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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending July 18, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new The Bounty Hunter 532,616   532,616 $9,230,235 $9,230,235 1
2 new Our Family Wedding 190,890   190,890 $3,378,753 $3,378,753 1
3 (2) Percy Jackson & The Olympians: The Lightning Thief 153,737 -47% 1,306,942 $3,073,203 $25,235,380 3
4 (1) Brooklyn's Finest 110,944 -63% 408,379 $1,773,995 $6,399,109 2
5 (3) Hot Tub Time Machine 110,891 -44% 741,749 $2,216,711 $14,271,782 3
6 (4) The Book of Eli 95,285 -39% 1,507,533 $2,026,893 $29,291,724 5
7 (5) Alice in Wonderland 79,520 -25% 3,625,806 $1,659,980 $64,074,763 7
8 new Psych: The Complete Fourth Season 70,944   70,944 $2,482,331 $2,482,331 1
9 (9) Avatar 60,505 -22% 7,933,505 $1,287,504 $138,116,293 13
10 (6) The Crazies 60,452 -41% 410,972 $932,170 $6,440,359 3
11 (7) Green Zone 54,646 -34% 546,136 $998,929 $10,314,095 4
12 (10) The Girl with the Dragon Tattoo 53,688 -21% 121,890 $889,073 $1,975,531 2
13 (8) The Twilight Saga: New Moon 52,463 -34% 7,123,892 $1,056,080 $158,807,116 18
14 (29) The Blind Side 52,296 +90% 5,128,792 $989,440 $82,639,338 17
15 (24) From Paris with Love 49,906 +49% 583,695 $801,490 $10,400,679 6
16 (12) Remember Me 48,255 -20% 417,623 $964,617 $7,561,021 4
17 (11) Shutter Island 47,829 -25% 1,013,490 $860,444 $17,910,456 6
18 (13) Toy Story 46,497 -23% 827,663 $894,049 $16,990,659 716
19 (16) The Hangover 46,125 -4% 9,013,659 $465,341 $163,533,044 31
20 (14) Toy Story 2 45,539 -19% 1,697,171 $883,188 $33,109,183 487
21 (21) Robots 45,272 +16% 1,629,785 $457,369 $19,965,874 251
22 (17) She's Out of My League 45,219 -2% 305,467 $768,271 $5,790,449 4
23 (18) The Wolfman 40,639 -6% 908,082 $612,023 $16,449,453 7
24 (27) Shawshank Redemption, The 34,838 +22% 173,832 $225,705 $1,150,014 552
25 (-) Matilda 32,164 +59% 740,002 $254,739 $6,137,558 678
26 (-) It’s Complicated 31,540 +40% 1,596,157 $472,785 $27,285,993 12
27 (-) Dear John 28,330 +6% 958,555 $495,492 $16,967,160 8
28 (-) Jillian Michaels: 30 Day Shred 27,836 +8% 798,866 $272,236 $7,210,032 122
29 (30) The Princess and the Frog 26,330 -4% 4,135,088 $447,347 $65,732,363 18
30 (-) Message in a Bottle 24,660 +13% 194,061 $273,859 $1,951,303 572

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.