See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending January 23, 2011

← Previous Chart Chart Index Next Chart →
  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Takers 119,536   119,536  $2,436,144  $2,436,144 1
2 (1) The Social Network 101,474 -51% 307,104  $1,724,045  $5,417,160 2
3 (14) Salt 42,842 +92% 672,426  $741,590  $13,376,684 5
4 (2) Inception 37,379 -40% 2,574,995  $957,226  $57,781,010 7
5 (11) Despicable Me 34,976 +14% 1,733,371  $792,035  $45,476,316 6
6 (17) Resident Evil: Afterlife 31,629 +48% 313,354  $804,015  $8,539,758 4
7 new Buried 31,103   31,103  $628,286  $628,286 1
8 (4) The Town 24,146 -43% 795,849  $612,040  $17,745,749 6
9 new Justified: The Complete First Season 23,058   23,058  $507,056  $507,056 1
10 new Death Race 2 22,365   22,365  $625,554  $625,554 1
11 (3) The Other Guys 20,775 -54% 571,252  $451,963  $12,513,453 6
12 (8) Machete 20,190 -43% 180,497  $418,806  $4,285,178 3
13 (7) The A-Team 19,735 -46% 666,952  $374,775  $12,471,743 15
14 new Stone 17,333   17,333  $443,544  $443,544 1
15 (10) The Expendables 16,783 -51% 1,011,090  $257,617  $18,559,068 9
16 (5) Piranha 16,747 -55% 54,274  $407,725  $1,391,320 2
17 (9) Toy Story 3 16,233 -53% 2,050,112  $393,541  $50,614,553 12
18 (-) Scott Pilgrim vs. The World 16,125 +251% 253,783  $329,281  $6,197,861 11
19 (23) Easy A 15,552 +137% 140,828  $267,488  $2,792,076 5
20 (19) Avatar 14,153 +10% 5,885,476  $485,790  $181,943,811 40

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.