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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending April 29, 2012

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Contraband 216,936   216,936 $4,781,269 $4,781,269 1
2 (1) Mission Impossible - Ghost Protocol 134,457 -73% 631,373 $2,955,363 $12,843,991 2
3 (14) The Princess Diaries: 2-Movie Collection 29,525 +138% 41,948 $1,281,089 $1,777,881 2
4 (9) Beauty and the Beast 25,794 +61% 2,973,333 $644,584 $68,797,419 499
5 (11) Thor 21,303 +59% 1,220,117 $425,210 $30,061,445 33
6 (10) Captain America: The First Avenger 21,281 +52% 1,516,080 $695,051 $44,555,443 27
7 (2) War Horse 15,468 -58% 373,033 $463,717 $10,027,483 4
8 (4) The Girl with the Dragon Tattoo 14,643 -36% 558,287 $292,717 $11,651,860 6
9 (3) Frozen Planet 12,712 -45% 35,868 $445,953 $1,276,801 2
10 (-) Forgetting Sarah Marshall 11,736 +2,153% 99,462 $117,010 $997,769 187
11 (6) The Darkest Hour 11,194 -48% 125,582 $257,348 $2,638,095 3
12 (-) The Adventures of Tintin 10,890 +363% 375,947 $268,552 $8,309,249 7
13 (20) Immortals 10,825 +38% 541,309 $348,135 $14,098,691 8
14 (12) Hugo 10,695 -17% 475,502 $192,402 $11,896,060 9
15 (-) Iron Man 2 10,630 +129% 2,129,288 $157,428 $49,560,468 83
16 (22) Tangled 10,239 +48% 1,884,321 $268,272 $50,142,051 57
17 (17) The Muppets 9,523 +6% 735,502 $285,419 $21,206,851 6
18 (-) Incredible Hulk, The 9,307 +77% 105,468 $114,750 $1,327,838 184
19 (13) We Bought a Zoo 9,241 -26% 207,016 $276,875 $5,115,221 4
- (-) Mission Impossible - Ultimate Missions Collection 9,232 -58% 46,445 $479,966 $2,082,447 287

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.