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Superman/Batman: Apocalypse (2010)

Theatrical Performance
Domestic Box Office $0Details
Home Market Performance
Est. Domestic DVD Sales $6,370,838 Details
Est. Domestic Blu-ray Sales $1,742,594 Details
Total Est. Domestic Video Sales $8,113,432
Further financial details...

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Metrics

Movie Details

Video Release: September 28th, 2010 by Warner Home Video
MPAA Rating: PG-13 For violence and brief sensuality
(Rating bulletin 2126, 6/22/2010)
Running Time: 78 minutes
Comparisons: Create your own comparison chart…
Source:Based on Comic/Graphic Novel
Genre:Action
Production Method:Hand Animation
Creative Type:Super Hero

DVD Sales: Iron Man Franchise Remains Golden on the DVD Sales Chart

October 12th, 2010

New releases walked away with the top two spots on this week's DVD sales chart, as well as four of the top six, and six of the top 30. Leading the way was Iron Man 2 with 2.82 million units generating $64.53 million in revenue during its opening week of release. This is weaker than its predecessor opened with, but the film compensated with stronger Blu-ray sales. More...

Weekend Box Office Performance

Daily Box Office Performance

Weekly Box Office Performance

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
10/3/20105144,927 144,927$2,494,194$2,494,1941
10/10/20101650,197-65% 195,124$863,890$3,358,0842
10/17/20102726,806-47% 221,930$468,301$3,826,3853

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
10/3/2010535,518 35,518$738,778$738,7781
10/10/20101410,061-72% 45,579$211,175$949,9532

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


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