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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending January 2, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Resident Evil: Afterlife 191,316   191,316 $5,295,627 $5,295,627 1
2 (1) Inception 188,791 -67% 2,409,115 $3,469,972 $53,661,616 4
3 (7) The A-Team 167,497 -2% 575,158 $2,118,839 $10,746,781 12
4 (4) The Town 143,793 -62% 687,169 $2,740,697 $13,981,750 3
5 (13) The Expendables 128,583 +12% 941,541 $1,697,302 $17,589,058 6
6 (2) Despicable Me 113,623 -78% 1,610,747 $2,438,340 $42,206,426 3
7 (6) Beauty and the Beast 111,499 -40% 2,335,513 $1,724,889 $54,793,996 430
8 (3) Salt 111,480 -75% 563,714 $2,228,482 $11,268,642 2
9 (9) The Other Guys 106,046 -32% 483,516 $2,620,408 $11,168,107 3
10 (5) Toy Story 3 57,012 -80% 1,981,395 $1,291,326 $48,656,806 9
11 (-) The Sorcerer's Apprentice 50,737 +36% 401,650 $1,144,627 $10,257,166 5
12 (-) Knight and Day 50,718 +50% 307,471 $1,013,850 $6,146,355 5
13 (15) Legend of the Guardians: The Owls of Ga'hoole 41,936 -59% 187,922 $852,988 $4,196,225 3
14 (20) Grown Ups 39,373 -40% 412,190 $652,014 $9,414,428 8
15 (-) Wall Street: Money Never Sleeps 39,296   39,296 $903,422 $903,422 2
16 (10) Avatar 37,307 -76% 5,835,919 $1,081,519 $125,521,061 37
17 new The American 37,173   37,173 $1,005,522 $1,005,522 1
18 (8) The Twilight Saga: Eclipse 33,633 -80% 1,092,438 $847,560 $26,851,379 5
19 (-) The Sound of Music 32,122 -16% 469,169 $988,714 $13,026,919 943
20 (-) The Karate Kid (2010) 28,927 +329% 499,150 $455,311 $11,443,081 13

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.