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IMAX: Deathly Kills Another Record

July 19th, 2011

Harry Potter and the Deathly Hallows Part II became just the second film ever to earn more than $20 million globally during its first weekend of release on IMAX and in the process broke a record that has lasted for a full two weeks. It was extremely close as Harry Potter earned $15.2 million domestically and $8 million internationally for a worldwide opening of $23.2 million and this is just ahead of the $23.1 million earned by Transformers: Dark of the Moon during its worldwide opening at the beginning of the month. In the long run, Harry Potter should have a larger advantage, because the competition is much weaker going forward. No offense to Cowboys and Aliens, which opens in IMAX theaters in ten days, but the final installment in the Harry Potter franchise could still be the biggest draw in IMAX theaters even during its third weekend of release.



Filed under: IMAX, Harry Potter and the Deathly Hallows: Part II