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Big Screen Equal Big Success for Polar Express

November 24th, 2004

Overall, Polar Express continues to struggle both domestically and internationally. However, there's one place that the digitally animated film is doing strong, and that's on IMAX. This weekend the film earned $2.05 million on its 59 IMAX screens, down just 5% from last week, (compared to its 33% drop overall.) That's a per theatre average of $34,746, more than 9 times its regular screen average. And the future looks very bright indeed as many IMAX theatres are reporting heavy presales all the way into January.

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Filed under: The Polar Express