See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending January 16, 2011

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new The Social Network 205,630   205,630  $3,693,115  $3,693,115 1
2 (3) Inception 62,553 -5% 2,537,616  $1,574,813  $56,823,784 6
3 (12) The Other Guys 44,930 +104% 550,477  $696,477  $12,061,490 5
4 (7) The Town 42,195 n/c 771,703  $891,860  $17,133,709 5
5 new Piranha 37,527   37,527  $983,595  $983,595 1
6 (17) Beauty and the Beast 37,198 +115% 2,390,029  $591,725  $57,255,476 432
7 (8) The A-Team 36,397 +2% 647,217  $672,971  $12,096,968 14
8 (1) Machete 35,266 -72% 160,307  $730,344  $3,866,372 2
9 (16) Toy Story 3 34,566 +93% 2,033,879  $683,767  $50,221,012 11
10 (15) The Expendables 34,135 +83% 994,307  $470,375  $18,301,451 8
11 (4) Despicable Me 30,742 -46% 1,698,395  $696,786  $44,684,281 5
12 (23) The Twilight Saga: Eclipse 25,848 +99% 1,131,253  $645,934  $27,844,044 7
13 new Alpha and Omega 25,498   25,498  $610,680  $610,680 1
14 (6) Salt 22,331 -49% 629,584  $483,475  $12,635,094 4
15 (-) Dances with Wolves 22,023   22,023  $440,239  $440,239 926
16 (20) The Sorcerer's Apprentice 21,900 +47% 438,480  $612,970  $11,278,469 7
17 (2) Resident Evil: Afterlife 21,386 -69% 281,725  $577,195  $7,735,743 3
18 (21) Legend of the Guardians: The Owls of Ga'hoole 18,095 +21% 220,933  $532,332  $5,436,181 5
- (-) Gone with the Wind 12,916 +81% 451,346  $460,954  $16,226,030 638
19 (11) Avatar 12,872 -43% 5,871,323  $415,116  $181,458,021 39

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.