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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending May 23, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Valentine's Day 498,030   498,030 $8,461,530 $8,461,530 1
2 (2) Avatar 315,502 -20% 7,018,700 $5,858,872 $120,324,337 5
3 new Invictus 235,519   235,519 $4,234,632 $4,234,632 1
4 (1) Legion 143,383 -64% 544,574 $2,824,645 $10,034,047 2
5 new The Spy Next Door 142,985   142,985 $2,773,909 $2,773,909 1
6 (3) Edge of Darkness 123,761 -59% 425,056 $2,155,917 $7,274,919 2
7 new Extraordinary Measures 118,780   118,780 $2,301,956 $2,301,956 1
8 (4) Daybreakers 92,136 -65% 358,126 $1,692,538 $6,578,775 2
9 (6) It’s Complicated 88,251 -35% 1,289,836 $1,593,813 $22,008,742 4
10 (5) Tooth Fairy 85,512 -42% 687,656 $1,556,318 $11,850,454 3
11 (10) The Blind Side 77,394 -26% 4,764,522 $1,215,086 $75,853,587 9
12 (9) Iron Man 76,923 -27% 9,423,649 $965,022 $166,625,091 86
13 (15) The Princess and the Frog 69,176 +12% 3,885,311 $1,145,555 $60,839,054 10
14 (7) Toy Story 68,878 -45% 320,581 $1,375,638 $6,799,230 708
15 new The Jeff Dunham Show 62,154   62,154 $683,072 $683,072 1
16 (8) Toy Story 2 59,515 -50% 1,223,456 $1,253,529 $23,434,198 479
17 (14) Leap Year 57,985 -13% 284,426 $1,093,017 $5,166,691 3
18 (-) Interview with the Vampire 57,622 +16,270% 1,455,511 $489,211 $15,346,978 687
19 (13) Alvin and the Chipmunks: The Squeakquel 54,634 -22% 3,743,398 $675,222 $61,838,992 8
20 (16) The Twilight Saga: New Moon 52,393 -2% 6,677,717 $987,608 $150,308,126 10
21 (11) Sherlock Holmes 51,745 -29% 2,178,178 $812,396 $36,137,688 8
22 (17) Crazy Heart 32,520 -23% 617,714 $599,018 $11,551,547 5
23 (12) Daria: The Complete Series 25,549 -64% 95,838 $1,172,955 $4,399,923 2
24 (18) Nine 23,257 -39% 135,666 $438,394 $2,460,632 3
25 (19) The Lovely Bones 22,762 -38% 359,708 $416,089 $6,560,733 5
26 (23) 2012 21,920 -14% 2,674,203 $471,061 $46,218,081 12
27 (22) The Imaginarium of Doctor Parnassus 21,429 -35% 199,127 $403,937 $3,600,724 4
28 (24) The Descent: Part 2 20,220 -21% 134,611 $446,255 $2,912,670 4
29 (20) Alice in Wonderland 18,110 -47% 812,407 $345,177 $14,677,040 634
30 (26) The Dark Knight 17,033 -8% 15,394,164 $181,199 $245,898,112 76

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.