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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending July 27, 2008

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new 21 590,045   590,045 $9,434,820 $9,434,820 1
2 (1) Step Up 2: The Streets 187,280 -68% 767,808 $3,181,887 $13,045,058 2
3 (3) Bank Job, The 168,694 -49% 498,957 $3,397,497 $10,048,994 2
4 (2) College Road Trip 166,157 -61% 588,550 $2,989,164 $10,588,014 2
5 new Robot Chicken - Star Wars 94,053   94,053 $939,589 $939,589 1
6 (4) Batman Begins 81,485 -47% 2,982,721 $488,886 $37,184,546 145
7 (7) 10,000 B.C. 73,166 -12% 1,412,113 $1,243,090 $22,202,331 5
8 (8) Vantage Point 69,861 -13% 746,184 $1,606,104 $17,154,770 4
9 (5) Penelope 59,713 -52% 183,366 $1,193,663 $3,665,486 2
10 (6) Shutter 58,946 -47% 171,220 $1,060,439 $3,080,248 2
11 (15) National Treasure - Book of Secrets 57,765 +11% 5,443,509 $885,988 $86,453,104 10
12 (13) Bucket List, The 55,464 n/c 1,828,281 $1,108,725 $30,941,178 7
13 (12) Spiderwick Chronicles, The 55,228 -19% 1,146,511 $1,062,200 $20,715,259 5
14 (11) Superhero Movie 48,384 -31% 333,132 $967,196 $6,659,309 3
15 new Spaced - The Complete Series 44,607   44,607 $1,783,834 $1,783,834 1
16 (10) Ruins, The 44,371 -38% 297,937 $894,888 $6,238,300 3
17 (19) John Adams 42,896 -3% 426,263 $1,672,515 $16,605,820 7
18 (16) Juno 42,441 -8% 3,267,000 $689,959 $55,741,428 15
19 (21) Fool's Gold 41,775 +1% 1,013,694 $709,757 $17,325,444 6
20 (9) Batman: Gotham Knight 39,651 -49% 337,730 $820,998 $6,948,211 3
21 (18) Jumper 38,825 -15% 1,535,622 $587,271 $29,123,661 7
22 (-) Indiana Jones and the Raiders of the Lost Ark 38,648 +313% 843,742 $656,630 $14,168,717 11
23 (17) Drillbit Taylor 37,409 -18% 347,751 $747,806 $6,485,882 4
24 (-) 27 Dresses 37,173 +93% 2,269,398 $594,396 $36,334,627 13
25 (14) Tyler Perry's Meet the Browns 37,114 -31% 709,686 $639,816 $12,789,523 4
26 (24) Alvin and the Chipmunks 36,438 -3% 6,962,718 $728,396 $116,923,930 17
27 (-) Indiana Jones and the Last Crusade 35,462 +148% 668,408 $602,499 $11,299,288 11
28 (26) I am Legend 30,253 -17% 6,185,384 $578,816 $115,903,659 19
29 (-) Eye, The 29,500 +154% 499,422 $473,696 $8,777,984 8
30 (22) Rambo 29,151 -27% 1,666,098 $564,862 $32,920,911 9

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.