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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending October 24, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (1) How to Train Your Dragon 258,381 -16% 567,594 $8,505,903 $18,889,276 2
2 new Predators 213,759   213,759 $4,593,672 $4,593,672 1
3 (2) Beauty and the Beast 133,738 -56% 1,569,447 $3,342,113 $39,220,481 420
4 (3) Iron Man 2 73,432 -29% 1,596,929 $1,948,882 $37,683,184 4
5 (6) Robin Hood 28,654 +44% 414,742 $687,420 $10,199,176 5
6 (-) Rocky Horror Picture Show 28,344   28,344 $524,088 $524,088 938
7 (4) The Karate Kid (2010) 26,019 -47% 282,432 $640,847 $6,591,697 3
8 (-) Apocalypse Now - The Complete Dossier 24,133   24,133 $508,478 $508,478 219
9 (-) Psycho 20,464   20,464 $337,448 $337,448 974
10 new Disneynature: Oceans 20,025   20,025 $520,437 $520,437 1
11 (16) The Dark Knight 16,743 +113% 899,933 $259,350 $13,360,840 98
12 (11) Get Him to the Greek 15,477 +31% 132,111 $320,993 $3,254,962 4
13 (-) Moulin Rouge! 14,702   14,702 $213,030 $213,030 406
14 (8) Prince of Persia: The Sands of Time 13,177 -9% 382,946 $332,071 $10,368,743 6
15 (5) Jonah Hex 13,022 -65% 49,757 $295,218 $1,344,723 2
16 new Mirrors 2 11,265   11,265 $236,461 $236,461 1
17 (12) Avatar 10,981 n/c 4,981,771 $329,326 $101,447,477 27
18 (10) Tinker Bell and the Great Fairy Rescue 9,560 -19% 211,440 $238,907 $5,323,703 5
19 (9) Sherlock Holmes 9,276 -23% 889,862 $161,771 $20,543,284 30
20 (7) A Nightmare on Elm Street 9,147 -46% 88,675 $233,972 $1,875,114 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.