See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending December 12, 2010

← Previous Chart Chart Index Next Chart →
  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Inception 1,181,978   1,181,978  $31,428,795  $31,428,795 1
2 (1) The Twilight Saga: Eclipse 399,745 +6% 775,220  $9,533,917  $18,917,037 2
3 new Shrek Forever After 345,019   345,019  $8,035,501  $8,035,501 1
4 (7) Toy Story 3 70,564 n/c 1,551,470  $1,674,337  $39,091,256 6
5 (6) Avatar 62,172 -19% 5,564,847  $1,531,273  $173,791,455 34
6 new Shrek: The Whole Story Boxed Set 57,444   57,444  $2,300,063  $2,300,063 1
7 (17) How to Train Your Dragon 57,208 +56% 832,517  $1,245,112  $21,533,228 9
8 (5) The Expendables 53,662 -48% 638,834  $1,045,869  $12,743,463 3
9 (3) Fantasia / Fantasia 2000 48,697 -70% 213,455  $1,363,043  $6,510,096 2
10 (2) The Sorcerer's Apprentice 48,107 -77% 260,100  $1,219,500  $6,941,196 2
11 (10) The Sound of Music 47,043 +4% 332,918  $1,183,729  $8,326,359 940
12 (9) Disney’s A Christmas Carol 43,260 -17% 476,933  $1,074,439  $13,049,249 4
13 (-) Iron Man 2 39,123 +126% 1,753,010  $933,336  $41,317,421 11
14 (4) Knight and Day 38,296 -72% 176,170  $765,539  $3,521,649 2
15 (19) The Pacific 37,351 +4% 223,915  $2,481,941  $13,463,529 6
16 (12) Beauty and the Beast 35,459 -10% 1,992,246  $798,697  $49,950,572 427
17 (-) The Last Airbender 31,559 -5% 250,417  $862,108  $9,310,267 4
- (-) Back to the Future - The Complete Trilogy 25,564 -37% 192,098  $996,735  $8,932,018 417
18 (-) Mad Men: Season Three 25,413 +48% 138,777  $764,917  $4,222,558 38
- (-) The Dark Knight 25,284 -64% 1,104,415  $263,461  $16,120,408 105

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.