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IMAX Can't Contain the Avengers

May 8th, 2012

As expected, The Avengers was huge on IMAX during its opening weekend breaking numerous records. Domestically, it made $15.3 million in 275 IMAX theaters, which just overtook Harry Potter and the Deathly Hallows, Part II's record. It could have earned more, but they ran out of tickets. It also expanded internationally adding 80 more theaters earning $6.1 million on 176 theaters over the weekend for a total international haul of $16 million. Its three-day global take of $21.4 million was another record, while its running tally of $31.3 million worldwide is more than enough to cover the expense of converting it via DMR. The film has yet to open in Japan, as well as some other markets, so it should continue to do well this weekend.

Up next for IMAX is Dark Shadows this weekend, while Battleship opens next weekend domestically after having been in theaters internationally for several weeks.



Filed under: IMAX, The Avengers