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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending December 5, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new The Twilight Saga: Eclipse 375,475   375,475 $9,383,120 $9,383,120 1
2 new The Sorcerer's Apprentice 211,993   211,993 $5,721,696 $5,721,696 1
3 new Fantasia / Fantasia 2000 164,758   164,758 $5,147,053 $5,147,053 1
4 new Knight and Day 137,874   137,874 $2,756,110 $2,756,110 1
5 (1) The Expendables 103,368 -79% 585,172 $2,066,332 $11,697,594 2
6 (2) Avatar 76,822 -60% 5,502,676 $2,216,320 $116,461,043 33
7 (3) Toy Story 3 70,552 -62% 1,480,906 $1,697,475 $36,942,231 5
8 (18) The Dark Knight 69,913 -17% 1,079,131 $868,325 $15,813,959 104
9 (4) Disney's A Christmas Carol 52,304 -69% 433,673 $1,437,828 $12,485,195 3
10 (-) The Sound of Music 45,282 +88% 285,875 $1,432,731 $7,312,502 939
11 (-) Back to the Future - The Complete Trilogy 40,777 +45% 166,534 $1,895,703 $7,935,283 416
12 (17) Beauty and the Beast 39,387 -63% 1,956,787 $863,370 $48,177,471 426
13 (-) Batman Begins 38,674 +1,918% 283,952 $541,048 $3,687,902 268
14 (7) Lord of the Rings, The: The Return of the King 38,336 -70% 193,253 $612,993 $3,090,100 312
15 (9) The Lord of the Rings: The Two Towers 37,998 -70% 165,435 $607,589 $2,645,309 380
16 (8) The Lord of the Rings: The Fellowship of the Ring 37,585 -71% 187,869 $600,985 $3,001,119 435
17 (-) How to Train Your Dragon 36,721 +63% 775,309 $1,227,231 $25,889,988 8
18 (22) Grown Ups 36,384 +5% 253,728 $909,224 $6,062,261 4
19 (-) The Pacific 35,745 +321% 186,564 $2,318,078 $10,981,588 5
20 (-) The Wizard of Oz 35,708 +1,434% 458,749 $776,285 $7,285,043 715

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.