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Theater Averages: Don’t Think Twice hits First Place on Yearly Chart with an Average of $92,835

July 27th, 2016

Don’t Think Twice

Café Society's record lasted just one week as Don’t Think Twice earned $92,835 in its lone theater. I expect it to expand rapidly over the coming weeks. Café Society fell to second place with $16,999, but it did expand to 50 theaters, so this is still impressive. The number one film of the weekend, Star Trek Beyond, earned an average of $15,085. The only other film in the $10,000 club was Train to Busan with an average of $10,547 in 28 theaters. However, Kabali came close with $8,380 in 236 over the three-day weekend and $16,539 including Thursday.

The rest of the new limited releases had a wide range of openings starting with The Seventh Fire. This film opened with $8,277 in its lone theater. Absolutely Fabulous: The Movie earned an average of $5,946 in 313 theaters over the weekend. This is a good opening, considering how many theaters it was playing in, but likely not good enough to expand significantly. Summertime struggled with an average of $2,569 in six theaters, but at least it avoided the Mendoza Line. For a Few Bullets opened in 15 theaters earning an average of $1,143. Beta Test was an even bigger bomb with an average of $321 in 18 theaters. Finally there’s News from Planet Mars. This film only managed $24 in one theater over the weekend. This isn’t the record for the worst opening every. That distinction goes to The Worst Movie EVER! at $11.

This past week also saw milestones reached for a few Per Theater Chart alumni:

  • Captain Fantastic continued to expand over the weekend hitting $1 million in the process. Its theater average is still healthy enough that the film should continue to expand.
  • Absolutely Fabulous: The Movie opened with more than $1 million, so obviously it reached $1 million over the weekend.
  • Café Society also hit $1 million over the weekend and will reach at least $2 million this weekend.
  • Hillary’s America: The Secret History of the Democratic Party expanded into 1,200 theaters getting to $4 million over the weekend. I don’t think it will expand much further than this, but it has a real shot at $10 million.
  • Hunt for the Wilderpeople expanded a little more over the weekend as it topped $2 million. It will likely start losing theaters soon, but getting to $3 million is still an easy target.
  • Our Kind of Traitor's collapse was worse than anticipated, but that wasn’t enough to stop the film from getting to $3 million over the weekend.
  • Swiss Army Man reached $4 million over the weekend, but it will go no further. On the other hand, $4 million for a movie this weird isn’t a bad result.
  • A Beautiful Planet also got to $4 million over the weekend. On the other hand, it’s an IMAX edutainment film and it has been earning nearly identical weekend results week after week so it is in no danger of going away soon.
Weekend Box Office Results

Filed under: Theater Averages, Captain Fantastic, Star Trek Beyond, Swiss Army Man, A Beautiful Planet, La belle saison, Absolutely Fabulous: The Movie, Our Kind of Traitor, Hunt for the Wilderpeople, Café Society, Don’t Think Twice, The Seventh Fire, Hillary’s America: The Secret History of the Democratic Party, Busanhaeng, Beta Test, For a Few Bullets, Des nouvelles de la planète Mars, Kabali