The Spy Next Door (2010)

The Spy Next Door poster
Theatrical Performance
Domestic Box Office $24,307,106Details
International Box Office $22,445,752Details
Worldwide Box Office $46,752,858
Home Market Performance
Est. Domestic DVD Sales $9,799,974 Details
Est. Domestic Blu-ray Sales $1,097,779 Details
Total Est. Domestic Video Sales $10,897,753
Further financial details...

Metrics

Opening Weekend:$9,726,056 (40.0% of total gross)
Legs:2.50 (domestic box office/biggest weekend)
Domestic Share:52.0% (domestic box office/worldwide)
Production Budget:$28,000,000 (worldwide box office is 1.7 times production budget)
Theater counts:2,924 opening theaters/2,924 max. theaters, 3.3 weeks average run per theater
Infl. Adj. Dom. BO $33,210,463

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: January 15th, 2010 (Wide) by Lionsgate
Video Release: May 18th, 2010 by Lionsgate Home Entertainment
MPAA Rating: PG For sequences of action violence and some mild rude humor
Running Time: 94 minutes
Comparisons: vs. Alexander and the Terrible, Horrible, No Good, Very Bad Day
Create your own comparison chart…
Keywords: Family Movie, Action Comedy, Secret Agent, False Identity, Romance, C.I.A., Undercover, Step-Family, Dysfunctional Family, Terrorism
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Kids Fiction
Production/Financing Companies: Lionsgate, Relativity Media, Robert Simonds Company
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Martin Luther King (All Movies, 3-Day) 128 $9,726,056 Jan 15, 2010 3
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 193 $13,929,589 Jan 15, 2010 3
Martin Luther King (All Movies, 4-Day, Fri-Mon) 97 $12,877,043 Jan 15, 2010 3
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 119 $18,442,414 Jan 15, 2010 3
Martin Luther King (Opening, 3-Day) 52 $9,726,056 Jan 15, 2010 3
Martin Luther King (Opening, 3-Day, Inflation Adjusted) 67 $13,929,589 Jan 15, 2010 3
Martin Luther King (Opening, 4-Day, Fri-Mon) 44 $12,877,043 Jan 15, 2010 3
Martin Luther King (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 48 $18,442,414 Jan 15, 2010 3
Leggiest Opening Weekend 75 4.03 Jan 15, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 15, 2010 6 $9,726,056   2,924 $3,326   $9,726,056 1
Jan 22, 2010 10 $4,584,524 -53% 2,924 $1,568   $18,544,639 2
Jan 29, 2010 15 $2,075,020 -55% 1,851 $1,121   $21,539,791 3
Feb 5, 2010 16 $918,846 -56% 1,007 $912   $22,858,012 4
Feb 12, 2010 25 $412,191 -55% 403 $1,023   $23,501,540 5
Feb 19, 2010 27 $257,421 -38% 215 $1,197   $24,026,131 6
Feb 26, 2010 32 $196,710 -24% 195 $1,009   $24,268,828 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 15, 2010 6 $2,410,798     2,924 $824   $2,410,798 1
Jan 16, 2010 6 $4,053,013 +68%   2,924 $1,386   $6,463,811 2
Jan 17, 2010 5 $3,262,245 -20%   2,924 $1,116   $9,726,056 3
Jan 18, 2010 4 $3,150,987 -3%   2,924 $1,078   $12,877,043 4
Jan 19, 2010 8 $472,648 -85%   2,924 $162   $13,349,691 5
Jan 20, 2010 11 $297,768 -37%   2,924 $102   $13,647,459 6
Jan 21, 2010 11 $312,656 +5%   2,924 $107   $13,960,115 7
Jan 22, 2010 12 $1,041,442 +233% -57% 2,924 $356   $15,001,557 8
Jan 23, 2010 10 $2,230,249 +114% -45% 2,924 $763   $17,231,806 9
Jan 24, 2010 8 $1,312,833 -41% -60% 2,924 $449   $18,544,639 10
Jan 25, 2010 12 $262,566 -80% -92% 2,924 $90   $18,807,205 11
Jan 26, 2010 12 $249,437 -5% -47% 2,924 $85   $19,056,642 12
Jan 27, 2010 13 $202,044 -19% -32% 2,924 $69   $19,258,686 13
Jan 28, 2010 13 $206,085 +2% -34% 2,924 $70   $19,464,771 14
Jan 29, 2010 15 $402,075 +95% -61% 1,851 $217   $19,866,846 15
Jan 30, 2010 15 $955,094 +138% -57% 1,851 $516   $20,821,940 16
Jan 31, 2010 13 $717,851 -25% -45% 1,851 $388   $21,539,791 17
Feb 1, 2010 - $119,331 -83% -55% 1,851 $64   $21,659,122 18
Feb 2, 2010 - $110,529 -7% -56% 1,851 $60   $21,769,651 19
Feb 3, 2010 - $90,480 -18% -55% 1,851 $49   $21,860,131 20
Feb 4, 2010 - $79,035 -13% -62% 1,851 $43   $21,939,166 21
Feb 5, 2010 - $190,517 +141% -53% 1,007 $189   $22,129,683 22
Feb 6, 2010 - $468,662 +146% -51% 1,007 $465   $22,598,345 23
Feb 7, 2010 - $259,667 -45% -64% 1,007 $258   $22,858,012 24
Feb 8, 2010 - $73,445 -72% -38% 1,007 $73   $22,931,457 25
Feb 9, 2010 - $53,237 -28% -52% 1,007 $53   $22,984,694 26
Feb 10, 2010 - $50,213 -6% -45% 1,007 $50   $23,034,907 27
Feb 11, 2010 - $54,442 +8% -31% 1,007 $54   $23,089,349 28
Feb 12, 2010 - $72,105 +32% -62% 403 $179   $23,161,454 29
Feb 13, 2010 - $149,884 +108% -68% 403 $372   $23,311,338 30
Feb 14, 2010 - $190,202 +27% -27% 403 $472   $23,501,540 31
Feb 15, 2010 20 $164,451 -14% +124% 403 $408   $23,665,991 32
Feb 16, 2010 - $41,701 -75% -22% 403 $103   $23,707,692 33
Feb 17, 2010 - $29,885 -28% -40% 403 $74   $23,737,577 34
Feb 18, 2010 - $31,133 +4% -43% 403 $77   $23,768,710 35
Feb 19, 2010 - $55,944 +80% -22% 215 $260   $23,824,654 36
Feb 20, 2010 - $118,006 +111% -21% 215 $549   $23,942,660 37
Feb 21, 2010 - $83,471 -29% -56% 215 $388   $24,026,131 38
Feb 22, 2010 - $12,140 -85% -93% 215 $56   $24,038,271 39
Feb 23, 2010 - $11,374 -6% -73% 215 $53   $24,049,645 40
Feb 24, 2010 - $11,794 +4% -61% 215 $55   $24,061,439 41
Feb 25, 2010 - $10,679 -9% -66% 215 $50   $24,072,118 42
Feb 26, 2010 - $38,425 +260% -31% 195 $197   $24,110,543 43
Feb 27, 2010 - $98,519 +156% -17% 195 $505   $24,209,062 44
Feb 28, 2010 - $59,766 -39% -28% 195 $306   $24,268,828 45
Mar 1, 2010 - $10,740 -82% -12% 195 $55   $24,279,568 46
Mar 2, 2010 - $10,044 -6% -12% 195 $52   $24,289,612 47
Mar 3, 2010 - $8,852 -12% -25% 195 $45   $24,298,464 48
Mar 4, 2010 - $8,642 -2% -19% 195 $44   $24,307,106 49

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 15, 2010 6 $13,960,115   2,924 $4,774   $13,960,115 1
Jan 22, 2010 10 $5,504,656 -61% 2,924 $1,883   $19,464,771 2
Jan 29, 2010 14 $2,474,395 -55% 1,851 $1,337   $21,939,166 3
Feb 5, 2010 16 $1,150,183 -54% 1,007 $1,142   $23,089,349 4
Feb 12, 2010 25 $679,361 -41% 403 $1,686   $23,768,710 5
Feb 19, 2010 28 $303,408 -55% 215 $1,411   $24,072,118 6
Feb 26, 2010 36 $234,988 -23% 195 $1,205   $24,307,106 7

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 23, 20105142,985 142,985$2,773,909$2,773,9091
May 30, 20101551,466-64% 194,451$1,028,805$3,802,7142
Jun 6, 20102133,953-34% 228,404$688,906$4,491,6203
Jun 13, 20101735,419+4% 263,823$603,809$5,095,4294
Jun 20, 20102733,771-5% 297,594$584,262$5,679,6915

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 23, 2010821,714 21,714$544,816$544,8161

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jackie Chan    Bob Ho

Supporting Cast

Amber Valletta    Gillian
Magnús Scheving    Anton Poldark
Madeline Carroll    Farren
Will Shadley    Ian
Alina Foley    Nora

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Brian Levant    Director
Jonathan Bernstein    Screenwriter
James Greer    Screenwriter
Gregory Poirier    Screenwriter
Robert Simonds    Producer
Ryan Kavanaugh    Executive Producer
Tucker Tooley    Executive Producer
Ira Shuman    Executive Producer
Solon So    Executive Producer
Season Kent    Music Supervisor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: People Stay Home With Their Valentine

June 9th, 2010

There were a handful of new releases that reached the top 30 on this week's sales chart, including the new number one. However, none of them were particularly strong. Valentine's Day led the way with 498,000 units sold, generating $8.46 million in opening week sales. Given its box office performance, this is a disappointing start. More...

DVD and Blu-ray Releases for May 18th, 2010

May 17th, 2010

It's an amazingly slow week. In fact, there is only one Featured Review on this week's list that is for a DVD coming out this week. (The other four are for screeners that arrived late.) Additionally, there's not a single first-run release on this week's list that managed to be a hit both at the box office and with critics. The film that came closest was Invictus, but for Pick of the Week I'm going with The Messenger on DVD or Blu-ray. Both are worth picking up, and High Definition is the better deal. More...

International Details: Just Another Week on the International Chart

March 28th, 2010

Just Another Pandora's Box started its international run in sixth place with $7.57 million on 417 screens in 2 markets. These two markets include Hong Kong, where it placed third with $333,000 on 33 screens. More...

International Details: Oceans are Anything But Blue

February 8th, 2010

Oceans opened in its native France and that helped it climb into sixth place with $9.52 million on 888 screens in 4 markets for a total of $16.98 million. It earned third place in its native market with $5.39 million on 542 screens while it was down just 7% during its sophomore stint in Japan with $3.48 million on 303 screens over the weekend for a total of $10.81 million after two. More...

International Details: Complicated in Sixth Place

January 31st, 2010

It's Complicated saw its weekend haul climb 16%, but it still fell out of the top five. It added $10.37 million over the weekend on 2,665 screens in 32 markets for a total of $50.92 million after a month of release. The film opened in third place in Germany with $2.40 million on 552 screens over the weekend and $2.74 million in total. Meanwhile in the U.K. it added $1.84 million on 431 screens over the weekend for a total of $8.72 million after three weeks of release. With debuts in Japan, South Korea, and Italy still ahead of it, it could reach $100 million internationally to go with its $100 million domestic total. More...

Sixth Number One for Avatar Gives it Number Two Overall

January 26th, 2010

January is coming to a close and we've yet to have a new release top the charts as Avatar reigned at multiplexes again this week. The weakness in the new releases is starting to take its toll, as the overall box office slumped to $144 million, which was 15% lower than last weekend and 10% lower than the same weekend last year. 2010 is still ahead of last year's pace by 9.7% at $888 million to $810 million, so there's little reason to panic at this point. More...

International Details: Up in the Charts

January 24th, 2010

Up in the Air started its international run in sixth place with $5.83 million on 936 screens in 9 markets. This includes a fifth place debut in the U.K. where it earned $2.13 million on 325 screens while it also managed fifth in Australia with $1.61 million on just 173 screens. While it is hard for films to open in limited release domestically and expand wide, it is usually a lot harder for these films to thrive internationally. After all, many international markets are simply too small to have a thriving limited release marketplace. It will be interesting to see if this film will be able to take its performance during Awards Season and turn it into a successful international run despite this. More...

More Records Fall to Avatar

January 19th, 2010

It was a record breaking Martin Luther King long weekend, as Avatar remained in top spot at least for three out of the four days, and for the weekend as a whole. Its record-breaking weekend helped the overall box office hit $170 million over three days and $210 million over four. This was down compared to last year by 12% over three days and 9% over four, which makes it the first down weekend in two months. Even so, year-to-date, 2010 is still ahead of 2009's pace by nearly 15%, $707 million to $616 million, but this is the first bit of bad news we've had so far. Perhaps next weekend will be strong and this will be nothing but a minor blip. More...

Weekend Estimates: Avatar Wins Again

January 17th, 2010

Avatar was pushed from top spot for a day, but came back to comfortably win its fifth straight weekend, according to studio estimates released on Sunday. With another $41.3 million in the bank, Avatar was down just 18% from last weekend (helped somewhat by the MLK long weekend), and will pass $500 million on Monday after just 32 days in release, easily beating the record held by The Dark Knight (see chart). It also tops Titanic's record for the biggest fifth weekend at the box office (see chart). More...

Weekend Preview: Any Hope for New Releases?

January 14th, 2010

It's Martin Luther King long weekend, the first long weekend of the year, but not the biggest. It is also the weekend the Golden Globe awards will be handed out and that could have a larger effect on the box office in the long term. However, it might have a negative effect in the short term as people stay home to watch the awards. This could prevent the new releases from keeping up with last year's crop, which included the first $100 million movie of 2009 — a feat that is very unlikely to happen again this year. In fact, Avatar will probably continue to rule to box office as it overtakes yet another film on the All-Time Chart. More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$9,726,056 (40.0% of total gross)
Legs:2.50 (domestic box office/biggest weekend)
Domestic Share:52.0% (domestic box office/worldwide)
Production Budget:$28,000,000 (worldwide box office is 1.7 times production budget)
Theater counts:2,924 opening theaters/2,924 max. theaters, 3.3 weeks average run per theater
Infl. Adj. Dom. BO $33,210,463

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: January 15th, 2010 (Wide) by Lionsgate
Video Release: May 18th, 2010 by Lionsgate Home Entertainment
MPAA Rating: PG For sequences of action violence and some mild rude humor
Running Time: 94 minutes
Comparisons: vs. Alexander and the Terrible, Horrible, No Good, Very Bad Day
Create your own comparison chart…
Keywords: Family Movie, Action Comedy, Secret Agent, False Identity, Romance, C.I.A., Undercover, Step-Family, Dysfunctional Family, Terrorism
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Kids Fiction
Production/Financing Companies: Lionsgate, Relativity Media, Robert Simonds Company
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Martin Luther King (All Movies, 3-Day) 128 $9,726,056 Jan 15, 2010 3
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 193 $13,929,589 Jan 15, 2010 3
Martin Luther King (All Movies, 4-Day, Fri-Mon) 97 $12,877,043 Jan 15, 2010 3
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 119 $18,442,414 Jan 15, 2010 3
Martin Luther King (Opening, 3-Day) 52 $9,726,056 Jan 15, 2010 3
Martin Luther King (Opening, 3-Day, Inflation Adjusted) 67 $13,929,589 Jan 15, 2010 3
Martin Luther King (Opening, 4-Day, Fri-Mon) 44 $12,877,043 Jan 15, 2010 3
Martin Luther King (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 48 $18,442,414 Jan 15, 2010 3
Leggiest Opening Weekend 75 4.03 Jan 15, 2010 3

Leading Cast

Jackie Chan    Bob Ho

Supporting Cast

Amber Valletta    Gillian
Magnús Scheving    Anton Poldark
Madeline Carroll    Farren
Will Shadley    Ian
Alina Foley    Nora

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Brian Levant    Director
Jonathan Bernstein    Screenwriter
James Greer    Screenwriter
Gregory Poirier    Screenwriter
Robert Simonds    Producer
Ryan Kavanaugh    Executive Producer
Tucker Tooley    Executive Producer
Ira Shuman    Executive Producer
Solon So    Executive Producer
Season Kent    Music Supervisor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: People Stay Home With Their Valentine

June 9th, 2010

There were a handful of new releases that reached the top 30 on this week's sales chart, including the new number one. However, none of them were particularly strong. Valentine's Day led the way with 498,000 units sold, generating $8.46 million in opening week sales. Given its box office performance, this is a disappointing start. More...

DVD and Blu-ray Releases for May 18th, 2010

May 17th, 2010

It's an amazingly slow week. In fact, there is only one Featured Review on this week's list that is for a DVD coming out this week. (The other four are for screeners that arrived late.) Additionally, there's not a single first-run release on this week's list that managed to be a hit both at the box office and with critics. The film that came closest was Invictus, but for Pick of the Week I'm going with The Messenger on DVD or Blu-ray. Both are worth picking up, and High Definition is the better deal. More...

International Details: Just Another Week on the International Chart

March 28th, 2010

Just Another Pandora's Box started its international run in sixth place with $7.57 million on 417 screens in 2 markets. These two markets include Hong Kong, where it placed third with $333,000 on 33 screens. More...

International Details: Oceans are Anything But Blue

February 8th, 2010

Oceans opened in its native France and that helped it climb into sixth place with $9.52 million on 888 screens in 4 markets for a total of $16.98 million. It earned third place in its native market with $5.39 million on 542 screens while it was down just 7% during its sophomore stint in Japan with $3.48 million on 303 screens over the weekend for a total of $10.81 million after two. More...

International Details: Complicated in Sixth Place

January 31st, 2010

It's Complicated saw its weekend haul climb 16%, but it still fell out of the top five. It added $10.37 million over the weekend on 2,665 screens in 32 markets for a total of $50.92 million after a month of release. The film opened in third place in Germany with $2.40 million on 552 screens over the weekend and $2.74 million in total. Meanwhile in the U.K. it added $1.84 million on 431 screens over the weekend for a total of $8.72 million after three weeks of release. With debuts in Japan, South Korea, and Italy still ahead of it, it could reach $100 million internationally to go with its $100 million domestic total. More...

Sixth Number One for Avatar Gives it Number Two Overall

January 26th, 2010

January is coming to a close and we've yet to have a new release top the charts as Avatar reigned at multiplexes again this week. The weakness in the new releases is starting to take its toll, as the overall box office slumped to $144 million, which was 15% lower than last weekend and 10% lower than the same weekend last year. 2010 is still ahead of last year's pace by 9.7% at $888 million to $810 million, so there's little reason to panic at this point. More...

International Details: Up in the Charts

January 24th, 2010

Up in the Air started its international run in sixth place with $5.83 million on 936 screens in 9 markets. This includes a fifth place debut in the U.K. where it earned $2.13 million on 325 screens while it also managed fifth in Australia with $1.61 million on just 173 screens. While it is hard for films to open in limited release domestically and expand wide, it is usually a lot harder for these films to thrive internationally. After all, many international markets are simply too small to have a thriving limited release marketplace. It will be interesting to see if this film will be able to take its performance during Awards Season and turn it into a successful international run despite this. More...

More Records Fall to Avatar

January 19th, 2010

It was a record breaking Martin Luther King long weekend, as Avatar remained in top spot at least for three out of the four days, and for the weekend as a whole. Its record-breaking weekend helped the overall box office hit $170 million over three days and $210 million over four. This was down compared to last year by 12% over three days and 9% over four, which makes it the first down weekend in two months. Even so, year-to-date, 2010 is still ahead of 2009's pace by nearly 15%, $707 million to $616 million, but this is the first bit of bad news we've had so far. Perhaps next weekend will be strong and this will be nothing but a minor blip. More...

Weekend Estimates: Avatar Wins Again

January 17th, 2010

Avatar was pushed from top spot for a day, but came back to comfortably win its fifth straight weekend, according to studio estimates released on Sunday. With another $41.3 million in the bank, Avatar was down just 18% from last weekend (helped somewhat by the MLK long weekend), and will pass $500 million on Monday after just 32 days in release, easily beating the record held by The Dark Knight (see chart). It also tops Titanic's record for the biggest fifth weekend at the box office (see chart). More...

Weekend Preview: Any Hope for New Releases?

January 14th, 2010

It's Martin Luther King long weekend, the first long weekend of the year, but not the biggest. It is also the weekend the Golden Globe awards will be handed out and that could have a larger effect on the box office in the long term. However, it might have a negative effect in the short term as people stay home to watch the awards. This could prevent the new releases from keeping up with last year's crop, which included the first $100 million movie of 2009 — a feat that is very unlikely to happen again this year. In fact, Avatar will probably continue to rule to box office as it overtakes yet another film on the All-Time Chart. More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 15, 2010 6 $9,726,056   2,924 $3,326   $9,726,056 1
Jan 22, 2010 10 $4,584,524 -53% 2,924 $1,568   $18,544,639 2
Jan 29, 2010 15 $2,075,020 -55% 1,851 $1,121   $21,539,791 3
Feb 5, 2010 16 $918,846 -56% 1,007 $912   $22,858,012 4
Feb 12, 2010 25 $412,191 -55% 403 $1,023   $23,501,540 5
Feb 19, 2010 27 $257,421 -38% 215 $1,197   $24,026,131 6
Feb 26, 2010 32 $196,710 -24% 195 $1,009   $24,268,828 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 15, 2010 6 $2,410,798     2,924 $824   $2,410,798 1
Jan 16, 2010 6 $4,053,013 +68%   2,924 $1,386   $6,463,811 2
Jan 17, 2010 5 $3,262,245 -20%   2,924 $1,116   $9,726,056 3
Jan 18, 2010 4 $3,150,987 -3%   2,924 $1,078   $12,877,043 4
Jan 19, 2010 8 $472,648 -85%   2,924 $162   $13,349,691 5
Jan 20, 2010 11 $297,768 -37%   2,924 $102   $13,647,459 6
Jan 21, 2010 11 $312,656 +5%   2,924 $107   $13,960,115 7
Jan 22, 2010 12 $1,041,442 +233% -57% 2,924 $356   $15,001,557 8
Jan 23, 2010 10 $2,230,249 +114% -45% 2,924 $763   $17,231,806 9
Jan 24, 2010 8 $1,312,833 -41% -60% 2,924 $449   $18,544,639 10
Jan 25, 2010 12 $262,566 -80% -92% 2,924 $90   $18,807,205 11
Jan 26, 2010 12 $249,437 -5% -47% 2,924 $85   $19,056,642 12
Jan 27, 2010 13 $202,044 -19% -32% 2,924 $69   $19,258,686 13
Jan 28, 2010 13 $206,085 +2% -34% 2,924 $70   $19,464,771 14
Jan 29, 2010 15 $402,075 +95% -61% 1,851 $217   $19,866,846 15
Jan 30, 2010 15 $955,094 +138% -57% 1,851 $516   $20,821,940 16
Jan 31, 2010 13 $717,851 -25% -45% 1,851 $388   $21,539,791 17
Feb 1, 2010 - $119,331 -83% -55% 1,851 $64   $21,659,122 18
Feb 2, 2010 - $110,529 -7% -56% 1,851 $60   $21,769,651 19
Feb 3, 2010 - $90,480 -18% -55% 1,851 $49   $21,860,131 20
Feb 4, 2010 - $79,035 -13% -62% 1,851 $43   $21,939,166 21
Feb 5, 2010 - $190,517 +141% -53% 1,007 $189   $22,129,683 22
Feb 6, 2010 - $468,662 +146% -51% 1,007 $465   $22,598,345 23
Feb 7, 2010 - $259,667 -45% -64% 1,007 $258   $22,858,012 24
Feb 8, 2010 - $73,445 -72% -38% 1,007 $73   $22,931,457 25
Feb 9, 2010 - $53,237 -28% -52% 1,007 $53   $22,984,694 26
Feb 10, 2010 - $50,213 -6% -45% 1,007 $50   $23,034,907 27
Feb 11, 2010 - $54,442 +8% -31% 1,007 $54   $23,089,349 28
Feb 12, 2010 - $72,105 +32% -62% 403 $179   $23,161,454 29
Feb 13, 2010 - $149,884 +108% -68% 403 $372   $23,311,338 30
Feb 14, 2010 - $190,202 +27% -27% 403 $472   $23,501,540 31
Feb 15, 2010 20 $164,451 -14% +124% 403 $408   $23,665,991 32
Feb 16, 2010 - $41,701 -75% -22% 403 $103   $23,707,692 33
Feb 17, 2010 - $29,885 -28% -40% 403 $74   $23,737,577 34
Feb 18, 2010 - $31,133 +4% -43% 403 $77   $23,768,710 35
Feb 19, 2010 - $55,944 +80% -22% 215 $260   $23,824,654 36
Feb 20, 2010 - $118,006 +111% -21% 215 $549   $23,942,660 37
Feb 21, 2010 - $83,471 -29% -56% 215 $388   $24,026,131 38
Feb 22, 2010 - $12,140 -85% -93% 215 $56   $24,038,271 39
Feb 23, 2010 - $11,374 -6% -73% 215 $53   $24,049,645 40
Feb 24, 2010 - $11,794 +4% -61% 215 $55   $24,061,439 41
Feb 25, 2010 - $10,679 -9% -66% 215 $50   $24,072,118 42
Feb 26, 2010 - $38,425 +260% -31% 195 $197   $24,110,543 43
Feb 27, 2010 - $98,519 +156% -17% 195 $505   $24,209,062 44
Feb 28, 2010 - $59,766 -39% -28% 195 $306   $24,268,828 45
Mar 1, 2010 - $10,740 -82% -12% 195 $55   $24,279,568 46
Mar 2, 2010 - $10,044 -6% -12% 195 $52   $24,289,612 47
Mar 3, 2010 - $8,852 -12% -25% 195 $45   $24,298,464 48
Mar 4, 2010 - $8,642 -2% -19% 195 $44   $24,307,106 49

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 15, 2010 6 $13,960,115   2,924 $4,774   $13,960,115 1
Jan 22, 2010 10 $5,504,656 -61% 2,924 $1,883   $19,464,771 2
Jan 29, 2010 14 $2,474,395 -55% 1,851 $1,337   $21,939,166 3
Feb 5, 2010 16 $1,150,183 -54% 1,007 $1,142   $23,089,349 4
Feb 12, 2010 25 $679,361 -41% 403 $1,686   $23,768,710 5
Feb 19, 2010 28 $303,408 -55% 215 $1,411   $24,072,118 6
Feb 26, 2010 36 $234,988 -23% 195 $1,205   $24,307,106 7

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 23, 20105142,985 142,985$2,773,909$2,773,9091
May 30, 20101551,466-64% 194,451$1,028,805$3,802,7142
Jun 6, 20102133,953-34% 228,404$688,906$4,491,6203
Jun 13, 20101735,419+4% 263,823$603,809$5,095,4294
Jun 20, 20102733,771-5% 297,594$584,262$5,679,6915

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 23, 2010821,714 21,714$544,816$544,8161

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.