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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending November 7, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Toy Story 3 946,263   946,263 $23,647,112 $23,647,112 1
2 (-) The Sound of Music 108,820   108,820 $2,295,019 $2,295,019 935
3 new The Pacific 79,202   79,202 $4,513,734 $4,513,734 1
4 (2) Beauty and the Beast 55,262 -21% 1,694,981 $1,380,991 $42,357,564 422
5 new Toy Story Trilogy 44,285   44,285 $3,453,796 $3,453,796 1
6 new Cars Toons: Mater's Tall Tales 36,715   36,715 $770,648 $770,648 1
7 (4) How to Train Your Dragon 32,930 -43% 658,602 $1,110,727 $21,983,965 4
8 (6) Iron Man 2 20,723 -31% 1,647,731 $559,318 $39,037,160 6
9 (3) Back to the Future - The Complete Trilogy 18,452 -69% 78,228 $784,031 $3,807,490 412
10 (-) Kick-Ass 18,452 +1,957% 433,759 $239,693 $9,790,794 14
11 (1) Sex and the City 2 16,086 -81% 100,527 $402,001 $2,563,691 2
12 (5) Predators 15,708 -62% 270,682 $337,564 $5,788,934 3
13 (-) Chitty Chitty Bang Bang 12,301   12,301 $268,048 $268,048 845
14 (-) The Bridge on the River Kwai 11,450   11,450 $228,881 $228,881 853
15 new Centurion 8,327   8,327 $191,440 $191,440 1
16 (32) Toy Story 8,138 +157% 603,541 $198,971 $14,893,008 732
- (-) Monster House 8,130 +36% 14,092 $219,538 $378,890 211
- (-) Alien Anthology 8,089 -65% 31,310 $435,668 $2,687,667 2
17 (-) Killers 8,043 +1,163% 86,925 $129,657 $1,695,548 9
18 (-) Toy Story 2 7,949 +992% 546,194 $198,636 $13,466,100 503

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.