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DVD Sales: Holdovers are Nearly Unstoppable

March 1st, 2011

President's Day sales boosted a number of holdovers back into the top 30 on this week's sales chart. However, it was a new release, Unstoppable, that led the way with 796,000 units sold for opening week sales of $12.73 million. Toy Story 3 went from ninth to second with 597,000 units sold, lifting its total to 10.49 million units. It used to be rather common for major releases to reach the 10 million unit milestone, but DVD sales having really sunk over the past few years. Inception reached third place with 369,000 units / $5.00 million for the week and 4.37 million units / $74.32 million in total. Shrek Forever After was right behind with 359,000 units for the week, giving it a total of 3.36 million units / $56.51 million after nearly three months of release. The fifth place film was yet another family film, How to Train Your Dragon, which added 318,000 units to take its running tally to 5.88 million units.

No other new releases reached the top 30 this week.

Unstoppable also led the way on Blu-ray with 320,000 units sold, which is a little weaker than I would have liked for a film like this. A big action film should have Blu-ray sales closer to 40% than a little below 30%. Inception was in second place with 130,000 units. That was the only other film to sell more than 100,000 units, although Iron Man 2 came close with just under 90,000 units. The Town managed fourth place with 70,000 and Secretariat rounded out the top five with 50,000


Filed under: Video Sales, Inception, Secretariat, Shrek Forever After, How to Train Your Dragon, Iron Man 2, Toy Story 3, Unstoppable, The Town