 +71% 7,733,580 $338,984 $134,618,569 31
23 (-) Harry Potter and the Sorcerer’s Stone 28,384 +6,674% 1,801,950 $327,040 $15,889,097 477
25 (4) Season of the Witch 28,346 -55% 284,960 $481,599 $4,611,880 3
26 (-) Walk the Line 27,212 +113,283% 7,440,819 $318,394 $125,214,040 281
27 (-) Barbie Fairytopia: Mermaidia 25,068 +3,151% 1,856,699 $162,691 $20,079,816 279
28 (-) Burlesque 23,564 +190% 1,289,236 $334,609 $20,931,442 20
29 (-) Harry Potter and the Chamber of Secrets 23,371 +1,828% 2,617,041 $215,378 $24,490,312 432
30 (29) Harry Potter and the Goblet of Fire 22,812 +46% 11,008,545 $196,480 $216,341,084 280

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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