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Hitch Can't Help Home Market

June 25th, 2005

Despite an amazing performance by Hitch, the home market is still suffering. This is no real surprise since the home market mirrors the theatrical market, just with a roughly four-month delay. Opening as a clear number one, Hitch brought in $12.62 million in combined rentals split $11.54 million / $1.09 million DVD / VHS. Saleswise, the film also finished first, but no sales figures were published.

Be Cool slipped to second place with $7.30 million in combined rentals and is well on its way to matching its domestic box office total in rentals alone. Are We There Yet? and The Aviator were in a close race for third place with $3.58 million and $3.46 million respectively while Boogeyman plummeted by 38% to $3.35 million, landing in fifth place.

Poor performances from holdovers helped keep the overall rental market to just $135.1 million, down 5.1% from last week and 12.5% from last year. Year-to-date 2005 and brought in $3.7 billion down 2.2% from last year. And what's worse, with the extended slump at the box office the rental market will most likely trail last year right through the summer and well into fall.

As previously mentioned, Hitch earned top spot on the DVD sales charts ahead of fellow newcomer, Tarzan II. The rest of the top five were all holdovers with Chappelle Show Season 2 holding strong in third place. On the other hand, both Be Cool and Sopranos - The Complete Fifth Season dropped three places to fourth and fifth respectively.

The Chappelle Show Season 2 reclaimed top spot on the TV on DVD sales charts ahead of last week's winner, Sopranos - The Complete Fifth Season. Seinfeld - The Complete Fourth Season climbed a spot to third with two newcomers, Northern Exposure - The Complete Third Season and Reno 911 - The Complete Second Season - Uncensored, rounding out the top five.

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Filed under: Hitch, The Aviator, Be Cool, Boogeyman, Are We There Yet?